Compare Funnel and Ruler Analytics 
Featured Products
At a Glance
Market Segments
Small-Business (50.6% of reviews)
Mid-Market (53.6% of reviews)
Entry-Level Pricing
Starting at $400.00
Starting at £179.00 Per Month
Funnel
Star Rating
(164)4.5 out of 5
Market Segments
Small-Business (50.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $400.00
Free Trial is available
Browse all 3 pricing plansRuler Analytics
Star Rating
(30)4.6 out of 5
Market Segments
Mid-Market (53.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at £179.00 Per Month
Browse all 3 pricing plansFunnel vs Ruler Analytics
When assessing the two solutions, reviewers found Ruler Analytics easier to use and do business with overall. However, reviewers preferred the ease of set up with Funnel, along with administration.
- Reviewers felt that Ruler Analytics meets the needs of their business better than Funnel.
- When comparing quality of ongoing product support, reviewers felt that Ruler Analytics is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Ruler Analytics over Funnel.
Pricing
Entry-Level Pricing
Funnel
Starter
Starting at $400.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
Ruler Analytics
Small/Medium Business
Starting at £179.00
Per Month
0-50k monthly visits
- Multi-Touch Attribution
- Full Customer Journey
- Web Analytics + Ad Platforms + Live Chat + CRM Integrations
Free Trial
Funnel
Free Trial is available
Ruler Analytics
No trial information availableRatings
Meets Requirements
8.8
141
9.0
20
Ease of Use
8.5
144
8.9
19
Ease of Setup
8.8
103
8.3
10
Ease of Admin
8.9
95
8.5
9
Quality of Support
9.1
138
9.4
20
Has the product been a good partner in doing business?
9.1
94
9.2
10
Product Direction (% positive)
8.7
142
9.4
18
Features by Category
Metrics
9.0
70
Not enough data
8.9
68
Not enough data
8.4
46
Not enough data
8.9
45
Not enough data
8.6
44
Not enough data
8.5
56
Not enough data
8.8
56
Not enough data
9.1
71
Not enough data
9.0
43
Not enough data
Reporting
8.6
48
Not enough data
8.8
43
Not enough data
8.7
62
Not enough data
8.7
52
Not enough data
8.2
40
Not enough data
8.1
55
Not enough data
9.2
69
Not enough data
Other
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
73
Not enough data
8.9
59
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.9
71
Not enough data
Feature Not Available
Not enough data
9.1
75
Not enough data
8.9
74
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.3
20
Not enough data
7.0
18
Not enough data
Functionality
8.8
19
Not enough data
8.5
20
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.6
20
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Attribution Modeling
Not enough data
9.0
8
Not enough data
8.8
8
Not enough data
7.5
6
Not enough data
8.1
7
Not enough data
7.2
6
Not enough data
8.3
7
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.3
7
Not enough data
8.8
7
Not enough data
8.7
9
Not enough data
7.7
8
Reporting
Not enough data
8.0
10
Not enough data
7.7
8
Not enough data
7.7
8
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
Not enough data
9.1
9
Not enough data
8.6
6
Not enough data
8.9
6
Tracking
Not enough data
9.2
8
Not enough data
9.4
8
Not enough data
9.0
7
Analytics
Not enough data
9.0
8
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
Feature Not Available
Call Routing
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
8.6
6
Not enough data
9.3
7
Agentic AI - Inbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.3
76
|
Verified
8.6
11
9.0
86
|
Verified
9.2
12
7.7
43
8.6
13
8.4
74
|
Verified
7.8
9
8.0
46
|
Verified
7.4
11
Feature Not Available
6.4
7
Campaign Activity
8.5
81
|
Verified
8.2
12
8.7
83
|
Verified
8.1
12
8.2
68
|
Verified
8.0
10
8.9
84
|
Verified
8.7
13
7.8
41
8.0
9
7.6
41
|
Verified
7.0
9
Agentic AI - Marketing Analytics
7.5
6
Not enough data
6.9
6
Not enough data
6.7
6
Not enough data
Categories
Categories
Shared Categories
Funnel and Ruler Analytics are categorized as Marketing Analytics
Unique Categories
Funnel is categorized as ETL Tools and Digital Analytics
Ruler Analytics is categorized as Attribution, Customer Journey Analytics, Inbound Call Tracking, Visitor Identification, and Customer Journey Mapping
Reviews
Reviewers' Company Size
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ruler Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.2%
Retail
6.2%
Information Technology and Services
6.2%
Internet
4.3%
Consumer Goods
3.1%
Other
37.9%
Marketing and Advertising
35.7%
Computer Software
10.7%
Professional Training & Coaching
7.1%
Logistics and Supply Chain
7.1%
Leisure, Travel & Tourism
7.1%
Other
32.1%
Discussions
Which advertising platforms does Funnel support?
1 Comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 Comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
What is Ruler Analytics used for?
1 Comment
Official Response from Ruler Analytics
Ruler Analytics is used to measure the impact of marketing channels, tactics, campaigns and content on revenue and pipeline.
Our customers use Ruler to...Read more
Ruler Analytics has no more discussions with answers
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