# Buffer vs Iconosquare Comparison - What are their main differences?

At a Glance

Star Rating

**Buffer** [

4.3/5(1,040)

](https://www.g2.com/products/buffer/reviews#reviews)

**Iconosquare** [

4.4/5(136)

](https://www.g2.com/products/iconosquare/reviews#reviews)

Market Segments

**Buffer**
Small-Business (71.1% of reviews)

**Iconosquare**
Small-Business (62.9% of reviews)

Pros & Cons

**Buffer**
[
Ease of Use (13)
](https://www.g2.com/products/buffer/reviews?filters%5Bsentiment_snippet%5D=1813322&qs=pros-and-cons#reviews)[
Post Scheduling (9)
](https://www.g2.com/products/buffer/reviews?filters%5Bsentiment_snippet%5D=1813596&qs=pros-and-cons#reviews)[
Lack of Analytics (4)
](https://www.g2.com/products/buffer/reviews?filters%5Bsentiment_snippet%5D=1813613&qs=pros-and-cons#reviews)[
High Pricing (3)
](https://www.g2.com/products/buffer/reviews?filters%5Bsentiment_snippet%5D=2258575&qs=pros-and-cons#reviews)

**Iconosquare**
[
Centralized Management (3)
](https://www.g2.com/products/iconosquare/reviews?filters%5Bsentiment_snippet%5D=1978746&qs=pros-and-cons#reviews)[
Ease of Use (3)
](https://www.g2.com/products/iconosquare/reviews?filters%5Bsentiment_snippet%5D=1533999&qs=pros-and-cons#reviews)[
Limited Features (3)
](https://www.g2.com/products/iconosquare/reviews?filters%5Bsentiment_snippet%5D=1533659&qs=pros-and-cons#reviews)[
Inadequate Metrics (2)
](https://www.g2.com/products/iconosquare/reviews?filters%5Bsentiment_snippet%5D=2352291&qs=pros-and-cons#reviews)

Entry-Level Pricing

**Buffer**
 **Free**

**Iconosquare**
 **Free**

Summary

AI Generated Summary

AI-generated. Powered by real user reviews.

- **G2 reviewers report** that Buffer excels in user-friendliness, with many users highlighting its intuitive interface that simplifies the scheduling process. One user mentioned, "It’s made posting to social so much easier," showcasing how the platform helps users save time and effort.
- **Users say** Iconosquare stands out for its comprehensive reporting features, with feedback indicating that users appreciate the detailed analytics it provides. One reviewer noted, "I like how comprehensive the platform is, and love the detailed reporting," which can be crucial for businesses looking to track their social media performance.
- **According to verified reviews** , Buffer has a significant advantage in overall satisfaction, reflected in its higher G2 Score. Users frequently mention the ease of connecting multiple social media channels, stating, "Its easiness to connect with the most of the social media channels including Facebook, X, LinkedIn, Instagram," which enhances its appeal for small businesses.
- **Reviewers mention** that Iconosquare is praised for its intuitive navigation and team accessibility, making it a great choice for collaborative environments. Users appreciate the layout and preview features, saying, "it's nice to see the layout and preview of the feed before publishing a post," which can streamline the content creation process.
- **G2 reviewers highlight** that Buffer's quick implementation process is a significant benefit, with many users noting the simplicity of its dashboard. One user remarked, "The best part is its simple dashboard," indicating that users can get started without needing extensive support.
- **Users report** that while Iconosquare has a strong support team that is responsive to feedback, Buffer's overall support quality is slightly lower, with users rating it as "good" but not as exceptional as Iconosquare's. One user mentioned, "The team behind Iconosquare is very present and available," which can be a deciding factor for those needing ongoing assistance.

Pricing

Entry-Level Pricing

**Buffer**

Buffer

Free

Free

For individuals and businesses getting started with social media.

