Intentwise Reviews & Product Details

I like that Intentwise helps us create a data infrastructure for our agency’s analytical and reporting tools, including advertising management, reporting, and inventory management. It pulls Amazon Ads and Seller Central data for every client account, keeps the history, and delivers it to our BigQuery warehouse in one consistent format, so we spend our time on the accounts instead of the data. We get full visibility into our clients’ Amazon businesses and can make holistic business decisions. We also connect Intentwise with Claude and other data sources to find insights and connections we could otherwise miss. The initial setup was very easy. Review collected by and hosted on G2.com.

Nothing. Review collected by and hosted on G2.com.

The Intentwise team was amazing to work with. They built custom dashboards that gave us visibility into additional KPIs we didn’t have access to before. This saved us time on performance analysis and helped us pull clearer insights to guide our strategy. Their interface was easy to use and they are integrated to many different data sources from sales, ads, customer details. A key benefit is being able to the trust in their data - they will call out whenever Amazon had data discrepancies. I highly recommend them. They also stay on top of the latest AI developments and provide helpful tips on how you can implement it with your business. Review collected by and hosted on G2.com.

I don't have much constructive feedback. Review collected by and hosted on G2.com.

Custom reporting, with the ability to build or add whatever tool or tech you’re interested in. It also lets you create and can supply you with custom reports, tools, and analysis based on your requests and your company’s needs. Review collected by and hosted on G2.com.

Timezone is hard to schedule meetings. Sometimes takes a little while to have an issue resolved. Review collected by and hosted on G2.com.

Intentwise makes ad management significantly easier with its intuitive interface and powerful automation capabilities. Bulk operations with smart filters save hours of manual work. The AMC integration is a cherry on top—it’s incredibly helpful for optimizing Sponsored Product campaigns with deeper insights. We also appreciate the ease of implementation; getting started was smooth and straightforward. Their Customer Success Team is responsive and knowledgeable they’re quick to assist whenever we need help. The recommendations feature offers useful suggestions at a glance, and the platform is always evolving with new features that align with market trends. Review collected by and hosted on G2.com.

While the platform is robust, it can take a little time to fully explore and understand some of the deeper features like AMC if you're not already familiar with Amazon’s data stack Review collected by and hosted on G2.com.

I like that the support is really responsive. The visualization of the graphs and charts is another aspect I appreciate, especially how helpful they are in setting up recurring queries. The detailed insights they've put together in the charts and graphs are super helpful, along with having prewritten queries so I don't have to know SQL. Review collected by and hosted on G2.com.

Queries are not instant. I'd like to be able to create a query and have it be delivered to me in ten, twenty minutes, not have to run at the start of every day. I'd also like to have backfill information easier. Export information easier, while the visualization is great, I need better access and backfilling of data. I think pricing could be a little bit better, as I don't know it's fully aligned for value. Review collected by and hosted on G2.com.

The UI

The way data is presented in terms of comparisons across all metrics to other time periods

Budget spend forecasts

Customer support is really helpful

Was straightforward to transition from Perpetua Review collected by and hosted on G2.com.

Dayparting could be improved with the ability to make changes for each individual hour based on the data rather than through automated rules

When setting up ad campaigns and select to add separate ad groups for each match type would be helpful to automatically add the relevant match type to the relevant ad group. Review collected by and hosted on G2.com.

Intentwise provides great insight to a brand's true Amazon performance and allows you to optimize for both efficiency and scale. The user interface is very cleanly laid out and easy to navigate. I really appreciate the people as well in particular Tushar and Ani for working with me to meet my agency's needs. Review collected by and hosted on G2.com.

The only thing that I dislike is that I cannot see lifetime value data without an AMC integration and that some of the data only works if you are using FBA not FBM (this could be a limitation of Amazon though). Review collected by and hosted on G2.com.

What I like most about Intentwise is how powerful the analytics and automation capabilities are compared to the native Amazon tools. The AMC integration is especially valuable, the advanced query templates make it easy to run complex analyses without building everything from scratch, and the instant visualizations make the outputs much easier to interpret and share with teams or clients.

The platform also does a great job connecting paid and organic performance. Features like share of voice and competitor tracking, along with the ability to tie ad spend to organic rank and retail performance, provide a much clearer picture of what is actually driving growth.

Operationally, the bulk editing capabilities, automated rules, and dayparting tools save a significant amount of time when managing large accounts. Overall the platform provides a much more advanced analytics layer on top of Amazon advertising while still being easy to use, and the customer service team has been extremely responsive whenever questions come up. Review collected by and hosted on G2.com.

There is some manual setup involved but thats okay - they are competitively priced compared to competition and even wtih some manual setup its still completely worth it and a huge time saver. Review collected by and hosted on G2.com.

I love the plethora of features and the ever-green feel when compared to the industry standards. The team at Intentwise is always ready to go above and beyond! Review collected by and hosted on G2.com.

A few features feel sluggish - the AI bot for example. However, this is non-crucial so I do not find it bothersome. Review collected by and hosted on G2.com.

Intentwise helps us gain access to data and allows our Looker Studio reports to automatically refresh with the newest available Amazon data.

This helps us stay on top of the performance metrics and improve the performance for our brands by catching trends early as they develop.

Their team is very helpful in providing updates about the capabilities of their platform through frequent email communications, as well as support through the Slack channel.

The Intentwise Gateway has been great for integrating the data into Claude AI to assist us with gathering insights and data that would otherwise need to be pieced together manually, saving time and improving performance for our brands. Review collected by and hosted on G2.com.

The pricing is the main drawback for a client like us who currently has a great deal with another platform for the Ad Management and AMC support. Review collected by and hosted on G2.com.