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Compare Looker Studio and Tableau 
Featured Products
At a Glance
Market Segments
Small-Business (47.3% of reviews)
Enterprise (42.1% of reviews)
Entry-Level Pricing
No pricing available
$70.00 1 User Per Month
Looker Studio
Star Rating
(445)4.4 out of 5
Market Segments
Small-Business (47.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Looker StudioTableau
Star Rating
(3,485)4.4 out of 5
Market Segments
Enterprise (42.1% of reviews)
Pros & Cons
Entry-Level Pricing
$70.00 1 User Per Month
Free Trial is available
Browse all 3 pricing plansLooker Studio vs Tableau
When assessing the two solutions, reviewers found Tableau easier to use and do business with overall. However, reviewers felt that Looker Studio is easier to set up. Both products were equally easy to administer.
- Reviewers felt that Tableau meets the needs of their business better than Looker Studio.
- When comparing quality of ongoing product support, reviewers felt that Tableau is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Tableau over Looker Studio.
Pricing
Entry-Level Pricing
Looker Studio
No pricing availableTableau
Creator
$70.00
1 User Per Month
- Includes Tableau Desktop, Tableau Prep Builder, and one Creator license on Tableau Cloud (SaaS) or Tableau Server (self-hosted).
Free Trial
Looker Studio
No trial information availableTableau
Free Trial is available
Ratings
Meets Requirements
8.5
348
8.7
2,439
Ease of Use
8.2
352
8.3
2,834
Ease of Setup
8.4
179
8.2
1,499
Ease of Admin
8.2
147
8.2
790
Quality of Support
7.3
272
8.3
2,089
Has the product been a good partner in doing business?
8.2
129
8.5
769
Product Direction (% positive)
8.7
329
8.8
2,416
Features by Category
Reports
8.8
281
8.7
1744
|
Verified
7.9
244
8.2
1594
|
Verified
8.8
284
9.1
1787
|
Verified
8.4
236
8.6
1369
8.9
280
9.1
1776
|
Verified
Self Service
Not enough data
8.5
1692
|
Verified
Not enough data
8.7
1719
|
Verified
Not enough data
8.5
1636
|
Verified
Not enough data
8.2
1427
Not enough data
8.2
1520
|
Verified
Not enough data
7.9
1332
|
Verified
Advanced Analytics
Not enough data
7.8
1289
Not enough data
9.1
1756
|
Verified
Not enough data
8.1
1301
Building Reports
Not enough data
8.3
1004
|
Verified
Not enough data
8.2
967
|
Verified
Not enough data
8.3
834
|
Verified
Not enough data
8.1
843
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.8
281
8.7
1744
|
Verified
7.9
244
8.2
1594
|
Verified
8.8
284
9.1
1787
|
Verified
8.4
236
8.6
1369
8.9
280
9.1
1776
|
Verified
Reports
8.8
106
Not enough data
9.1
103
Not enough data
8.0
92
Not enough data
Generative AI
5.4
35
Not enough data
5.5
36
Not enough data
Visualization
8.9
107
Not enough data
8.7
97
Not enough data
9.0
109
Not enough data
8.5
100
Not enough data
Data Updates
8.2
93
Not enough data
8.6
103
Not enough data
Collaboration
8.9
107
Not enough data
8.6
99
Not enough data
7.9
90
Not enough data
Data Updates
8.2
205
Not enough data
8.3
245
Not enough data
8.2
208
Not enough data
Reports
8.8
281
8.7
1744
|
Verified
7.9
244
8.2
1594
|
Verified
8.8
284
9.1
1787
|
Verified
8.4
236
8.6
1369
8.9
280
9.1
1776
|
Verified
Data Preparation
Not enough data
8.6
871
|
Verified
Not enough data
8.4
857
|
Verified
Data Modeling and Blending
Not enough data
8.5
894
|
Verified
Not enough data
8.8
918
|
Verified
Not enough data
8.5
887
|
Verified
Generative AI
Not enough data
7.4
433
Not enough data
7.5
457
Agentic AI - Analytics Platforms
Not enough data
7.4
137
Not enough data
7.5
140
Not enough data
7.8
140
Not enough data
7.6
136
Not enough data
7.7
133
Not enough data
7.4
133
Not enough data
7.8
136
Self Service
Not enough data
8.5
1692
|
Verified
Not enough data
8.7
1719
|
Verified
Not enough data
8.5
1636
|
Verified
Not enough data
8.2
1427
Not enough data
8.2
1520
|
Verified
Not enough data
7.9
1332
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.3
134
Not enough data
8.3
116
Not enough data
8.1
114
Not enough data
8.4
123
Advanced Analytics
Not enough data
7.8
1289
Not enough data
9.1
1756
|
Verified
Not enough data
8.1
1301
Performance & Scalability - Analytics Platforms
Not enough data
7.9
136
Not enough data
8.2
114
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
8.1
113
Not enough data
8.0
111
Not enough data
7.8
114
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.6
111
Not enough data
7.6
109
Not enough data
7.8
111
Not enough data
7.6
111
