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Compare Confect and Smartly 
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At a Glance
Market Segments
Small-Business (69.2% of reviews)
Mid-Market (51.4% of reviews)
Entry-Level Pricing
$299.00 Per Month
% Fee of Media Spend
Confect
Star Rating
(14)4.9 out of 5
Market Segments
Small-Business (69.2% of reviews)
Pros & Cons
Entry-Level Pricing
$299.00 Per Month
Browse all 4 pricing plansSmartly
Star Rating
(468)4.4 out of 5
Market Segments
Mid-Market (51.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
% Fee of Media Spend
Browse all 2 pricing plansConfect vs Smartly
- Reviewers felt that Confect meets the needs of their business better than Smartly.
- When comparing quality of ongoing product support, reviewers felt that Confect is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Confect over Smartly.
Pricing
Entry-Level Pricing
Smartly
Self-Serve + Support
% Fee
of Media Spend
The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io.
- Full access to the platform.
- Your CSM serves as your strategic advisor, your very own secret weapon in all things social.
- We train your performance & creative teams to use Smartly.io effectively.
Free Trial
Confect
Free Trial is available
Smartly
No trial information availableRatings
Meets Requirements
9.6
12
8.5
385
Ease of Use
10.0
13
8.3
387
Ease of Setup
9.7
12
8.3
178
Ease of Admin
Not enough data
8.3
178
Quality of Support
9.8
11
9.3
380
Has the product been a good partner in doing business?
10.0
5
8.9
176
Product Direction (% positive)
9.0
12
8.6
381
Features by Category
Authoring Tools
Not enough data
8.5
57
Not enough data
7.8
24
Not enough data
8.5
56
Not enough data
8.2
32
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
8.7
45
Not enough data
8.8
54
Publishing Tools
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
56
Platform Interoperability
Not enough data
8.8
20
Video Functionality
Not enough data
8.4
68
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.2
320
Not enough data
8.5
317
Not enough data
Feature Not Available
Not enough data
7.8
284
Not enough data
7.7
238
Not enough data
8.2
204
Not enough data
8.0
161
Not enough data
8.1
211
Not enough data
8.2
273
Not enough data
8.5
296
Not enough data
8.3
193
Not enough data
7.9
141
Not enough data
8.2
151
Targeting
Not enough data
8.8
312
Not enough data
8.9
293
Not enough data
8.9
288
Not enough data
Feature Not Available
Platform
Not enough data
8.3
221
Not enough data
8.4
273
Not enough data
8.3
291
Not enough data
8.3
311
Not enough data
8.5
261
Not enough data
8.3
279
Not enough data
8.4
258
Not enough data
8.6
223
Not enough data
8.2
274
Platform Interoperability
Not enough data
8.2(won by default)
27
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.7(won by default)
286
Campaign Management
Not enough data
8.2(won by default)
320
Not enough data
8.5(won by default)
317
Not enough data
Feature Not Available
Not enough data
7.8(won by default)
284
Not enough data
7.7(won by default)
238
Not enough data
8.2(won by default)
204
Not enough data
8.0(won by default)
161
Not enough data
8.1(won by default)
211
Not enough data
8.2(won by default)
273
Not enough data
8.5(won by default)
296
Not enough data
8.3(won by default)
193
Not enough data
7.9(won by default)
141
Not enough data
8.2(won by default)
151
Targeting
Not enough data
8.8(won by default)
312
Not enough data
8.9(won by default)
293
Not enough data
8.9(won by default)
288
Not enough data
Feature Not Available
Platform
Not enough data
8.3(won by default)
221
Not enough data
8.4(won by default)
273
Not enough data
8.3(won by default)
291
Not enough data
8.3(won by default)
311
Not enough data
8.5(won by default)
261
Not enough data
8.3(won by default)
279
Not enough data
8.4(won by default)
258
Not enough data
8.6(won by default)
223
Not enough data
8.2(won by default)
274
Categories
Categories
Shared Categories
Confect and Smartly share no categories
Unique Categories
Confect is categorized as Other Marketing
Smartly is categorized as Creative Management Platforms, Video Advertising, and Social Media Advertising
Reviews
Reviewers' Company Size
Confect
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.1%
Computer Software
15.4%
Wholesale
7.7%
Retail
7.7%
Food & Beverages
7.7%
Other
38.5%
Marketing and Advertising
18.1%
Retail
13.1%
Leisure, Travel & Tourism
8.2%
Apparel & Fashion
7.3%
Food & Beverages
5.6%
Other
47.7%
Alternatives
Discussions
Confect has no discussions with answers
What is your favorite feature of Smartly? How are you utilizing it to drop your CPA?
1 Comment
AM
I think the dinamyc ads through image templates are a powerful feature but requires a lot of work.
If you want something quick, I suggest you to try these...Read more
Would you add the option of creating reach and frequency campaigns?
1 Comment
AM
I think it is not available since Smartly is focus on performance.
R&F campaigns reserves inventory paying a fixed CPM but I guess you can create this kind...Read more
What is the added value of Smartly compared to Ads Manager?
1 Comment
Official Response from Smartly
Smartly.io offers far more robust capabilities when it comes to automating campaign management, creative production, testing and optimization. On top of...Read more
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