# Top 10 Google Ad Manager Alternatives & Competitors **Average Rating:** 4.2/5 **Total Number of Reviews:** 236 If you are considering Google Ad Manager, you may also want to investigate similar alternatives or competitors to find the best solution. Other important factors to consider when researching alternatives to Google Ad Manager include user interface and reporting. The best overall Google Ad Manager alternative is OpenX. Other similar apps like Google Ad Manager are PubMatic, Equativ, Magnite, for Sellers, and Meta Audience Network. Google Ad Manager alternatives can be found in [Publisher Ad Server Software](https://www.g2.com/categories/publisher-ad-server) but may also be in [Supply Side Platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp) or [App Monetization Platforms](https://www.g2.com/categories/app-monetization-platforms). ## Best Paid & Free Alternatives to Google Ad Manager - [OpenX](https://www.g2.com/products/openx/reviews) - [PubMatic](https://www.g2.com/products/pubmatic/reviews) - [Equativ](https://www.g2.com/products/equativ/reviews) - [Magnite, for Sellers](https://www.g2.com/products/magnite-for-sellers/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [AdButler](https://www.g2.com/products/adbutler/reviews) - [Kevel](https://www.g2.com/products/kevel/reviews) - [Unity Ads](https://www.g2.com/products/unity-ads/reviews) - [Broadstreet](https://www.g2.com/products/broadstreet/reviews) - [Adform Integrated Advertising Platform](https://www.g2.com/products/adform-integrated-advertising-platform/reviews) ## Top 10 Alternatives to Google Ad Manager Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Google Ad Manager stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Newspapers, and Media Production, and find the best product for your business. ### 1. [OpenX](https://www.g2.com/products/openx/reviews) By OpenX **Average Rating:** 3.2/5 **Total Reviews:** 18 OpenX’s vision is to unleash the full economic potential of digital media companies through superior advertising technology. Categories in common with Google Ad Manager: [Supply Side Platform (SSP)](https://www.g2.com/categories/supply-side-platform-ssp), [App Monetization Platforms](https://www.g2.com/categories/app-monetization-platforms), [Publisher Ad Server](https://www.g2.com/categories/publisher-ad-server) **Compare:** [Google Ad Manager vs OpenX](https://www.g2.com/compare/google-ad-manager-vs-openx) **Compare OpenX with other alternatives:** - [OpenX vs PubMatic](https://www.g2.com/compare/openx-vs-pubmatic) - [OpenX vs Equativ](https://www.g2.com/compare/equativ-vs-openx) - [OpenX vs Magnite, for Sellers](https://www.g2.com/compare/magnite-for-sellers-vs-openx) - [OpenX vs Meta Audience Network](https://www.g2.com/compare/meta-audience-network-vs-openx) - [OpenX vs AdButler](https://www.g2.com/compare/adbutler-vs-openx) - [OpenX vs Kevel](https://www.g2.com/compare/kevel-vs-openx) - [OpenX vs Unity Ads](https://www.g2.com/compare/openx-vs-unity-ads) - [OpenX vs Broadstreet](https://www.g2.com/compare/broadstreet-vs-openx) - [OpenX vs Adform Integrated Advertising Platform](https://www.g2.com/compare/adform-integrated-advertising-platform-vs-openx) ### 2. [PubMatic](https://www.g2.com/products/pubmatic/reviews) By PubMatic **Average Rating:** 3.2/5 **Total Reviews:** 11 PubMatic enables premium publishers to realize the full potential of their digital assets. Reviewers say compared to Google Ad Manager, PubMatic is: - Easier to admin Categories in common with Google Ad Manager: [Supply Side Platform (SSP)](https://www.g2.com/categories/supply-side-platform-ssp), [App Monetization Platforms](https://www.g2.com/categories/app-monetization-platforms), [Publisher Ad Server](https://www.g2.com/categories/publisher-ad-server) **Compare:** [Google Ad Manager vs PubMatic](https://www.g2.com/compare/google-ad-manager-vs-pubmatic) **Compare PubMatic