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Top 10 Google Ad Manager Alternatives & Competitors

(237)4.2 out of 5

Reviewers exploring Google Ad Manager often also consider these top-rated options in the same software category. When comparing Google Ad Manager with other tools, reviewers most often evaluate user interface and reporting as key differentiators.
The best overall alternative to Google Ad Manager is OpenX, rated ~3.2 stars on G2 from 18+ reviewers. It is frequently praised for functionality and integrations. Other well-known alternatives to Google Ad Manager are:

PubMatic – known for features and ease of use (G2 star rating ~3.2)
Equativ – highly rated for scalability and reliability (G2 star rating ~4.0)
Magnite, for Sellers – offers features and scalability (G2 star rating ~3.2)
Meta Audience Network – best suited for teams that need reliability and integrations (G2 star rating ~3.9)

Browse top options below. Based on G2 review data, Google Ad Manager is most commonly used in industries like Publisher Ad Server Software, Supply Side Platforms (SSP), App Monetization Platforms. Compare user ratings by vertical to find the best fit.

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Best Paid & Free Alternatives to Google Ad Manager

OpenX
PubMatic
Equativ
Magnite, for Sellers
Meta Audience Network
AdButler
Kevel
Unity Ads

Top 10 Alternatives to Google Ad Manager Recently Reviewed By G2 Community

Browse options below. Based on reviewer data, you can see how Google Ad Manager stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Newspapers, and Media Production, and find the best product for your business.

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Meta Audience Network

By Meta Platforms, Inc

3.9/5

(163)

Product Description

Reviewers say compared to Google Ad Manager, Meta Audience Network is:

Slower to reach roi

More usable

Easier to set up

Categories in common with Google Ad Manager:

App Monetization Platforms

AdButler

By SparkLIT

4.5/5

(64)

Product Description

Reviewers say compared to Google Ad Manager, AdButler is:

Better at support

Easier to do business with

More usable

Categories in common with Google Ad Manager:

By Kevel

Product Description

Kevel (previously Adzerk) gives engineers and product managers (PMs) the APIs needed to quickly build your own fully-customized ad server for sponsored listings, internal promotions, native ads, and more – so you can take back the Internet and drive more revenue without compromising control. Kevel’s award-winning platform handles over three billion API requests each day, and it’s helped teams everywhere shorten their build times by more than 90%. Kevel’s customer list includes Fortune 500 brands, public companies, and unicorn startups, including Bed Bath & Beyond, Yelp, LiveNation/TicketMaster, TradingView, Wattpad, imgur, Strava, and many more. With teams in Durham, San Francisco, and London, we’re working every day to keep the Internet free by making it easier and more ethical for brands to monetize their corners of the web.

Reviewers say compared to Google Ad Manager, Kevel is:

Better at support

Easier to do business with

Easier to set up

Categories in common with Google Ad Manager:

Publisher Ad Server