Compare Brandwatch Consumer Intelligence and Ubermetrics Delta 
Featured Products
At a Glance
Market Segments
Mid-Market (34.9% of reviews)
Mid-Market (41.0% of reviews)
Entry-Level Pricing
No pricing available
€ 500 Prices starting from / monthly
Brandwatch Consumer Intelligence
Star Rating
(721)4.4 out of 5
Market Segments
Mid-Market (34.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Brandwatch Consumer IntelligenceUbermetrics Delta
Star Rating
(40)4.5 out of 5
Market Segments
Mid-Market (41.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
€ 500 Prices starting from / monthly
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Brandwatch Consumer Intelligence excels in user satisfaction, boasting a significantly higher overall score compared to Ubermetrics Delta. Users appreciate its ability to surface and analyze online conversations effectively, making it a preferred choice for those seeking comprehensive insights.
- Users say that Brandwatch's user interface is friendly and intuitive, allowing for easy navigation through features. This is highlighted by feedback mentioning the ease of using Boolean operators for creating queries, which enhances the data refinement process.
- Reviewers mention that while Ubermetrics Delta offers a solid setup experience, it falls short in overall user satisfaction. However, users do appreciate its extensive query editor that allows for tailored searches, making it a useful tool for specific brand monitoring needs.
- According to verified reviews, Brandwatch Consumer Intelligence has a more extensive database and innovative interface, which users find beneficial for displaying results. This contrasts with Ubermetrics, where users note the platform's accuracy and transparency in data, but feel it lacks the same depth in presentation.
- Users highlight that Ubermetrics Delta provides deep insights into social media and news, helping to understand target audiences better. However, Brandwatch's higher number of recent reviews indicates a more active user base, suggesting it may be more reliable for ongoing support and updates.
- Reviewers appreciate the quality of support from Ubermetrics Delta, which scores higher in this area. Yet, Brandwatch's users also commend its support, indicating that both platforms are committed to assisting their users, though Ubermetrics may have a slight edge in this regard.
Pricing
Entry-Level Pricing
Brandwatch Consumer Intelligence
No pricing availableUbermetrics Delta
Basic
€ 500
Prices starting from / monthly
- Unlimited number of users
- Full API access
- Personal Success Manager
Free Trial
Brandwatch Consumer Intelligence
No trial information availableUbermetrics Delta
Free Trial is available
Ratings
Meets Requirements
8.4
587
8.4
32
Ease of Use
8.2
590
8.4
33
Ease of Setup
8.0
389
7.8
23
Ease of Admin
8.3
341
8.8
23
Quality of Support
8.6
554
9.8
33
Has the product been a good partner in doing business?
8.8
339
8.8
24
Product Direction (% positive)
9.1
560
9.6
32
Features by Category
Social Analytics
8.4(won by default)
247
Not enough data
7.6(won by default)
234
Not enough data
7.7(won by default)
242
Not enough data
6.7(won by default)
159
Not enough data
6.8(won by default)
175
Not enough data
8.1(won by default)
155
Not enough data
7.2(won by default)
169
Not enough data
Reports & Dashboards
8.1(won by default)
249
Not enough data
8.0(won by default)
250
Not enough data
8.2(won by default)
229
Not enough data
7.1(won by default)
114
Not enough data
Agentic AI - Social Media Analytics
6.2(won by default)
23
Not enough data
6.2(won by default)
23
Not enough data
6.2(won by default)
23
Not enough data
6.3(won by default)
23
Not enough data
6.4(won by default)
23
Not enough data
Media Channels
6.8
107
Not enough data
6.5
105
Not enough data
8.5
134
Not enough data
Geographic Coverage
7.7
119
Not enough data
8.1
124
Not enough data
8.1
117
Not enough data
Reporting
8.6
135
Not enough data
8.4
128
Not enough data
7.9
124
Not enough data
8.9
136
Not enough data
Agentic AI - Media Monitoring
6.3
23
Not enough data
