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At a Glance
Market Segments
Enterprise (35.4% of reviews)
Enterprise (48.5% of reviews)
Entry-Level Pricing
No pricing available
Contact Us 1 Seat/Per month (billed annually) Per Year
Brandwatch Consumer Intelligence
Star Rating
(705)4.4 out of 5
Market Segments
Enterprise (35.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Brandwatch Consumer IntelligenceSprinklr Insights
Star Rating
(105)4.3 out of 5
Market Segments
Enterprise (48.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seat/Per month (billed annually) Per Year
Learn more about Sprinklr InsightsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Brandwatch Consumer Intelligence excels in Post Performance analysis with a score of 7.7, while Sprinklr Insights shines in Paid Campaign Tracking with a score of 7.2, indicating that Brandwatch provides more detailed insights into how individual posts perform.
- Reviewers mention that Brandwatch's Brand Monitoring feature scores 8.7, slightly higher than Sprinklr's 8.6, suggesting that Brandwatch offers more robust tools for tracking brand mentions and sentiment across various channels.
- G2 users highlight that Brandwatch's Audience Insights feature scores 8.4, which is a strong point compared to Sprinklr's offerings, indicating that Brandwatch provides deeper insights into audience demographics and behaviors.
- Users on G2 report that Brandwatch's Social Reporting feature scores 8.2, while Sprinklr's is rated higher at 8.7, suggesting that Sprinklr may offer more comprehensive reporting capabilities that users find beneficial for their marketing strategies.
- Reviewers mention that Brandwatch's AI Text Generation feature scores 7.2, which is notably higher than Sprinklr's 6.4, indicating that Brandwatch may provide more effective AI-driven content generation tools.
- Users say that Brandwatch's Keyword Tracking feature scores 8.6, slightly better than Sprinklr's 8.5, suggesting that Brandwatch offers more effective tools for tracking keyword performance across social media platforms.
Pricing
Entry-Level Pricing
Brandwatch Consumer Intelligence
No pricing availableSprinklr Insights
Sprinklr Insights Enterprise
Contact Us
1 Seat/Per month (billed annually) Per Year
- Best data coverage across the web, social and digital channels
- Product and location Insights
- Visual and content insights
Free Trial
Brandwatch Consumer Intelligence
No trial information availableSprinklr Insights
Free Trial is available
Ratings
Meets Requirements
8.4
575
8.5
80
Ease of Use
8.2
578
7.7
79
Ease of Setup
8.0
378
7.0
43
Ease of Admin
8.3
336
7.5
38
Quality of Support
8.6
542
8.3
77
Has the product been a good partner in doing business?
8.8
335
8.1
39
Product Direction (% positive)
9.1
548
9.3
80
Features by Category
Social Analytics
8.4(won by 0.7)
246
7.7
56
7.6
234
7.7(won by 0.1)
55
7.7
241
8.6(won by 0.9)
58
6.7
159
7.1(won by 0.4)
43
6.8
175
7.1(won by 0.3)
43
8.1(won by 0.1)
154
8.0
51
7.2
168
7.8(won by 0.6)
54
Reports & Dashboards
8.1
248
8.2(won by 0.1)
59
8.0
250
8.2(won by 0.2)
57
8.2
228
8.5(won by 0.3)
52
7.1
114
7.2(won by 0.1)
39
Agentic AI - Social Media Analytics
6.2(won by default)
23
Not enough data
6.2(won by default)
23
Not enough data
6.2(won by default)
23
Not enough data
6.3(won by default)
23
Not enough data
6.4(won by default)
23
Not enough data
Media Channels
6.8
107
6.7
20
6.5
105
6.6
20
8.5
133
8.7
21
Geographic Coverage
7.7
119
8.1
20
8.1
124
8.3
19
8.1
117
7.8
20
Reporting
8.6
135
8.1
23
8.4
128
7.7
22
7.9
123
8.1
23
8.9
135
8.8
22
Agentic AI - Media Monitoring
6.3
23
Not enough data
6.2
23
Not enough data
6.0
23
Not enough data
6.0
23
Not enough data
5.8
22
Not enough data
Generative AI
7.1
54
6.2
15
7.4
56
6.1
15
Audiences
8.3
113
Not enough data
7.7
100
Not enough data
6.8
82
Not enough data
7.7
96
Not enough data
Data Analysis
7.8
90
Not enough data
8.9
116
Not enough data
8.7
112
Not enough data
8.7
112
Not enough data
Administration
7.2
73
Not enough data
7.0
69
Not enough data
8.3
99
Not enough data
Agentic AI - Audience Intelligence Platforms
6.9
9
Not enough data
7.5
10
Not enough data
7.3
10
Not enough data
7.3
10
Not enough data
Monitoring & Listening
8.5
381
8.8
49
7.5
359
7.5
40
8.6
209
8.5
45
8.7
208
8.4
44
8.5
211
8.4
43
8.3
201
7.7
44
Agentic AI - Social Media Listening Tools
6.3
51
Not enough data
6.0
50
Not enough data
5.8
51
Not enough data
5.9
51
Not enough data
6.0
51
Not enough data
Data Management & Analysis
7.1
384
7.9
48
8.2
374
8.7
50
8.0
181
7.7
45
8.2
197
8.3
41
Brand Signals
8.1
90
8.1
31
7.1
91
6.8
29
8.3
91
7.9
34
Brand Analytics
8.3
101
8.0
33
8.2
98
8.4
32
Agentic AI - Marketing Account Intelligence
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Not enough data
Lead Intelligence
8.7
82
Not enough data
8.2
74
Not enough data
8.0
71
Not enough data
Lead Management
8.4
72
Not enough data
7.6
62
Not enough data
7.8
63
Not enough data
Marketing Campaigns
7.6
64
Not enough data
7.0
53
Not enough data
7.5
60
Not enough data
7.6
58
Not enough data
8.4
67
Not enough data
Data Availability - Marketing Account Intelligence
8.9
11
Not enough data
Data Accuracy - Marketing Account Intelligence
9.2
11
Not enough data
Categories
Categories
Shared Categories
Brandwatch Consumer Intelligence and Sprinklr Insights are categorized as Media Monitoring, Social Media Analytics, Social Media Listening Tools, and Brand Intelligence
Unique Categories
Brandwatch Consumer Intelligence is categorized as Audience Intelligence Platforms and Marketing Account Intelligence
Sprinklr Insights has no unique categories
Reviews
Reviewers' Company Size
Brandwatch Consumer Intelligence
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprinklr Insights
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.3%
Public Relations and Communications
8.4%
Market Research
7.2%
Information Technology and Services
5.5%
Consulting
2.8%
Other
46.7%
Marketing and Advertising
22.0%
Retail
6.0%
Information Technology and Services
6.0%
Market Research
5.0%
Financial Services
5.0%
Other
56.0%
Discussions
What is the difference between a mention and a query that is referenced in the Brandwatch pricing?
4 Comments
DV
a mention is a single tweet, comment, retweet and so in any site.
a query is a string of keywords that you can use to search for mentions.
In...Read more
Is there any possibility for Brandwatch to gather data from the number of likes?
3 Comments
ZH
Thank you for your help it helped me a lot in solving my issue
https://thenewsaddicts.com/15-best-universities-in-europe/Read more
What is brandwatch used for?
2 Comments
R
Brandwatch is primarily used for Social Listening & Analytics with the help of brand, competitors and industry specific keywords.Read more
Sprinklr Insights has no discussions with answers
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