--- title: MediaRadar Reviews meta_title: 'MediaRadar Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 135 reviews by the users' company size, role or industry to find out how MediaRadar works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 135 scale: '5' date_modified: '2026-06-21' parent_category: name: Account-Based Data url: https://www.g2.com/categories/account-based-data --- # MediaRadar Reviews **Vendor:** MediaRadar **Category:** [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence) **Average Rating:** 4.5/5.0 **Total Reviews:** 135 ## About MediaRadar MediaRadar's award-winning advertising intelligence solutions deliver timely cross-media insights that are targeted to those that are involved in the media selling, planning, or buying processes. Media selling teams rely on MediaRadar to prospect for new business, create compelling pitches and connect with the right buyers. Agencies and marketers use MediaRadar to create the best media mix, monitor their competitors, and uncover new advertising opportunities. ## MediaRadar Reviews ### 1. MediaRadar: Essential for Accurate Prospecting **Rating:** 5.0/5.0 stars **Reviewed by:** Julia T. | (Yahoo / AOL) Senior Client Experience Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about MediaRadar?** I like the accuracy of contact information and the clarity on the role the contact holds in their organization. I also appreciate the really great customer service from MediaRadar reps, who help build out reports about my target accounts. There is also an option to pull in media spend around the industry, which always gave me a springboard to understand what scope of cold-call/pitch to approach the new relationship with. **What do you dislike about MediaRadar?** I personally did not get approval to integrate MediaRadar with SalesForce or LinkedIn, but that would be a great capability if available. **What problems is MediaRadar solving and how is that benefiting you?** I use MediaRadar to find accurate and updated contact information for prospecting, enabling me to connect with the right people in target accounts. I'm always able to go back and find additional contacts. ### 2. Turning the LIGHTS ON **Rating:** 5.0/5.0 stars **Reviewed by:** Mitch B. | Director, Strategic Accounts, Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2024 **What do you like best about MediaRadar?** I remember a day of going through magazines and newspapers and putting post-it notes on pages so we could see what our customers were doing in competitive products. Media Radar not only crushed that old way of doing business but now they are able to bring nearly everything to the table in terms of information about your customer and their advertising/marketing tactics. It's incredibly valuable to me as an experienced advertising sales executive. Yeah, call us spoiled these days, but Media Radar is not a luxury, it's a MUST HAVE. **What do you dislike about MediaRadar?** The only thing I can think of is that Media Radar has to report based on Rate Card and so sometimes the revenue comparisons are way off. The trends, the creatives, and the massive amount of information available more than compensates for any lack of the impossible rate tracking. Not much to dislike honestly **What problems is MediaRadar solving and how is that benefiting you?** I need to know what I cannot see by myself. That's why I say it's LIGHTS ON. In what would otherwise be a dark room with almost no visibility, Media Radar presents an opportunity to turn the lights on and see what our competitors are doing, what our key advertising partners may be doing right and wrong, and communicate with real FACTS, not conjecture and opinion. Tell me what other tool you have that allows you to do that in your sales toolbox today. I'll wait... ### 3. Critical Sales Enablement Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2023 **What do you like best about MediaRadar?** Media Radar isn't just a tool; it's a strategic ally in our journey towards sales excellence. The platform's features are robust, user-friendly, and tailored to the needs of modern sales teams. Media Radar is the linchpin of our sales strategy, providing unparalleled insights into the advertising landscape. The platform's robust features have become our secret weapon, offering a 360-degree view of our prospects' advertising initiatives, empowering our team with the knowledge needed to tailor pitches. **What do you dislike about MediaRadar?** I am looking forward to their enhancements on events and lead generation. **What problems is MediaRadar solving and how is that benefiting you?** Media Radar offers a comprehensive overview of market trends, competitor activities, and potential opportunities. The depth of information provided has been instrumental in refining our targeting strategies, ensuring that every outreach is not just a pitch but a personalized conversation tailored to the prospect's unique needs. ### 4. Useful and Powerful Ad/Media/Lead Tool and Platform **Rating:** 4.0/5.0 stars **Reviewed by:** David D. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2023 **What do you like best about MediaRadar?** The tearsheets feature is extremely powerful; being able to review actual ads in competitor publications, while also being able to make mock-up ads using our publication, is excellent. **What do you dislike about MediaRadar?