# Adobe Marketo Measure (formerly Bizible) vs Google Analytics 360 Comparison | | Adobe Marketo Measure (formerly Bizible) | Google Analytics 360 | |---|---|---| | **Star Rating** | 4.7 out of 5 | 4.4 out of 5 | | **Total Reviews** | 147 | 599 | | **Largest Market Segment** | Mid-Market (73.2% of reviews) | Small-Business (50.3% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### Adobe Marketo Measure (formerly Bizible) **Not enough data** ### Google Analytics 360 Pros: - Insights (6 reviews) - Easy Integrations (5 reviews) Cons: - Learning Curve (4 reviews) - Cluttered Interface (2 reviews) --- ## Ratings Comparison | Rating | Adobe Marketo Measure (formerly Bizible) | Google Analytics 360 | |---|---|---| | **Meets Requirements** | 8.8 (136 reviews) | 8.8 (452 reviews) | | **Ease of Use** | 8.2 (136 reviews) | 8.1 (455 reviews) | | **Ease of Setup** | 7.6 (91 reviews) | 8.0 (201 reviews) | | **Ease of Admin** | 8.3 (90 reviews) | 8.4 (189 reviews) | | **Quality of Support** | 9.6 (135 reviews) | 8.0 (411 reviews) | | **Has the product been a good partner in doing business?** | 9.4 (92 reviews) | 8.5 (185 reviews) | | **Product Direction (% positive)** | 9.7 (133 reviews) | 8.4 (436 reviews) | --- ## Pricing ### Adobe Marketo Measure (formerly Bizible) #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Google Analytics 360 #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Digital Analytics | Product | Score | Reviews | |---|---|---| | **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A | | **Google Analytics 360** | 8.4/10 | 380 | #### Metrics | Feature | Adobe Marketo Measure (formerly Bizible) | Google Analytics 360 | |---|---|---| | **Sessions - Digital Analytics** | Not enough data | 8.7 (325 reviews) | | **Engagement** | Not enough data | 8.5 (334 reviews) | | **Entry and Exit Pages** | Not enough data | 8.5 (323 reviews) | | **Standard Event Tracking** | Not enough data | 8.6 (306 reviews) | | **Custom Event Tracking** | Not enough data | 8.4 (299 reviews) | | **Retention** | Not enough data | 8.4 (305 reviews) | | **Return** | Not enough data | 8.2 (303 reviews) | | **Conversions** | Not enough data | 8.4 (311 reviews) | | **Funnels** | Not enough data | 8.2 (289 reviews) | #### Reporting | Feature | Adobe Marketo Measure (formerly Bizible) | Google Analytics 360 | |---|---|---| | **Real-Time Reporting** | Not enough data | Feature Not Available | | **Trending** | Not enough data | 8.6 (310 reviews) | | **Retroactive Reporting** | Not enough data | 8.4 (279 reviews) | | **Segmentation** | Not enough data | 8.5 (297 reviews) | | **Mobile Reporting** | Not enough data | 8.4 (291 reviews) | | **Unification Across Devices** | Not enough data | 8.2 (268 reviews) | | **Custom Reports and Dashboards** | Not enough data | 8.6 (316 reviews) | #### Other | Feature | Adobe Marketo Measure (formerly Bizible) | Google Analytics 360 | |---|---|---| | **User Data** | Not enough data | 8.5 (302 reviews) | | **Site Search Reporting** | Not enough data | 8.4 (306 reviews) | | **Load Time Monitoring** | Not enough data | 8.3 (291 reviews) | | **Campaign Tracking** | Not enough data | 8.6 (305 reviews) | | **E-Commerce** | Not enough data | 8.5 (267 reviews) | | **Promotional Messages** | Not enough data | 8.2 (248 reviews) | | **Administration Alerts** | Not enough data | 8.3 (266 reviews) | #### Agentic AI - Digital Analytics | Feature | Adobe Marketo Measure (formerly Bizible) | Google Analytics 360 | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Administration | Feature | Adobe Marketo Measure (formerly Bizible) | Google Analytics 360 | |---|---|---| | **API / Integrations** | Not enough data | 8.5 (247 reviews) | | **QA Testing** | Not enough data | 8.2 (243 reviews) | | **Performance and Reliability** | Not enough data | 8.6 (296 reviews) | | **User, Role, and Access Management** | Not enough data | 8.6 (293 reviews) | ### Mobile App Analytics | Product | Score | Reviews | |---|---|---| | **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A | | **Google Analytics 360** | 8.8/10 | 131 | #### User