Compare Adobe Marketo Measure (formerly Bizible) and Looker 
At a Glance
Market Segments
Mid-Market (73.2% of reviews)
Mid-Market (60.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Marketo Measure (formerly Bizible)
Star Rating
(147)4.7 out of 5
Market Segments
Mid-Market (73.2% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Adobe Marketo Measure (formerly Bizible)Looker
Star Rating
(1,606)4.4 out of 5
Market Segments
Mid-Market (60.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Measure excels in customer support, with users highlighting the responsiveness and thoroughness of the support team. One user mentioned, "I love that any questions I have will be answered, and thoughtfully," showcasing the platform's commitment to assisting users effectively.
- Users say that Looker shines in its visual reporting capabilities, making it easy to create interactive and customizable reports. A user noted, "It helps me create very interactive and easy-to-understand reports with various charts, graphs, and scorecards," which is particularly beneficial for teams needing to present data clearly.
- According to verified reviews, Adobe Marketo Measure is particularly well-suited for B2B marketing, with users praising its ability to track inbound leads and touchpoints effectively. One user stated, "This tool allows you to see where your inbound leads are coming from," emphasizing its strength in lead attribution.
- Reviewers mention that Looker offers a user-friendly interface that facilitates easy sharing of insights among team members. A user expressed satisfaction with the platform's ability to track sales performance and trends, stating, "I like being able to share insights with my team members or management easily," which enhances collaboration.
- G2 reviewers report that both platforms have similar scores in ease of use, but Looker has a slight edge in setup, with users appreciating its straightforward onboarding process. One user remarked on Looker's "super easy, keen, and customizable interface," which can help new users get started quickly.
- Users say that while Adobe Marketo Measure has a strong focus on multichannel tracking, Looker provides a broader range of integrations and functionalities, making it a versatile choice for various data needs. A user noted, "It’s free and comes up with a lot of integrations," highlighting its flexibility in adapting to different business requirements.
Pricing
Entry-Level Pricing
Adobe Marketo Measure (formerly Bizible)
No pricing availableLooker
No pricing availableFree Trial
Adobe Marketo Measure (formerly Bizible)
No trial information availableLooker
Free Trial is available
Ratings
Meets Requirements
8.8
136
8.7
1,100
Ease of Use
8.2
136
8.3
1,105
Ease of Setup
7.6
91
8.2
583
Ease of Admin
8.3
90
8.3
430
Quality of Support
9.6
135
8.6
938
Has the product been a good partner in doing business?
9.4
92
8.9
408
Product Direction (% positive)
9.7
133
8.7
1,032
Features by Category
Reports
Not enough data
8.6
662
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
658
|
Verified
Not enough data
8.3
527
|
Verified
Not enough data
8.7
663
|
Verified
Self Service
Not enough data
8.4
620
|
Verified
Not enough data
8.6
637
|
Verified
Not enough data
8.4
610
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
588
|
Verified
Not enough data
7.7
499
|
Verified
Advanced Analytics
Not enough data
7.6
428
|
Verified
Not enough data
8.4
630
|
Verified
Not enough data
8.0
512
|
Verified
Building Reports
Not enough data
8.3
383
|
Verified
Not enough data
8.3
396
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
327
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.6
662
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
658
|
Verified
Not enough data
8.3
527
|
Verified
Not enough data
8.7
663
|
Verified
Reports
Not enough data
8.5
109
Not enough data
8.5
107
Not enough data
8.0
102
Generative AI
Not enough data
7.0
101
Not enough data
7.1
101
Visualization
Not enough data
8.5
113
Not enough data
8.4
110
Not enough data
8.7
112
Not enough data
8.3
110
Data Updates
Not enough data
8.1
108
Not enough data
8.3
106
Collaboration
Not enough data
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Data Updates
Not enough data
7.8
137
Not enough data
8.0
140
Not enough data
8.4
143
Reports
Not enough data
8.6
662
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
658
|
Verified
Not enough data
8.3
527
|
Verified
Not enough data
8.7
663
|
Verified
Data Preparation
Not enough data
8.3
284
|
Verified
Not enough data
8.3
263
|
Verified
Data Modeling and Blending
Not enough data
8.4
311
|
Verified
Not enough data
8.7
329
|
Verified
Not enough data
8.3
311
|
Verified
Generative AI
Not enough data
7.1
89
Not enough data
7.1
87
Agentic AI - Analytics Platforms
Not enough data
7.2
40
Not enough data
7.4
39
Not enough data
7.3
39
Not enough data