** There is a lot of data that is purported as true when it comes to companies' spending this is simply not accurate. We have spoken with many companies listed within Media Radar and they mentioned not spending any where near the amounts of money that are listed within Media Radar. There must be something off with the formula or rate cards they're using to calculate ad spends. **What problems is MediaRadar solving and how is that benefiting you?** Media Radar gives us access to marketing/advertising contacts within each company, allows us to quickly review competitor publications and who's advertising within them, and get general information about the companies we're looking to pursue. ### 5. Good competitive intelligence tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2024 **What do you like best about MediaRadar?** Their media spend data (at least for TV) seems to be the most accurate data I have come across after researching and using a few different platforms. **What do you dislike about MediaRadar?** The UX is a little poor at times and pulling research reports is relatively easy but trying to use the map and other more sophisticated tools can create issues **What problems is MediaRadar solving and how is that benefiting you?** Able to identifty what brands are spending in TV and which agencies they use ### 6. MediaRadar is a vital resource to me. **Rating:** 5.0/5.0 stars **Reviewed by:** Julie K. | Director of Brand Partnerships, Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2023 **What do you like best about MediaRadar?** I use the Power Prospecting report and the contacts tab religiously. Both help me find where the money is and who the best person to reach out to is. I also love that I can target specific regions. The customer service at MediaRadar is also responsive and almost always solves the problem. **What do you dislike about MediaRadar?** There are quite a few companies that say "too small to provide adequate information." I wish there was one name that could be provided. Someone in marketing or comms. **What problems is MediaRadar solving and how is that benefiting you?** MediaRadar is helping me find the best prospects. Where actual money is being spent, so I'm not wasting my time. Additionally, it provides contacts for me to start a conversation. ### 7. Media Radar Rocks **Rating:** 5.0/5.0 stars **Reviewed by:** Mike S. | Sr. National Advertising Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2023 **What do you like best about MediaRadar?** Plethora of media contacts. The customer service is the best and they are so easy to work with. **What do you dislike about MediaRadar?** Nothing to dislike. Great product and services **What problems is MediaRadar solving and how is that benefiting you?** They are able to help me connect with valuable leads in our business and help us generate revenue. ### 8. The best one stop shop for Advertising and Marketing Insights today **Rating:** 5.0/5.0 stars **Reviewed by:** Anthony G. | Enterprise (> 1000 emp.) **Reviewed Date:** May 25, 2023 **What do you like best about MediaRadar?** The people. The tool is excellent . . . very user-friendly. It is invaluable to be able to contact a helpful human being when you need a little extra help. **What do you dislike about MediaRadar?** It would be nice to evolve the client contact information. It can be hit or miss. **What problems is MediaRadar solving and how is that benefiting you?** I am able to quickly pull up ad spend by client/brand/media/platform, client contact information, examples of recent creative, and custom reporting to make me smarter faster going into a client meeting or as I prospect. ### 9. Not happy with Media Radar **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2023 **What do you like best about MediaRadar?** I like all the data on an agency or client mostly on one page - sometimes you have different contacts but absolutely best for contact lists is Winmo & Zoominfo. Both of these allow you to select the contacts you want & directly imports them to Salesforce w/ no CSV to deal with) Winmo has better more accurate data on spend. I like having the Org chart in one place to easily swap between Holdco agencies **What do you dislike about MediaRadar?** Dealbreaker - cannot import contacts directly into Salesforce or select the ones I want. When the CSV is generated, there are often multiple lines for one contact if they have different #s or addresses etc. - this makes no sense & it is very time- consuming (Winmo & Zoominfo have a direct import - literally 2 clicks). The site is also very slow & has inaccurate data (Winmo breaks it down by media type). Next pet peeve is that you don't have an option for OOH or DOOH in your pricing - OOH commands much larger budgets than Local TV - DOOH is the fastest growing media type, but there is debate on whether it goes to "digital" or "OOH" **What problems is MediaRadar solving and how is that benefiting you?** Not many - I primarily use Winmo & ZoomInfo - MR doesn't have a direct plug in to Salesforce so it's too cumbersome to generate contact lists & then have to edit them for duplicates & delete the contacts you don't want. Before we consider renewing (I'd like to cancel our contract if possible), these issues would need to change, plus reporting on OOH revenue ### 10. Helpful, relevant data and insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2023 **What do you like best about MediaRadar?