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At a Glance
Market Segments
Mid-Market (57.4% of reviews)
Small-Business (75.8% of reviews)
Entry-Level Pricing
Free Trial 1 User Per Month
No pricing available
Guru
Star Rating
(2,321)4.7 out of 5
Market Segments
Mid-Market (57.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial 1 User Per Month
Browse all 3 pricing plansThinkific
Star Rating
(381)4.5 out of 5
Market Segments
Small-Business (75.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ThinkificGuru vs Thinkific
When assessing the two solutions, reviewers found Guru easier to use, set up, and administer. Reviewers also preferred doing business with Guru overall.
- Reviewers felt that Guru meets the needs of their business better than Thinkific.
- When comparing quality of ongoing product support, reviewers felt that Guru is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Guru over Thinkific.
Pricing
Entry-Level Pricing
Guru
Free trial
Free Trial
1 User Per Month
The AI-driven platform completely free for 30 days.
- See pricing page
Thinkific
No pricing availableFree Trial
Guru
Free Trial is available
Thinkific
No trial information availableRatings
Meets Requirements
9.2
1,914
8.4
288
Ease of Use
9.2
1,936
8.8
293
Ease of Setup
9.3
953
8.5
245
Ease of Admin
9.0
476
8.6
230
Quality of Support
9.3
1,512
8.7
262
Has the product been a good partner in doing business?
9.4
429
8.9
228
Product Direction (% positive)
9.2
1,813
8.7
278
Features by Category
Content Management
9.3
109
Not enough data
9.2
108
Not enough data
9.4
108
Not enough data
Content Discovery
9.4
109
Not enough data
9.2
107
Not enough data
9.2
106
Not enough data
8.9
103
Not enough data
9.3
101
Not enough data
9.1
104
Not enough data
Generative AI
9.1
67
Not enough data
9.1
68
Not enough data
Administration
9.2
677
Not enough data
9.2
671
Not enough data
9.1
666
Not enough data
Knowledge Management
9.6
791
Not enough data
9.2
740
Not enough data
9.2
700
Not enough data
Compliance
9.2
688
Not enough data
9.1
657
Not enough data
9.2
653
Not enough data
9.1
632
Not enough data
Customer Support
9.2
761
Not enough data
9.2
720
Not enough data
9.0
646
Not enough data
Data Security
9.2
633
Not enough data
9.2
630
Not enough data
9.3
651
Not enough data
9.1
634
Not enough data
Administration
9.2
678
Not enough data
9.3
701
Not enough data
9.4
769
Not enough data
Generative AI
9.0
485
Not enough data
Knowledge Pages
9.0
685
Not enough data
9.1
641
Not enough data
9.0
686
Not enough data
8.8
585
Not enough data
8.9
546
Not enough data
9.1
558
Not enough data
Knowledge Dissemination
8.9
668
Not enough data
9.0
667
Not enough data
9.5
740
Not enough data
9.1
714
Not enough data
9.1
578
Not enough data
9.2
580
Not enough data
9.3
581
Not enough data
9.0
550
Not enough data
9.1
562
Not enough data
Agentic AI - Knowledge Base
8.6
100
Not enough data
9.0
102
Not enough data
8.8
99
Not enough data
Compatibility
9.3
97
Not enough data
8.9
94
Not enough data
8.9
93
Not enough data
Agentic AI - Enterprise Search Software
8.8
43
Not enough data
8.7
42
Not enough data
9.0
42
Not enough data
8.7
41
Not enough data
9.0
43
Not enough data
8.7
42
Not enough data
Search Queries
9.1
93
Not enough data
9.4
97
Not enough data
9.1
91
Not enough data
9.1
87
Not enough data
9.3
94
Not enough data
AI powered search - Enterprise Search Software
8.6
31
Not enough data
8.3
28
Not enough data
9.4
31
Not enough data
Functionality
9.0
93
Not enough data
9.3
96
Not enough data
9.1
95
Not enough data
Compatibility - Enterprise Search Software
8.9
28
Not enough data
9.4
30
Not enough data
8.6
28
Not enough data
Functionality - Enterprise Search Software
8.8
28
Not enough data
9.5
28
Not enough data
9.1
29
Not enough data
Search Queries - Enterprise Search Software
8.9
29
Not enough data
9.5
31
Not enough data
8.4
31
Not enough data
9.3
29
Not enough data
Responses
8.6
54
Not enough data
8.7
56
Not enough data
9.2
59
Not enough data
Automation - AI Agents
8.6
50
Not enough data
8.3
53
Not enough data
8.2
55
Not enough data
8.8
54
Not enough data
9.0
52
Not enough data
Platform
8.8
57
Not enough data
8.8
52
Not enough data
8.6
55
Not enough data
Autonomy - AI Agents
8.9
56
Not enough data
8.8
54
Not enough data
8.8
57
Not enough data
8.8
55