- 3 social accounts
- Publish to Facebook, Instagram, X, LinkedIn, Google Business Profiles, Mastodon, Pinterest and Bluesky
- 10 scheduled posts per social account

[Browse all 4 pricing plans](/products/buffer/pricing)

**Iconosquare**

Iconosquare

Free

Free

Free access after your trial

- Basic analytics
- Limited reporting
- 10 posts per month per profile

[Browse all 4 pricing plans](/products/iconosquare/pricing)

Free Trial

**Buffer**

Buffer

Free Trial is available

**Iconosquare**

Iconosquare

Free Trial is available

Ratings

Meets Requirements

8.6

911

8.4

119

Ease of Use

9.2

919

9.1

120

Ease of Setup

9.2

338

9.2

63

Ease of Admin

9.1

311

8.9

60

Quality of Support

8.5

651

8.8

93

Has the product been a good partner in doing business?

8.8

271

8.5

52

Product Direction (% positive)

8.2

890

8.0

117

Features by Category

Social Media Management[Hide 56 FeaturesShow 56 Features](javascript:void(0);)

8.0

831

8.3

29

Content & Collaboration

Content Calendar

9.1

145

9.2(won by 0.1)

22

Content Library

8.6

124

8.8(won by 0.2)

20

Shared Inbox

8.2(won by 0.7)

103

7.5

17

Approval Workflows

8.5(tied score)

104

8.5(tied score)

16

Users and Permissions

8.7(won by 0.1)

113

8.6

18

Content Creation

8.5(won by 0.3)

97

8.2

18

Image Library

Not enough data

Not enough data

Social Management

Social Analytics

7.8

668

8.3(won by 0.5)

28

Social Publishing

9.3(won by 0.9)

798

8.4

27

Campaign Optimization

8.4(won by 0.5)

641

7.9

21

Multi-Account Management

8.3

693

8.4(won by 0.1)

25

Campaign Planning

8.7(tied score)

100

8.7(tied score)

19

Hashtag Capabilites

8.3(won by 0.1)

25

8.2

13

Multi-Campaign

Not enough data

Not enough data

Customer Engagement

Not enough data

Not enough data

Automated Publishing

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Social Ads

Feature Not Available

6.3(won by default)

17

Agentic AI - Social Media Management

Autonomous Task Execution

6.9(won by default)

12

Not enough data

Multi-step Planning

7.4(won by default)

12

Not enough data

Cross-system Integration

6.7(won by default)

11

Not enough data

Adaptive Learning

7.1(won by default)

11

Not enough data

Natural Language Interaction

7.0(won by default)

11

Not enough data

Proactive Assistance

7.3(won by default)

11

Not enough data

Decision Making

7.0(won by default)

11

Not enough data

Social Media Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Additional Functionality

Customizable Reports

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Post Scheduling

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

@mentions

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Brand Tracking

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Social Media Analytics[Hide 67 FeaturesShow 67 Features](javascript:void(0);)

Not enough data

8.0

100

Social Analytics

Competitor Analysis

Not enough data

7.6(won by default)

70

Follower Analysis

Not enough data

8.2(won by default)

90

Post Performance

Not enough data

8.8(won by default)

94

Paid Campaign Tracking

Not enough data

5.8(won by default)

26

Hashtag Analytics

Not enough data

8.5(won by default)

23

Lead Attribution

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Influencer Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Attribution

Not enough data

Feature Not Available

Sentiment Analysis

Not enough data

Feature Not Available

Reports & Dashboards

Report Customizability

Not enough data

7.6(won by default)

70

Report Exporting

Not enough data

8.3(won by default)

66

Scalability

Not enough data

8.6(won by default)

60

White Label

Not enough data

8.2(won by default)

17

Customizable Reports

Not enough data

Not enough data

Agentic AI - Social Media Analytics

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Additional Functionality

Generative AI

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Charting

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Multi-Channel Data Collection

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Post Scheduling

Not enough data

Not enough data

@mentions

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Competitor Monitoring

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Social Performance Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Social Media Listening Tools[Hide 66 FeaturesShow 66 Features](javascript:void(0);)

Not enough data

8.0

13

Monitoring & Listening

Social Measurement

Not enough data

7.8(won by default)

