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Compare Google Marketing Platform and SmartyAds DSP 
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At a Glance
Market Segments
Mid-Market (48.9% of reviews)
Small-Business (84.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Marketing Platform
Star Rating
(295)4.1 out of 5
Market Segments
Mid-Market (48.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformSmartyAds DSP
Star Rating
(21)4.6 out of 5
Market Segments
Small-Business (84.2% of reviews)
Entry-Level Pricing
No pricing available
Learn more about SmartyAds DSPSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Marketing Platform excels in Ad and Conversion Tracking with a score of 8.9, indicating robust capabilities for monitoring campaign performance, while SmartyAds DSP, although strong, scores slightly lower at 8.3.
- Reviewers mention that SmartyAds DSP shines in Campaign Dashboard functionality, achieving a high score of 9.5, which provides users with a more intuitive and comprehensive view of their campaigns compared to Google Marketing Platform's score of 8.3.
- G2 users highlight that Google Marketing Platform's Machine Learning Optimization feature is rated at 8.2, which helps in automating and improving ad performance, whereas SmartyAds DSP's score of 7.9 suggests it may not be as advanced in this area.
- Users on G2 emphasize that SmartyAds DSP offers superior Brand Safety features, scoring 9.4, which is crucial for advertisers concerned about where their ads appear, compared to Google Marketing Platform's score of 7.7.
- Reviewers mention that Google Marketing Platform provides better Performance and Reliability with a score of 8.6, which is essential for ensuring campaigns run smoothly, while SmartyAds DSP scores 8.4, indicating a slight edge for Google in this aspect.
- Users say that SmartyAds DSP's Customization options are highly rated at 8.8, allowing for tailored solutions that meet specific business needs, while Google Marketing Platform's score of 7.6 suggests it may offer less flexibility in this area.
Pricing
Entry-Level Pricing
Google Marketing Platform
No pricing availableSmartyAds DSP
No pricing availableFree Trial
Google Marketing Platform
No trial information availableSmartyAds DSP
No trial information availableRatings
Meets Requirements
8.5
246
9.0
16
Ease of Use
7.9
245
9.1
16
Ease of Setup
7.3
126
8.3
6
Ease of Admin
7.7
119
7.7
5
Quality of Support
6.9
224
8.5
16
Has the product been a good partner in doing business?
7.6
120
8.7
5
Product Direction (% positive)
8.0
243
9.2
15
Features by Category
Channel Functionality
8.5
167
7.8
6
Platform Interoperability
7.2
10
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
9.3
12
|
Verified
8.1
176
|
Verified
9.0
12
|
Verified
8.3
156
|
Verified
8.9
12
|
Verified
7.7
150
|
Verified
7.0
10
|
Verified
7.9
154
|
Verified
7.4
9
|
Verified
7.8
142
|
Verified
9.2
11
|
Verified
7.6
129
|
Verified
8.8
10
|
Verified
8.4
73
9.3
12
|
Verified
8.1
69
9.3
12
|
Verified
7.7
149
|
Verified
9.1
11
|
Verified
7.9
141
|
Verified
9.2
11
|
Verified
7.0
39
9.2
11
|
Verified
7.6
94
|
Verified
9.0
10
|
Verified
Targeting
8.5
160
|
Verified
8.6
12
|
Verified
8.4
150
|
Verified
9.1
11
|
Verified
8.2
150
|
Verified
9.3
12
|
Verified
8.1
69
8.8
7
Platform
7.9
54
Feature Not Available
8.1
164
|
Verified
8.8
11
|
Verified
8.3
159
|
Verified
Feature Not Available
8.4
169
|
Verified
8.9
11
|
Verified
8.4
144
|
Verified
8.8
8
7.6
152
|
Verified
7.8
10
|
Verified
7.9
152
|
Verified
8.5
10
|
Verified
8.1
117
|
Verified
8.7
10
|
Verified
7.7
136
|
Verified
8.8
10
|
Verified
Campaign Management & Optimization
8.2
89
Not enough data
7.9
86
Not enough data
7.9
84
Not enough data
8.2
83
Not enough data
7.4
68
Not enough data
7.6
82
Not enough data
8.2
88
Not enough data
6.6
61
Not enough data
7.8
78
Not enough data
8.0
68
Not enough data
8.0
91
Not enough data
Analytics & Administration
8.9
97
Not enough data
8.4
93
Not enough data
8.5
98
Not enough data
Platform
8.1
72
Not enough data
8.1
83
Not enough data
8.0
85
Not enough data
8.5
90
Not enough data
8.6
97
Not enough data
8.6
87
Not enough data
8.4
85
Not enough data
8.2
68
Not enough data
Platform Interoperability
7.8
6
Not enough data
Mobile Functionality
7.7
