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Compare Google Analytics and Lunio 
At a Glance
Market Segments
Small-Business (59.8% of reviews)
Small-Business (54.3% of reviews)
Entry-Level Pricing
No pricing available
Contact Us Per Year
Google Analytics
Star Rating
(6,636)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsLunio
Star Rating
(142)4.6 out of 5
Market Segments
Small-Business (54.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Free Trial is available
Learn more about LunioGoogle Analytics vs Lunio
When assessing the two solutions, reviewers found Lunio easier to use, set up, and administer. Reviewers also preferred doing business with Lunio overall.
- Reviewers felt that Google Analytics meets the needs of their business better than Lunio.
- When comparing quality of ongoing product support, reviewers felt that Lunio is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Lunio over Google Analytics.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableLunio
Increase Your Performance. Not Your Ad Spend.
Contact Us
Per Year
Pricing tailored to accelerate your growth.
- Protect all major ad channels
- Supports Performance Max
- Automated in-depth click analysis
Free Trial
Google Analytics
No trial information availableLunio
Free Trial is available
Ratings
Meets Requirements
9.0
5,519
8.8
109
Ease of Use
7.8
5,553
9.1
110
Ease of Setup
7.9
2,757
9.1
74
Ease of Admin
8.2
2,609
9.0
72
Quality of Support
7.5
4,593
9.0
109
Has the product been a good partner in doing business?
8.3
2,390
9.2
73
Product Direction (% positive)
8.5
5,398
8.6
105
Features by Category
Metrics
9.0
4025
Not enough data
8.8
4000
Not enough data
8.7
3936
Not enough data
8.6
3616
Not enough data
8.4
3388
Not enough data
8.4
3593
Not enough data
8.5
3640
Not enough data
8.6
3713
Not enough data
8.2
3300
Not enough data
Reporting
Feature Not Available
Not enough data
8.5
3543
Not enough data
8.2
3251
Not enough data
8.4
3495
Not enough data
8.5
3432
Not enough data
8.3
3110
Not enough data
8.5
3664
Not enough data
Other
8.5
3684
Not enough data
8.5
3495
Not enough data
8.3
3287
Not enough data
8.7
3434
Not enough data
8.5
2696
Not enough data
8.0
2423
Not enough data
8.2
2798
Not enough data
Agentic AI - Digital Analytics
7.8
84
Not enough data
8.0
85
Not enough data
7.7
84
Not enough data
8.5
91
Not enough data
Administration
8.5
2624
Not enough data
8.2
2329
Not enough data
8.9
3457
Not enough data
8.9
3563
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1176
Not enough data
8.8
1134
Not enough data
9.1
1148
Not enough data
Tracking & Reporting
8.6
1019
Not enough data
8.9
1164
Not enough data
8.5
1068
Not enough data
8.9
1178
Not enough data
8.7
1121
Not enough data
8.6
1096
Not enough data
Metrics
8.8
235
Not enough data
8.7
230
Not enough data
8.8
224
Not enough data
8.6
234
Not enough data
8.8
237
Not enough data
Trading
Not enough data
8.0
70
Not enough data
7.7
56
Not enough data
8.0
75
Threat Detection
Not enough data
8.2
67
Not enough data
8.6
78
Not enough data
8.8
82
Not enough data
7.8
66
Blocking
Not enough data
8.2
65
Not enough data
9.1
85
Not enough data
8.5
66
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Exchange Functions
9.3
15
Not enough data
9.3
15
Not enough data
Data as a Service
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Tools
8.3
1122
Not enough data
8.9
1493
Not enough data
8.3
1255
Not enough data
Metrics
8.9
1464
Not enough data
8.9
1498
Not enough data
8.9
1498
Not enough data
8.7
1416
Not enough data
8.7
1430
Not enough data
8.4
1366
Not enough data
Agentic AI - Content Analytics
7.7
40
Not enough data
8.2
40
Not enough data
7.8
40
Not enough data
7.8
40
Not enough data
7.9
42
Not enough data
Metrics
8.8
235
Not enough data
8.7
230
Not enough data
8.8
224
Not enough data
8.6
234
Not enough data
8.8
237
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Lunio share no categories
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, Digital Analytics, and Data Exchange Platforms
Lunio is categorized as Click Fraud
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lunio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
7.9%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Marketing and Advertising
43.8%
Computer Software
6.6%
Retail
5.1%
Leisure, Travel & Tourism
4.4%
Financial Services
4.4%
Other
35.8%
Alternatives
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
What does PPC Protect do?
1 Comment
LP
Hi there! 👋
PPC Protect detects and blocks click fraud across all paid acquisition channels, ensuring you only pay for legitimate users.
We take a...Read more
Lunio has no more discussions with answers
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