9

Brand Monitoring

Not enough data

7.7(won by default)

10

Keyword Tracking

Not enough data

7.5(won by default)

8

Trend Analysis

Not enough data

7.9(won by default)

7

Competitor Analysis

Not enough data

8.3(won by default)

10

Social Media Monitoring

Not enough data

Not enough data

Competitor Monitoring

Not enough data

Not enough data

Hashtag Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Influencer Tracking

Not enough data

Not enough data

Impact Measurement

Not enough data

Not enough data

Influencer Identification

Not enough data

Feature Not Available

Agentic AI - Social Media Listening Tools

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Third-Party Integration

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Data Management & Analysis

Social Reporting

Not enough data

8.3(won by default)

11

Alerts and Notifications

Not enough data

8.1(won by default)

9

Advanced Data Filtering

Not enough data

8.0(won by default)

9

Sentiment Analysis

Not enough data

Feature Not Available

Additional Functionality

Negative Feedback Management

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Audience Analytics

Not enough data

Not enough data

Multi-Account Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Audience Engagement

Not enough data

Not enough data

Content Publishing Options

Not enough data

Not enough data

Content Discovery

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Optical Character Recognition

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Multi-Channel Data Collection

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Customer Engagement

Not enough data

Not enough data

Automated Publishing

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

Boolean Search

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Reputation Management

Not enough data

Not enough data

Social Listening

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Show 1 feature category with incomplete data

Social Media Marketing[Hide 42 FeaturesShow 42 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Customer Segmentation

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Post Scheduling

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Automated Publishing

Not enough data

Not enough data

Image Library

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Keyword Filtering

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Multi-Account Management

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

## Buffer vs Iconosquare FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Buffer vs Iconosquare?

Buffer and Iconosquare differ most clearly in their reviewer-cited strengths, with Buffer favored for ease of use and Iconosquare for centralized management and analytics.

| [Buffer](https://www.g2.com/products/buffer/reviews) | [Iconosquare](https://www.g2.com/products/iconosquare/reviews) |
| --- | --- |
| 4.3/5 (1,039 reviews) | 4.5/5 (135 reviews) |
| Small-Business | Small-Business |
| 9.2 | 9.2 |
| 8.5 | 8.8 |
| Ease of Use (13 all-time mentions) | Centralized Management (3 all-time mentions) |

### How do the pricing models of Buffer and Iconosquare compare?

Buffer is considered the stronger value on pricing satisfaction, with reviewers rating it higher on price-related dimensions.

- **Buffer:** In recent reviews, Buffer is described as affordable and a good value, especially for small businesses and those using the free plan.
- **Iconosquare:** Reviewers note that Iconosquare is quite pricey, with costs increasing significantly when adding more profiles or upgrading plans.
- **Switching reasons:** Reviewers mention switching from other tools to Buffer for its affordability and from other platforms to Iconosquare for its analytics, but cost is a recurring concern for Iconosquare.

### What are the best alternatives to Buffer and Iconosquare?

The top three alternatives to Buffer and Iconosquare are Hootsuite, HubSpot Marketing Hub, and Sprout Social.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Buffer](https://www.g2.com/products/buffer/reviews) | 4.3/5 (1,039 reviews) | Small-Business | Affordable for small businesses | Ease of Use |
| [Iconosquare](https://www.g2.com/products/iconosquare/reviews) | 4.5/5 (135 reviews) | Small-Business | Costs increase with more profiles | Centralized Management |
| [Hootsuite](https://www.g2.com/products/hootsuite/reviews) | 4.3/5 (7,413 reviews) | Small-Business | — | Comprehensive social media management |
| [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5 (14,921 reviews) | Small-Business | — | Integrated marketing automation |
| [Sprout Social](https://www.g2.com/products/sprout-social/reviews) | 4.4/5 (6,873 reviews) | Small-Business | — | Robust analytics and reporting |

### Which Social Media Management features should I prioritize when comparing Buffer and Iconosquare?

Buyers comparing Buffer and Iconosquare should prioritize analytics and reporting, content scheduling, integrations, centralized management, and automation features.

