# Buffer vs Sked Social Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Buffer excels in user-friendliness, with many users highlighting its intuitive interface that simplifies the scheduling process. One user mentioned, "It’s made posting to social so much easier," showcasing how the platform allows for effortless management of multiple social media accounts.
- **Users say** that Sked Social offers a unique advantage with its calendar and planner features, which help streamline organic social planning. A reviewer noted, "I love the calendar and planner features which make organic social planning easier and more aesthetically pleasing," indicating that it provides a visually appealing way to manage posts.
- **According to verified reviews** , Buffer's free plan is a significant draw for small businesses, allowing users to connect up to three social channels without any cost. This accessibility is a major plus for startups looking to manage their social media presence without a financial commitment.
- **Reviewers mention** that while both platforms have similar star ratings, Buffer's higher G2 Score reflects greater overall satisfaction among users. With a score of 64.57 compared to Sked Social's 40.95, it's clear that Buffer is perceived as a more reliable choice for social media management.
- **Users highlight** that Buffer's ease of setup is a standout feature, with many praising the quick onboarding process. One user stated, "Its easiness to connect with the most of the social media channels," which suggests that new users can get started without a steep learning curve.
- **G2 reviewers note** that Sked Social's support team is highly responsive, with users appreciating the assistance they receive. A user remarked, "I also love that the Sked team is always there and ready to help," indicating that while the platform may have some limitations, its customer support is a strong point.



---
## Frequently Asked Questions

### What is the difference between Buffer vs Sked Social?

Buffer and Sked Social are both highly rated social media management platforms, but Buffer stands out for its ease of setup and user-friendly interface, while Sked Social is noted for its strong customer support and advanced scheduling features.

| [Buffer](https://www.g2.com/products/buffer/reviews) | [Sked Social](https://www.g2.com/products/sked-social/reviews) |
| --- | --- |
| 4.3/5 (1,039 reviews) | 4.3/5 (80 reviews) |
| Small-Business | Small-Business |
| 9.2 | 8.5 |
| 8.5 | 8.8 |
| Ease of Use (13 all-time mentions) | Post Scheduling (5 all-time mentions) |



### How do the pricing models of Buffer and Sked Social compare?

Buffer is rated higher for value by reviewers, with a stronger Price/Cost satisfaction score than Sked Social.

- **Buffer:** Reviewers frequently cite Buffer as affordable and a good value, especially for small businesses and basic scheduling needs.
- **Sked Social:** Reviewers note that Sked Social can get expensive as more accounts are added, but appreciate its feature set for the price.
- **Switching reasons:** Several reviewers mention switching to Buffer for its lower cost and to Sked Social for its advanced scheduling and approval features despite higher pricing.



### What are the best alternatives to Buffer and Sked Social?

The top three alternatives to Buffer and Sked Social are Hootsuite, HubSpot Marketing Hub, and Sprout Social.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Buffer](https://www.g2.com/products/buffer/reviews) | 4.3/5 (1,039 reviews) | Small-Business | Affordable for small businesses | Ease of Use (13 all-time mentions) |
| [Sked Social](https://www.g2.com/products/sked-social/reviews) | 4.3/5 (80 reviews) | Small-Business | Can get expensive with more accounts | Post Scheduling (5 all-time mentions) |
| [Hootsuite](https://www.g2.com/products/hootsuite/reviews) | 4.3/5 (7,413 reviews) | Small-Business | — | Comprehensive social media management |
| [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5 (14,920 reviews) | Small-Business | — | Integrated marketing automation |
| [Sprout Social](https://www.g2.com/products/sprout-social/reviews) | 4.4/5 (6,873 reviews) | Small-Business | — | Robust analytics and reporting |



### Which Social Media Management features should I prioritize when comparing Buffer and Sked Social?

Buyers comparing Buffer and Sked Social should prioritize post scheduling, ease of use, analytics and reporting, integrations, and approval workflows.

- **Post Scheduling:** Buffer (10 all-time mentions), Sked Social (5 all-time mentions)
- **Ease of Use:** Buffer (13 all-time mentions, 9.2 score), Sked Social (3 all-time mentions, 8.9 score)
- **Analytics and Reporting:** Buffer (3 all-time mentions), Sked Social (multiple recent reviewer mentions, but requests for deeper analytics)
- **Integrations:** Buffer (Make integration, 325 all-time mentions), Sked Social (recent reviewers request more integrations)
- **Approval Workflows:** Sked Social is frequently praised for its client and team approval features; Buffer reviewers mention basic approval but less frequently.