Personalized Intelligence - Analytics Platforms
Not enough data
7.7
111
Not enough data
7.9
116
Not enough data
7.8
111
Building Reports
Not enough data
8.3
1004
|
Verified
Not enough data
8.2
967
|
Verified
Not enough data
8.3
834
|
Verified
Not enough data
8.1
843
|
Verified
Reports
8.8
281
8.7
1744
|
Verified
7.9
244
8.2
1594
|
Verified
8.8
284
9.1
1787
|
Verified
8.4
236
8.6
1369
8.9
280
9.1
1776
|
Verified
Self Service
Not enough data
8.5
1692
|
Verified
Not enough data
8.7
1719
|
Verified
Not enough data
8.5
1636
|
Verified
Not enough data
8.2
1427
Not enough data
8.2
1520
|
Verified
Not enough data
7.9
1332
|
Verified
Building Reports
Not enough data
8.3
1004
|
Verified
Not enough data
8.2
967
|
Verified
Not enough data
8.3
834
|
Verified
Not enough data
8.1
843
|
Verified
Cartography
Not enough data
9.4
26
Not enough data
9.2
26
Not enough data
9.6
28
Not enough data
9.4
27
Analysis
Not enough data
9.0
28
Not enough data
9.2
27
Not enough data
9.3
27
Not enough data
9.0
27
Reporting
Not enough data
9.3
27
Not enough data
9.2
26
Not enough data
9.1
26
Data Source Access
Not enough data
8.6
237
Not enough data
8.8
238
Not enough data
8.3
236
Data Interaction
Not enough data
8.2
234
Not enough data
8.2
238
Not enough data
8.3
237
Not enough data
8.5
240
Not enough data
8.3
236
Not enough data
8.4
235
Not enough data
8.4
237
Not enough data
8.3
233
Data Exporting
Not enough data
8.5
230
Not enough data
8.4
232
Not enough data
8.4
231
Generative AI
Not enough data
7.4
225
Additional Functionality
Not enough data
8.9
61
Not enough data
9.3
62
Basics
Not enough data
9.2
62
Content
Not enough data
8.9
59
Data
Not enough data
9.3
61
Interoperability
Not enough data
8.9
59
Performance
Not enough data
9.2
62
Deployment & Integration - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Data Connectivity & Federation - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Data Modeling & Metrics - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Performance Optimization - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Governance - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Intelligence - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Enablement - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
Not enough data
8.4
253
Not enough data
8.4
256
Not enough data
8.4
246
Data Analysis
Not enough data
9.0
277
Not enough data
8.9
271
Decision Making
Not enough data
8.7
261
Not enough data
9.4
275
Not enough data
9.1
269
Not enough data
8.7
264
Generative AI
Not enough data
8.0
178
Not enough data
8.0
178
Categories
Categories
Shared Categories
Looker Studio and Tableau share no categories
Unique Categories
Looker Studio is categorized as Data Visualization
Tableau is categorized as Analytics Platforms, Location Intelligence, Insurance Analytics, Embedded Business Intelligence, Predictive Analytics, Data Preparation, and Semantic Layer Tools
Reviews
Reviewers' Company Size
Looker Studio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Tableau
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
22.6%
Information Technology and Services
7.5%
Computer Software
7.1%
Internet
5.0%
Financial Services
3.5%
Other
54.2%
Information Technology and Services
11.7%
Computer Software
7.2%
Financial Services
7.1%
Hospital & Health Care
4.5%
Marketing and Advertising
4.3%
Other
65.2%
Discussions
Is Google Data Studio free to use?
4 Comments
KH
YesRead more
How good is Google Data Studio?
2 Comments
CM
Best tool to play around with data and also single page dashboard creation toolRead more
What is the best way to zoom into a specific country when using a map visual?
1 Comment
EP
When you create a new map, the default Dimension is set to "Country ISO Code" which, when you try to select a Zoom Area, doesn't allow for countries.
If...Read more
why did saleforce by tableau? IS SFDC reporting going to change now?
2 Comments
TR
Perfect answer by Derrick. I totally agree.Read more
What does Tableau Desktop do?
2 Comments
NA
Tableau Desktop help create interactive Dashboards offline and publish it to the wider audience through Tableau public. Tableau Desktop is one of the version...Read more
Do I need Tableau Desktop if I have Tableau Server?
2 Comments
LT
Anyway, whether you need Tableau Desktop depends on your specific use case and requirements. If you're unsure, you can consider the following
Evaluate...Read more
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