with other alternatives:** - [PubMatic vs OpenX](https://www.g2.com/compare/openx-vs-pubmatic) - [PubMatic vs Equativ](https://www.g2.com/compare/equativ-vs-pubmatic) - [PubMatic vs Magnite, for Sellers](https://www.g2.com/compare/magnite-for-sellers-vs-pubmatic) - [PubMatic vs Meta Audience Network](https://www.g2.com/compare/meta-audience-network-vs-pubmatic) - [PubMatic vs AdButler](https://www.g2.com/compare/adbutler-vs-pubmatic) - [PubMatic vs Kevel](https://www.g2.com/compare/kevel-vs-pubmatic) - [PubMatic vs Unity Ads](https://www.g2.com/compare/pubmatic-vs-unity-ads) - [PubMatic vs Broadstreet](https://www.g2.com/compare/broadstreet-vs-pubmatic) - [PubMatic vs Adform Integrated Advertising Platform](https://www.g2.com/compare/adform-integrated-advertising-platform-vs-pubmatic) ### 3. [Equativ](https://www.g2.com/products/equativ/reviews) By Equativ **Average Rating:** 4.0/5 **Total Reviews:** 12 Integrated ad management platform: RTB, Video, Mobile. Reviewers say compared to Google Ad Manager, Equativ is: - More expensive - Better at meeting requirements - More usable Categories in common with Google Ad Manager: [Supply Side Platform (SSP)](https://www.g2.com/categories/supply-side-platform-ssp), [App Monetization Platforms](https://www.g2.com/categories/app-monetization-platforms), [Publisher Ad Server](https://www.g2.com/categories/publisher-ad-server) **Compare:** [Google Ad Manager vs Equativ](https://www.g2.com/compare/equativ-vs-google-ad-manager) **Compare Equativ with other alternatives:** - [Equativ vs OpenX](https://www.g2.com/compare/equativ-vs-openx) - [Equativ vs PubMatic](https://www.g2.com/compare/equativ-vs-pubmatic) - [Equativ vs Magnite, for Sellers](https://www.g2.com/compare/equativ-vs-magnite-for-sellers) - [Equativ vs Meta Audience Network](https://www.g2.com/compare/equativ-vs-meta-audience-network) - [Equativ vs AdButler](https://www.g2.com/compare/adbutler-vs-equativ) - [Equativ vs Kevel](https://www.g2.com/compare/equativ-vs-kevel) - [Equativ vs Unity Ads](https://www.g2.com/compare/equativ-vs-unity-ads) - [Equativ vs Broadstreet](https://www.g2.com/compare/broadstreet-vs-equativ) - [Equativ vs Adform Integrated Advertising Platform](https://www.g2.com/compare/adform-integrated-advertising-platform-vs-equativ) ### 4. [Magnite, for Sellers](https://www.g2.com/products/magnite-for-sellers/reviews) By Magnite **Average Rating:** 3.2/5 **Total Reviews:** 20 Seller Cloud optimizes revenue for each of your ad impressions, safely. Reviewers say compared to Google Ad Manager, Magnite, for Sellers is: - More expensive - Easier to set up - Easier to do business with Categories in common with Google Ad Manager: [Supply Side Platform (SSP)](https://www.g2.com/categories/supply-side-platform-ssp), [Publisher Ad Server](https://www.g2.com/categories/publisher-ad-server) **Compare:** [Google Ad Manager vs Magnite, for Sellers](https://www.g2.com/compare/google-ad-manager-vs-magnite-for-sellers) **Compare Magnite, for Sellers with other alternatives:** - [Magnite, for Sellers vs OpenX](https://www.g2.com/compare/magnite-for-sellers-vs-openx) - [Magnite, for Sellers vs PubMatic](https://www.g2.com/compare/magnite-for-sellers-vs-pubmatic) - [Magnite, for Sellers vs Equativ](https://www.g2.com/compare/equativ-vs-magnite-for-sellers) - [Magnite, for Sellers vs Meta Audience Network](https://www.g2.com/compare/magnite-for-sellers-vs-meta-audience-network) - [Magnite, for Sellers vs AdButler](https://www.g2.com/compare/adbutler-vs-magnite-for-sellers) - [Magnite, for Sellers vs Kevel](https://www.g2.com/compare/kevel-vs-magnite-for-sellers) - [Magnite, for Sellers vs Unity Ads](https://www.g2.com/compare/magnite-for-sellers-vs-unity-ads) - [Magnite, for Sellers vs Broadstreet](https://www.g2.com/compare/broadstreet-vs-magnite-for-sellers) - [Magnite, for Sellers vs Adform Integrated Advertising