Introducing G2.ai, the future of software buying.Try now

Compare Fivetran and Looker

Save
    Log in to your account
    to save comparisons,
    products and more.
Add Product
Fivetran
Fivetran
(445)
4.2 out of 5
Fivetran
By Fivetran
Optimized for quick response
Looker
Looker
(1,581)
4.4 out of 5
Looker
By Google
At a Glance
Fivetran
Fivetran
Star Rating
(445)4.2 out of 5
Market Segments
Mid-Market (56.6% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plans
Looker
Looker
Star Rating
(1,581)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Looker

Fivetran vs Looker

When assessing the two solutions, reviewers found Fivetran easier to use, set up, and administer. However, reviewers preferred doing business with Looker overall.

  • Reviewers felt that Looker meets the needs of their business better than Fivetran.
  • When comparing quality of ongoing product support, reviewers felt that Looker is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Looker over Fivetran.
Pricing
Entry-Level Pricing
Fivetran
Free Plan
Free
Browse all 4 pricing plans
Looker
No pricing available
Free Trial
Fivetran
Free Trial is available
Looker
Free Trial is available
Ratings
Meets Requirements
8.4
320
8.7
1,082
Ease of Use
9.0
326
8.2
1,087
Ease of Setup
9.1
246
8.2
566
Ease of Admin
8.8
211
8.3
429
Quality of Support
8.0
299
8.6
920
Has the product been a good partner in doing business?
8.3
207
8.9
407
Product Direction (% positive)
7.7
283
8.8
1,014
Features by Category
Business IntelligenceHide 25 FeaturesShow 25 Features
Not enough data
8.3
734
Reports
Not enough data
8.6
657
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
653
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
8.7
655
|
Verified
Self Service
Not enough data
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
499
|
Verified
Advanced Analytics
Not enough data
7.6
428
|
Verified
Not enough data
8.4
627
|
Verified
Not enough data
8.0
510
|
Verified
Building Reports
Not enough data
8.3
384
|
Verified
Not enough data
8.3
392
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
328
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data VisualizationHide 22 FeaturesShow 22 Features
Not enough data
8.2
704
Reports
Not enough data
8.6
657
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
653
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
8.7
655
|
Verified
Reports
Not enough data
8.5
108
Not enough data
8.5
107
Not enough data
8.0
102
Generative AI
Not enough data
7.0
101
Not enough data
7.1
101
Visualization
Not enough data
8.5
111
Not enough data
8.4
110
Not enough data
8.6
111
Not enough data
8.3
110
Data Updates
Not enough data
8.1
108
Not enough data
8.3
106
Collaboration
Not enough data
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Data Updates
Not enough data
7.9
138
Not enough data
8.0
141
Not enough data
8.5
144
Analytics PlatformsHide 48 FeaturesShow 48 Features
Not enough data
7.9
753
Reports
Not enough data
8.6
657
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
653
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
8.7
655
|
Verified
Data Preparation
Not enough data
8.4
281
|
Verified
Not enough data
8.2
259
|
Verified
Data Modeling and Blending
Not enough data
8.4
309
|
Verified
Not enough data
8.7
326
|
Verified
Not enough data
8.3
309
|
Verified
Generative AI
Not enough data
7.1
88
Not enough data
7.1
86
Agentic AI - Analytics Platforms
Not enough data
7.2
39
Not enough data
7.3
38
Not enough data
7.3
38
Not enough data
7.1
39
Not enough data
7.3
39
Not enough data
7.4
38
Not enough data
7.6
37
Self Service
Not enough data
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
499
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.0
35
Not enough data
8.1
34
Not enough data
7.7
33
Not enough data
8.3
34
Advanced Analytics
Not enough data
7.6
428
|
Verified
Not enough data
8.4
627
|
Verified
Not enough data
8.0
510
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
8.1
35
Not enough data
7.9
34
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
7.8
34
Not enough data
7.2
34
Not enough data
7.3
34
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.2
34
Not enough data
7.5
34
Not enough data
7.7
34
Not enough data
7.4
34
Personalized Intelligence - Analytics Platforms
Not enough data
7.7
34
Not enough data
7.2
35
Not enough data
7.6
34
Building Reports
Not enough data
8.3
384
|
Verified
Not enough data
8.3
392
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
328
|
Verified
Embedded Business IntelligenceHide 15 FeaturesShow 15 Features
Not enough data
8.4
727
Reports
Not enough data
8.6
657
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
653
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
8.7
655
|
Verified
Self Service
Not enough data
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
499
|
Verified
Building Reports
Not enough data
8.3
384
|
Verified
Not enough data
8.3
392
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
328
|
