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Compare Buffer and Similarweb 
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At a Glance
Market Segments
Small-Business (70.8% of reviews)
Mid-Market (42.3% of reviews)
Entry-Level Pricing
Free
Free Trial
Buffer
Star Rating
(1,023)4.3 out of 5
Market Segments
Small-Business (70.8% of reviews)
Entry-Level Pricing
Free
Browse all 4 pricing plansSimilarweb
Star Rating
(1,006)4.5 out of 5
Market Segments
Mid-Market (42.3% of reviews)
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 5 pricing plansBuffer vs Similarweb
When assessing the two solutions, reviewers found Buffer easier to use, set up, and administer. Reviewers also preferred doing business with Buffer overall.
- Reviewers felt that Buffer meets the needs of their business better than Similarweb.
- When comparing quality of ongoing product support, reviewers felt that Similarweb is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Similarweb over Buffer.
Pricing
Entry-Level Pricing
Buffer
Free
Free
For individuals and businesses getting started with social media.
- 3 social accounts
- Publish to Facebook, Instagram, X, LinkedIn, Google Business Profiles, Mastodon, Pinterest and Bluesky
- 10 scheduled posts per social account
Similarweb
Free trial
Free Trial
Ideal for Individual marketers who want to have basic data about their competitors.
- Basic Traffic Overview
Free Trial
Buffer
Free Trial is available
Similarweb
Free Trial is available
Ratings
Meets Requirements
8.6
900
8.5
825
Ease of Use
9.2
906
8.6
833
Ease of Setup
9.2
325
8.7
336
Ease of Admin
9.1
309
8.6
268
Quality of Support
8.5
644
8.7
733
Has the product been a good partner in doing business?
8.8
269
8.7
273
Product Direction (% positive)
8.2
880
8.9
787
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.3
472
Not enough data
8.4
234
Agentic AI - Competitive Intelligence
Not enough data
7.6
22
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
499
Platform Content
Not enough data
Feature Not Available
Platform Reporting
Not enough data
8.2
504
Not enough data
8.4
505
SEO Auditing & Monitoring
Not enough data
7.6
53
Not enough data
8.1
54
Not enough data
8.1
136
Not enough data
7.4
48
Agentic AI - SEO Tools
Not enough data
7.7
11
Not enough data
8.2
11
Not enough data
8.3
11
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
11
SEO Content & Rankings
Not enough data
7.6
137
Not enough data
8.5
192
Not enough data
8.2
157
Not enough data
7.9
144
Not enough data
8.2
148
SEO Reporting
Not enough data
9.0
194
Not enough data
8.7
175
Not enough data
8.3
163
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Content & Collaboration
9.0(won by default)
142
Not enough data
8.6(won by default)
125
Not enough data
8.2(won by default)
105
Not enough data
8.6(won by default)
106
Not enough data
8.8(won by default)
115
Not enough data
8.5(won by default)
99
Not enough data
Social Management
7.9(won by default)
666
Not enough data
9.3(won by default)
787
Not enough data
8.4(won by default)
642
Not enough data
8.3(won by default)
693
Not enough data
Feature Not Available
Not enough data
8.6(won by default)
99
Not enough data
8.3(won by default)
25
Not enough data
Agentic AI - Social Media Management
7.2(won by default)
12
Not enough data
7.4(won by default)
12
Not enough data
6.9(won by default)
12
Not enough data
7.4(won by default)
12
Not enough data
7.2(won by default)
12
Not enough data
7.5(won by default)
12
Not enough data
7.2(won by default)
12
Not enough data
Data collection
Not enough data
7.1
269
Not enough data
Feature Not Available
Not enough data
7.8
342
|
Verified
Not enough data
Feature Not Available
Not enough data
7.8
336
|
Verified
Segment Trending
Not enough data
8.4
444
|
Verified
Not enough data
7.5
376
Not enough data
8.3
417
|
Verified
Not enough data
Feature Not Available
Analysis
Not enough data
8.3
418
