Fivetran excels at doing one thing incredibly well: reliably syncing data from multiple SaaS tools into a central data warehouse like BigQuery. The setup is remarkably fast—most connectors are essentially plug-and-play, with minimal configuration. I especially appreciate the wide connector library, automatic schema management, and robust alerting system. For a small team without a full-time data engineer, it’s a game-changer. It eliminates a ton of manual work and lets us focus on deriving insights rather than wrangling APIs. Review collected by and hosted on G2.com.
Pricing can be a barrier for early-stage startups or companies with unpredictable data volumes. Since Fivetran charges based on monthly active rows (MAR), costs can spike unexpectedly as your data grows—even if you’re not increasing the number of sources. Additionally, some niche connectors are still in beta or lack full functionality, and the granularity of scheduling could be more flexible (e.g., custom cron instead of fixed intervals). Review collected by and hosted on G2.com.
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