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At a Glance
Market Segments
Small-Business (61.3% of reviews)
Small-Business (59.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Ads
Star Rating
(1,990)4.3 out of 5
Market Segments
Small-Business (61.3% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google AdsGoogle Analytics
Star Rating
(6,588)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsGoogle Ads vs Google Analytics
When assessing the two solutions, reviewers found Google Analytics easier to use, set up, and administer. Reviewers also preferred doing business with Google Analytics overall.
- Reviewers felt that Google Analytics meets the needs of their business better than Google Ads.
- When comparing quality of ongoing product support, reviewers felt that Google Analytics is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Analytics over Google Ads.
Pricing
Entry-Level Pricing
Google Ads
No pricing availableGoogle Analytics
No pricing availableFree Trial
Google Ads
No trial information availableGoogle Analytics
No trial information availableRatings
Meets Requirements
8.7
1,691
9.0
5,488
Ease of Use
7.5
1,695
7.8
5,518
Ease of Setup
7.3
892
7.9
2,722
Ease of Admin
7.8
857
8.2
2,597
Quality of Support
7.4
1,579
7.5
4,567
Has the product been a good partner in doing business?
8.1
838
8.3
2,379
Product Direction (% positive)
7.7
1,671
8.5
5,365
Features by Category
Metrics
Not enough data
9.0
3997
Not enough data
8.7
3982
Not enough data
8.7
3921
Not enough data
8.6
3604
Not enough data
8.4
3374
Not enough data
8.4
3583
Not enough data
8.5
3630
Not enough data
8.6
3694
Not enough data
8.2
3286
Reporting
Not enough data
Feature Not Available
Not enough data
8.5
3528
Not enough data
8.2
3242
Not enough data
8.4
3482
Not enough data
8.5
3425
Not enough data
8.3
3101
Not enough data
8.5
3643
Other
Not enough data
8.5
3671
Not enough data
8.5
3486
Not enough data
8.3
3277
Not enough data
8.7
3414
Not enough data
8.5
2688
Not enough data
8.0
2415
Not enough data
8.2
2790
Agentic AI - Digital Analytics
Not enough data
7.7
76
Not enough data
8.0
77
Not enough data
7.6
76
Not enough data
8.3
78
Administration
Not enough data
8.5
2610
Not enough data
8.2
2321
Not enough data
8.9
3444
Not enough data
8.9
3555
Campaign Management & Optimization
8.5
1385
Not enough data
7.8
1320
Not enough data
8.2
1367
Not enough data
8.0
1149
Not enough data
7.3
999
Not enough data
7.7
1121
Not enough data
8.2
1341
Not enough data
6.9
873
Not enough data
8.1
1120
Not enough data
8.0
998
Not enough data
8.0
1339
Not enough data
Analytics & Administration
8.4
1375
Not enough data
7.9
1240
Not enough data
8.2
1354
Not enough data
Platform
7.9
879
Not enough data
7.9
1229
Not enough data
7.8
1231
Not enough data
8.4
1264
Not enough data
8.6
1344
Not enough data
8.5
1104
Not enough data
8.2
1079
Not enough data
8.4
963
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
8.9
1172
Not enough data
8.8
1132
Not enough data
9.1
1144
Tracking & Reporting
Not enough data
8.6
1017
Not enough data
8.9
1160
Not enough data
8.5
1066
Not enough data
8.9
1175
Not enough data
8.7
1119
Not enough data
8.6
1094
Metrics
Not enough data
8.8
232
Not enough data
8.6
228
Not enough data
8.7
221
Not enough data
8.6
231
Not enough data
8.8
235
Exchange Functions
Not enough data
9.1
11
Not enough data
9.1
11
Data as a Service
Not enough data
9.2
11
Not enough data
8.8
11
Not enough data
9.4
11
Not enough data
8.9
11
Management
Not enough data
9.1
11
Not enough data
9.1
11
Not enough data
8.6
11
Not enough data
8.9
11
Tools
Not enough data
8.3
1121
Not enough data
8.9
1489
Not enough data
8.3
1253
Metrics
Not enough data
8.9
1462
Not enough data
8.9
1494
Not enough data
8.9
1496
Not enough data
8.7
1415
Not enough data
8.7
1429
Not enough data
8.4
1365
Agentic AI - Content Analytics
Not enough data
7.5
38
Not enough data
8.1
38
Not enough data
7.7
38
Not enough data
7.7
38
Not enough data
7.8
39
Metrics
Not enough data
8.8
232
Not enough data
8.6
228
Not enough data
8.7
221
Not enough data
8.6
231
Not enough data
8.8
235
Categories
Categories
Shared Categories
Google Ads and Google Analytics share no categories
Unique Categories
Google Ads is categorized as Paid Search Advertising
Google Analytics is categorized as Content Analytics, Mobile App Analytics, Digital Analytics, and Data Exchange Platforms
Reviews
Reviewers' Company Size
Google Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
27.0%
Computer Software
7.8%
Information Technology and Services
6.7%
Internet
3.9%
Retail
2.9%
Other
51.6%
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.6%
Discussions
How many Google Ads per page?
3 Comments
OB
Previously, you can only add up to 3 ads unit on a page. However now, it has changed.
You can have ads displayed on your webpage as much as you want...Read more
What is the best we use Google ad more efficiently
3 Comments
AM
Google Ads are comprised of two different advertising networks – the Search Network and the Display Network.
The Search Network consists of text ads that...Read more
What does Google ads include?
3 Comments
MO
You will waste a lot of money and time before realizing how important negative keywords are at stopping waste because nobody from Google / Alphabet ever...Read more
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
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