Iconosquare Reviews & Product Details


What is Iconosquare?

With over 35,000 customers worldwide, Iconosquare is the leading analytics and marketing suite for Instagram.

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Iconosquare Profile Details

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Languages Supported
English, French
Vendor
Tripnity
Company Website
Year Founded
2011
HQ Location
Limoges, France
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
39
Twitter
@iconosquare
Twitter Followers
39,997
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Companies Using Iconosquare

Adobe
Ogilvy
Hootsuite
Gusto
Forever 21
Interweave
National Geographic
Foursquare
Urban Outfitters
The Global Work & Travel Co.
Lisahoward
Food52

Iconosquare Reviews

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1-25 of 82 total Iconosquare reviews
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Insights Manager
Marketing and Advertising
Mid-Market
(51-200 employees)
Validated Reviewer
Verified Current User
Review Source
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"Iconosquare: best in class Instagram analytics"

What do you like best?

The tool simply gives you a very good overview of your channel, what posts perform better/worse and how to optimise posting times to reach max audience, or improve your hashtag strategy. The analytics views are fully customisable. and the planner is a good way to put actions in place straight after the analysis. Overall a top notch dashboard which is as integrated with Instagram as possible (given API restrictions, for ex auto-posting is not possible).

What do you dislike?

instagram becomes greedier and greedier with their data and some features I used to love and have access to on Iconosquare are no longer available, for instance your love rate (how much of your followers like your posts vs external likes) or who of your followers are most engaged. They use to have access to user level data... not anymore (but it's because of instagram restrictions).

Recommendations to others considering the product:

The follower analysis could be a bit more developped... software like demographics pro or Affinio do nice interests/network graphs it would be a definite killer point for me! Instagram is such an important platform.

What problems are you solving with the product? What benefits have you realized?

Influencer analysis and hashtag discovery/network basically: how to optimise the content of our clients as well as find the right audience. I love tracking influencers in the tool + the free influencer index (although categories are too broad).

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Communications Content Coordinator
Religious Institutions
Mid-Market
(51-200 employees)
Validated Reviewer
Verified Current User
Review Source
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"Terrific analytics and easy-to-use interface"

What do you like best?

I love the analytics that Iconosquare offers all in one place. Everything from how many followers you gained or lost in a given period to your most engaging post and the best time of day to schedule a post - every piece of information they provide is helpful.

What do you dislike?

I still wish there was a way to schedule Instagram without having to touch it again but I think that's more on Instagram than it is on Iconosquare.

Recommendations to others considering the product:

Do the free trial to see if it meets your needs - when we did, I was sold.

What problems are you solving with the product? What benefits have you realized?

We've been able to think through strategy for posting ahead of time and better utilize volunteers who create posts by a certain time each week. My role as the manager of our social media is 1000 times easier when I can see the whole plan for the week and know what empty spots are available.

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AE
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
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"Recommendation from non-techy person"

What do you like best?

Iconosquare Pro is very easy to navigate and use. It is not difficult to learn and has clear descriptions if users need some extra help. Although it has the ability to show you lots of information, you get to choose what you want to see and what order you see it in. You can customise your view and control how and when you receive notifications. My favorite feature is the followers' feature. Knowing who I am gaining and losing, when they come and go, and whether I still follow them has helped me understand both my short term and long term viewer base much more. Second to that is the breakdown of engagement by day and hour especially since my viewership is split between multiple time zones.

What do you dislike?

Any of the issues I have had with Iconosquare were eliminated long ago.

Recommendations to others considering the product:

The single most important program for navigating social media presence and engagement in today's changing enviornment.

What problems are you solving with the product? What benefits have you realized?

Understanding the best times to post and what hashtags are working has proved the two most valuable features to me.

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Social Strategy and Content Manager
Mid-Market
(201-500 employees)
Validated Reviewer
Review Source
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"IconoSquare Fills the Gaps"

What do you like best?

Iconosqaure fills the gaps left by Instagram analytics. It gives you exact numbers for followers, a breakdown of your followers gender, location, and ages. I also like that it tracks which time of day you typically post, the filters you use, and the best hashtags you've used. All of this information helps take our Instagram game to the next level. I used this program almost every day to keep track of how we're doing. Being able to see how many "unfollowers" we get is a great feature as well. This has helped me back up push-back for specific types of content because I can prove that it does not appeal to our current audience.