- **Analytics and Reporting:** Buffer has 3 all-time analytics mentions; Iconosquare is cited for analytics (1 all-time mention) and in-depth reporting in recent reviews.
- **Content Scheduling:** Buffer has 10 all-time post scheduling mentions; Iconosquare is frequently praised for scheduling and calendar publishing in recent reviews.
- **Integrations:** Buffer is cited for integrations with Make (325 all-time mentions) and Hootsuite (79 all-time mentions); Iconosquare reviewers mention integration needs but with fewer specifics.
- **Centralized Management:** Buffer and Iconosquare both have 3 all-time mentions for centralized management.
- **Automation:** Buffer has 5 all-time automation benefits mentions; Iconosquare is cited for automation benefits in recent reviews.

### What are the pros and cons of Buffer vs Iconosquare?

Buffer's headline strength is ease of use, while Iconosquare's is centralized management and analytics.

- **Buffer strengths:** Ease of Use (13 all-time mentions), Post Scheduling (10), Social Media Integration (8), Automation Benefits (5), Time Saving (5), Easy Scheduling (4), Easy Setup (4), Multiple Accounts (4), User-Friendly (4), Affordability/Reasonable Prices (3), Analytics Focus (3), Calendar View (3), Centralized Management (3), Intuitive (3).
- **Buffer trade-offs:** Lack of Analytics (5), High Pricing (3), Performance Issues (3), Social Media Limitations (3).
- **Iconosquare strengths:** Centralized Management (3), Ease of Use (3), Helpful (3), User Interface (3), Automation Benefits (2), Customer Service (2), Customer Support (2), Easy Posting (2), Efficiency (2), Intuitive (2), Updates (2), Analytics (1), Competitor Analysis (1).
- **Iconosquare trade-offs:** Limited Features (3), Inadequate Metrics (2), Lack of Analytics (2), Limited Analytics (2), Linking Issues (2), Chat Integration (1), Content Creation (1).

### Is Buffer or Iconosquare better for small businesses?

Buffer is the better fit for small businesses, as both products are most popular in the small-business segment, but Buffer is consistently praised for affordability and ease of use by small-business reviewers.

- **Buffer:** Small-Business segment; reviewers highlight Buffer's affordability, ease of setup, and time-saving features as ideal for small teams and solo entrepreneurs.
- **Iconosquare:** Small-Business segment; reviewers note its comprehensive analytics and centralized management, but mention higher costs as a consideration for small businesses.

### Which Social Media Management platform has better integrations?

Buffer is favored for integrations, with reviewers citing a broader range and higher mention counts for third-party connections.

- **Buffer:** Integrations with Make (325 all-time mentions) and Hootsuite (79 all-time mentions) are frequently cited by reviewers.
- **Iconosquare:** Reviewers mention integration needs, such as Google Drive and platform-specific connections, but with fewer specifics and lower frequency.

### How do Buffer and Iconosquare compare on customer support?

Iconosquare scores higher on Quality of Support, with a 0.3-point advantage over Buffer (8.8 vs 8.5).

- **Buffer:** Reviewers describe support as helpful and responsive, with several citing positive experiences, though a few mention delays or limited assistance for complex issues.
- **Iconosquare:** Reviewers consistently praise the support team for being present, available, and responsive, with multiple mentions of rapid solutions and personalized assistance.

### Which is easier to implement, Buffer or Iconosquare?

Buffer and Iconosquare are rated equally on Ease of Setup, both scoring 9.2, indicating parity in implementation experience.

- **Buffer:** Reviewers frequently describe Buffer as easy to set up, with guided onboarding and minimal need for support during implementation.
- **Iconosquare:** Reviewers note that Iconosquare is intuitive and quick to implement, with several citing a straightforward setup process and helpful onboarding resources.

### Which product has better Content Calendar?

Buffer is more frequently cited for its Content Calendar feature, with 3 all-time calendar view mentions and consistent praise for scheduling and planning capabilities.