Platform](https://www.g2.com/compare/adform-integrated-advertising-platform-vs-magnite-for-sellers) ### 5. [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) By Meta Platforms, Inc **Average Rating:** 3.9/5 **Total Reviews:** 164 Facebook's Audience Network allows you to monetize your iOS and Android apps, as well as mobile websites with targeted ads. Reviewers say compared to Google Ad Manager, Meta Audience Network is: - Slower to reach roi - More usable - Easier to set up Categories in common with Google Ad Manager: [App Monetization Platforms](https://www.g2.com/categories/app-monetization-platforms) **Compare:** [Google Ad Manager vs Meta Audience Network](https://www.g2.com/compare/google-ad-manager-vs-meta-audience-network) **Compare Meta Audience Network with other alternatives:** - [Meta Audience Network vs OpenX](https://www.g2.com/compare/meta-audience-network-vs-openx) - [Meta Audience Network vs PubMatic](https://www.g2.com/compare/meta-audience-network-vs-pubmatic) - [Meta Audience Network vs Equativ](https://www.g2.com/compare/equativ-vs-meta-audience-network) - [Meta Audience Network vs Magnite, for Sellers](https://www.g2.com/compare/magnite-for-sellers-vs-meta-audience-network) - [Meta Audience Network vs AdButler](https://www.g2.com/compare/adbutler-vs-meta-audience-network) - [Meta Audience Network vs Kevel](https://www.g2.com/compare/kevel-vs-meta-audience-network) - [Meta Audience Network vs Unity Ads](https://www.g2.com/compare/meta-audience-network-vs-unity-ads) - [Meta Audience Network vs Broadstreet](https://www.g2.com/compare/broadstreet-vs-meta-audience-network) - [Meta Audience Network vs Adform Integrated Advertising Platform](https://www.g2.com/compare/adform-integrated-advertising-platform-vs-meta-audience-network) ### 6. [AdButler](https://www.g2.com/products/adbutler/reviews) By SparkLIT **Average Rating:** 4.5/5 **Total Reviews:** 64 Manage & host your online ads the easy way with AdButler. Reviewers say compared to Google Ad Manager, AdButler is: - Better at support - Easier to do business with - More usable Categories in common with Google Ad Manager: [Publisher Ad Server](https://www.g2.com/categories/publisher-ad-server) **Compare:** [Google Ad Manager vs AdButler](https://www.g2.com/compare/adbutler-vs-google-ad-manager) **Compare AdButler with other alternatives:** - [AdButler vs OpenX](https://www.g2.com/compare/adbutler-vs-openx) - [AdButler vs PubMatic](https://www.g2.com/compare/adbutler-vs-pubmatic) - [AdButler vs Equativ](https://www.g2.com/compare/adbutler-vs-equativ) - [AdButler vs Magnite, for Sellers](https://www.g2.com/compare/adbutler-vs-magnite-for-sellers) - [AdButler vs Meta Audience Network](https://www.g2.com/compare/adbutler-vs-meta-audience-network) - [AdButler vs Kevel](https://www.g2.com/compare/adbutler-vs-kevel) - [AdButler vs Unity Ads](https://www.g2.com/compare/adbutler-vs-unity-ads) - [AdButler vs Broadstreet](https://www.g2.com/compare/adbutler-vs-broadstreet) - [AdButler vs Adform Integrated Advertising Platform](https://www.g2.com/compare/adbutler-vs-adform-integrated-advertising-platform) ### 7. [Kevel](https://www.g2.com/products/kevel/reviews) By Kevel **Average Rating:** 4.5/5 **Total Reviews:** 43 Kevel (previously Adzerk) gives engineers and product managers (PMs) the APIs needed to quickly build your own fully-customized ad server for sponsored listings, internal promotions, native ads, and more – so you can take back the Internet and drive more revenue without compromising control. Kevel’s award-winning platform handles over three billion API requests each day, and it’s helped teams everywhere shorten their build times by more than 90%. Kevel’s customer list includes Fortune 500 brands, public companies, and unicorn startups, including Bed Bath & Beyond, Yelp, LiveNation/TicketMaster, TradingView, Wattpad, imgur, Strava, and many more. With teams in Durham, San Francisco, and