What do you dislike?

Some of the categorization of features is a little confusing, but once you've used it a few times it becomes easier to understand. The names of the categories are not necesarily user-friendly, but once you get the hang of it, it's fine.

Recommendations to others considering the product:

This product is so great! I would recommend it if you want to better understand your Instagram following and what appeals to them. It also helps you time your posts !

What problems are you solving with the product? What benefits have you realized?

Having to report statistical data on each of our social media platforms can be daunting. With Iconosquare I can easily find data that the Instagram Analytics lacks. When we run contests, it makes it a breeze to see how many followers we gained during the duration of the contest.

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Owner / Lead Strategist
Design
Small-Business
(Myself Only)
Validated Reviewer
Verified Current User
Review Source
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"Keeps Getting Better & Better"

What do you like best?

Iconosquare helps me keep track of the Instagram engagement stats for my business and allows me to form new creatives and strategies to implement in order to see better results.

It's an invaluable tool for me as a small business owner to know where my efforts are working, how I can make adjustments and to know when my posts are actually being engaged with.

What do you dislike?

I've only started using the Schedule tool for my business and so far it's ok. I'm not dissatisfied with it, but underwhelmed. However, I believe that is more to do with the limitations of Instagram's integrations and network than with Iconosquare.

Recommendations to others considering the product:

I highly recommend using Iconosquare to better inform your marketing strategies and keep track of your existing performance.

What problems are you solving with the product? What benefits have you realized?

The biggest problem we're solving is lack of knowledge about effectiveness of Instagram as a platform for marketing. We're getting statistics of every post, engagement levels, comment tracking and management, and we're seeing an uptick of thru-put traffic to our website.

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Partner | Pragmatic visionary
Management Consulting
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
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"Simply perfect"

What do you like best?

I love the simplicity and the impressive underlying data set and all the great analytics that they share. I also like their customer support (with huge smiles and good answers, even when the questions might be a bit "off").

I also enjoy the fact that I can dig into the data as deep as I want.

What do you dislike?

Not that much really. All that I find annoying is more about Instagram than Iconosquare.

Recommendations to others considering the product:

Enjoy immersing yourself in the data and becoming a much more professional IG publisher!

What problems are you solving with the product? What benefits have you realized?

It is good for keeping in close touch with a fairly large and active community of image lovers

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Fleet Operations Manager
Consumer Services
Mid-Market
(501-1000 employees)
Validated Reviewer
Verified Current User
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"Simply an awesome tool to help maximize your Instagram impact "

What do you like best?

Easy website to navigate. tons of useful data that is easy to read for anyone new to using data analytics. But for those at have more experience with data it is easy to dive done and start pulling out trends that can easily be used to implement into your routine.

What do you dislike?

I honestly haven't found much I don't like. I wish the webite scaled better on my cellphone.

Recommendations to others considering the product:

Take your time to let all the data sink in. At first it will blow you away with the amount of info you have at your disposal. Pick one or two thing to look at each month and the next thing you know you are diving into all of it and running with the massive amounts of information.

What problems are you solving with the product? What benefits have you realized?

It has helped me to solved the question of when to post and what hashtags to use. I now know at what time on what days to post and what hashtags get the most traction. this allows me to tailor my posts to gain the most impact.

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Automotive Technical Writer
Automotive
Enterprise
(10,001+ employees)
Validated Reviewer
Verified Current User
Review Source
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"Great Tool for Optimizing Instagram Feed"

What do you like best?

Iconosquare gives a quick overall view of how my posts are performing, Latest Followers, and my "Lost" followers. That data and engagement data helps me know what the audience likes and what they don't like and the best hours of the day and the best days of the week to post my best content...let's face it, we know all of our posts can't be 10s. I save my 10s for the best time of day.

Overall, this data allows me to optimize my posts to grow faster.

What do you dislike?

My previous biggest problem was that the "Top Followers" data, in particular, was very inaccurate. Many Top Followers were missing from the output. Iconosquare seemed to fix that over the last few weeks or data took a while to populate.