- **Buffer:** 3 all-time calendar view mentions, frequent reviewer praise for the visual content calendar and scheduling features.
- **Iconosquare:** Reviewers mention the calendar and scheduling tool positively, but with fewer all-time mentions and less emphasis on the calendar as a standout feature.

Reviews

Reviewers' Company Size

[![Buffer](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ff3e7035820bd5f8e5144714fcf71ef8/buffer.png "Buffer")](https://www.g2.com/products/buffer/reviews)

Buffer

Small-Business(50 or fewer emp.)

71.1%

Mid-Market(51-1000 emp.)

22.5%

Enterprise(\> 1000 emp.)

6.4%

[![Iconosquare](https://images.g2crowd.com/uploads/product/hd_favicon/faca6e207d43b8ff4b05089fbb2c2dbc/iconosquare.svg "Iconosquare")](https://www.g2.com/products/iconosquare/reviews)

Iconosquare

Small-Business(50 or fewer emp.)

62.9%

Mid-Market(51-1000 emp.)

26.5%

Enterprise(\> 1000 emp.)

10.6%

Small-Business

(50 or fewer emp.)

71.1%

62.9%

Mid-Market

(51-1000 emp.)

22.5%

26.5%

Enterprise

(\> 1000 emp.)

6.4%

10.6%

Reviewers' Industry

[![Buffer](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ff3e7035820bd5f8e5144714fcf71ef8/buffer.png "Buffer")](https://www.g2.com/products/buffer/reviews)
Buffer

Marketing and Advertising

23.0%

Computer Software

7.2%

Information Technology and Services

6.7%

Internet

5.2%

Non-Profit Organization Management

4.2%

Other

53.7%

[![Iconosquare](https://images.g2crowd.com/uploads/product/hd_favicon/faca6e207d43b8ff4b05089fbb2c2dbc/iconosquare.svg "Iconosquare")](https://www.g2.com/products/iconosquare/reviews)
Iconosquare

Marketing and Advertising

24.2%

Retail

6.1%

Food & Beverages

4.5%

Design

3.8%

Non-Profit Organization Management

3.8%

Other

57.6%

Alternatives

**Buffer Alternatives**

 ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")

[
HubSpot Marketing Hub
](/products/hubspot-marketing-hub/reviews)

 ![Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/d457048f2d5f9f5f322792032d073de6/hootsuite.svg "Hootsuite")

[
Hootsuite
](/products/hootsuite/reviews)

 ![Sprout Social](https://images.g2crowd.com/uploads/product/hd_favicon/23c97f84483973fc952fc0ce526a9227/sprout-social.svg "Sprout Social")

[
Sprout Social
](/products/sprout-social/reviews)

 ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")

[
Semrush
](/products/semrush/reviews)

**Iconosquare Alternatives**

 ![Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/d457048f2d5f9f5f322792032d073de6/hootsuite.svg "Hootsuite")

[
Hootsuite
](/products/hootsuite/reviews)

 ![Sprout Social](https://images.g2crowd.com/uploads/product/hd_favicon/23c97f84483973fc952fc0ce526a9227/sprout-social.svg "Sprout Social")

[
Sprout Social
](/products/sprout-social/reviews)

 ![Later Social](https://images.g2crowd.com/uploads/product/hd_favicon/0599d27ad039d49d75800d94c6696916/later-social.svg "Later Social")

[
Later Social
](/products/later-social/reviews)

 ![Agorapulse](https://images.g2crowd.com/uploads/product/hd_favicon/ca20415e1e0b8338b21c8f9c0542ccc6/agorapulse.svg "Agorapulse")

[
Agorapulse
](/products/agorapulse/reviews)

### Spotlight Categories

- [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)
- [Low-Code Development Platforms](https://www.g2.com/categories/low-code-development-platforms)
- [Background Check Software](https://www.g2.com/categories/background-check)
- [Payment Processing Software](https://www.g2.com/categories/payment-processing)