Iconosquare's free tier provides basic analytics, limited reporting, 30 days of data history, up to 10 posts per month, and management of up to 2 social profiles. Iconosquare's paid plans unlock significantly more capability. The Launch plan (from €33/month) adds AI caption tools, best-time-to-post suggestions, and 1 year of data history. The Scale plan (from €69/month) introduces competitor benchmarking, campaign tracking, hashtag monitoring, and content approval workflows. The Excel plan (from €116/month) adds white-label reporting, API access, unlimited competitor benchmarking, and a dedicated customer success manager. G2 reviewers frequently cite historical data access and deeper analytics as primary reasons for upgrading beyond the free tier.