### What are the pros and cons of Buffer vs Sked Social?

Buffer's headline strength is its ease of use, while Sked Social excels in advanced scheduling and approval workflows.

- **Buffer strengths:** Ease of use (13 all-time mentions), post scheduling (10), social media integration (8), time saving (5), affordability (3), intuitive interface (3), centralized management (3), calendar view (3).
- **Buffer trade-offs:** Limited analytics (5), higher pricing for advanced features (3), occasional performance issues (3), social media limitations (3).
- **Sked Social strengths:** Post scheduling (5), advanced scheduling (4), customer service (3), approval workflows and collaboration, multi-platform support, time-saving, affordable for some use cases.
- **Sked Social trade-offs:** Software glitches (2), can get expensive with more accounts, some reviewers desire more integrations and deeper analytics.



### Is Buffer or Sked Social better for small businesses?

Buffer is the better fit for small businesses, with a larger small-business segment and more positive sentiment from small-business reviewers.

- **Buffer:** Largest segment is Small-Business; reviewers consistently highlight affordability, ease of use, and suitability for small teams.
- **Sked Social:** Largest segment is Small-Business; reviewers appreciate its features but note higher costs as more accounts are added.



### Which Social Media Management platform has better integrations?

Buffer is favored for integrations, with significantly more reviewer-cited integration mentions than Sked Social.

- **Buffer:** Make integration (325 all-time mentions), Hootsuite integration (79 all-time mentions), reviewers also mention integration with Facebook, LinkedIn, and Instagram.
- **Sked Social:** Reviewers mention integrations with Instagram, Facebook, and LinkedIn, but request more integrations and better connectivity with project management tools.



### How do Buffer and Sked Social compare on customer support?

Sked Social has a higher Quality of Support score than Buffer, with a 0.3-point advantage, making it the reviewer-preferred choice for support.

- **Buffer:** Reviewers describe support as helpful and responsive, with several citing fast resolution of setup and integration issues.
- **Sked Social:** Reviewers consistently praise customer support for being responsive, knowledgeable, and proactive, with many citing rapid problem resolution and ongoing improvements based on feedback.



### Which is easier to implement, Buffer or Sked Social?

Buffer is rated higher for Ease of Setup, with a 0.7-point advantage over Sked Social, making it easier to implement according to reviewers.

- **Buffer:** Reviewers frequently highlight easy onboarding, quick setup, and minimal need for support or training.
- **Sked Social:** Reviewers note a slight learning curve but generally find setup straightforward, especially after initial familiarization; some mention helpful onboarding support.



### Which product has better Content Calendar?

Buffer and Sked Social are both highly rated for Content Calendar features, with Buffer having more all-time reviewer mentions for its calendar view.

- **Buffer:** Calendar View (3 all-time mentions), reviewers consistently praise the visual content calendar and scheduling interface.
- **Sked Social:** Calendar View (1 all-time mention), reviewers highlight the planner and calendar features for visualizing and organizing posts.



| | Buffer | Sked Social | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 1,041 | 80 | 

---
## Top Pros & Cons

### Buffer

Pros:
- Ease of Use (13 reviews)
- Post Scheduling (9 reviews)

Cons:
- Lack of Analytics (4 reviews)
- High Pricing (3 reviews)

### Sked Social

Pros:
- Post Scheduling (5 reviews)
- Scheduling (4 reviews)

Cons:
- Software Glitches (2 reviews)
- Feature Issues (1 reviews)

---
## Ratings Comparison
| Rating | Buffer | Sked Social | 
|---|---|---|
  | **Meets Requirements** | 8.6 (911 reviews) | 8.5 (73 reviews) | 
  | **Ease of Use** | 9.2 (919 reviews) | 8.9 (74 reviews) | 
  | **Ease of Setup** | 9.2 (338 reviews) | 8.5 (41 reviews) | 
  | **Ease of Admin** | 9.1 (311 reviews) | 8.8 (38 reviews) | 
  | **Quality of Support** | 8.5 (651 reviews) | 8.8 (67 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (271 reviews) | 8.6 (38 reviews) | 
  | **Product Direction (% positive)** | 8.2 (890 reviews) | 9.2 (73 reviews) | 

---
## Pricing

### Buffer

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: For individuals and businesses getting started with social media.

