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At a Glance
Market Segments
Small-Business (45.8% of reviews)
Mid-Market (51.4% of reviews)
Entry-Level Pricing
Starting at €2,500.00 Per Month
% Fee of Media Spend
Hunch
Star Rating
(50)4.5 out of 5
Market Segments
Small-Business (45.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €2,500.00 Per Month
Browse all 2 pricing plansSmartly
Star Rating
(468)4.4 out of 5
Market Segments
Mid-Market (51.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
% Fee of Media Spend
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that "Smartly" excels in "Quality of Support" with a score of 9.3, while "Hunch" outshines in "Quality of Support" with an impressive score of 9.9, indicating that users find "Hunch" to be more responsive and helpful when issues arise.
- Reviewers mention that "Smartly" offers robust "Automated Ad Creation" features with a score of 8.5, but "Hunch" takes the lead with a higher score of 8.9, suggesting that users appreciate the ease and effectiveness of creating ads automatically with "Hunch".
- G2 users highlight that "Smartly" has a strong "Campaign Management" capability with a score of 8.2 for "Campaign Dashboard", while "Hunch" falls slightly behind at 7.7, indicating that users may find "Smartly" more effective for managing their campaigns.
- Users on G2 report that both products score equally in "Targeting" at 8.8, but "Smartly" is noted for its superior "Geo-Targeting" capabilities with a score of 8.9, which users find beneficial for location-based marketing strategies.
- Reviewers say that "Hunch" shines in "Ease of Setup" with a score of 8.8 compared to "Smartly's" 8.3, suggesting that users find "Hunch" easier to implement and get started with.
- Users report that "Smartly" has a higher score in "Creative Optimization" at 8.5, while "Hunch" scores 8.9, indicating that users feel "Hunch" provides better tools for optimizing their creative assets for campaigns.
Pricing
Entry-Level Pricing
Hunch
Software with a Service
Starting at €2,500.00
Per Month
1-month trial after you sign up for an annual subscription or decide to cancel. Software with a service plan comes with a pre-defined number of image and video templates, as well as campaign solution services.
- Hunch Autopilot
- AI-powered Creative Studio
- Hunch Catalogs
Smartly
Self-Serve + Support
% Fee
of Media Spend
The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io.
- Full access to the platform.
- Your CSM serves as your strategic advisor, your very own secret weapon in all things social.
- We train your performance & creative teams to use Smartly.io effectively.
Free Trial
Hunch
No trial information availableSmartly
No trial information availableRatings
Meets Requirements
8.7
43
8.5
385
Ease of Use
7.9
43
8.3
387
Ease of Setup
8.3
30
8.3
178
Ease of Admin
8.5
21
8.3
178
Quality of Support
9.7
42
9.3
380
Has the product been a good partner in doing business?
9.5
22
8.9
176
Product Direction (% positive)
9.2
43
8.6
381
Features by Category
Email Marketing
4.3
9
Not enough data
4.8
9
Not enough data
4.0
8
Not enough data
4.2
8
Not enough data
Online Marketing
4.4
8
Not enough data
6.3
8
Not enough data
6.3
8
Not enough data
6.0
8
Not enough data
4.8
8
Not enough data
Lead Management
4.8
8
Not enough data
4.6
8
Not enough data
4.4
8
Not enough data
4.6
8
Not enough data
4.8
7
Not enough data
5.0
7
Not enough data
6.0
7
Not enough data
4.5
7
Not enough data
Campaign Management
6.4
7
Not enough data
5.7
7
Not enough data
4.8
7
Not enough data
6.4
7
Not enough data
Social
4.8
7
Not enough data
5.4
8
Not enough data
5.6
8
Not enough data
5.4
8
Not enough data
7.1
8
Not enough data
