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Compare Litmus and Movable Ink 
Featured Products
At a Glance
Market Segments
Mid-Market (42.7% of reviews)
Small-Business (40.0% of reviews)
Entry-Level Pricing
Contact Us Per Year
No pricing available
Litmus
Star Rating
(448)4.6 out of 5
Market Segments
Mid-Market (42.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Browse all 2 pricing plansMovable Ink
Star Rating
(10)4.4 out of 5
Market Segments
Small-Business (40.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Movable InkLitmus vs Movable Ink
When assessing the two solutions, reviewers found Litmus easier to use, set up, and administer. Reviewers also preferred doing business with Litmus overall.
- Reviewers felt that Movable Ink meets the needs of their business better than Litmus.
- When comparing quality of ongoing product support, reviewers felt that Litmus is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Litmus over Movable Ink.
Pricing
Entry-Level Pricing
Litmus
Litmus Enterprise
Contact Us
Per Year
Power every stage of your email workflow.
- Unlimited users
- Unlimited Email Previews
- Unlimited Litmus Personalize Impressions
Movable Ink
No pricing availableFree Trial
Litmus
No trial information availableMovable Ink
No trial information availableRatings
Meets Requirements
9.2
368
9.8
7
Ease of Use
9.2
369
7.9
7
Ease of Setup
9.1
137
8.0
5
Ease of Admin
9.0
112
7.7
5
Quality of Support
9.0
297
7.5
8
Has the product been a good partner in doing business?
8.9
108
8.3
5
Product Direction (% positive)
8.8
345
8.3
7
Features by Category
Email Marketing
9.4
232
|
Verified
Not enough data
8.5
143
Not enough data
8.5
144
Not enough data
8.8
204
|
Verified
Not enough data
8.4
151
Not enough data
8.6
178
|
Verified
Not enough data
8.3
137
Not enough data
9.1
169
|
Verified
Not enough data
7.8
63
Not enough data
Reporting & Analytics
8.6
146
Not enough data
8.8
180
|
Verified
Not enough data
Generative AI
6.4
51
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.9
99
Not enough data
7.7
96
Not enough data
7.8
100
Not enough data
7.7
89
Not enough data
7.5
64
Not enough data
7.7
81
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.6
115
Not enough data
8.8
117
Not enough data
9.2
144
Not enough data
9.0
120
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
126
Not enough data
8.9
125
Not enough data
Feature Not Available
Not enough data
Reporting
9.0
124
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.7
17
Not enough data
4.6
14
Not enough data
8.1
15
Not enough data
9.0
14
Not enough data
Edit
6.4
16
Not enough data
8.0
17
Not enough data
8.1
18
Not enough data
Logistics
5.6
13
Not enough data
7.8
15
Not enough data
6.4
12
Not enough data
8.3
11
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.9
215
Not enough data
8.6
204
Not enough data
7.6
70
Not enough data
8.9
202
Not enough data
9.3
237
Not enough data
Platform Data
8.8
207
Not enough data
8.7
217
Not enough data
8.6
183
Not enough data
Agentic AI - Email Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Agentic AI - Content Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Categories
Categories
Shared Categories
Litmus and Movable Ink are categorized as Personalization and E-Commerce Personalization
Unique Categories
Litmus is categorized as SAP Store, Email Testing, Email Template Builder, Location-Based Marketing, Email Deliverability, Email Marketing, and Email Tracking
Movable Ink is categorized as Personalization Engines and Content Experience Platforms
Reviews
Reviewers' Company Size
Litmus
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Movable Ink
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
19.6%
Information Technology and Services
8.3%
Computer Software
6.7%
Financial Services
4.5%
Retail
4.0%
Other
56.9%
Retail
40.0%
Marketing and Advertising
30.0%
Music
10.0%
Consumer Electronics
10.0%
Apparel & Fashion
10.0%
Other
0.0%
Alternatives
Discussions
What is litmus what are its types and uses?
2 Comments
CR
Litmus is a tool that helps you to build email and collaborate with teamates during the process. You can preview your email in different email clients and...Read more
What's the benefit in running a Spam Test on Litmus?
1 Comment
Official Response from Litmus
Did you ever spend lots of time crafting the perfect email, just to find that it got placed into your subscriber's spam folder? It's an email marketer's...Read more
What is litmus email testing?
1 Comment
CR
A feature that allows you to preview your email in different email client.Read more
Movable Ink has no discussions with answers
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