119
8.3
5
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
9.3
12
|
Verified
8.1
176
|
Verified
9.0
12
|
Verified
8.3
156
|
Verified
8.9
12
|
Verified
7.7
150
|
Verified
7.0
10
|
Verified
7.9
154
|
Verified
7.4
9
|
Verified
7.8
142
|
Verified
9.2
11
|
Verified
7.6
129
|
Verified
8.8
10
|
Verified
8.4
73
9.3
12
|
Verified
8.1
69
9.3
12
|
Verified
7.7
149
|
Verified
9.1
11
|
Verified
7.9
141
|
Verified
9.2
11
|
Verified
7.0
39
9.2
11
|
Verified
7.6
94
|
Verified
9.0
10
|
Verified
Targeting
8.5
160
|
Verified
8.6
12
|
Verified
8.4
150
|
Verified
9.1
11
|
Verified
8.2
150
|
Verified
9.3
12
|
Verified
8.1
69
8.8
7
Mobile
7.7
112
8.3
5
7.0
39
9.2
11
|
Verified
7.6
94
|
Verified
9.0
10
|
Verified
Platform
7.9
54
Feature Not Available
8.1
164
|
Verified
8.8
11
|
Verified
8.3
159
|
Verified
Feature Not Available
8.4
169
|
Verified
8.9
11
|
Verified
8.4
144
|
Verified
8.8
8
7.6
152
|
Verified
7.8
10
|
Verified
7.9
152
|
Verified
8.5
10
|
Verified
8.1
117
|
Verified
8.7
10
|
Verified
7.7
136
|
Verified
8.8
10
|
Verified
Platform Interoperability
7.8
6
Not enough data
Video Functionality
7.9
99
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
9.3
12
|
Verified
8.1
176
|
Verified
9.0
12
|
Verified
8.3
156
|
Verified
8.9
12
|
Verified
7.7
150
|
Verified
7.0
10
|
Verified
7.9
154
|
Verified
7.4
9
|
Verified
7.8
142
|
Verified
9.2
11
|
Verified
7.6
129
|
Verified
8.8
10
|
Verified
8.4
73
9.3
12
|
Verified
8.1
69
9.3
12
|
Verified
7.7
149
|
Verified
9.1
11
|
Verified
7.9
141
|
Verified
9.2
11
|
Verified
7.0
39
9.2
11
|
Verified
7.6
94
|
Verified
9.0
10
|
Verified
Targeting
8.5
160
|
Verified
8.6
12
|
Verified
8.4
150
|
Verified
9.1
11
|
Verified
8.2
150
|
Verified
9.3
12
|
Verified
8.1
69
8.8
7
Platform
7.9
54
Feature Not Available
8.1
164
|
Verified
8.8
11
|
Verified
8.3
159
|
Verified
Feature Not Available
8.4
169
|
Verified
8.9
11
|
Verified
8.4
144
|
Verified
8.8
8
7.6
152
|
Verified
7.8
10
|
Verified
7.9
152
|
Verified
8.5
10
|
Verified
8.1
117
|
Verified
8.7
10
|
Verified
7.7
136
|
Verified
8.8
10
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
9.3
12
|
Verified
8.1
176
|
Verified
9.0
12
|
Verified
8.3
156
|
Verified
8.9
12
|
Verified
7.7
150
|
Verified
7.0
10
|
Verified
7.9
154
|
Verified
7.4
9
|
Verified
7.8
142
|
Verified
9.2
11
|
Verified
7.6
129
|
Verified
8.8
10
|
Verified
8.4
73
9.3
12
|
Verified
8.1
69
9.3
12
|
Verified
7.7
149
|
Verified
9.1
11
|
Verified
7.9
141
|
Verified
9.2
11
|
Verified
7.0
39
9.2
11
|
Verified
7.6
94
|
Verified
9.0
10
|
Verified
Targeting
8.5
160
|
Verified
8.6
12
|
Verified
8.4
150
|
Verified
9.1
11
|
Verified
8.2
150
|
Verified
9.3
12
|
Verified
8.1
69
8.8
7
Demand Side Platforms
8.2
44
|
Verified
7.6
9
|
Verified
7.5
49
|
Verified
7.2
10
|
Verified
7.6
49
|
Verified
8.6
12
|
Verified
Platform
7.9
54
Feature Not Available
8.1
164
|
Verified
8.8
11
|
Verified
8.3
159
|
Verified
Feature Not Available
8.4
169
|
Verified
8.9
11
|
Verified
8.4
144
|
Verified
8.8
8
7.6
152
|
Verified
7.8
10
|
Verified
7.9
152
|
Verified
8.5
10
|
Verified
8.1
117
|
Verified
8.7
10
|
Verified
7.7
136
|
Verified
8.8
10
|
Verified
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Marketing Platform and SmartyAds DSP are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
Google Marketing Platform is categorized as Paid Search Advertising
SmartyAds DSP has no unique categories
Reviews
Reviewers' Company Size
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SmartyAds DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
54.6%
Internet
7.0%
Computer Software
5.2%
Retail
3.0%
Telecommunications
1.8%
Other
28.4%
Marketing and Advertising
52.6%
Information Technology and Services
10.5%
Program Development
5.3%
Internet
5.3%
Health, Wellness and Fitness
5.3%
Other
21.1%
Discussions
prototyping ad tool
1 Comment
SL
our website
https://pinterestvideosdownloader.com/pinterest-video-download/Read more
Google Marketing Platform has no more discussions with answers
What is SmartyAds DSP used for?
1 Comment
ZP
Hello!
I’m Zoriana from SmartyAds Marketing team.
SmartyAds DSP automates ad buying through real-time bidding, ensuring advertisers secure targeted...Read more
SmartyAds DSP has no more discussions with answers
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