** Relevant types of info and insights for media salespeople. **What do you dislike about MediaRadar?** Contact info is not always accurate and lists far too many people that are not relevant to the buying process. More specifics about pending and active RFPs would be helpful, including who is leading the process. When a brand is searched, it is somewhat annoying to have to sort through all the sub-brands. Just give me the brand I asked for. Also, have the first item in the brand search as the brand's own media property is not helpful. **What problems is MediaRadar solving and how is that benefiting you?** Finding key contacts at brands and agencies. Finding which agencies have which clients. How much each brand spends, and where they spend it. ### 11. Recipe For Sucess **Rating:** 5.0/5.0 stars **Reviewed by:** Colton C. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2023 **What do you like best about MediaRadar?** I love that I can log on and immediately find who I need to get in contact with from a business. It takes the guess work out and saves me loads of time. **What do you dislike about MediaRadar?** I dislike that there is a spend threshold in order for MediaRadar to find our contact information. **What problems is MediaRadar solving and how is that benefiting you?** Saving me time and research I'd have to be doing to find the right person to talk to when contacting a business. ### 12. Easy to digest, detailed info **Rating:** 4.0/5.0 stars **Reviewed by:** Saad H. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2023 **What do you like best about MediaRadar?** The information Mediaradar provides is easy to quickly understand and digest, while allowing me to dive deeper into categories and brands I care to find out more information on. **What do you dislike about MediaRadar?** I wish there was a better clarification on what subcategories are and better filtering abilities to define the brands I am looking for. Its ok, but could be much better. **What problems is MediaRadar solving and how is that benefiting you?** Finding out which businesses are spending media dollars. ### 13. Easy to use and good for directional understanding of marketplace spending. **Rating:** 4.0/5.0 stars **Reviewed by:** evan d. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2023 **What do you like best about MediaRadar?** The staff is available and helpful with how to best find the information you need. **What do you dislike about MediaRadar?** I wish the contact information was a little bit more robust and included planning and strategy contacts at agencies to a greater degree. **What problems is MediaRadar solving and how is that benefiting you?** Helping our team get a sense of what platforms advertisers are spending in and which publishers they are spending with. ### 14. West Coast Sales Director **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2023 **What do you like best about MediaRadar?** It is an invaluable resource for looking at where accounts are spending (print and digital) as well as for finding contacts. **What do you dislike about MediaRadar?** I do not use the dollars associated with ad spend, as they are estimated costs. **What problems is MediaRadar solving and how is that benefiting you?** Solves my need to find out where a client is spending their ad dollars. Solves my need to find contacts so I can reach out. ### 15. Media Radar has helped me connect with decision makers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2023 **What do you like best about MediaRadar?** Contact names and media spend and list of TV networks **What do you dislike about MediaRadar?** Sometimes the contact names are not up to date, which I understand can be difficult because of the changing of accounts on the agency side. **What problems is MediaRadar solving and how is that benefiting you?** Helps with prospecting ### 16. Great tool for some, not all **Rating:** 2.0/5.0 stars **Reviewed by:** Taylor P. | Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2022 **What do you like best about MediaRadar?** being able to build lists, sort company types, see media spend by type, all great. But the most attractive feature was being able to identify agencies that work with particular target companies. **What do you dislike about MediaRadar?** A lot of times the contact info is not current unless recently verified. Also, many of the contacts are very high level which can be great for some, but not always the case, and its not actually who we are targeting so its a bit disappointing. **What problems is MediaRadar solving and how is that benefiting you?** we hoped it would help us crack into agencies handling larger budgets for bigger brands we are targeting - so far that has not produced any revenue. To be fair, we have some time left to make this happen, and it may still happen, but I'm losing faith. ### 17. Great Product - Needs Easier Admin Reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2023 **What do you like best about MediaRadar?** So many ways to filter for what you're looking for! **What do you dislike about MediaRadar?