Compare Adobe Marketo Measure (formerly Bizible) and Google Analytics 360 
At a Glance
Market Segments
Mid-Market (73.2% of reviews)
Small-Business (50.3% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Marketo Measure (formerly Bizible)
Star Rating
(147)4.7 out of 5
Market Segments
Mid-Market (73.2% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Adobe Marketo Measure (formerly Bizible)Google Analytics 360
Star Rating
(597)4.4 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Adobe Marketo Measure (formerly Bizible) vs Google Analytics 360
When assessing the two solutions, reviewers found Adobe Marketo Measure (formerly Bizible) easier to use and do business with overall. However, reviewers preferred the ease of set up with Google Analytics 360, along with administration.
- Adobe Marketo Measure (formerly Bizible) and Google Analytics 360 both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that Adobe Marketo Measure (formerly Bizible) is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Adobe Marketo Measure (formerly Bizible) over Google Analytics 360.
Pricing
Entry-Level Pricing
Adobe Marketo Measure (formerly Bizible)
No pricing availableGoogle Analytics 360
No pricing availableFree Trial
Adobe Marketo Measure (formerly Bizible)
No trial information availableGoogle Analytics 360
No trial information availableRatings
Meets Requirements
8.8
136
8.8
450
Ease of Use
8.2
136
8.1
453
Ease of Setup
7.6
91
8.0
199
Ease of Admin
8.3
90
8.4
189
Quality of Support
9.6
135
8.0
409
Has the product been a good partner in doing business?
9.4
92
8.5
185
Product Direction (% positive)
9.7
133
8.4
434
Features by Category
Metrics
Not enough data
8.7
325
Not enough data
8.5
333
Not enough data
8.5
323
Not enough data
8.6
305
Not enough data
8.4
299
Not enough data
8.4
304
Not enough data
8.2
303
Not enough data
8.4
311
Not enough data
8.2
287
Reporting
Not enough data
Feature Not Available
Not enough data
8.6
310
Not enough data
8.4
279
Not enough data
8.5
297
Not enough data
8.4
291
Not enough data
8.2
268
Not enough data
8.6
314
Other
Not enough data
8.5
301
Not enough data
8.4
306
Not enough data
8.3
291
Not enough data
8.6
304
Not enough data
8.5
267
Not enough data
8.2
248
Not enough data
8.3
266
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.5
246
Not enough data
8.2
243
Not enough data
8.6
294
Not enough data
8.6
293
User Identification
Not enough data
9.1
112
Not enough data
9.0
109
Not enough data
9.0
104
Tracking & Reporting
Not enough data
8.9
99
Not enough data
8.8
110
Not enough data
8.9
103
Not enough data
9.0
109
Not enough data
8.8
104
Not enough data
8.8
101
Metrics
Not enough data
9.0
33
Not enough data
8.6
33
Not enough data
8.6
34
Not enough data
8.5
33
Not enough data
8.6
33
Attribution Modeling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Matching
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Routing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
9.0
14
Not enough data
8.8
18
Not enough data
9.3
15
Not enough data
Lead Management
9.4
11
Not enough data
8.8
10
Not enough data
8.9
14
Not enough data
Marketing Campaigns
9.6
19
Not enough data
8.9
12
Not enough data
8.8
18
Not enough data
8.8
13
Not enough data
9.2
15
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Resource Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.6
52
|
Verified
Not enough data
8.9
55
|
Verified
Not enough data
8.9
11
Not enough data
8.5
48
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.8
56
|
Verified
Not enough data
8.3
58
|
Verified
Not enough data
8.4
44
|
Verified
Not enough data
9.5
55
|
Verified
Not enough data
8.3
7
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
9.0
33
Not enough data
8.6
33
Not enough data
8.6
34
Not enough data
8.5
33
Not enough data
8.6
33
Categories
Categories
Shared Categories
Adobe Marketo Measure (formerly Bizible) and Google Analytics 360 share no categories
Unique Categories
Adobe Marketo Measure (formerly Bizible) is categorized as Account-Based Analytics, Marketing Analytics, Attribution, Marketing Resource Management, and Lead-to-Account Matching and Routing
Google Analytics 360 is categorized as Digital Analytics and Mobile App Analytics
Reviews
Reviewers' Company Size
Adobe Marketo Measure (formerly Bizible)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
36.6%
Internet
14.1%
Marketing and Advertising
12.7%
Information Technology and Services
12.0%
Computer Networking
2.8%
Other
21.8%
Marketing and Advertising
20.7%
Information Technology and Services
6.2%
Computer Software
5.1%
Education Management
3.1%
Retail
3.1%
Other
61.9%
Alternatives
Discussions
Adobe Marketo Measure (formerly Bizible) has no discussions with answers
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