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At a Glance
Market Segments
Mid-Market (65.0% of reviews)
Small-Business (55.9% of reviews)
Entry-Level Pricing
No pricing available
Starting at €29.00 1 user Per Month
CData Virtuality
Star Rating
(20)4.7 out of 5
Market Segments
Mid-Market (65.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about CData VirtualitySupermetrics
Star Rating
(810)4.4 out of 5
Market Segments
Small-Business (55.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Supermetrics excels in "Data Collection" with a score of 8.7, making it a preferred choice for marketers looking to gather data from various sources efficiently. In contrast, Data Virtuality, while strong in "Data Management," does not match this level of performance in data collection.
- Reviewers mention that Data Virtuality shines in "Quality of Support," achieving a remarkable score of 9.8, which is significantly higher than Supermetrics' score of 7.8. This indicates that users find Data Virtuality's support team more responsive and helpful when issues arise.
- G2 users highlight Supermetrics' "Custom Reports and Dashboards" feature, scoring 8.7, as a standout for those needing tailored reporting solutions. Users appreciate the flexibility it offers, whereas Data Virtuality's reporting capabilities, while solid, do not provide the same level of customization.
- Reviewers mention that Data Virtuality's "Data Security" features are robust, with a score of 9.7, which is crucial for businesses handling sensitive information. Supermetrics, while adequate, scores lower at 9.0, indicating that users may have some concerns about data protection.
- Users on G2 report that Supermetrics has a more user-friendly interface, reflected in its "Ease of Use" score of 8.2, compared to Data Virtuality's 9.0. This suggests that while both products are relatively easy to navigate, Data Virtuality may have a slight edge in overall usability.
- Users say that Supermetrics is particularly effective for "Campaign Tracking," scoring 8.6, which is essential for marketers looking to measure the success of their campaigns. Data Virtuality, while capable, does not emphasize this feature as strongly, leading to a less favorable comparison in this area.
Pricing
Entry-Level Pricing
CData Virtuality
No pricing availableSupermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
CData Virtuality
No trial information availableSupermetrics
Free Trial is available
Ratings
Meets Requirements
9.6
18
8.5
615
Ease of Use
9.0
18
8.2
623
Ease of Setup
9.2
13
8.2
411
Ease of Admin
9.2
13
8.0
375
Quality of Support
9.8
18
7.8
557
Has the product been a good partner in doing business?
9.5
13
8.2
370
Product Direction (% positive)
10.0
18
7.9
574
Features by Category
Metrics
Not enough data
8.6
310
Not enough data
8.3
291
Not enough data
8.1
262
Not enough data
8.4
291
Not enough data
8.0
280
Not enough data
7.9
250
Not enough data
8.0
250
Not enough data
8.6
322
Not enough data
7.8
268
Reporting
Not enough data
8.2
310
Not enough data
7.9
278
Not enough data
8.4
304
Not enough data
8.1
292
Not enough data
7.6
251
Not enough data
Feature Not Available
Not enough data
8.7
326
Other
Not enough data
8.2
271
Not enough data
7.9
241
Not enough data
7.2
218
Not enough data
8.6
317
Not enough data
8.4
267
Not enough data
7.2
207
Not enough data
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.3
10
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
Not enough data
8.3
273
Not enough data
7.5
213
Not enough data
8.1
313
Not enough data
8.0
295
Administration
10.0
5
Not enough data
9.0
5
Not enough data
9.7
5
Not enough data
Federation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Transformation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.6
67
Not enough data
8.1
57
Functionality
Not enough data
8.7
58
Not enough data
8.2
62
Not enough data
8.2
61
Not enough data
8.5
64
Not enough data
Feature Not Available
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Intelligence
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Solution Provision
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Deployment
Not enough data
Not enough data
Not enough data
Not enough data
Performance
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
312
|
Verified
Not enough data
8.7
355
|
Verified
Not enough data
7.8
281
|
Verified
Not enough data
7.9
298
|
Verified
Not enough data
8.0
160
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
348
|
Verified
Not enough data
8.9
379
|
Verified
Not enough data
8.0
273
|
Verified
Not enough data
8.3
324
|
Verified
Not enough data
7.9
273
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.5
12
Not enough data
7.0
14
Not enough data
6.3
12
Categories
Categories
Shared Categories
CData Virtuality and Supermetrics are categorized as ETL Tools
Unique Categories
CData Virtuality is categorized as Data Replication, Data Virtualization, Big Data Integration Platforms, On-Premise Data Integration, Data Warehouse, and Customer Data Platform (CDP)
Supermetrics is categorized as Google Workspace for Marketing, Marketing Analytics, and Digital Analytics
Reviews
Reviewers' Company Size
CData Virtuality
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
10.0%
Marketing and Advertising
10.0%
Management Consulting
10.0%
Computer Software
10.0%
Staffing and Recruiting
5.0%
Other
55.0%
Marketing and Advertising
53.5%
Retail
5.2%
Computer Software
3.1%
Information Technology and Services
2.3%
Online Media
1.9%
Other
34.0%
Discussions
CData Virtuality has no discussions with answers
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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