The old Iconosquare used to track "Favorite Followers" and a few other bits of data and supplied us with photos to post with data that I could share on my Instagram feed. I miss some of those features, but the New Iconosquare is pretty awesome. The trade-off was worth it.

I wish the data would show how long the "Lost Followers" were following before they stopped following. I have a feeling most lost followers only follow for a short time and fall off to increase their own popularity, but I'll never know without spending a ton of time manually paying attention to the feed. It would be cool if there were some way to track what post drew new followers, or if followers came from liking a photo posted by another feed.

Recommendations to others considering the product:

If you're looking for an easy-to-use software to optimize your Instagram feed, Iconosquare is a great tool for an awesome price.

What problems are you solving with the product? What benefits have you realized?

I grew my customer's account from 223 to 45k in 12 months without the use of Iconosquare, so I'm not solving any problems, I'm simply using Iconosquare to better use Instagram to attract as many new followers as I can for my customer. Retaining followers is also a focus.

There's been an increased rate of followers since I've been using the Iconosquare data for optimization. Now I can better see how my work is paying off, rather than guessing what going right or wrong.

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Photographer
Photography
Small-Business
(Myself Only)
Validated Reviewer
Verified Current User
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"Valuable resource for social media performance"

What do you like best?

Iconosquare offers valuable, easy to understand, insight on the performance of your social media presence. You learn which of your posts perform well in terms of follower likes and comments and when your followers are most receptive to the content you post.

What do you dislike?

I don't "dislike" anything, but I would like to have assessment on the most effective hashtags for my industry. I would like to know which tags will place my content in front of the people I want it to reach.

Recommendations to others considering the product:

Give it a try.

What problems are you solving with the product? What benefits have you realized?

I am trying to determine the best time to post my content. I have realized that my followers are also interested in learning a little more about me personally. This is important I think for anyone who wants to make a positive impact via social media.

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UP
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
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"Exactly what I was looking for - Instagram specialty "

What do you like best?

I love that I can go ahead and upload images ahead of time straight from my computer. Being a pro photographer that has made my life SO MUCH EASIER! No more saving from Facebook or middle man steps. I also love that I'm able to see what times that I post that I'm getting the best feedback from followers. I haven't been using it that long but I'm already seeing a growth and my current clients are emailing me and letting me know that they are loving my new posts. I'm engaging more and people are noticing and it's because Iconosquare has made it more enjoyable for me.

What do you dislike?

The ONLY think I dislike is that I have resize my photos - that's it. My images are such a large size from my computer so when I go to upload them from my computer I had the additional step of resizing them.

Recommendations to others considering the product:

If you're looking to upload images from your computer this is great! However, if you want to have a problem that AUTOMATICALLY uploads your posts, Iconosquare still requires that you double check your post and upload it yourself to Instagram so I can understand for some people that could be a problem. I, being a control freak, like that I have ONE more chance to review it and post it myself!

What problems are you solving with the product? What benefits have you realized?

Instagram is a free advertising platform and a way for me to reach new customers and I'm engaging more with my current clients. I'm reaching people on a deeper level and that is what I love. I'm able to highlight a deeper skill set and show our clients just how much our business means to us!

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Owner, Photographer
Internet
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
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"Everything under control"

What do you like best?

With iconosquare PRO I see all important analytics and statistics data on one page. Improving our social media strategy is vital to our business. So knowing what content is relevant for our customers is key to growing our business. All information is played out in a clean and "easy to compare" way. A personalised dashboard allows us to be really time-efficient.

What do you dislike?

Honestly speaking there is nothing to complain about right now.

Recommendations to others considering the product:

Give it a try with the free account. Then you can upgrade any time ...

What problems are you solving with the product? What benefits have you realized?

Optimizing the social media strategy to promote our business. We do keep constantly updated "snapshots" and monitor the development. This is a smart way to see if a strategy works.

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Libero Professionista
Music
Validated Reviewer
Verified Current User
Review Source
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"very useful tool to better manage your Instagram profile"

What do you like best?

