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Compare Instapage and Paddle 
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At a Glance
Market Segments
Small-Business (63.6% of reviews)
Small-Business (90.0% of reviews)
Entry-Level Pricing
$79.00 Per Month
Pay As You Go
Instapage
Star Rating
(509)4.3 out of 5
Market Segments
Small-Business (63.6% of reviews)
Pros & Cons
Entry-Level Pricing
$79.00 Per Month
Free Trial is available
Browse all 3 pricing plansPaddle
Star Rating
(228)4.6 out of 5
Market Segments
Small-Business (90.0% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Learn more about PaddleInstapage vs Paddle
When assessing the two solutions, reviewers found them equally easy to use and administer. However, Instapage is easier to set up, while Paddle is easier to do business with overall.
- Reviewers felt that Paddle meets the needs of their business better than Instapage.
- When comparing quality of ongoing product support, reviewers felt that Instapage is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Paddle over Instapage.
Pricing
Entry-Level Pricing
Instapage
Create
$79.00
Per Month
Build on-brand, pixel-perfect, responsive pages without a developer
- Drag & drop builder
- Reusable page blocks
- Real-time visual collaboration
Paddle
5% + 50c per transaction
Pay As You Go
Global payments and billing unified in one platform, with cross-border sales tax compliance and fraud protection. No migration fees, monthly fees, or hidden extras.
- Global payments and billing
- Cross-border sales tax compliance
- Fraud protection and chargeback processing
Free Trial
Instapage
Free Trial is available
Paddle
Free Trial is available
Ratings
Meets Requirements
8.5
419
8.8
182
Ease of Use
9.0
419
9.0
186
Ease of Setup
9.0
234
8.8
150
Ease of Admin
8.9
228
8.9
128
Quality of Support
8.7
390
8.5
184
Has the product been a good partner in doing business?
8.5
216
9.3
125
Product Direction (% positive)
7.8
400
8.6
179
Features by Category
Billing and Payments
Not enough data
8.9
35
Not enough data
8.8
35
Not enough data
8.9
37
Revenue Recognition
Not enough data
8.0
32
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Revenue Optimization
Not enough data
7.2
32
Not enough data
7.2
31
Not enough data
7.1
31
Not enough data
7.3
32
Billing
Not enough data
9.0
74
|
Verified
Not enough data
8.4
59
|
Verified
Not enough data
8.3
62
|
Verified
Not enough data
7.5
55
|
Verified
Dunning
Not enough data
8.2
56
|
Verified
Not enough data
7.8
60
|
Verified
Not enough data
8.4
52
|
Verified
Performance
Not enough data
8.4
60
|
Verified
Not enough data
8.1
67
|
Verified
Not enough data
8.1
69
|
Verified
Reporting
Not enough data
7.6
52
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Subscription Billing
Not enough data
6.5
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.7
8
Bill Generation
Not enough data
7.8
50
Not enough data
8.8
52
Not enough data
9.0
53
Bill Processing
Not enough data
8.3
46
Not enough data
7.9
46
Not enough data
8.9
51
Integration
Not enough data
8.7
48
Not enough data
8.9
49
Not enough data
7.8
41
Agentic AI - Billing
Not enough data
5.5
7
Order Management
Not enough data
7.9
40
|
Verified
Not enough data
8.6
47
|
Verified
Not enough data
7.4
32
|
Verified
Not enough data
9.3
42
|
Verified
Products & Plans
Not enough data
8.5
40
|
Verified
Not enough data
7.9
35
|
Verified
Not enough data
8.1
46
|
Verified
Not enough data
8.2
37
|
Verified
Pricing
Not enough data
9.1
46
|
Verified
Not enough data
8.7
46
|
Verified
Not enough data
7.6
36
|
Verified
Revenue Management
Not enough data
8.9
41
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
8.5
36
|
Verified
Not enough data
8.7
40
|
Verified
Integration
Not enough data
8.7
43
|
Verified
Not enough data
7.8
37
|
Verified
Not enough data
7.6
35
|
Verified
Agentic AI - Subscription Management
Not enough data
5.7
7
Not enough data
6.2
7
Not enough data
5.7
7
Not enough data
5.5
7
Not enough data
6.3
8
Page Customization
9.2
135
|
Verified
Not enough data
8.1
133
|
Verified
Not enough data
7.9
122
|
Verified
Not enough data
7.8
125
|
Verified
Not enough data
Page Optimization
8.4
119
|
Verified
Not enough data
7.9
133
|
Verified
Not enough data
7.2
119
|
Verified
Not enough data
6.8
99
|
Verified
Not enough data
Integrations
6.6
59
|
Verified
Not enough data
7.5
87
|
Verified