Reporting & Analytics
6.5
8
Not enough data
6.0
8
Not enough data
6.5
8
Not enough data
6.5
8
Not enough data
4.4
8
Not enough data
Platform
7.5
10
Not enough data
7.3
10
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
7.0
10
Not enough data
7.8
10
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.0
10
Not enough data
7.0
10
Not enough data
6.5
10
Not enough data
Authoring Tools
7.8
13
8.5
57
Feature Not Available
7.8
24
8.3
13
8.5
56
Feature Not Available
8.2
32
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
8.8
13
8.7
45
8.2
12
8.8
54
Publishing Tools
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.3
12
8.9
56
Platform Interoperability
Not enough data
8.8
20
Video Functionality
Not enough data
8.4
68
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
7.6
33
8.2
320
8.1
34
8.5
317
8.1
32
Feature Not Available
7.5
30
7.8
284
7.6
28
7.7
238
8.3
31
8.2
204
Feature Not Available
8.0
161
8.0
30
8.1
211
8.1
31
8.2
273
8.6
32
8.5
296
7.7
26
8.3
193
Feature Not Available
7.9
141
Feature Not Available
8.2
151
Targeting
8.6
32
8.8
312
8.8
32
8.9
293
8.8
31
8.9
288
8.8
29
Feature Not Available
Platform
8.3
26
8.3
221
8.5
24
8.4
273
8.9
29
8.3
291
8.5
31
8.3
311
8.3
27
8.5
261
8.6
32
8.3
279
8.0
28
8.4
258
8.3
28
8.6
223
8.5
26
8.2
274
Platform Interoperability
Feature Not Available
8.2(won by default)
27
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.5
32
8.7(won by 0.2)
286
Campaign Management
7.6
33
8.2(won by 0.6)
320
8.1
34
8.5(won by 0.4)
317
8.1(won by default)
32
Feature Not Available
7.5
30
7.8(won by 0.3)
284
7.6
28
7.7(won by 0.1)
238
8.3(won by 0.1)
31
8.2
204
Feature Not Available
8.0(won by default)
161
8.0
30
8.1(won by 0.1)
211
8.1
31
8.2(won by 0.1)
273
8.6(won by 0.1)
32
8.5
296
7.7
26
8.3(won by 0.6)
193
Feature Not Available
7.9(won by default)
141
Feature Not Available
8.2(won by default)
151
Targeting
8.6
32
8.8(won by 0.2)
312
8.8
32
8.9(won by 0.1)
293
8.8
31
8.9(won by 0.1)
288
8.8(won by default)
29
Feature Not Available
Platform
8.3(tied score)
26
8.3(tied score)
221
8.5(won by 0.1)
24
8.4
273
8.9(won by 0.6)
29
8.3
291
8.5(won by 0.2)
31
8.3
311
8.3
27
8.5(won by 0.2)
261
8.6(won by 0.3)
32
8.3
279
8.0
28
8.4(won by 0.4)
258
8.3
28
8.6(won by 0.3)
223
8.5(won by 0.3)
26
8.2
274
Categories
Categories
Shared Categories
Hunch and Smartly are categorized as Creative Management Platforms and Social Media Advertising
Unique Categories
Hunch is categorized as Marketing Automation
Smartly is categorized as Video Advertising
Reviews
Reviewers' Company Size
Hunch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
35.4%
Retail
20.8%
Leisure, Travel & Tourism
4.2%
Gambling & Casinos
4.2%
Food & Beverages
4.2%
Other
31.3%
Marketing and Advertising
18.1%
Retail
13.1%
Leisure, Travel & Tourism
8.2%
Apparel & Fashion
7.3%
Food & Beverages
5.6%
Other
47.7%
Discussions
Hunch has no discussions with answers
What is your favorite feature of Smartly? How are you utilizing it to drop your CPA?
1 Comment
AM
I think the dinamyc ads through image templates are a powerful feature but requires a lot of work.
If you want something quick, I suggest you to try these...Read more
Would you add the option of creating reach and frequency campaigns?
1 Comment
AM
I think it is not available since Smartly is focus on performance.
R&F campaigns reserves inventory paying a fixed CPM but I guess you can create this kind...Read more
what is the best use-case of smartly you have seen in the industry?
1 Comment
JC
There are so many great use cases of our platform that it is hard to pick just one as the best! But being able to customize, personalize, and localize...Read more
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