6.2
23
Not enough data
6.0
23
Not enough data
6.0
23
Not enough data
5.8
22
Not enough data
Generative AI
7.1
54
Not enough data
7.4
56
Not enough data
Audiences
8.3
113
Not enough data
7.7
100
Not enough data
6.8
82
Not enough data
7.7
96
Not enough data
Data Analysis
7.8
90
Not enough data
8.9
117
Not enough data
8.7
112
Not enough data
8.7
113
Not enough data
Administration
7.2
73
Not enough data
7.0
69
Not enough data
8.3
99
Not enough data
Agentic AI - Audience Intelligence Platforms
6.9
9
Not enough data
7.5
10
Not enough data
7.3
10
Not enough data
7.3
10
Not enough data
Monitoring & Listening
8.5
385
7.8
24
7.5
360
7.3
23
8.7
215
Not enough data
8.7
211
Not enough data
8.5
214
Not enough data
8.3
204
Not enough data
Agentic AI - Social Media Listening Tools
6.3
52
Not enough data
6.2
53
Not enough data
5.8
52
Not enough data
6.0
52
Not enough data
6.1
52
Not enough data
Data Management & Analysis
7.1
390
7.3
25
8.2
377
9.1
25
8.0
183
Not enough data
8.2
199
Not enough data
Brand Signals
8.1
90
Not enough data
7.1
91
Not enough data
8.3
91
Not enough data
Brand Analytics
8.3
102
Not enough data
8.2
98
Not enough data
Agentic AI - Marketing Account Intelligence
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Not enough data
Lead Intelligence
8.7
82
Not enough data
8.2
74
Not enough data
8.0
71
Not enough data
Lead Management
8.4
73
Not enough data
7.6
62
Not enough data
7.8
63
Not enough data
Marketing Campaigns
7.6
64
Not enough data
7.0
53
Not enough data
7.5
60
Not enough data
7.6
58
Not enough data
8.4
67
Not enough data
Data Availability - Marketing Account Intelligence
8.9
11
Not enough data
Data Accuracy - Marketing Account Intelligence
9.2
11
Not enough data
Categories
Categories
Shared Categories
Brandwatch Consumer Intelligence and Ubermetrics Delta are categorized as Social Media Listening Tools
Unique Categories
Brandwatch Consumer Intelligence is categorized as Audience Intelligence Platforms, Marketing Account Intelligence, Media Monitoring, Social Media Analytics, and Brand Intelligence
Ubermetrics Delta has no unique categories
Reviews
Reviewers' Company Size
Brandwatch Consumer Intelligence
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ubermetrics Delta
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.4%
Public Relations and Communications
8.6%
Market Research
7.1%
Information Technology and Services
5.5%
Consulting
3.1%
Other
46.4%
Marketing and Advertising
20.5%
Public Relations and Communications
7.7%
Research
5.1%
Newspapers
5.1%
Internet
5.1%
Other
56.4%
Alternatives
Discussions
What is the difference between a mention and a query that is referenced in the Brandwatch pricing?
4 Comments
JW
Hi, here's a quick description of each, which might help clear things up:
A query is a search for something - be it a brand name (Nokia), a competitor...Read more
Is there any possibility for Brandwatch to gather data from the number of likes?
3 Comments
ES
Yes, I also think so that brandwatch can gather most numbers of likes that can make this more attractive.
http://thevloggingtech.com/Read more
What is brandwatch used for?
2 Comments
R
Brandwatch is primarily used for Social Listening & Analytics with the help of brand, competitors and industry specific keywords.Read more
Can you define the term "mention"?
1 Comment
Official Response from Ubermetrics Delta
At Ubermetrics we mean for “mention” the text inclusion of a monitored keyword in a post on a social media platform, blog, online media, TV or print.Read more
What kind of reach data do you use?
1 Comment
Official Response from Ubermetrics Delta
Our integrated Reach value provides you with comparable data for all media channels. The integrated Reach value transparently combines social media reach on...Read more
What is Virality?
1 Comment
Official Response from Ubermetrics Delta
In Ubermetrics Delta, the virality score indicates that the content of that mention caught your target groups’ attention – it was shared, liked or retweeted....Read more
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