** From an admin perspective, the reporting capabilities should be more self-serve with filter abilities and go into the past months/years, not just 6 weeks. **What problems is MediaRadar solving and how is that benefiting you?** Best being able to identify the size of the prize with specific prospects and existing clients. ### 18. Good but for US mainly! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2023 **What do you like best about MediaRadar?** Specific Brands and agencies data was available which could be easily downloaded. **What do you dislike about MediaRadar?** Apart from US region it has very limited and somewhat doubtable data. **What problems is MediaRadar solving and how is that benefiting you?** It helped identify the target we had in mind regarding brands and agencies and helped to identify the POC in them. This helped very much while creating strategy. ### 19. The best social media insights tool **Rating:** 5.0/5.0 stars **Reviewed by:** Ernesto M. | Software Engineer I, Mid-Market (51-1000 emp.) **Reviewed Date:** July 09, 2022 **What do you like best about MediaRadar?** The software included the integration, the interface, the graphics and also the storage for the complete insight cycle. It is the most modern insight solution for social media for a very fair price. **What do you dislike about MediaRadar?** There was only one thing our team didn't like and it was the learning path, but it was because we were used to our previous vendor. This was quickly counteracted when we discovered MediaRadar's additional feautures. **Recommendations to others considering MediaRadar:** Take a couple of days to get used to the software. **What problems is MediaRadar solving and how is that benefiting you?** It brings the completed solution to know our market and customers. Our non-technical stakeholders took only one week to get used to the software and start providing insights. ### 20. Great Insights on Media Hierarchy and Connections **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2021 **What do you like best about MediaRadar?** The platform is kept mostly up to date and has both robust brand direct and agency contacts included as well as spend by platform. This is far better than other platforms we have used and the contacts are much more accurate than with competitors. **What do you dislike about MediaRadar?** Sometimes the media spending is a bit behind or not updated as regularly as needed. In addition, when brands transition from one agency to another, sometimes it can take a long time to get new contacts included at the new agencies. **Recommendations to others considering MediaRadar:** It's a somewhat pricey product, but worth it for the insights! **What problems is MediaRadar solving and how is that benefiting you?** The product has allowed us to find the right people to contact with background insights that help us close deals. It's a valuable tool for media sales! I've directly closed deals with several leads I've met through this platform. ### 21. Victoria was great! **Rating:** 5.0/5.0 stars **Reviewed by:** Rob H. | Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2021 **What do you like best about MediaRadar?** She was really patient and knowledgeable. She has a good sense of humor so that made things easier. **What do you dislike about MediaRadar?** I think it could be a bit stronger on the agency piece but I like the product a lot overall. **What problems is MediaRadar solving and how is that benefiting you?** Connecting with new clients as well ass getting intel on current clients. ### 22. Media Radar is good, but not great **Rating:** 4.0/5.0 stars **Reviewed by:** Genevieve H. | Sales Director, Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2021 **What do you like best about MediaRadar?** I use Media Radar just about every day in the heavy prospecting work that I am doing. I like that Media Radar provides comprehensive contact information for both the brand and the agency contacts around the brand. It provides super detailed information, like someone's name, email address, title, location, weather in that location & their phone number. The key points summary is good & the wrap ups of where the brand is spending media dollars. I also appreciate the news section as it is also very detailed and relevant. For programmatic, YouTube & Snapchat the infornation is very good & thorough. You can also set up alerts & run competitive analyses as well. **What do you dislike about MediaRadar?** Wish they had deeper insights for all social channels & spend and not only for YouTube, Snap & programmatic. The insights they do have are good & comprehensive & it would be nice if they offered the same for the social platforms. The Perfect Pitch section does not always populate for larger companies. The platform also seems a bit dated and it is labor intensive to build a report or set alerts up. The account team seems to be very proactive & is always sending information out to our inboxes or offering trainings. The information they send is not always relevant or tailored to my needs however. **Recommendations to others considering MediaRadar:** Make sure you check out other options which might be easier to use. If you care mostly about spends outside of programmatic, YouTube & Snapchat, this may not be the right tool for you. If you only care about org mapping & contact info, this is a good tool. **What problems is MediaRadar solving and how is that benefiting you?