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Compare Intentwise and Perpetua 
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At a Glance
Market Segments
Small-Business (68.5% of reviews)
Small-Business (75.6% of reviews)
Entry-Level Pricing
Starting at $1,000.00 1 Organization Per Month
$695.00 Per Month
Intentwise
Star Rating
(96)4.8 out of 5
Market Segments
Small-Business (68.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,000.00 1 Organization Per Month
Browse all 3 pricing plansPerpetua
Star Rating
(78)4.5 out of 5
Market Segments
Small-Business (75.6% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$695.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Intentwise excels in Quality of Support with a score of 9.8, while Perpetua, although still strong, has a lower score of 9.0. Reviewers mention that Intentwise's support team is highly responsive and knowledgeable, making it easier for users to resolve issues quickly.
- Reviewers mention that Intentwise shines in Machine Learning Optimization with a score of 9.7, which helps users maximize their advertising effectiveness. In contrast, Perpetua's capabilities in this area are less robust, leading to a score of 8.5, which some users feel limits their optimization potential.
- Users on G2 highlight Intentwise's superior Campaign Dashboard with a score of 9.7, which provides a comprehensive view of campaign performance. Perpetua's dashboard, while functional, received a lower score of 8.6, with some users noting it lacks certain advanced features that would enhance usability.
- G2 users report that Intentwise's Product Direction is rated at a perfect 10.0, indicating strong confidence in the product's future development. In contrast, Perpetua's score of 8.3 suggests that some users have concerns about the pace of innovation and feature updates.
- Reviewers mention that Intentwise offers better Ease of Use with a score of 9.4, making it more accessible for small businesses. Perpetua, with a score of 8.5, has received feedback that its interface can be somewhat complex for new users.
- Users say that Intentwise's Budget Pacing feature, rated at 8.1, is particularly effective in managing ad spend efficiently. Perpetua's score of 8.1 in this area indicates it performs similarly, but some users feel that Intentwise provides more intuitive controls for budget management.
Pricing
Entry-Level Pricing
Intentwise
Intentwise Explore (AMC)
Starting at $1,000.00
1 Organization Per Month
Intentwise Explore (AMC) empowers you to seamlessly query, analyze, and activate your Amazon Marketing Cloud data. With the flexibility to integrate additional data sources, you can unlock deeper insights and expand your analytics capabilities as your business needs evolve.
- 24/7 support
- Personalized onboarding sessions
- Dedicated Account Manager
Perpetua
Essentials
$695.00
Per Month
Up to 10k in monthly ad spend
- AI-powered bid optimization
- Automated keyword harvesting
- In-depth performance & profitability reporting
Free Trial
Intentwise
No trial information availablePerpetua
No trial information availableRatings
Meets Requirements
9.2
76
8.4
50
Ease of Use
9.1
76
8.5
50
Ease of Setup
8.9
63
9.3
29
Ease of Admin
8.8
47
9.3
30
Quality of Support
9.8
76
9.0
52
Has the product been a good partner in doing business?
9.7
48
9.2
30
Product Direction (% positive)
10.0
72
8.3
41
Features by Category
Channel Functionality
Not enough data
8.3
21
Platform Interoperability
Not enough data
Feature Not Available
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.6
23
Not enough data
8.5
23
Not enough data
Feature Not Available
Not enough data
7.5
18
Not enough data
8.0
15
Not enough data
8.6
13
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
20
Not enough data
Feature Not Available
Not enough data
7.7
10
Not enough data
7.2
9
Not enough data
Feature Not Available
Targeting
Not enough data
8.4
20
Not enough data
8.3
17
Not enough data
7.2
10
Not enough data
7.9
19
Platform
Not enough data
7.0
10
Not enough data
7.1
16
Not enough data
Feature Not Available
Not enough data
7.8
21
Not enough data
7.9
16
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Integration
Not enough data
8.1
14
Not enough data
8.0
16
Not enough data
7.4
13
Store Management
Not enough data
7.5
12
Not enough data
8.2
16
Agentic AI - Online Marketplace Optimization Tools
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.4
18
8.3
7
8.8
18
8.8
10
7.9
17
7.8
9
8.3
17
8.0
11
Platform Data
9.2
24
8.0
11
9.0
24
7.7
10
9.0
24
7.9
11
Platform Additional Functionality
6.8
19
Not enough data
Feature Not Available
7.8
9
8.4
23
8.3
9
8.2
20
7.2
6
Agentic AI - Retail Media Advertising Platforms
7.9
17
Not enough data
7.4
15
Not enough data
8.1
15
Not enough data
7.8
15
Not enough data
8.0
16
Not enough data
8.3
16
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.6
23
Not enough data
8.5
23
Not enough data
Feature Not Available
Not enough data
7.5
18
Not enough data
8.0
15
Not enough data
8.6
13
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
20
Not enough data
Feature Not Available
Not enough data
7.7
10
Not enough data
7.2
9
Not enough data
Feature Not Available
Targeting
Not enough data
8.4
20
Not enough data
8.3
17
Not enough data
7.2
10
Not enough data
7.9
19
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
7.0
10
Not enough data
7.1
16
Not enough data
Feature Not Available
Not enough data
7.8
21
Not enough data
7.9
16
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Influencer Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Influencer Marketing Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Intentwise and Perpetua are categorized as Retail Media Advertising Platforms
Unique Categories
Intentwise has no unique categories
Perpetua is categorized as Online Marketplace Optimization Tools, Demand Side Platform (DSP), Display Advertising, and Influencer Marketing Platforms
Reviews
Reviewers' Company Size
Intentwise
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Perpetua
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
31.5%
Consumer Goods
25.8%
Retail
13.5%
Health, Wellness and Fitness
4.5%
Publishing
3.4%
Other
21.3%
Marketing and Advertising
34.6%
Health, Wellness and Fitness
14.1%
Consumer Goods
12.8%
Retail
7.7%
Food & Beverages
6.4%
Other
24.4%
Discussions
Intentwise has no discussions with answers
Is it planned to add more retailers for Advertising?
1 Comment
Official Response from Perpetua
Hi Guillaume, in addition to Amazon and Walmart we currently support Instacart and are actively integrating with Criteo (ask someone on our team if you'd...Read more
Perpetua has no more discussions with answers
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