Not enough data
Generative AI
9.0
59
Not enough data
8.8
57
Not enough data
Platform Basics
Not enough data
7.4
76
Not enough data
8.1
79
Not enough data
7.5
73
Training & Learning
Not enough data
8.9
77
Not enough data
7.9
77
Not enough data
8.2
77
Not enough data
7.9
77
Not enough data
8.1
74
Data & Analytics
Not enough data
7.5
75
Not enough data
7.8
75
Not enough data
7.4
75
Generative AI
Not enough data
6.0
38
Not enough data
6.0
35
Reporting Analysis
Not enough data
7.4
113
Not enough data
8.3
115
Course Management
Not enough data
8.3
112
Not enough data
8.3
113
Integration
Not enough data
7.0
96
Not enough data
7.6
106
Customer Assistance
Not enough data
7.9
112
Platform Customization
Not enough data
8.3
105
Agentic AI - Online Learning Platform
Not enough data
5.8
18
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Customization - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data and Analytics - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI IT Agents
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI IT Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
IT Ticket Management - AI IT Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
IT Support Automation - AI IT Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Course Authoring
Not enough data
8.6
88
Not enough data
7.3
80
Not enough data
7.9
84
Not enough data
8.2
81
Course Delivery
Not enough data
8.3
83
Not enough data
8.2
84
Not enough data
8.0
76
Course Management
Not enough data
7.0
72
Not enough data
7.9
76
Not enough data
8.3
78
Not enough data
8.2
70
LMS Marketplace
Not enough data
8.5
70
Not enough data
Feature Not Available
Not enough data
8.5
70
Interface
Not enough data
8.7
77
Not enough data
7.6
69
Training & eLearning
Not enough data
8.4
81
Not enough data
8.7
84
Not enough data
8.4
85
Not enough data
8.5
78
Not enough data
8.0
76
Not enough data
8.5
79
Not enough data
Feature Not Available
Generative AI
Not enough data
6.8
32
Not enough data
6.7
30
Not enough data
5.8
29
Agentic AI - Corporate Learning Management Systems
Not enough data
7.5
16
Not enough data
8.0
15
Knowledge Base
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Guru and Thinkific share no categories
Unique Categories
Guru is categorized as Knowledge Base, AI Agents For Business Operations, Contact Center Knowledge Base, Insight Engines, Enterprise Search Software, AI Agent Builders, and AI IT Agents
Thinkific is categorized as Online Learning Platform, Corporate Learning Management Systems, and Customer Education
Reviews
Reviewers' Company Size
Guru
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Thinkific
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.8%
Information Technology and Services
11.1%
Consumer Services
8.7%
Internet
6.4%
Financial Services
5.9%
Other
53.1%
E-Learning
10.7%
Professional Training & Coaching
10.4%
Health, Wellness and Fitness
8.7%
Education Management
8.7%
Higher Education
7.0%
Other
54.5%
Discussions
Do we have any mobile app for Guru?
3 Comments
DF
No there is not, however the Web app does scale to phonesRead more
What does Guru do?
3 Comments
LF
Guru is an all-in-one tool that brings everyone on your teams together and puts all your information in one place: right in your workflow.Read more
How did you start your "knowledge council" and what are some of the early hurdles to overcome?
2 Comments
CA
There's lots of advice on starting and engaging a knowledge council here:...Read more
When will Thinkific integrate with Zoho One?
1 Comment
CM
Hi Monica! Catalina here from Thinkific. We don’t have plans at this immediate time to integrate with Zoho, but depending on what you are looking to...Read more
When will Thinkific have video engagement data at the user level?
1 Comment
CM
Hi Lynette! This is a great question, and I'm happy to answer.
Video Engagement Reporting or VER is one of our latest releases, and you can read more...Read more
How do I create a world class website that is inviting and warm. Is there a way to create for myself a click funnel.
1 Comment
CM
Hi Jansen - Catalina here from Thinkific. I wanted to point you towards some of the educational resources we have created to support course creators like...Read more
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