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# Confect vs Smartly Comparison - What are their main differences?

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ConfectSmartly[+ Add Product](#)

Reviews

**Confect** [

4.9/5(14)

](https://www.g2.com/products/confect/reviews#reviews)

**Smartly** [

4.4/5(475)

](https://www.g2.com/products/smartly/reviews#reviews)

Pricing

**Confect**
Free Trial

**$299.00** Per Month · Local

**Smartly**
 **% Fee** of Media Spend · Self-Serve + Support

**Pricing Insights**
from reviews

Time to Implement

**Confect**
Not enough reviews yet

**Smartly**
2 months

Based on 27 responses

Return on Investment

**Confect**
Not enough reviews yet

**Smartly**
12 months

Based on 18 responses

Perceived Cost

**Confect**
Not enough reviews yet

**Smartly**
$$$$$

Average Discount

**Confect**
Not enough reviews yet

**Smartly**
7%

 ![Confect](https://images.g2crowd.com/uploads/product/hd_favicon/cebbe46b85a63a193953f68bf5dfd9d6/confect.svg "Confect")

 ![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly")

G2 offers free advice on this comparison.

Chat with an expert

How do we contact you?

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Who do you want to talk with?

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Pros & Cons

**Confect**
[
Features (9)
](https://www.g2.com/products/confect/reviews?filters%5Bsentiment_snippet%5D=2036650&qs=pros-and-cons#reviews)[
Easy Setup (5)
](https://www.g2.com/products/confect/reviews?filters%5Bsentiment_snippet%5D=2036642&qs=pros-and-cons#reviews)[
Expensive (1)
](https://www.g2.com/products/confect/reviews?filters%5Bsentiment_snippet%5D=2036629&qs=pros-and-cons#reviews)[
Limited Functionality (1)
](https://www.g2.com/products/confect/reviews?filters%5Bsentiment_snippet%5D=2036639&qs=pros-and-cons#reviews)

**Smartly**
Not enough data

Screenshots

**Confect**
No screenshot available

**Smartly**
 ![Smartly screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1416155/Homepage.png)

Ratings

Meets Requirements

**Confect**

9.6

9.612

**Smartly**

8.6

8.6386

Ease of Use

**Confect**

10.0

10.013

**Smartly**

8.3

8.3388

Ease of Setup

**Confect**

9.7

9.712

**Smartly**

8.3

8.3179

Ease of Admin

**Confect**
Not enough data

**Smartly**

8.3

8.3179

Quality of Support

**Confect**

9.8

9.811

**Smartly**

9.3

9.3381

Has the product been a good partner in doing business?

**Confect**

10.0

10.05

**Smartly**

9.0

9.0177

Product Direction (% positive)

**Confect**

9.0

9.012

**Smartly**

8.6

8.6382

Features

Creative Management Platforms[Hide 61 FeaturesShow 61 Features](javascript:void(0);)

Not enough data

8.5

69

Authoring Tools

Ad Templates

Not enough data

8.5(won by default)

56

HTML5 Authoring

Not enough data

7.8(won by default)

24

Automated Ad Creation

Not enough data

8.5(won by default)

55

Lanugage Translation

Not enough data

8.2(won by default)

32

Customizable Templates

Not enough data

Not enough data

WYSIWYG Editor

Not enough data

Not enough data

Agentic AI - Creative Management Platforms

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Testing Tools

Dynamic Versioning

Not enough data

8.7(won by default)

45

A/B Testing 

Not enough data

8.8(won by default)

55

Publishing Tools

Campaign Scheduling

Not enough data

8.9(won by default)

55

Demand Side Platform Built-in

Not enough data

Feature Not Available

Demand Side Platform Integration

Not enough data

Feature Not Available

Task Scheduling

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Additional Functionality

Task Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Publishing/Sharing

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Asset Library

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Advertising Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Resource Management

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Document Review

Not enough data

Not enough data

To-Do List

Not enough data

Not enough data

Time Tracking

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

File Sharing

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Task Progress Tracking

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

@mentions

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Configurable Workflow

Not enough data

Not enough data

Status Tracking

Not enough data

Not enough data

Billing & Invoicing

Not enough data

Not enough data

Video Support

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Project Tracking

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Digital Asset Management

Not enough data

Not enough data

Video Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);)