7.1
40
Not enough data
7.3
40
Not enough data
7.4
39
Not enough data
7.6
38
Self Service
Not enough data
8.4
620
|
Verified
Not enough data
8.6
637
|
Verified
Not enough data
8.4
610
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
588
|
Verified
Not enough data
7.7
499
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.0
37
Not enough data
8.1
35
Not enough data
7.7
35
Not enough data
8.3
42
Advanced Analytics
Not enough data
7.6
428
|
Verified
Not enough data
8.4
630
|
Verified
Not enough data
8.0
512
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
7.9
43
Not enough data
8.0
36
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
8.2
41
Not enough data
7.2
35
Not enough data
7.3
35
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.2
35
Not enough data
7.5
36
Not enough data
7.7
35
Not enough data
7.4
35
Personalized Intelligence - Analytics Platforms
Not enough data
7.6
35
Not enough data
7.3
36
Not enough data
7.6
35
Building Reports
Not enough data
8.3
383
|
Verified
Not enough data
8.3
396
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
327
|
Verified
Reports
Not enough data
8.6
662
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
658
|
Verified
Not enough data
8.3
527
|
Verified
Not enough data
8.7
663
|
Verified
Self Service
Not enough data
8.4
620
|
Verified
Not enough data
8.6
637
|
Verified
Not enough data
8.4
610
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
588
|
Verified
Not enough data
7.7
499
|
Verified
Building Reports
Not enough data
8.3
383
|
Verified
Not enough data
8.3
396
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
327
|
Verified
Metrics
Not enough data
8.8
238
Not enough data
8.7
238
Not enough data
8.4
224
Not enough data
8.4
226
Not enough data
8.4
215
Not enough data
8.3
225
Not enough data
8.4
219
Not enough data
8.5
230
Not enough data
8.3
222
Reporting
Not enough data
8.4
241
Not enough data
Feature Not Available
Not enough data
8.6
242
Not enough data
8.6
245
Not enough data
8.1
199
Not enough data
8.4
205
Not enough data
9.0
254
Other
Not enough data
8.7
226
Not enough data
8.6
209
Not enough data
8.4
201
Not enough data
8.7
215
Not enough data
8.7
207
Not enough data
8.2
179
Not enough data
8.3
191
Agentic AI - Digital Analytics
Not enough data
7.6
16
Not enough data
7.8
15
Not enough data
7.8
16
Not enough data
7.9
16
Administration
Not enough data
8.4
217
Not enough data
8.4
194
Not enough data
8.5
246
Not enough data
8.6
240
Attribution Modeling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Matching
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Routing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Data Sourcing
Not enough data
8.8
204
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
225
Not enough data
8.7
208
Predictive Analytics
Not enough data
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Sales Management
Not enough data
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
9.0
14
Not enough data
8.8
18
Not enough data
9.3
15
Not enough data
Lead Management
9.4
11
Not enough data
8.8
10
Not enough data
8.9
14
Not enough data
Marketing Campaigns
9.6
19
Not enough data
8.9
12
Not enough data
8.8
18
Not enough data
8.8
13
Not enough data
9.2
15
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Resource Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.6
52
|
Verified
8.6
221
|
Verified
8.9
55
|
Verified
8.7
240
|
Verified
8.9
11
8.5
227
|
Verified
8.5
48
|
Verified
8.9
244
|
Verified
Feature Not Available
8.3
129
Feature Not Available
Feature Not Available
Campaign Activity
8.8
56
|
Verified
8.6
230
|
Verified
8.3
58
|
Verified
8.8
260
|
Verified
8.4
44
|
Verified
8.5
212
|
Verified
9.5
55
|
Verified
8.5
213
|
Verified
8.3
7
8.4
199
|
Verified
Feature Not Available
7.9
119
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Categories
Categories
Shared Categories
Adobe Marketo Measure (formerly Bizible) and Looker are categorized as Marketing Analytics
Unique Categories
Adobe Marketo Measure (formerly Bizible) is categorized as Account-Based Analytics, Attribution, Marketing Resource Management, and Lead-to-Account Matching and Routing
Looker is categorized as Sales Analytics, Embedded Business Intelligence, Analytics Platforms, Digital Analytics, and Data Visualization
Reviews
Reviewers' Company Size
Adobe Marketo Measure (formerly Bizible)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
36.6%
Internet
14.1%
Marketing and Advertising
12.7%
Information Technology and Services
12.0%
Computer Networking
2.8%
Other
21.8%
Computer Software
11.7%
Information Technology and Services
11.1%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.1%
Other
55.4%
Alternatives
Discussions
Adobe Marketo Measure (formerly Bizible) has no discussions with answers
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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