London, we’re working every day to keep the Internet free by making it easier and more ethical for brands to monetize their corners of the web. Reviewers say compared to Google Ad Manager, Kevel is: - Better at support - Easier to do business with - Easier to set up Categories in common with Google Ad Manager: [Publisher Ad Server](https://www.g2.com/categories/publisher-ad-server) **Compare:** [Google Ad Manager vs Kevel](https://www.g2.com/compare/google-ad-manager-vs-kevel) **Compare Kevel with other alternatives:** - [Kevel vs OpenX](https://www.g2.com/compare/kevel-vs-openx) - [Kevel vs PubMatic](https://www.g2.com/compare/kevel-vs-pubmatic) - [Kevel vs Equativ](https://www.g2.com/compare/equativ-vs-kevel) - [Kevel vs Magnite, for Sellers](https://www.g2.com/compare/kevel-vs-magnite-for-sellers) - [Kevel vs Meta Audience Network](https://www.g2.com/compare/kevel-vs-meta-audience-network) - [Kevel vs AdButler](https://www.g2.com/compare/adbutler-vs-kevel) - [Kevel vs Unity Ads](https://www.g2.com/compare/kevel-vs-unity-ads) - [Kevel vs Broadstreet](https://www.g2.com/compare/broadstreet-vs-kevel) - [Kevel vs Adform Integrated Advertising Platform](https://www.g2.com/compare/adform-integrated-advertising-platform-vs-kevel) ### 8. [Unity Ads](https://www.g2.com/products/unity-ads/reviews) By Unity **Average Rating:** 4.3/5 **Total Reviews:** 61 Unity Ads allows you to supplement your existing revenue strategy by allowing you to monetize your entire player base - including the ever-important 97% (industry average) of players that will never make an in-app purchase. Reviewers say compared to Google Ad Manager, Unity Ads is: - Slower to reach roi - Better at support - Easier to set up Categories in common with Google Ad Manager: [App Monetization Platforms](https://www.g2.com/categories/app-monetization-platforms) **Compare:** [Google Ad Manager vs Unity Ads](https://www.g2.com/compare/google-ad-manager-vs-unity-ads) **Compare Unity Ads with other alternatives:** - [Unity Ads vs OpenX](https://www.g2.com/compare/openx-vs-unity-ads) - [Unity Ads vs PubMatic](https://www.g2.com/compare/pubmatic-vs-unity-ads) - [Unity Ads vs Equativ](https://www.g2.com/compare/equativ-vs-unity-ads) - [Unity Ads vs Magnite, for Sellers](https://www.g2.com/compare/magnite-for-sellers-vs-unity-ads) - [Unity Ads vs Meta Audience Network](https://www.g2.com/compare/meta-audience-network-vs-unity-ads) - [Unity Ads vs AdButler](https://www.g2.com/compare/adbutler-vs-unity-ads) - [Unity Ads vs Kevel](https://www.g2.com/compare/kevel-vs-unity-ads) - [Unity Ads vs Broadstreet](https://www.g2.com/compare/broadstreet-vs-unity-ads) - [Unity Ads vs Adform Integrated Advertising Platform](https://www.g2.com/compare/adform-integrated-advertising-platform-vs-unity-ads) ### 9. [Broadstreet](https://www.g2.com/products/broadstreet/reviews) By Broadstreet Ads **Average Rating:** 4.8/5 **Total Reviews:** 52 Broadstreet is a ad management and revenue generation platform for local, digital news publishers. Reviewers say compared to Google Ad Manager, Broadstreet is: - Better at support - Easier to do business with - Easier to set up Categories in common with Google Ad Manager: [Publisher Ad Server](https://www.g2.com/categories/publisher-ad-server) **Compare:** [Google Ad Manager vs Broadstreet](https://www.g2.com/compare/broadstreet-vs-google-ad-manager) **Compare Broadstreet with other alternatives:** - [Broadstreet vs OpenX](https://www.g2.com/compare/broadstreet-vs-openx) - [Broadstreet vs PubMatic](https://www.g2.com/compare/broadstreet-vs-pubmatic) - [Broadstreet vs Equativ](https://www.g2.com/compare/broadstreet-vs-equativ) - [Broadstreet vs Magnite, for Sellers](https://www.g2.com/compare/broadstreet-vs-magnite-for-sellers) - [Broadstreet vs Meta Audience Network](https://www.g2.com/compare/broadstreet-vs-meta-audience-network) - [Broadstreet vs