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Compare CAKE and Google Tag Manager 
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Tag Monitor
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At a Glance
Market Segments
Small-Business (71.2% of reviews)
Small-Business (53.5% of reviews)
Entry-Level Pricing
Contact CAKE
No pricing available
CAKE
Star Rating
(59)4.5 out of 5
Market Segments
Small-Business (71.2% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Contact CAKE
Browse all 3 pricing plansGoogle Tag Manager
Star Rating
(415)4.6 out of 5
Market Segments
Small-Business (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that CAKE excels in Quality of Support with a score of 9.7, which reviewers mention as a significant advantage, highlighting responsive customer service and effective problem resolution. In contrast, Google Tag Manager's support quality is rated at 7.1, with users noting that while the documentation is extensive, direct support can be lacking.
- Reviewers mention that CAKE's Custom Event Tracking feature shines with a score of 9.4, allowing for detailed tracking tailored to specific business needs. Google Tag Manager also performs well in this area with a score of 9.0, but users say that CAKE's interface for setting up custom events is more intuitive and user-friendly.
- G2 users highlight CAKE's Real-Time Reporting capabilities, scoring 9.0, which they find crucial for immediate insights into campaign performance. Google Tag Manager, while also strong with a score of 9.3, is noted by users as being more complex to navigate when accessing real-time data.
- Users on G2 report that CAKE's Custom Reports and Dashboards feature, rated at 9.2, allows for highly personalized reporting options that cater to specific business metrics. In comparison, Google Tag Manager's score of 8.3 indicates that while it offers customization, users feel it lacks the depth and flexibility found in CAKE's reporting tools.
- Reviewers mention that CAKE's Conversions metric is rated at 9.8, which users attribute to its robust tracking capabilities that lead to better optimization of marketing efforts. Google Tag Manager, with a score of 9.1, is effective but users say it requires more manual setup to achieve similar results.
- Users say that CAKE's Multi-User Access feature, rated at 8.1, is beneficial for teams needing collaborative access, although some users wish for more granular control. Google Tag Manager, with a higher score of 9.1, is praised for its user role management, allowing for detailed permissions and access levels, which users find essential for larger teams.
Pricing
Entry-Level Pricing
CAKE
Affiliate Marketing Software
Contact CAKE
Manage and measure partner marketing programs, optimize performance for the highest profitability and attract valuable partners.
Google Tag Manager
No pricing availableFree Trial
CAKE
No trial information availableGoogle Tag Manager
No trial information availableRatings
Meets Requirements
8.4
43
9.2
338
Ease of Use
8.4
44
8.0
339
Ease of Setup
8.3
28
7.9
199
Ease of Admin
8.2
27
8.3
191
Quality of Support
9.7
40
7.1
277
Has the product been a good partner in doing business?
9.2
28
8.1
166
Product Direction (% positive)
8.6
41
8.8
329
Features by Category
Metrics
Feature Not Available
9.0
208
Feature Not Available
8.9
207
Feature Not Available
8.7
201
Feature Not Available
9.1
233
9.4
6
9.0
239
Feature Not Available
8.4
184
Feature Not Available
8.3
181
9.8
7
9.1
225
Feature Not Available
8.6
186
Reporting
9.0
7
Feature Not Available
Not enough data
8.4
167
Not enough data
8.0
158
Not enough data
Feature Not Available
6.9
6
Feature Not Available
Feature Not Available
8.6
171
9.2
6
Feature Not Available
Other
8.6
6
8.6
185
Feature Not Available
8.5
169
Feature Not Available
8.3
166
9.3
7
9.0
197
Not enough data
8.8
157
Feature Not Available
7.9
124
8.1
7
8.2
151
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.3
9
8.8
159
8.8
8
8.7
174
9.3
9
9.0
217
10.0
8
9.1
225
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Link Options
9.3
15
Not enough data
8.6
15
Not enough data
8.7
9
Not enough data
Agentic AI - Affiliate Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking Options
9.1
11
Not enough data
9.7
15
Not enough data
8.8
16
Not enough data
Affiliate Management
Not enough data
Not enough data
9.3
15
Not enough data
8.8
13
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
8.6
6
|
Verified
Not enough data
8.3
5
Not enough data
7.3
5
|
Verified
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
9.0
8
|
Verified
Not enough data
8.9
6
|
Verified
Not enough data
Not enough data
Not enough data
8.1
9
|
Verified
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Campaign Activity
8.6
6
|
Verified
Not enough data
8.5
9
|
Verified
Not enough data
8.0
5
|
Verified
Not enough data
8.6
6
|
Verified
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
CAKE and Google Tag Manager are categorized as Digital Analytics
Unique Categories
CAKE is categorized as Affiliate Marketing, E-Commerce Analytics, Marketing Analytics, Attribution, Cross-Channel Advertising, and Mobile Attribution
Google Tag Manager is categorized as Tag Management Systems
Reviews
Reviewers' Company Size
CAKE
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.4%
Financial Services
28.8%
Internet
8.5%
Health, Wellness and Fitness
3.4%
Education Management
3.4%
Other
13.6%
Marketing and Advertising
33.9%
Computer Software
9.0%
Information Technology and Services
8.5%
Internet
6.0%
Retail
3.0%
Other
39.4%
Discussions
CAKE has no discussions with answers
What is the difference between Google Analytics and Google Tag Manager?
2 Comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 Comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
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