** MediaRadar helps me build out an org map when I am contacting a company or trying to call in. It makes it faster than trying to look at LinkedIn profiles one by one & it always seems pretty up to date. It also helps me figure out whether someone is a worthy prospect or not based on what their media spends are like, which ultimately saves time in the long run. ### 23. Leads and analytics help drive sales **Rating:** 5.0/5.0 stars **Reviewed by:** Lynette L. | Executive Administrator for ENR Sales, Assistant for ENR Events, Editorial, and Marketing , Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2021 **What do you like best about MediaRadar?** The report pulling is accessible. The format that the reports come in is straightforward and organized. I can also drill down to specific reps and territories. The creatives are very clear and I am able to see how money was spent across multiple mediaums. **What do you dislike about MediaRadar?** Sometimes the categories of titles and companies pulled are not in my industry, and manipulating this feature is time-consuming. **Recommendations to others considering MediaRadar:** I would recommend having territories set up to be as precise as possible. When pulling reports, if a company is assigned to the wrong person, I would suggest correcting it as soon as possible. **What problems is MediaRadar solving and how is that benefiting you?** I can see creatives and the spending to help my future advertisers made decisions in our programs. I can also see where my team needs to go for leads based on the budget of companies and where we missed out on potential money. ### 24. Good tool for Analysts **Rating:** 4.0/5.0 stars **Reviewed by:** Latika P. | Business Analyst, Financial Services, Enterprise (> 1000 emp.) **Reviewed Date:** January 22, 2022 **What do you like best about MediaRadar?** Good for discovering new advertisers & advertising solutions. Allows analysts the ability to compare media spend across competitors.Helps to find key contacts and perfect pitches. **What do you dislike about MediaRadar?** Many contacts are outdated. Results are delayed. The data of companies are less than I expected. **What problems is MediaRadar solving and how is that benefiting you?** Gotten Corporate clients through Media Radar. Exploring new prospects ### 25. Another great tool for lead generation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 25, 2022 **What do you like best about MediaRadar?** The data points this software can pull from is impressive. It's a great way to find potential clients. **What do you dislike about MediaRadar?** It's a bit clunky and slow because it's pulling from so many places! **Recommendations to others considering MediaRadar:** If you're struggling to find leads then media radar is the way to go **What problems is MediaRadar solving and how is that benefiting you?** Finding new business ### 26. Great Competitive Intel Tool for Researchers & Analysts **Rating:** 5.0/5.0 stars **Reviewed by:** Dominick C. | Media Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2021 **What do you like best about MediaRadar?** MediaRadar pulls competitive spend solely based on a brand name and website URL which allows researchers and analysts the ability to compare integrated media spend across a host of different competitors. The graphs are easy to understand, flight dates are shown, and a record of their creative showcases the ads they are running. Afterwards, you are able to plan your own media (or client's) as you see fit. Additionally, my assigned account manager DJ was very helpful when I had questions. **What do you dislike about MediaRadar?** More of my own human error, but there is an innocent-looking button on the upper right labelled "competitive set" that combines your competitive set and skews your numbers, thereby throwing off all your research. **What problems is MediaRadar solving and how is that benefiting you?** Finding out spend for my competitive, what channeled they advertised on, when they ran media, and the creative they ran. This data was able to showcase to my client that they needed to spend more as served as a double check on our media plan and channel recommendation. ### 27. Good for Prospecting **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2021 **What do you like best about MediaRadar?** Pros: Good for finding new advertisers and discovering which types of advertising solutions they are using for their campaigns Good for finding out what advertisers have just started new campaigns Good for finding contact info for prospective clients **What do you dislike about MediaRadar?** Cons: Can't narrow down the list of new advertisers to those relevant to me; for example, i don't need to see Viagra ads that are running on other automotive properties- I just want to see auto-related advertisers. They don't have contact info for every advertiser I have researched...but Rocket Reach did. It can take several days or longer to get a response back to a contact request. Suggestions: I Will keep using it, but it would be better if they employed the search programs that RR uses so I don't have to jump between platforms when prospecting to find clients' advertising, marketing or owner contact info. **Recommendations to others considering MediaRadar:** Allow some time for contact requests **What problems is MediaRadar solving and how is that benefiting you?