Identification | Feature | Adobe Marketo Measure (formerly Bizible) | Google Analytics 360 | |---|---|---| | **Demographics** | Not enough data | 9.1 (112 reviews) | | **User Segmentation** | Not enough data | 9.0 (109 reviews) | | **Geolocation** | Not enough data | 9.0 (104 reviews) | #### Tracking & Reporting | Feature | Adobe Marketo Measure (formerly Bizible) | Google Analytics 360 | |---|---|---| | **Custom Event Tracking** | Not enough data | 8.9 (99 reviews) | | **Real-Time Insights** | Not enough data | 8.8 (110 reviews) | | **Attribution** | Not enough data | 8.9 (103 reviews) | | **Dashboard** | Not enough data | 9.0 (109 reviews) | | **User Path Tracking** | Not enough data | 8.8 (104 reviews) | | **User Activity History** | Not enough data | 8.8 (101 reviews) | #### Metrics | Feature | Adobe Marketo Measure (formerly Bizible) | Google Analytics 360 | |---|---|---| | **Engagement** | Not enough data | 9.0 (33 reviews) | | **Exit Tracking** | Not enough data | 8.6 (33 reviews) | | **Retention** | Not enough data | 8.6 (34 reviews) | | **Return** | Not enough data | 8.5 (33 reviews) | | **Conversions** | Not enough data | 8.6 (33 reviews) | ### Attribution | Product | Score | Reviews | |---|---|---| | **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A | | **Google Analytics 360** | N/A | N/A | #### Attribution Modeling | Feature | Adobe Marketo Measure (formerly Bizible) | Google Analytics 360 | |---|---|---| | **Single-Touch Attribution** | Not enough data | Not enough data | | **Multi-Touch Attribution** | Not enough data | Not enough data | | **Algorithmic Attribution** | Not enough data | Not enough data | | **Cross-Device Attribution** | Not enough data | Not enough data | | **Offline Attribution** | Not enough data | Not enough data | | **Custom Attribution** | Not enough data | Not enough data | #### Agentic AI - Attribution | Feature | Adobe Marketo Measure (formerly Bizible) | Google Analytics 360 | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | #### Marketing | Feature | Adobe Marketo Measure (formerly Bizible) | Google Analytics 360 | |---|---|---| | **B2B Attribution** | Not enough data | Not enough data | | **B2C Attribution** | Not enough data | Not enough data | | **Marketing Channels** | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | #### Reporting | Feature | Adobe Marketo Measure (formerly Bizible) | Google Analytics 360 | |---|---|---| | **Dashboards** | Not enough data | Not enough data | | **Data Visualizations** | Not enough data | Not enough data | | **Custom Reporting** | Not enough data | Not enough data | ### Lead-to-Account Matching and Routing | Product | Score | Reviews | |---|---|---| | **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A | | **Google Analytics 360** | N/A | N/A | #### Matching | Feature | Adobe Marketo Measure (formerly Bizible) | Google Analytics 360 | |---|---|---| | **Priority Matching** | Not enough data | Not enough data | | **Account Tiebreakers** | Not enough data | Not enough data | | **Fuzzy Matching** | Not enough data | Not enough data | #### Routing | Feature | Adobe Marketo Measure (formerly Bizible) | Google Analytics 360 | |---|---|---| | **Match and Route** | Not enough data | Not enough data | | **Multi-Objects** | Not enough data | Not enough data | | **Territories** | Not enough data | Not enough data | | **Working Hours** | Not enough data | Not enough data | #### Platform Operations | Feature | Adobe Marketo Measure (formerly Bizible) | Google Analytics 360 | |---|---|---| | **Service level Agreements** | Not enough data | Not enough data | | **Audit Logs** | Not enough data | Not enough data | | **Duplicate Match** | Not enough data | Not enough data | | **Capping** | Not enough data | Not enough data | | **Analytics** | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | | **Alerts & Notifications** | Not enough data | Not enough data | | **AI Lead Matching & Routing** | Not enough data | Not enough data | ### Account-Based Analytics | Product | Score | Reviews | |---|---|---| | **Adobe Marketo Measure (formerly