Free statistics that you can receive daily email, the ability to manage their own comments, or even a chance to see the most extensive lists of their followers and so on. Some things like the engagement generated by followers and engagement generated by non-follower starts to be really interesting! For those who have never investigated that much of Instagram numbers, this is a nice place where to start. And it's free for most of the functions.

What do you dislike?

Maybe at first sight is not easy to understand all the features and the numbers that Iconosquare can show you, but with come practice nothing is impossible to do ;)

Recommendations to others considering the product:

a good service for monitoring instagram accounts, i used since it was called Satigram some years ago.

in short, using this tool you can understand:

- How the content is engaging and what type generates more "like"

- The hours and the days when you post and what would be the ones best placed to do so.

- How many followers they earn to lose in a week

What problems are you solving with the product? What benefits have you realized?

Iconosquare is the platform for those who use Instagram with some success, but does not know how to define success, let alone know what is due. Because instagram has a large real limit: the lack of numbers, failure that makes up admirably iconosquare.

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Account Manager
Public Relations and Communications
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
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"Social Media Assistance "

What do you like best?

I like being able to easily compare posts and see how people react to them. I love being able to easily add comments with the comment tracker. Analytics are easy to read for us non-techy folk.

What do you dislike?

Perhaps too many emails throughout the day to day updates are useful. But otherwise no complaints.

Recommendations to others considering the product:

It's a worthwhile investment.

What problems are you solving with the product? What benefits have you realized?

Mostly seeing what posts are worthwhile to our audience and what they may not be interested in. There are still features I would like to take more advantage of such as influencers.

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PR and Marketing Specialist
Public Relations and Communications
Mid-Market
(201-500 employees)
Validated Reviewer
Review Source
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"User-Friendly Experience"

What do you like best?

I love how easy Iconosquare is to navigate and find exactly what you are looking for. It is easy to customize date ranges and have the most accurate, up-to-date data to send to your team.

What do you dislike?

I dislike that I pay to use the service but only need to pull data from it weekly.

Recommendations to others considering the product:

Decide what you want to get out of using it and see if it is the right fit compared to the competition.

What problems are you solving with the product? What benefits have you realized?

We are solving the business problem of knowing which posts are working well on Instagram and which posts are not working. It has been a benefit to see the breakdown of optimal posting times and user engagement.

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AM
Small-Business
(11-50 employees)
Validated Reviewer
Review Source
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"Iconosquare Review "

What do you like best?

The ability to copy and paste photos directly from their platform, the customization of the analytics and all the new upgrades.

What do you dislike?

Set up process is laborious as it requires more back and forth than it's worth to ensure features since it's not US based- responses are generally received after office hours which has created a need to move on to another service in the upcoming year.

Recommendations to others considering the product:

Consider using a free trial to see if this completes your day to day needs. Also consider the frequent updates to their platform that could show a feature that didn't exist before, but also at the same time their moving pricing structure and locked features that become hard to adjust payment for as they come when budgets have been set.

What problems are you solving with the product? What benefits have you realized?

Business problems and benefits that are being solved w Iconosquare is general content planning for social calendars.

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Social Media Manager
Marketing and Advertising
Small-Business
(2-10 employees)
Validated Reviewer
Review Source
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"Awesome tool for Instagram Strategy"

What do you like best?

Ability to view feeds, engage while also running contests, tracking analytics that matter, and see insights that go back further than a few weeks. I began using and recommending Iconosquare when I first tested the free account and knew that if and when they began t charge for that insight I would continue to use and recommend.

What do you dislike?

I wish there was a mobile app to access insights on the go, and that I could also post directly from the site.

Recommendations to others considering the product:

Try the 7-day trial to become familiar and use it to the fullest to explore for a taste of what you'll like and how to become familiar with it if budget is in question. Use the engagement feature to really prove it's value to clients, management,gate keepers for the ok on it's importance in your social strategy.

What problems are you solving with the product? What benefits have you realized?

Being able to monitor when to engage best with suers and when they will most likely engage with shared content using the best times for posting scale. Seeing the number of posts and engagement rates by hour helps me strategize more efficiently for A/B tests and reporting back to my clients.

Being able to quickly respond to comments while checking analytics is also helpful, I can see there are notifications, check them, and respond without any guess work or reaching for my phone to check.

