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At a Glance
Market Segments
Small-Business (38.9% of reviews)
Mid-Market (42.6% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
EX.CO
Star Rating
(21)4.3 out of 5
Market Segments
Small-Business (38.9% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about EX.COGoogle Ad Manager
Star Rating
(232)4.2 out of 5
Market Segments
Mid-Market (42.6% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Google Ad ManagerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Ad Manager excels in "Ad Intelligence Reporting," providing detailed insights into advertising spend and performance, which helps in optimizing campaigns effectively. In contrast, EX.CO's reporting features are noted to be less comprehensive, with users mentioning a need for more robust analytics capabilities.
- Reviewers mention that Google Ad Manager offers superior "Impression Targeting" capabilities, allowing for precise audience segmentation and targeting, which is crucial for maximizing ad effectiveness. On the other hand, users on G2 indicate that EX.CO's targeting features are more basic, lacking the depth found in Google Ad Manager.
- G2 users highlight that Google Ad Manager's "Campaign Management" tools are highly customizable, enabling users to tailor workflows to their specific needs. Conversely, users report that EX.CO's campaign management is more rigid, which can limit flexibility in execution.
- Reviewers say that Google Ad Manager's "Fraud Protection" features are robust, providing peace of mind for advertisers concerned about ad spend integrity. In contrast, users mention that EX.CO's fraud protection measures are not as comprehensive, leading to potential vulnerabilities.
- Users report that Google Ad Manager shines in "User, Role, and Access Management," allowing for detailed permissions and roles, which is essential for larger teams. EX.CO, however, is noted to have simpler access management, which may not meet the needs of more complex organizational structures.
- Reviewers mention that Google Ad Manager's "Custom Reports" feature is highly praised for its flexibility and depth, enabling users to generate tailored insights. In comparison, users on G2 indicate that EX.CO's reporting capabilities are more limited, lacking the customization options that many users desire.
Pricing
Entry-Level Pricing
EX.CO
No pricing availableGoogle Ad Manager
No pricing availableFree Trial
EX.CO
Free Trial is available
Google Ad Manager
No trial information availableRatings
Meets Requirements
8.5
17
8.6
207
Ease of Use
8.3
18
7.8
204
Ease of Setup
8.0
9
7.6
103
Ease of Admin
8.5
8
7.9
96
Quality of Support
8.2
16
7.0
189
Has the product been a good partner in doing business?
9.6
8
7.8
94
Product Direction (% positive)
8.5
16
7.6
202
Features by Category
Hosting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insights
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
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Not enough data
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Not enough data
Platform
Not enough data
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Security
Not enough data
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Not enough data
Not enough data
Agentic AI - Video Hosting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Video Functionality
Not enough data
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
Not enough data
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Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
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Platform
Not enough data
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Platform Insights
Not enough data
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Not enough data
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Not enough data
Not enough data
Not enough data
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Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
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Not enough data
Not enough data
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Not enough data
Platform Additional Functionality
Not enough data
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Not enough data
API Features
Not enough data
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Security and Compliance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
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Not enough data
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Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ad Serving & Management - Publisher Ad Server
Not enough data
8.3
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.0
7
Not enough data
9.0
8
Targeting & Personalization - Publisher Ad Server
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
8.8
7
Not enough data
9.0
7
Not enough data
8.9
6
Not enough data
8.9
6
Monetization & Reporting - Publisher Ad Server
Not enough data
9.2
6
Not enough data
9.2
6
Not enough data
8.3
6
Not enough data
9.2
6
Agentic AI - Publisher Ad Server
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.0
5
Not enough data
8.1
6
Not enough data
8.3
5
Campaign Management - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Supply Side Platform (SSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
Not enough data
8.2
53
SSP
Not enough data
8.2
54
Not enough data
8.6
50
Not enough data
8.1
46
Not enough data
7.7
50
Not enough data
8.2
47
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
EX.CO and Google Ad Manager are categorized as Publisher Ad Server and Supply Side Platform (SSP)
Reviews
Reviewers' Company Size
EX.CO
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Ad Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Publishing
16.7%
Newspapers
11.1%
Marketing and Advertising
11.1%
Consumer Goods
11.1%
Retail
5.6%
Other
44.4%
Marketing and Advertising
40.7%
Publishing
6.6%
Internet
6.2%
Newspapers
4.4%
Broadcast Media
4.4%
Other
37.6%
Alternatives
Discussions
EX.CO has no discussions with answers
Is Google Ad Manager An SSP?
2 Comments
NS
Yes, Google Ad Manager is a complete platform that can act as an ad server as well as an SSP.Read more
What is Google Ad Manager used for?
1 Comment
AD
It is best way to monetize client ads on different platform also benifit for ADX to sell direct ads and get more revenueRead more
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