Verified
Digital AnalyticsHide 31 FeaturesShow 31 Features
Not enough data
8.4
319
Metrics
Not enough data
8.8
238
Not enough data
8.7
238
Not enough data
8.4
223
Not enough data
8.3
225
Not enough data
8.4
214
Not enough data
8.3
224
Not enough data
8.4
218
Not enough data
8.5
229
Not enough data
8.3
221
Reporting
Not enough data
8.4
240
Not enough data
Feature Not Available
Not enough data
8.6
241
Not enough data
8.5
244
Not enough data
8.1
198
Not enough data
8.4
204
Not enough data
9.0
253
Other
Not enough data
8.7
225
Not enough data
8.6
208
Not enough data
8.4
200
Not enough data
8.7
215
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
190
Agentic AI - Digital Analytics
Not enough data
7.6
16
Not enough data
7.8
15
Not enough data
7.8
16
Not enough data
7.9
16
Administration
Not enough data
8.4
216
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
239
Data ExtractionHide 7 FeaturesShow 7 Features
8.0
175
Not enough data
Functionality
8.4
151
Not enough data
8.5
145
Not enough data
8.4
129
Not enough data
7.1
116
Not enough data
8.7
138
Not enough data
6.4
111
Not enough data
Diverse Extraction Points
8.4
151
Not enough data
ETL ToolsHide 7 FeaturesShow 7 Features
8.2
128
Not enough data
Management
7.5
98
Not enough data
7.1
92
Not enough data
Functionality
8.9
120
Not enough data
7.8
109
Not enough data
8.9
118
Not enough data
8.9
116
Not enough data
8.5
115
Not enough data
Data ReplicationHide 7 FeaturesShow 7 Features
7.9
95
Not enough data
Management
7.2
66
Not enough data
8.2
59
Not enough data
8.5
77
Not enough data
8.0
82
Not enough data
Solution Provision
7.3
55
Not enough data
8.3
71
Not enough data
7.6
54
Not enough data
Sales AnalyticsHide 18 FeaturesShow 18 Features
Not enough data
8.1
257
Agentic AI - Sales Analytics
Not enough data
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Data Sourcing
Not enough data
8.8
203
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
224
Not enough data
8.7
208
Predictive Analytics
Not enough data
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Sales Management
Not enough data
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
BackupHide 11 FeaturesShow 11 Features
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing AnalyticsHide 15 FeaturesShow 15 Features
Not enough data
8.3
308
Marketing Operations
Not enough data
8.6
222
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
227
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.3
129
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
230
|
Verified
Not enough data
8.8
260
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
119
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Categories
Categories
Shared Categories
Fivetran
Fivetran
Looker
Looker
Fivetran and Looker share no categories
Unique Categories
Fivetran
Fivetran is categorized as Data Replication, ETL Tools, and Data Extraction
Looker
Reviews
Reviewers' Company Size
Fivetran
Fivetran
Small-Business(50 or fewer emp.)
31.2%
Mid-Market(51-1000 emp.)
56.6%
Enterprise(> 1000 emp.)
12.1%
Looker
Looker
Small-Business(50 or fewer emp.)
19.3%
Mid-Market(51-1000 emp.)
60.7%
Enterprise(> 1000 emp.)
20.1%
Reviewers' Industry
Fivetran
Fivetran
Computer Software
14.9%
Information Technology and Services
13.5%
Financial Services
9.3%
Retail
5.4%
Marketing and Advertising
5.4%
Other
51.5%
Looker
Looker
Computer Software
11.7%
Information Technology and Services
11.1%
Marketing and Advertising
8.3%
Financial Services
7.7%
Internet
6.2%
Other
55.2%
Alternatives
Fivetran
Fivetran Alternatives
Hevo Data
Hevo Data
Add Hevo Data
Skyvia
Skyvia
Add Skyvia
Boomi Data Integration
Boomi Data Integration
Add Boomi Data Integration
Qlik Replicate
Qlik Replicate
Add Qlik Replicate
Looker
Looker Alternatives
Mode
Mode
Add Mode
Zoho Analytics
Zoho Analytics
Add Zoho Analytics
Sisense
Sisense
Add Sisense
Domo
Domo
Add Domo
Discussions
Fivetran
Fivetran Discussions
Is Fivetran an ETL tool?
2 Comments
Nikolay V.
NV
Fivetran is an ELT Tool, specifically for Extracting the data from source and Loading the data into the Destination. This tool works in conjunction with...Read more
Can I reuse a google sheet's name that I just deleted?
1 Comment
Joseph L.
JL
Hi Gabriel, Thanks for reaching out. Yes, this should work. Please let us know if you run into any issues. Cheers, Joseph Read more
Can Fivetran implement a feature to auto download / refresh data into a spreadsheet ? That would be great.
1 Comment
Joseph L.
JL
Hi George, Thanks for reaching out. All feature requests are logged via our Support Portal. Please submit your feature request here:...Read more
See all discussions
Looker
Looker Discussions
Is looker an ETL tool?
3 Comments
Ajay P.
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
Aaron G.
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
See all discussions
Ask Fivetran a QuestionContact Fivetran

Spotlight Categories

Add Product
Fivetran
Fivetran
Optimized for quick response
Looker
Looker