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UH
Mid-Market
(51-200 employees)
Validated Reviewer
Verified Current User
Review Source
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"A nice desktop complement to Instagram"

What do you like best?

The best thing about Iconosquare is being able to see all of your posts and all of the posts you like in an easy-to-view desktop setting. Instagram itself doesn't provide nearly as much freedom to navigate the various aspects of its ATI outside of the mobile app, but Iconosquare does a nice job of giving you access to those otherwise hidden features without having to use your phone.

What do you dislike?

There are still limitations, and sometimes if you follow/unfollow someone or like/unlike a photo it won't actually translate to Instagram itself. Part of this is based on the limitations Instagram has in place, but it would be nice to know that you have a specific number of unfollows left before you're just hitting buttons for no reason because it won't actually translate.

Recommendations to others considering the product:

If you're looking for an online/desktop product to complement your use of Instagram, Iconosquare is a pretty good option. In addition to simply providing a cleaner, easier-to-use interface, you also have the ability to track competitors and view some information about when your posts perform best. It's not perfect, but given the limitations in place because of Instagram, it's about as good as it gets.

What problems are you solving with the product? What benefits have you realized?

The biggest thing we solve with Iconosquare is having the ability to see all of the posts we like on a computer instead of just a phone. This allows us to track photos submitted by followers that we may use down the road, as well as have an easy way to sort the photos we post to see which ones are the most popular and have generated the most engagement.

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Director of Marine Operations
Maritime
Small-Business
(11-50 employees)
Validated Reviewer
Verified Current User
Review Source
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"Makes the awesome Instagram experience even more awesome!"

What do you like best?

The analytics are extremely valuable for me to help steer what type of posts receive the most attention. Also, I have learned about when to post ( and when not to!) to create the most engagement. But I love all of the tracking features. Lastly, the ability to reply to comments efficiently and easily from the Iconosquare platform saves me time and makes me look like a nice guy!

What do you dislike?

I haven't found a feature I don't like yet.

Recommendations to others considering the product:

Get on this platform!!! It will enhance your IG experience!!

What problems are you solving with the product? What benefits have you realized?

I use my IG account to promote my pet photography business, and Iconosquare has helped steer my post decisions.

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Marketing Coordinator
Staffing and Recruiting
Mid-Market
(201-500 employees)
Validated Reviewer
Verified Current User
Review Source
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"LOVE Iconosquare for our Business Instagram!!!"

What do you like best?

Easy to use, straight forward, no BS! The staff is also very quick to respond to questions you may have and it's like you've known them as a friend for years. Not many companies have the time to do that and it's awesome!

What do you dislike?

I don't dislike anything about Iconosquare!

Recommendations to others considering the product:

Get the most out of your Insta feed with it :) I use reports everyday and monthly for my one on one meetings with my boss and it's so helpful!

What problems are you solving with the product? What benefits have you realized?

We are using Instagram to soft recruit for our company and by highlighting our demographics and seeing what performs best via Iconosquare reporting, we're able to effectively target a crowd!

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Founder and Creative Director
Design
Small-Business
(2-10 employees)
Validated Reviewer
Review Source
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"A great aide for social media."

What do you like best?

Customer interface is clear and simple, shows everything that we need to see......

No superfluous information.

What do you dislike?

I would like to compare my growth with other brands (I can do this but I need to upgrade), Would be interested to see which brands/feeds we share the most in common with in terms of likes and followers.

Recommendations to others considering the product:

If you are a business that relies heavily on social media interaction with both customers and influencers I urge you to give Iconosquare a try. I was introduced to it when I described to a social media intern what I need her to do, she looked at me bemused and said "Iconosquare does all that"....it does and we use it everyday.

What problems are you solving with the product? What benefits have you realized?

When best to post

Which media is most liked

Who follows us (influencers and potential customers)

Who doesn't follow us

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UI
Enterprise
(10,001+ employees)
Validated Reviewer
Review Source
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"To Iconosquare, With Love"

What do you like best?

My 9-5 world runs on metrics, performance, quality, and integrity as an indicator of how well a system is... or isn't. Iconosquare gets high marks in all of those areas. Their team provides consistent and patient customer service. While I'm still working through understanding how best to use all the analytics they provide to grow several personal brands, I can honestly say from what I've seen so far they are the gold standard.