AdButler](https://www.g2.com/compare/adbutler-vs-broadstreet) - [Broadstreet vs Kevel](https://www.g2.com/compare/broadstreet-vs-kevel) - [Broadstreet vs Unity Ads](https://www.g2.com/compare/broadstreet-vs-unity-ads) - [Broadstreet vs Adform Integrated Advertising Platform](https://www.g2.com/compare/adform-integrated-advertising-platform-vs-broadstreet) ### 10. [Adform Integrated Advertising Platform](https://www.g2.com/products/adform-integrated-advertising-platform/reviews) By Adform **Average Rating:** 4.3/5 **Total Reviews:** 11 The IAP is our natively built integrated solution, featuring best-in-class DSP, Ad Server, and DMP technologies. We are dedicated to providing a single platform, integrated around the needs of our user. Reviewers say compared to Google Ad Manager, Adform Integrated Advertising Platform is: - Better at support - More expensive - Better at meeting requirements Categories in common with Google Ad Manager: [Supply Side Platform (SSP)](https://www.g2.com/categories/supply-side-platform-ssp), [Publisher Ad Server](https://www.g2.com/categories/publisher-ad-server) **Compare:** [Google Ad Manager vs Adform Integrated Advertising Platform](https://www.g2.com/compare/adform-integrated-advertising-platform-vs-google-ad-manager) **Compare Adform Integrated Advertising Platform with other alternatives:** - [Adform Integrated Advertising Platform vs OpenX](https://www.g2.com/compare/adform-integrated-advertising-platform-vs-openx) - [Adform Integrated Advertising Platform vs PubMatic](https://www.g2.com/compare/adform-integrated-advertising-platform-vs-pubmatic) - [Adform Integrated Advertising Platform vs Equativ](https://www.g2.com/compare/adform-integrated-advertising-platform-vs-equativ) - [Adform Integrated Advertising Platform vs Magnite, for Sellers](https://www.g2.com/compare/adform-integrated-advertising-platform-vs-magnite-for-sellers) - [Adform Integrated Advertising Platform vs Meta Audience Network](https://www.g2.com/compare/adform-integrated-advertising-platform-vs-meta-audience-network) - [Adform Integrated Advertising Platform vs AdButler](https://www.g2.com/compare/adbutler-vs-adform-integrated-advertising-platform) - [Adform Integrated Advertising Platform vs Kevel](https://www.g2.com/compare/adform-integrated-advertising-platform-vs-kevel) - [Adform Integrated Advertising Platform vs Unity Ads](https://www.g2.com/compare/adform-integrated-advertising-platform-vs-unity-ads) - [Adform Integrated Advertising Platform vs Broadstreet](https://www.g2.com/compare/adform-integrated-advertising-platform-vs-broadstreet) ## Explore Articles - [Best rated APM software providers for my small tech business](https://www.g2.com/discussions/best-rated-apm-software-providers-for-small-tech-businesses) - [Best tools for personalizing digital marketing campaigns](https://www.g2.com/discussions/what-are-the-top-tools-or-platforms-for-personalizing-digital-marketing-campaigns-effectively) - [Best app for managing accounts receivable](https://www.g2.com/discussions/best-app-for-managing-accounts-receivable) - [Best data science platform for small business](https://www.g2.com/discussions/what-s-the-best-data-science-platform-for-small-business) - [What are the best financial audit software for mid-market companies managing internal controls and compliance testing workflows?](https://www.g2.com/discussions/what-are-the-best-financial-audit-software-for-mid-market-companies-managing-internal-controls-and-compliance-testing-workflows ) - [What is the top-rated website monitoring solution for enterprises?](https://www.g2.com/discussions/what-is-the-top-rated-website-monitoring-solution-for-enterprises) ## Spotlight Categories - [ERP Systems](https://www.g2.com/categories/erp-systems) - [Retail POS Systems](https://www.g2.com/categories/retail-pos) - [Managed File Transfer (MFT) Software](https://www.g2.com/categories/managed-file-transfer-mft)