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Compare Instapage and Shopify Plus 
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At a Glance
Market Segments
Small-Business (63.6% of reviews)
Small-Business (68.4% of reviews)
Entry-Level Pricing
$79.00 Per Month
No pricing available
Instapage
Star Rating
(509)4.3 out of 5
Market Segments
Small-Business (63.6% of reviews)
Pros & Cons
Entry-Level Pricing
$79.00 Per Month
Free Trial is available
Browse all 3 pricing plansShopify Plus
Star Rating
(784)4.4 out of 5
Market Segments
Small-Business (68.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Shopify PlusInstapage vs Shopify Plus
When assessing the two solutions, reviewers found them equally easy to use, and both vendors make it equally easy to do business overall. However, Instapage is easier to set up and administer.
- Instapage and Shopify Plus both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that Instapage is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Shopify Plus over Instapage.
Pricing
Entry-Level Pricing
Instapage
Create
$79.00
Per Month
Build on-brand, pixel-perfect, responsive pages without a developer
- Drag & drop builder
- Reusable page blocks
- Real-time visual collaboration
Shopify Plus
No pricing availableFree Trial
Instapage
Free Trial is available
Shopify Plus
No trial information availableRatings
Meets Requirements
8.5
419
8.5
618
Ease of Use
9.0
419
9.0
621
Ease of Setup
9.0
234
8.7
440
Ease of Admin
8.9
228
8.8
387
Quality of Support
8.7
390
8.4
603
Has the product been a good partner in doing business?
8.5
216
8.5
383
Product Direction (% positive)
7.8
400
8.8
597
Features by Category
Page Customization
9.2
135
|
Verified
Not enough data
8.1
133
|
Verified
Not enough data
7.9
122
|
Verified
Not enough data
7.8
125
|
Verified
Not enough data
Page Optimization
8.4
119
|
Verified
Not enough data
7.9
133
|
Verified
Not enough data
7.2
119
|
Verified
Not enough data
6.8
99
|
Verified
Not enough data
Integrations
6.6
59
|
Verified
Not enough data
7.5
87
|
Verified
Not enough data
8.6
127
|
Verified
Not enough data
Generative AI
6.4
27
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Computing
8.7
45
Not enough data
6.1
28
Not enough data
8.5
55
Not enough data
Experimental Design
8.1
40
Not enough data
8.2
38
Not enough data
7.8
42
Not enough data
Analytics
7.4
53
Not enough data
7.7
48
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Headless Commerce
Not enough data
7.8
247
Not enough data
7.9
261
Not enough data
7.9
250
Not enough data
8.2
280
Not enough data
8.2
270
Generative AI
Not enough data
7.4
213
Not enough data
7.6
207
Agentic AI - E-Commerce Platforms
Not enough data
7.0
27
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.4
28
Not enough data
7.5
27
Not enough data
7.7
27
Merchandising/Marketing
Not enough data
8.4
455
Not enough data
8.5
477
Not enough data
7.9
468
Not enough data
7.9
481
Not enough data
7.9
453
Not enough data
7.7
441
Not enough data
8.0
453
Product Catalog
Not enough data
8.4
468
Not enough data
8.3
459
Not enough data
8.1
451
Not enough data
7.8
380
Order Process
Not enough data
8.6
466
Not enough data
8.2
452
Not enough data
8.3
451
Not enough data
8.8
460
Not enough data
8.6
458
Not enough data
8.1
448
Not enough data
8.0
446
Not enough data
8.2
403
Multi-Channel Support
Not enough data
8.2
419
Not enough data
8.6
442
Not enough data
8.2
410
Not enough data
8.4
445
Not enough data
7.7
366
Not enough data
8.2
393
Not enough data
7.5
362
Platform
Not enough data
8.4
418
Not enough data
8.2
462
Not enough data
8.4
447
Not enough data
8.5
453
Not enough data
8.2
455
Not enough data
8.7
447
Not enough data
8.3
366
Not enough data
8.6
429
Not enough data
7.8
394
Not enough data
8.2
377
Not enough data
8.5
414
Not enough data
8.7
449
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.0
52
Not enough data
7.9
50
Not enough data
7.5
52
Not enough data
7.6
41
Not enough data
7.9
45
Not enough data
Reporting
8.1
59
Not enough data
7.5
33
Not enough data
7.9
43
Not enough data
7.6
37
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
6.2
7
Not enough data
7.1
7
Not enough data
8.6
7
Not enough data
7.6
7
Not enough data
Growth
7.1
7
Not enough data
8.8
7
Not enough data
7.9
7
Not enough data
6.7
7
Not enough data
7.6
7
Not enough data
Content
7.9
7
Not enough data
8.1
7
Not enough data
8.3
7
Not enough data
8.6
6
Not enough data
Support
8.6
6
Not enough data
Reporting
Not enough data
8.1
79
Not enough data
7.6
72
Omnichannel Features
Not enough data
8.4
76
Not enough data
8.2
75
Not enough data
7.9
77
Not enough data
8.1
79
Not enough data
8.0
76
Not enough data
8.7
81
Not enough data
7.5
75
Categories
Categories
Shared Categories
Instapage and Shopify Plus share no categories
Unique Categories
Instapage is categorized as Personalization, Landing Page Builders, Heatmap Tools, A/B Testing, and Website Builder
Shopify Plus is categorized as Omnichannel Commerce and E-Commerce Platforms
Reviews
Reviewers' Company Size
Instapage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Shopify Plus
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.1%
Computer Software
7.7%
Information Technology and Services
5.3%
Real Estate
4.8%
Financial Services
4.6%
Other
48.5%
Retail
21.2%
Apparel & Fashion
13.6%
Consumer Goods
7.4%
Information Technology and Services
5.8%
Health, Wellness and Fitness
5.1%
Other
46.9%
Alternatives
Discussions
Can I use Instapage landing pages on my own website/domain?
1 Comment
BL
Yes!Read more
What is Instapage used for?
1 Comment
JS
Instapage is a powerful landing page builder designed to help businesses create high-converting landing pages quickly and easily. Founded in 2012, the...Read more
Instapage has no more discussions with answers
What differentiates Shopify Plus?
2 Comments
RU
Smartstore is very refined in its methodology, which is the reason they've remembered all of the fundamental SEO procedures for each part. This makes them...Read more
How does Shopify plus work?
2 Comments
VK
Shopify Plus is an easy platform for building and managing an online store, where you can customize your design, add products, and set up payments. It helps...Read more
Who is Shopify Plus' target market?
1 Comment
Official Response from Shopify Plus
High-volume brands with online sales of about $80,000 USD per month. If you want to know whether Shopify Plus is the right platform for you, let us know by...Read more
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