Not enough data

8.6

361

Platform Interoperability

Close Ecosystem API

Not enough data

8.8(won by default)

20

Video Functionality

Video Functionality

Not enough data

8.4(won by default)

69

Agentic AI - Video Advertising

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Campaign Management

Campaign Dashboard

Not enough data

8.2(won by default)

320

Campaign Optimization

Not enough data

8.5(won by default)

317

Bulk Editing

Not enough data

7.8(won by default)

285

Batch Uploading

Not enough data

7.7(won by default)

238

Brand Safety

Not enough data

8.2(won by default)

204

Fraud Protection

Not enough data

8.0(won by default)

161

Frequency Capping

Not enough data

8.0(won by default)

210

Budget Pacing

Not enough data

8.2(won by default)

272

Creative Optimization

Not enough data

8.5(won by default)

296

Rich Media Capabilties

Not enough data

8.3(won by default)

193

In-App Ads

Not enough data

7.9(won by default)

141

Mobile Rich Media Capabilities

Not enough data

8.2(won by default)

151

Reach

Not enough data

Feature Not Available

Activity Dashboard

Not enough data

Not enough data

Retargeting Ads

Not enough data

Not enough data

Targeting

Targeting

Not enough data

8.9(won by default)

312

Retargeting

Not enough data

8.9(won by default)

293

Geo-Targeting

Not enough data

8.9(won by default)

287

Contextual Targeting

Not enough data

Feature Not Available

Audience Targeting

Not enough data

Not enough data

Platform

API / Integrations

Not enough data

8.4(won by default)

221

Custom Reports

Not enough data

8.4(won by default)

273

User, Role, and Access Management

Not enough data

8.4(won by default)

291

Performance and Reliability

Not enough data

8.3(won by default)

310

Enterprise Scalability

Not enough data

8.5(won by default)

260

Customization

Not enough data

8.3(won by default)

278

Workflow Capability

Not enough data

8.4(won by default)

258

Internationalization

Not enough data

8.6(won by default)

222

Notifications

Not enough data

8.2(won by default)

273

Budget Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Ad Inventory Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Social Media Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);)

Not enough data

8.3

368

Platform Interoperability

Close Ecosystem API

Not enough data

8.2(won by default)

27

Agentic AI - Social Media Advertising

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Social Functionality

Social Functionality

Not enough data

8.7(won by default)

286

Campaign Management

Campaign Dashboard

Not enough data

8.2(won by default)

320

Campaign Optimization

Not enough data

8.5(won by default)

317

Bulk Editing

Not enough data

7.8(won by default)

285

Batch Uploading

Not enough data

7.7(won by default)

238

Brand Safety

Not enough data

8.2(won by default)

204

Fraud Protection

Not enough data

8.0(won by default)

161

Frequency Capping

Not enough data

8.0(won by default)

210

Budget Pacing

Not enough data

8.2(won by default)

272

Creative Optimization

Not enough data

8.5(won by default)

296

Rich Media Capabilties

Not enough data

8.3(won by default)

193

In-App Ads

Not enough data

7.9(won by default)

141

Mobile Rich Media Capabilities

Not enough data

8.2(won by default)

151

Reach

Not enough data

Feature Not Available

Activity Dashboard

Not enough data

Not enough data

Retargeting Ads

Not enough data

Not enough data

Targeting

Targeting

Not enough data

8.9(won by default)

312

Retargeting

Not enough data

8.9(won by default)

293

Geo-Targeting

Not enough data

8.9(won by default)

287

Contextual Targeting

Not enough data

Feature Not Available

Audience Targeting

Not enough data

Not enough data

Platform

API / Integrations

Not enough data

8.4(won by default)

221

Custom Reports

Not enough data

8.4(won by default)

273

User, Role, and Access Management

Not enough data

8.4(won by default)

291

Performance and Reliability

Not enough data

8.3(won by default)

310

Enterprise Scalability

Not enough data

8.5(won by default)

260

Customization

Not enough data

8.3(won by default)

278

Workflow Capability

Not enough data

8.4(won by default)