Key Features:
- 3 social accounts
- Publish to Facebook, Instagram, X, LinkedIn, Google Business Profiles, Mastodon, Pinterest and Bluesky
- 10 scheduled posts per social account

[Browse all 4 editions](https://www.g2.com/products/buffer/pricing)

#### Free Trial

Yes

### Sked Social

#### Entry-Level Pricing

Plan: Basic

Price: $29.00 1 users and 1 social set Per Month

Description: For solo social media managers that want more than just a scheduler.

Key Features:
- 1 brand set 
- Cross-post to all social platforms
- Unlimited posts

[Browse all 4 editions](https://www.g2.com/products/sked-social/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Marketing

| Product | Score | Reviews |
|---|---|---|
| **Buffer** | N/A | N/A |
| **Sked Social** | N/A | N/A |

#### Additional Functionality

| Feature | Buffer | Sked Social | 
|---|---|---|
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Keyword Filtering** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Multi-Account Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Buffer** | N/A | N/A |
| **Sked Social** | N/A | N/A |

#### Social Analytics

| Feature | Buffer | Sked Social | 
|---|---|---|
| **Competitor Analysis** | Not enough data | Not enough data | 
| **Follower Analysis** | Not enough data | Not enough data | 
| **Post Performance** | Not enough data | Not enough data | 
| **Paid Campaign Tracking** | Not enough data | Feature Not Available | 
| **Attribution** | Not enough data | Feature Not Available | 
| **Hashtag Analytics** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Lead Attribution** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 

#### Reports & Dashboards

| Feature | Buffer | Sked Social | 
|---|---|---|
| **Report Customizability** | Not enough data | Not enough data | 
| **Report Exporting** | Not enough data | Not enough data | 
| **Scalability** | Not enough data | Not enough data | 
| **White Label** | Not enough data | Feature Not Available | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Buffer | Sked Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Buffer | Sked Social | 
|---|---|---|
| **Generative AI** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Competitor Monitoring** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Social Performance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Buffer** | 8.0/10 | 831 |
| **Sked Social** | 8.4/10 | 71 |

#### Content & Collaboration

| Feature | Buffer | Sked Social | 
|---|---|---|
| **Content Calendar** | 9.1 (145 reviews) | 9.1 (33 reviews) | 
| **Content Library** | 8.6 (124 reviews) | 8.6 (32 reviews) | 
| **Shared Inbox** | 8.2 (103 reviews) | 7.8 (26 reviews) | 
| **Approval Workflows** | 8.5 (104 reviews) | 8.6 (25 reviews) | 
| **Users and Permissions** | 8.7 (113 reviews) | 9.0 (27 reviews) | 
| **Content Creation** | 8.5 (97 reviews) | 8.6 (30 reviews) | 
| **Image Library** | Not enough data | Not enough data | 

#### Social Management

| Feature | Buffer | Sked Social | 
|---|---|---|
| **Social Analytics** | 7.8 (668 reviews) | 7.7 (53 reviews) | 
| **Social Publishing** | 9.3 (798 reviews) | 8.8 (66 reviews) | 
| **Campaign Optimization** | 8.4 (641 reviews) | 8.3 (56 reviews) | 
| **Multi-Account Management** | 8.3 (693 reviews) | 8.5 (43 reviews) | 
| **Social Ads** | Feature Not Available | 7.2 (17 reviews) | 
| **Campaign Planning** | 8.7 (100 reviews) | 8.5 (13 reviews) | 
| **Hashtag Capabilites** | 8.3 (25 reviews) | 8.8 (26 reviews) | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Customer Engagement** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | Buffer | Sked Social | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (12 reviews) | Not enough data | 
| **Multi-step Planning** | 7.4 (12 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.0 (11 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (11 reviews) | Not enough data | 
| **Decision Making** | 7.0 (11 reviews) | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Buffer | Sked Social | 
|---|---|---|
| **Customizable Reports** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Brand Tracking** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Buffer** | N/A | N/A |
| **Sked Social** | N/A | N/A |

#### Monitoring & Listening

| Feature | Buffer | Sked Social | 
|---|---|---|
| **Social Measurement** | Not enough data | Not enough data | 
| **Influencer Identification** | Not enough data | Not enough data | 
| **Brand Monitoring** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Competitor Analysis** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Competitor Monitoring** | Not enough data | Not enough data | 
| **Hashtag Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Impact Measurement** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Buffer | Sked Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Third-Party Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Data Management & Analysis

| Feature | Buffer | Sked Social | 
|---|---|---|
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Social Reporting** | Not enough data | Not enough data | 
| **Alerts and Notifications** | Not enough data | Not enough data | 
| **Advanced Data Filtering** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Buffer | Sked Social | 
|---|---|---|
| **Negative Feedback Management** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Audience Analytics** | Not enough data | Not enough data | 
| **Multi-Account Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Audience Engagement** | Not enough data | Not enough data | 
| **Content Publishing Options** | Not enough data | Not enough data | 
| **Content Discovery** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Optical Character Recognition** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customer Engagement** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Boolean Search** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 
| **Social Listening** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)