Not enough data
8.6
127
|
Verified
Not enough data
Generative AI
6.4
27
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Tracking
Not enough data
9.6
53
Not enough data
9.6
53
Not enough data
9.3
50
Not enough data
8.9
42
Not enough data
8.8
40
Not enough data
9.2
47
Integrations
Not enough data
7.9
47
Remittance
Not enough data
8.7
43
Not enough data
8.0
46
Not enough data
8.5
46
Not enough data
7.8
45
Agentic AI - Sales Tax and VAT Compliance
Not enough data
6.9
8
Not enough data
6.5
8
Computing
8.7
45
Not enough data
6.1
28
Not enough data
8.5
55
Not enough data
Experimental Design
8.1
40
Not enough data
8.2
38
Not enough data
7.8
42
Not enough data
Analytics
7.4
53
Not enough data
7.7
48
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Payment processing - Merchant of Record
Not enough data
9.3
33
Not enough data
9.5
35
Not enough data
9.1
38
Not enough data
9.2
37
Not enough data
8.2
32
Not enough data
7.8
33
Tax management - Merchant of Record
Not enough data
9.7
37
Not enough data
9.7
35
Not enough data
9.5
31
Security and Compliance - Merchant of Record
Not enough data
8.8
28
Not enough data
8.9
29
Not enough data
9.1
31
Not enough data
9.3
33
Administration - Merchant of Record
Not enough data
8.7
34
Not enough data
8.8
35
Not enough data
8.8
36
Payment failure - Failed Payment Recovery
Not enough data
9.3
17
Not enough data
9.3
17
Not enough data
8.8
16
Not enough data
9.4
17
Not enough data
7.9
16
Customer Communication - Failed Payment Recovery
Not enough data
9.1
16
Not enough data
7.5
16
Not enough data
8.3
15
Advance payment method update - Failed Payment Recovery
Not enough data
9.1
16
Not enough data
9.2
16
Not enough data
9.5
16
Failed payment analytics - Failed Payment Recovery
Not enough data
8.8
14
Not enough data
6.3
13
Not enough data
8.6
15
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.0
52
Not enough data
7.9
50
Not enough data
7.5
52
Not enough data
7.6
41
Not enough data
7.9
45
Not enough data
Reporting
8.1
59
Not enough data
7.5
33
Not enough data
7.9
43
Not enough data
7.6
37
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Accounting & Finance
Not enough data
Not enough data
Customizations
6.2
7
Not enough data
7.1
7
Not enough data
8.6
7
Not enough data
7.6
7
Not enough data
Growth
7.1
7
Not enough data
8.8
7
Not enough data
7.9
7
Not enough data
6.7
7
Not enough data
7.6
7
Not enough data
Content
7.9
7
Not enough data
8.1
7
Not enough data
8.3
7
Not enough data
8.6
6
Not enough data
Support
8.6
6
Not enough data
Categories
Categories
Shared Categories
Instapage and Paddle share no categories
Unique Categories
Instapage is categorized as Personalization, Landing Page Builders, Heatmap Tools, A/B Testing, and Website Builder
Paddle is categorized as Merchant of Record, Subscription Billing, Subscription Revenue Management, Sales Tax and VAT Compliance, Billing, Subscription Management, and Failed Payment Recovery
Reviews
Reviewers' Company Size
Instapage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Paddle
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.1%
Computer Software
7.7%
Information Technology and Services
5.3%
Real Estate
4.8%
Financial Services
4.6%
Other
48.5%
Computer Software
52.7%
Information Technology and Services
10.9%
Internet
5.5%
Marketing and Advertising
4.1%
E-Learning
2.7%
Other
24.1%
Discussions
Can I use Instapage landing pages on my own website/domain?
1 Comment
BL
Yes!Read more
What is Instapage used for?
1 Comment
JS
Instapage is a powerful landing page builder designed to help businesses create high-converting landing pages quickly and easily. Founded in 2012, the...Read more
Instapage has no more discussions with answers
Which payment methods do you support?
1 Comment
Official Response from Paddle
By selling your product through Paddle, you can immediately accept purchases via:
Mastercard
Visa
Maestro
American Express
Discover
Diners...Read more
Which currencies do you offer?
1 Comment
Official Response from Paddle
In order to help you sell your products throughout the world, Paddle accepts payments in a wide range of currencies:
Argentine Peso (ARS)
Australian...Read more
Which languages do you support?
1 Comment
Official Response from Paddle
The Paddle Checkout is localized in the following...Read more
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