Not enough data
8.4
443
|
Verified
Not enough data
7.7
324
|
Verified
Platform
Not enough data
8.5
454
|
Verified
Not enough data
8.3
389
|
Verified
Not enough data
7.3
314
|
Verified
Not enough data
7.5
304
|
Verified
Not enough data
7.8
332
|
Verified
Not enough data
8.0
312
Agentic AI - Market Intelligence
Not enough data
8.2
11
Not enough data
Feature Not Available
Platform Insights
Not enough data
7.6
198
Not enough data
7.5
179
Not enough data
7.8
195
Not enough data
7.1
208
Not enough data
8.1
218
Not enough data
8.0
208
Not enough data
7.9
206
Agentic AI - Digital Advertising Intelligence
Not enough data
8.3
6
Not enough data
8.1
6
Not enough data
8.9
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Additional Functionality
Not enough data
7.9
205
Not enough data
7.0
164
Platform Basics
Not enough data
8.4
217
Not enough data
7.4
193
Not enough data
8.1
225
Platform Data
Not enough data
7.4
163
Not enough data
8.0
188
Not enough data
8.7
226
Not enough data
7.6
184
Agentic AI - Operational Risk Management
Not enough data
Feature Not Available
Data Management
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
Feature Not Available
Data as a Service
Not enough data
9.4
6
Not enough data
9.7
6
Architecture
Not enough data
Feature Not Available
Not enough data
Feature Not Available
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
8.7
136
Not enough data
Feature Not Available
Metrics
Not enough data
8.1
115
Not enough data
8.3
125
Not enough data
8.3
127
Not enough data
7.9
118
Not enough data
7.6
116
Not enough data
8.6
128
Agentic AI - Content Analytics
Not enough data
7.5
12
Not enough data
7.4
12
Not enough data
7.8
12
Not enough data
8.2
12
Not enough data
8.8
12
Categories
Categories
Shared Categories
Buffer and Similarweb share no categories
Unique Categories
Buffer is categorized as Social Media Management
Similarweb is categorized as Data as a Service (DaaS), Paid Search Intelligence, Digital Advertising Intelligence, Competitive Intelligence, Market Intelligence, Content Analytics, SEO Tools, and Answer Engine Optimization (AEO)
Reviews
Reviewers' Company Size
Buffer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Similarweb
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.1%
Computer Software
7.3%
Information Technology and Services
6.3%
Internet
5.3%
Non-Profit Organization Management
4.2%
Other
53.8%
Marketing and Advertising
26.7%
Retail
7.1%
Financial Services
6.8%
Information Technology and Services
5.8%
Computer Software
4.3%
Other
49.4%
Discussions
Can I have tabs open for multiple companies at a time?
4 Comments
MM
I have one Buffer account with multiple clients on that one account, so I just click on which platform/client I want to work on within that (so just one...Read more
Which platforms are next on the Buffer integration roadmap?
2 Comments
GP
Buffer has a new feature to offer: Shop Grid.
It is a landing page made specifically for your Instagram profile, where you can direct people back to your...Read more
LinkedIn workarounds
2 Comments
ED
When a data source like Facebook or LinkedIn removes an API (the way the data is shared from their warehouse to someone else’s, like Buffer’s, and the way...Read more
ffffff
2 Comments
PM
It's awesome tool, the only one that helps to have a clear overwiew about traffic and competition.
Read more
Can I see what e-Commerce platform that use by the website?
1 Comment
OB
Hi Lifnur,
Similarweb provides a premium feature called 'Website Technologies' which provides a list of the web plugin applications or integrations...Read more
When will Similarweb APIs be available for new metrics like Sessions per user, Avg Session time in App analysis catgeory
1 Comment
OB
Hi Kishore, good news! This data is now available through our App Intelligence tool. You can read more about this here:...Read more
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