** Find new advertisers in the marketplace. Easily found a lot of contact info and also found new advertisers to reach out to who prefer to utilize Native ads. ### 28. Great tool for business development **Rating:** 5.0/5.0 stars **Reviewed by:** Jamie G. | M, Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2021 **What do you like best about MediaRadar?** It's easy to use. The data is presented in a way that can be easily digested and used in other reports. I can use this to quickly compare my clients' activity to their competitors. I use it to make informed decisions on tactical campaign optimizations. **What do you dislike about MediaRadar?** More trend information would be helpful. More B2B information would also be helpful. **Recommendations to others considering MediaRadar:** I love this tool. Manual work that once took me days now takes me a couple of hours. It's one of my go-tos! **What problems is MediaRadar solving and how is that benefiting you?** It makes competitive analysis much faster for my team. We also use it as part of a business development initiative when pitching new clients. ### 29. A must-have resource for ad sales **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2021 **What do you like best about MediaRadar?** MediaRadar helps to find the most up-to-date spend by medium, key contacts, perfect pitches, news updates, and all else a sales person can ask for when researching a client! **What do you dislike about MediaRadar?** I dislike that you have to upgrade, or pay more for services that should be available to any standard subscription. For example if I want to see spend on media outside of my competitive set. I also dislike that there are many names for a particular client, specifically clients who are partially or fully owned by a corporate entity which as multiple subsidiaries. Data may be more robust at a conglomerate level, rather than the specific subsidiary which I do business with. **What problems is MediaRadar solving and how is that benefiting you?** MediaRadar helps to find the most up-to-date spend by medium, key contacts, perfect pitches, news updates, and all else a sales person can ask for when researching a client! ### 30. Very helpful and informative information. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Printing | Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2019 **What do you like best about MediaRadar?** Power Prospecting Report Identify the best prospects using a series of advanced filters. **What do you dislike about MediaRadar?** Snapchat and all Discover Channels Channels in My Competitive Set Specific Discover Channels **Recommendations to others considering MediaRadar:** Great source for my level of sales with RMS MEDIA GROUP. **What problems is MediaRadar solving and how is that benefiting you?** Everyday I find a way to solve with Media Radar. ### 31. Great for prospecting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2021 **What do you like best about MediaRadar?** Allows you to see who is advertising in other publications and how many pages/what type of digital content **What do you dislike about MediaRadar?** Accuracy of how much a prospect is spending with competitors is way off **Recommendations to others considering MediaRadar:** Great for prospecting but don't expect it to be correct about annual spend. **What problems is MediaRadar solving and how is that benefiting you?** It helps find new prospects who are looking to break into the market. You can also get a feel for what a prospect likes to do (lead gen, branding, etc.) ### 32. Useful & User-Friendly **Rating:** 4.0/5.0 stars **Reviewed by:** Shelby S. | Associate Media Planner, Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2021 **What do you like best about MediaRadar?** I like the breakout between all channels and the specific publishers my competitors are running in. **What do you dislike about MediaRadar?** I wish I were able to compare my entire competitive set. There is a slight delay in results. **What problems is MediaRadar solving and how is that benefiting you?** I use the information as a tool to provide my client with the competitive landscape and eventually recommendations. ### 33. MediaRadar is an amazing resource! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2021 **What do you like best about MediaRadar?** The platform is incredibly user-friendly. MediaRadar also offers tons of client and agency info and contacts to help with sales reach-outs. **What do you dislike about MediaRadar?** Occassionally, the contacts in MediaRadar can be outdated. **Recommendations to others considering MediaRadar:** Upload your main accounts to receive updates. Take a training session when you sign up to learn about all of the bells and whistles. **What problems is MediaRadar solving and how is that benefiting you?** It's been beneficial with sales reach outs. ### 34. Excellent content and service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2021 **What do you like best about MediaRadar?** relevant and up to date information and excellent customer service and support! **What do you dislike about MediaRadar?