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Compare Buffer and Iconosquare 
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At a Glance
Market Segments
Small-Business (70.8% of reviews)
Small-Business (62.3% of reviews)
Entry-Level Pricing
Free
Starting at €33.00 Per Month
Buffer
Star Rating
(1,023)4.3 out of 5
Market Segments
Small-Business (70.8% of reviews)
Entry-Level Pricing
Free
Browse all 4 pricing plansIconosquare
Star Rating
(134)4.5 out of 5
Market Segments
Small-Business (62.3% of reviews)
Entry-Level Pricing
Starting at €33.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Buffer excels in its Content Calendar feature, scoring 9.2, which allows for seamless scheduling and planning of posts across multiple platforms. In contrast, Iconosquare's Content Calendar received a slightly higher score of 9.3, indicating a marginally better user experience in this area.
- Reviewers mention that Buffer's Social Publishing feature is highly rated at 9.3, making it easy to publish content across various social media channels. However, Iconosquare's Social Publishing scored lower at 8.1, suggesting that users may find it less intuitive or feature-rich.
- G2 users highlight Buffer's Post Performance analytics, which scored 8.8, as a strong point, providing detailed insights into how posts are performing. In comparison, Iconosquare lacks a specific score for this feature, indicating a potential gap in performance tracking capabilities.
- Users on G2 report that Buffer's Quality of Support is rated at 8.5, which is slightly lower than Iconosquare's 8.9. This suggests that Iconosquare may offer more responsive or helpful customer service, a critical factor for users needing assistance.
- Reviewers mention that Buffer's Campaign Optimization feature is rated at 8.4, which is significantly higher than Iconosquare's 7.4. This indicates that Buffer may provide better tools for optimizing social media campaigns, a vital aspect for marketers looking to enhance their strategies.
- Users say that Buffer's Hashtag Capabilities score of 8.6 is a strong feature, allowing for effective hashtag tracking and analysis. Iconosquare's score of 8.3, while still good, suggests that Buffer may offer a more robust solution for users focused on maximizing their hashtag performance.
Pricing
Entry-Level Pricing
Buffer
Free
Free
For individuals and businesses getting started with social media.
- 3 social accounts
- Publish to Facebook, Instagram, X, LinkedIn, Google Business Profiles, Mastodon, Pinterest and Bluesky
- 10 scheduled posts per social account
Iconosquare
Launch
Starting at €33.00
Per Month
- Standard analytics & reports
- Up to 100 scheduled posts per month
- Best time to post suggestions
Free Trial
Buffer
Free Trial is available
Iconosquare
Free Trial is available
Ratings
Meets Requirements
8.6
900
8.4
117
Ease of Use
9.2
906
9.1
118
Ease of Setup
9.2
325
9.3
61
Ease of Admin
9.1
309
8.9
59
Quality of Support
8.5
644
8.9
91
Has the product been a good partner in doing business?
8.8
269
8.5
51
Product Direction (% positive)
8.2
880
8.2
115
Features by Category
Social Analytics
Not enough data
7.6(won by default)
70
Not enough data
8.2(won by default)
90
Not enough data
8.8(won by default)
94
Not enough data
5.8(won by default)
26
Not enough data
Feature Not Available
Not enough data
8.4(won by default)
22
Not enough data
Feature Not Available
Reports & Dashboards
Not enough data
7.7(won by default)
69
Not enough data
8.3(won by default)
66
Not enough data
8.6(won by default)
60
Not enough data
8.2(won by default)
17
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content & Collaboration
9.0
142
9.2
22
8.6
125
8.8
20
8.2
105
7.5
17
8.6
106
8.5
16
8.8
115
8.6
18
8.5
99
8.2
18
Social Management
7.9
666
8.3
28
9.3
787
8.4
27
8.4
642
7.9
21
8.3
693
8.4
25
Feature Not Available
6.3
17
8.6
99
8.7
19
8.3
25
8.2
13
Agentic AI - Social Media Management
7.2
12
Not enough data
7.4
12
Not enough data
6.9
12
Not enough data
7.4
12
Not enough data
7.2
12
Not enough data
7.5
12
Not enough data
7.2
12
Not enough data
Monitoring & Listening
Not enough data
7.8
9
Not enough data
Feature Not Available
Not enough data
7.7
10
Not enough data
7.5
8
Not enough data
7.9
7
Not enough data
8.3
10
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
Not enough data
Feature Not Available
Not enough data
8.3
11
Not enough data
8.1
9
Not enough data
8.0
9
Categories
Categories
Shared Categories
Buffer and Iconosquare are categorized as Social Media Management
Unique Categories
Buffer has no unique categories
Iconosquare is categorized as Social Media Analytics, Social Media Suites, and Social Media Listening Tools
Reviews
Reviewers' Company Size
Buffer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iconosquare
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.1%
Computer Software
7.3%
Information Technology and Services
6.3%
Internet
5.3%
Non-Profit Organization Management
4.2%
Other
53.8%
Marketing and Advertising
24.6%
Retail
6.2%
Food & Beverages
4.6%
Public Relations and Communications
3.8%
Non-Profit Organization Management
3.8%
Other
56.9%
Alternatives
Discussions
Can I have tabs open for multiple companies at a time?
4 Comments
MM
I have one Buffer account with multiple clients on that one account, so I just click on which platform/client I want to work on within that (so just one...Read more
Which platforms are next on the Buffer integration roadmap?
2 Comments
GP
Buffer has a new feature to offer: Shop Grid.
It is a landing page made specifically for your Instagram profile, where you can direct people back to your...Read more
LinkedIn workarounds
2 Comments
ED
When a data source like Facebook or LinkedIn removes an API (the way the data is shared from their warehouse to someone else’s, like Buffer’s, and the way...Read more
Is Iconosquare free?
2 Comments
IM
Iconosquare does not offer a free plan, but we do have a free 14 day trial- no credit card needed.
https://app.iconosquare.com/create/accountRead more
What does Iconosquare?
1 Comment
IM
Iconosquare is a powerful analytics and management platform for social media marketers. Businesses and agencies easily manage and report their performance on...Read more
Is Iconosquare legit?
1 Comment
IM
Yes, Iconosquare is a meta and instagram business partner. For more information and to hear more about Iconosquare, here are some testimonials from our...Read more
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