**Unique to Sked Social (3):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Buffer | Sked Social | 
|---|---|---|
| **Small-Business** | 71.2% | 74.4% | 
| **Mid-Market** | 22.4% | 19.2% | 
| **Enterprise** | 6.4% | 6.4% | 

### By Industry

#### Buffer

- **Marketing and Advertising:** 23.0%
- **Computer Software:** 7.2%
- **Information Technology and Services:** 6.7%
- **Internet:** 5.2%
- **Non-Profit Organization Management:** 4.2%
- **Writing and Editing:** 2.4%
- **Higher Education:** 2.4%
- **Real Estate:** 2.3%
- **Design:** 2.3%
- **Education Management:** 2.0%
- **Other:** 42.3%

#### Sked Social

- **Marketing and Advertising:** 32.1%
- **Hospitality:** 7.7%
- **Retail:** 5.1%
- **Leisure, Travel & Tourism:** 5.1%
- **Higher Education:** 3.8%
- **Non-Profit Organization Management:** 3.8%
- **Health, Wellness and Fitness:** 2.6%
- **Food & Beverages:** 2.6%
- **Education Management:** 2.6%
- **Design:** 2.6%
- **Other:** 32.1%

---
## Alternatives

### Alternatives to Buffer

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (15957 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7477 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6874 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4051 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2969 reviews)
- [Loomly](https://www.g2.com/products/loomly/reviews) — 4.6/5 stars (1796 reviews)
- [Facebook Pages Manager](https://www.g2.com/products/facebook-pages-manager/reviews) — 4.2/5 stars (1614 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1223 reviews)
- [Planable](https://www.g2.com/products/planable/reviews) — 4.6/5 stars (1121 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)

### Alternatives to Sked Social

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7477 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6874 reviews)
- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (384 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (974 reviews)
- [Loomly](https://www.g2.com/products/loomly/reviews) — 4.6/5 stars (1796 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2969 reviews)
- [Tailwind](https://www.g2.com/products/tailwind/reviews) — 4.3/5 stars (142 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)

---
## Top Discussions

### Buffer

- Title: [Can I have tabs open for multiple companies at a time?](https://www.g2.com/discussions/10663-can-i-have-tabs-open-for-multiple-companies-at-a-time) — 4 comments
  > **Top comment:** "If you own the account, you can add multiple businesses/companies to your account. If you're logging in to each business / company (they own the account and..."
- Title: [What is Buffer used for?](https://www.g2.com/discussions/what-is-buffer-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "In simple its a social media management tool specifically used to connect many social media platforms at once. "
- Title: [LinkedIn workarounds](https://www.g2.com/discussions/linkedin-workarounds) — 2 comments, 1 upvote
  > **Top comment:** "When a data source like Facebook or LinkedIn removes an API  (the way the data is shared from their warehouse to someone else’s, like Buffer’s, and the way..."
- Title: [Which platforms are next on the Buffer integration roadmap?](https://www.g2.com/discussions/which-platforms-are-next-on-the-buffer-integration-roadmap) — 2 comments, 1 upvote
  > **Top comment:** "I don't think Buffer will be rolling out any major platform integrations other than possibly Snap Chat (depending on API functionality and user access). It..."
- Title: [Keep simple step](https://www.g2.com/discussions/43718-keep-simple-step) — 1 comment, 1 upvote
  > **Top comment:** "Improve performance in content sharing features and keep steps simple"

### Sked Social

- Title: [How much does sked social cost?](https://www.g2.com/discussions/how-much-does-sked-social-cost) — 1 comment *(includes official response)*
  > **Top comment:** "Hi there. We have different plans depending on your needs. Plans start at $25US/month. For more information please visit https://skedsocial.com/pricing/"
- Title: [What is sked social?](https://www.g2.com/discussions/what-is-sked-social) — 1 comment
  > **Top comment:** "A social media planning site. You can plan out posts for platforms."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/buffer-vs-sked-social)