** to date i really haven't found anything that i would say i dislike **Recommendations to others considering MediaRadar:** only resource i have used that offers such robust customer support which prompts me to use it more often as they are always available for custom pulls and to ensure you are using the platform to its full potential. **What problems is MediaRadar solving and how is that benefiting you?** competitive spending information as well as many contacts that were not on my radar ### 35. MediaRadar is awesome! **Rating:** 5.0/5.0 stars **Reviewed by:** Alyxander E. | Brand Partner, Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2021 **What do you like best about MediaRadar?** I love the ability to access legitimate and reputable contacts in the marketplace. **What do you dislike about MediaRadar?** Sometimes the estimated revenue for brands isn't completely accurate. **What problems is MediaRadar solving and how is that benefiting you?** We have been able to reach many of our target accounts and explore partnership opportunities with them. ### 36. Great tool for building a strong pipeline!! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2021 **What do you like best about MediaRadar?** I enjoy being that I can be specific with my prospecting and I value having easy access to information about the brand/agency relationship. It's helpful to know what media planner is working with a brand! **What do you dislike about MediaRadar?** I wish that the contacts could be curated and/or downloaded differently. **What problems is MediaRadar solving and how is that benefiting you?** I'm solving my prospecting problem! It's a huge benefit, I'm able to reach brands that I could not before. ### 37. Reputable Contacts **Rating:** 4.5/5.0 stars **Reviewed by:** Jenna C. | Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2021 **What do you like best about MediaRadar?** Media Radar only lists contacts that are reputable and verified listings. **What do you dislike about MediaRadar?** The inventory of companies is less than I expected **What problems is MediaRadar solving and how is that benefiting you?** The inventory is low ### 38. Still learning how to best leverage for our team **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2021 **What do you like best about MediaRadar?** Customer support / availability to schedule time with account manager **What do you dislike about MediaRadar?** Can be difficult to navigate, difficult to create a new competitive set/really dig into exactly what we are looking for **What problems is MediaRadar solving and how is that benefiting you?** Problems: competitive set / being able to see all the brands we want to get information on Benefits: TONS of information on the brands ### 39. Love MediaRadar! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2021 **What do you like best about MediaRadar?** I use MediaRadar multiple times a week for account prospecting. **What do you dislike about MediaRadar?** The product is a little slow to load but still great overall. **What problems is MediaRadar solving and how is that benefiting you?** Great way to dig into accounts, learn about their estimated spends, compare against your competitive set and find contact info for cold outreach. ### 40. great, relevant insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** June 02, 2021 **What do you like best about MediaRadar?** competitive information and contact information **What do you dislike about MediaRadar?** not sure how often information is updated **Recommendations to others considering MediaRadar:** more real-time information. include articles on advertiser (ie. Ad Age). include changes to AOR. include regional buying office functionality. include more local TV spot information. **What problems is MediaRadar solving and how is that benefiting you?** identifying where business is being place ### 41. Lee's Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2021 **What do you like best about MediaRadar?** Very easy to use, up to date contacts, clean interface **What do you dislike about MediaRadar?** initially hard to navigate all the different menus, but onboarding helped with that **What problems is MediaRadar solving and how is that benefiting you?** It's made prospecting more efficient. Already gotten corporate meeting with 3 clients. ### 42. Account Executive **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2021 **What do you like best about MediaRadar?** Learning brands' spend behind certain channels **What do you dislike about MediaRadar?** lack of contacts or up-to-date contact info **What problems is MediaRadar solving and how is that benefiting you?** understanding what brands make most sense for my offering based on what they do in market ### 43. A HUGE help for our sales team! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2021 **What do you like best about MediaRadar?** Tearsheets, competitor info, seeing what my advertisers are up to **What do you dislike about MediaRadar?** Not alot of Canadian contacts, wish therew was more **What problems is MediaRadar solving and how is that benefiting you?** Just wish there was more Canadian info, contacts, etc ### 44. Great solution for Sales **Rating:** 5.0/5.0 stars **Reviewed by:** Matt K. | VP Sales, Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2021 **What do you like best about MediaRadar?