What do you dislike?

I previously disliked not knowing when training was occuring, but they recently upgraded their webinar sessions to a calendar where you can choose when to sign up.

I guess 1 dislike maybe managing multiple account plans. I wish there was 1 set price for multiple accounts. However, currently I maintain those accounts at different plan levels so I'm a little torn on whether 1 set plan would work- decisions, decisions

Recommendations to others considering the product:

Use the trial and sign up for webinar training. It's worth the price.

What problems are you solving with the product? What benefits have you realized?

I'm specifically looking at growing my followers, understanding their behavior through proper posting times and engagements, and honing in on what matters to them most. The benefit for me is I can manage my accounts and automate reporting to my team. An additional benefite is Iconosquare doesn't require having a FB or IG Business account to manage my analytics.

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UI
Mid-Market
(51-200 employees)
Validated Reviewer
Verified Current User
Review Source
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"Iconosquare 2017 has come a long way!"

What do you like best?

The cost for Iconosquare is yearly and very inexpensive to their competitors. You can schedule posts which is an amazing feature and the reporting of your competitors is very well in depth. They are constantly updating, which is different compared to Iconosquare a few years ago.

What do you dislike?

Pretty much limited to just Instagram. It would be nice to use it more for other social media Platforms.

Recommendations to others considering the product:

This is an extremely helpful tool for the marketing/social media department and I would highly recommend using Iconosquare first before purchasing with any other services.

What problems are you solving with the product? What benefits have you realized?

We are trying to enhance our audience engagement, but to also keep track of current trends. We have realized that timing and # of posts each day is important.

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UC
Mid-Market
(51-200 employees)
Validated Reviewer
Verified Current User
Review Source
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"Wonderful platform for Instagram, showing promise for Facebook"

What do you like best?

I love that I am able to use custom timeframes to go back and complete monthly analysis even after time has passed. I also love the multiple views of analytics and auto-export options.

What do you dislike?

Iconosquare goes so DEEP into analytics and they're so obsessed with what they do that sometimes it's difficult to select what's important and what translates across multiple platforms (beyond IG for reporting purposes). Their app is also not fully functional-- only for scheduling.

Recommendations to others considering the product:

If you have the budget for the premium platform, do it. Well worth the $20/month for the IG analytics.

What problems are you solving with the product? What benefits have you realized?

Instagram performance analysis, Instagram Scheduling.

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Founder
Food & Beverages
Validated Reviewer
Verified Current User
Review Source
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"Awesome platform"

What do you like best?

The superb analytics are what drew me in. Quite detailed and very easy to use & review.

What's a huge plus as well is their support team - extremely helpful and timely responses, unlike other platforms I have tried.

What do you dislike?

Actually nothing. I would like to see the ability to upload pictures from my phone using my laptop instead of the mobile website, but I'm sure that will come with time.

Recommendations to others considering the product:

I would definitely recommend it, as I stated before their analytics are fantastic!

What problems are you solving with the product? What benefits have you realized?

I am working on a new food business offering therefore using Instagram & Iconosquare to start building an audience for when I launch my business.

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UP
Small-Business
(Myself Only)
Validated Reviewer
Verified Current User
Review Source
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"Amazing Product"

What do you like best?

I love the time this program has saved me! I am being informed daily on how my instagram is growing and the things that are helping build the account and also negatively affected my account. I think this product has allowed me to spend less time in front of my computer and more time doing what I LOVE!

What do you dislike?

I have been using this for a few months and have not found something that I feel I dislike.

Recommendations to others considering the product:

JUST DO IT!

What problems are you solving with the product? What benefits have you realized?

I am realizing the best times to post as well as what content gets the most reaction! WHICH IS AMAZING!

Iconosquare Features

  • Competitor Analysis
  • Follower Analysis
  • Content Engagement Analysis
  • Influencer Identification
  • Report Customizability
  • Report Exporting

Iconosquare User Ratings

9.0
Ease of Use
Average: 8.8*
8.8
Quality of Support
Average: 8.7*
9.4
Ease of Setup
Average: 8.7*
* Social Media Analytics Category
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