258

Internationalization

Not enough data

8.6(won by default)

222

Notifications

Not enough data

8.2(won by default)

273

Budget Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Ad Inventory Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Show 2 feature categories with incomplete data

Other Marketing[Hide 43 FeaturesShow 43 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Commenting/Notes

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Time Tracking

Not enough data

Not enough data

Assignment Management

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Gantt/Timeline View

Not enough data

Not enough data

Status Tracking

Not enough data

Not enough data

Billing & Invoicing

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Resource Management

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

File Sharing

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Task Scheduling

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Project Tracking

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Digital Asset Management

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Task Progress Tracking

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Distinct Marketing Functionality

Not enough data

Not enough data

Specialized or Emerging Capabilities

Not enough data

Not enough data

Niche Application

Not enough data

Not enough data

Cross-Channel Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - Cross-Channel Advertising

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Confect](https://images.g2crowd.com/uploads/product/hd_favicon/cebbe46b85a63a193953f68bf5dfd9d6/confect.svg "Confect")](https://www.g2.com/products/confect/reviews)

Confect

Small-Business(50 or fewer emp.)

69.2%

Mid-Market(51-1000 emp.)

15.4%

Enterprise(\> 1000 emp.)

15.4%

[![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly")](https://www.g2.com/products/smartly/reviews)

Smartly

Small-Business(50 or fewer emp.)

19.4%

Mid-Market(51-1000 emp.)

50.8%

Enterprise(\> 1000 emp.)

29.8%

Small-Business

(50 or fewer emp.)

69.2%

19.4%

Mid-Market

(51-1000 emp.)

15.4%

50.8%

Enterprise

(\> 1000 emp.)

15.4%

29.8%

Reviewers' Industry

[![Confect](https://images.g2crowd.com/uploads/product/hd_favicon/cebbe46b85a63a193953f68bf5dfd9d6/confect.svg "Confect")](https://www.g2.com/products/confect/reviews)
Confect

Marketing and Advertising

23.1%

Computer Software

15.4%

Wholesale

7.7%

Retail

7.7%

Food & Beverages

7.7%

Other

38.5%

[![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly")](https://www.g2.com/products/smartly/reviews)
Smartly

Marketing and Advertising

18.0%

Retail

13.1%

Leisure, Travel & Tourism

8.2%

Apparel & Fashion

7.5%

Food & Beverages

5.6%

Other

47.5%

Alternatives

**Confect Alternatives**

 ![Thinkific](https://images.g2crowd.com/uploads/product/hd_favicon/4457b19ad7808e4f2f4089c7250ba213/thinkific.svg "Thinkific")

[
Thinkific
](/products/thinkific/reviews)

 ![Google Trends](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_91458feb7dbeb0f5518a9006b475c574/google-trends.jpg "Google Trends")

[
Google Trends
](/products/google-trends/reviews)

 ![E-goi](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ba7ab7d81b56bdd7ae76cba3715ddd10/e-goi.png "E-goi")

[
E-goi
](/products/e-goi/reviews)

 ![Leadsie](https://images.g2crowd.com/uploads/product/hd_favicon/f801fa8d3ec2e78e3bd9fece406459f9/leadsie.svg "Leadsie")

[
Leadsie
](/products/leadsie/reviews)

**Smartly Alternatives**

 ![Prisma](https://images.g2crowd.com/uploads/product/hd_favicon/92973751adf94461e603efb90b7988a4/prisma-mediaocean.svg "Prisma")

[
Prisma
](/products/prisma-mediaocean/reviews)

 ![Celtra](https://images.g2crowd.com/uploads/product/hd_favicon/078fe749e6850a6cfa4a332e626a9ff1/celtra.svg "Celtra")

[
Celtra
](/products/celtra/reviews)

 ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll")

[
AdRoll
](/products/adroll/reviews)

 ![Skai](https://images.g2crowd.com/uploads/product/hd_favicon/a84d838c2b413947a518895a94688172/skai.svg "Skai")

[
Skai
](/products/skai/reviews)

## Confect vs Smartly

- Reviewers felt that Confect meets the needs of their business better than Smartly.
- When comparing quality of ongoing product support, reviewers felt that Confect is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Confect over Smartly.