** Great prospecting insights and creative examples **What do you dislike about MediaRadar?** There is some contact information that is outdated. **What problems is MediaRadar solving and how is that benefiting you?** MediaRadar helps us with our prospecting. ### 45. Great tool! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2021 **What do you like best about MediaRadar?** The Power Prospecting report in Media Radar is most helpful to me, and it's a great way to explore new potential clients and learn about their spending. **What do you dislike about MediaRadar?** I wish there was more focus on agency-level data vs. advertiser-level data. **What problems is MediaRadar solving and how is that benefiting you?** It's a much cleaner way to explore new prospects vs. old methods. ### 46. Great experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2021 **What do you like best about MediaRadar?** That you can email the team directly with any requests and they'll get back to you in a timely fashion **What do you dislike about MediaRadar?** The interface at times feels a little outdated **What problems is MediaRadar solving and how is that benefiting you?** The correct account contacts if what I mostly use it for and most of the time it's accurate ### 47. It has been a really helpful first touchpoint for client outreach. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2021 **What do you like best about MediaRadar?** The contact section as well as the creative section. **What do you dislike about MediaRadar?** I need to see more into the Native category. **What problems is MediaRadar solving and how is that benefiting you?** We are understanding what clients are doing outside of what we can see on O+O, finding contacts that we can't find otherwise. ### 48. Hard to be valuable for local advertisers **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2021 **What do you like best about MediaRadar?** I like the ability to get contacts the most **What do you dislike about MediaRadar?** I dislike how it doesnt give a lot for local contacts **What problems is MediaRadar solving and how is that benefiting you?** Solving the ability to find contacts which proves difficult but a lot of the time the local advertisers arent available ### 49. MediaRadar at ADCS **Rating:** 4.5/5.0 stars **Reviewed by:** Rohit A. | Enterprise (> 1000 emp.) **Reviewed Date:** October 27, 2020 **What do you like best about MediaRadar?** Availability of B2B capability is what I like most about MediaRadar. **What do you dislike about MediaRadar?** It is hectic to customize all the features available on MediaRadar. **Recommendations to others considering MediaRadar:** Request demo prior to implementation. **What problems is MediaRadar solving and how is that benefiting you?** Custom Ad sales feature has enabled me to advance marketing in the cloud. ### 50. Media Radar Review **Rating:** 4.5/5.0 stars **Reviewed by:** Tim O. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2020 **What do you like best about MediaRadar?** Media Radar by far has the most accurate client contact information out of any system I have used. **What do you dislike about MediaRadar?** I wish that they would focus more on expanding their contacts for smaller and medium sized companies. **Recommendations to others considering MediaRadar:** It is great at showing you trends in the industry and across the digital landscape. **What problems is MediaRadar solving and how is that benefiting you?** The problem we are solving isfinding who do best contact at various comapnies and the agencies they work with. ## MediaRadar Discussions - [Will there eventually be a way for me to pull exact digital buys?](https://www.g2.com/discussions/will-there-eventually-be-a-way-for-me-to-pull-exact-digital-buys) - 1 comment, 1 upvote - [View MediaRadar pricing details and edition comparison](https://www.g2.com/products/mediaradar/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-29+12%3A42%3A47+-0500&secure%5Bsession_id%5D=38c77038-a769-4f96-adec-1b22a3ec9280&secure%5Btoken%5D=2ad5c465a2ec1a123b8e8ceb05359315940c59b9f4fe855de63f2d1da92ce7b2&format=llm_user) ## MediaRadar Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Platform Basics** - Centralized Platform - Web Tracking **Platform Insights** - Ad Creatives - Buying Strategies - Publisher Data - Advertising Spend - Websites and Social Channels - Device Insights - Ad Intelligence Reporting **Agentic AI - Competitive Intelligence** - Autonomous Task Execution **Agentic AI - Digital Advertising Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Platform Data** - Product Details - Customer Feedback & Reviews - Channel Acquisition **Platform Additional Functionality** - Ad Competitive Benchmarking - Alerts **Platform Content ** - Battlecards **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs **Platform Reporting** - Customizable Dashboard - Benchmark Reporting **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections - Reporting - Messaging ## Top MediaRadar Alternatives - [Pathmatics by Sensor Tower](https://www.g2.com/products/pathmatics-by-sensor-tower/reviews) - 4.3/5.0 (319 reviews) - [Winmo](https://www.g2.com/products/winmo/reviews) - 4.4/5.0 (417 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,875 reviews)