Bizible)** | 9.0/10 | 22 | | **Google Analytics 360** | N/A | N/A | #### Agentic AI - Account-Based Analytics | Feature | Adobe Marketo Measure (formerly Bizible) | Google Analytics 360 | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | #### Lead Intelligence | Feature | Adobe Marketo Measure (formerly Bizible) | Google Analytics 360 | |---|---|---| | **Market Insights ** | 9.0 (14 reviews) | Not enough data | | **Account-level Insights ** | 8.8 (18 reviews) | Not enough data | | **Lead Analysis ** | 9.3 (15 reviews) | Not enough data | #### Lead Management | Feature | Adobe Marketo Measure (formerly Bizible) | Google Analytics 360 | |---|---|---| | **Segmentation ** | 9.4 (11 reviews) | Not enough data | | **Predictive Scoring ** | 8.8 (10 reviews) | Not enough data | | **Account Identification ** | 8.9 (14 reviews) | Not enough data | #### Marketing Campaigns | Feature | Adobe Marketo Measure (formerly Bizible) | Google Analytics 360 | |---|---|---| | **Omni-Channel Tracking ** | 9.6 (19 reviews) | Not enough data | | **Revenue Planning ** | 8.9 (12 reviews) | Not enough data | | **Media Attribution ** | 8.8 (18 reviews) | Not enough data | | **Opportunity Timeline ** | 8.8 (13 reviews) | Not enough data | | **Customization ** | 9.2 (15 reviews) | Not enough data | | **Journey Analytics** | Not enough data | Not enough data | ### Marketing Resource Management | Product | Score | Reviews | |---|---|---| | **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A | | **Google Analytics 360** | N/A | N/A | #### Agentic AI - Marketing Resource Management | Feature | Adobe Marketo Measure (formerly Bizible) | Google Analytics 360 | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | ### Account-Based Execution | Product | Score | Reviews | |---|---|---| | **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A | | **Google Analytics 360** | N/A | N/A | #### Marketing Distribution | Feature | Adobe Marketo Measure (formerly Bizible) | Google Analytics 360 | |---|---|---| | **Segmentation ** | Not enough data | Not enough data | | **Personalized Messaging ** | Not enough data | Not enough data | | **Website Personalization ** | Not enough data | Not enough data | | **Email Campaigns ** | Not enough data | Not enough data | | **Digital Advertising** | Not enough data | Not enough data | | **Direct Mail** | Not enough data | Not enough data | #### Campaign Planning | Feature | Adobe Marketo Measure (formerly Bizible) | Google Analytics 360 | |---|---|---| | **Strategy Mapping ** | Not enough data | Not enough data | | **Prioritized Accounts ** | Not enough data | Not enough data | | **Trending Accounts ** | Not enough data | Not enough data | | **Sales Activation** | Not enough data | Not enough data | #### Integrations | Feature | Adobe Marketo Measure (formerly Bizible) | Google Analytics 360 | |---|---|---| | **Ad Network Integrations ** | Not enough data | Not enough data | | **Buyer Intent Data Integration** | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | ### Marketing Analytics | Product | Score | Reviews | |---|---|---| | **Adobe Marketo Measure (formerly Bizible)** | 8.7/10 | 61 | | **Google Analytics 360** | N/A | N/A | #### Marketing Operations | Feature | Adobe Marketo Measure (formerly Bizible) | Google Analytics 360 | |---|---|---| | **ROI Tracking** | 8.6 (52 reviews) ✓ Verified | Not enough data | | **Data Collection** | 8.9 (55 reviews) ✓ Verified | Not enough data | | **Customer Insights** | 8.9 (11 reviews) | Not enough data | | **Multi-User Access** | 8.5 (48 reviews) ✓ Verified | Not enough data | | **Spend Management** | Feature Not Available | Not enough data | | **White Label** | Feature Not Available | Not enough data | #### Campaign Activity | Feature | Adobe Marketo Measure (formerly Bizible) | Google Analytics 360 | |---|---|---| | **Campaign Insights** | 8.8 (56 reviews) ✓ Verified | Not enough data | | **Reports and Dashboards** | 8.3 (58 reviews) ✓ Verified | Not enough data | | **Campaign Stickiness** | 8.4 (44 reviews) ✓ Verified | Not enough data | | **Multichannel Tracking** | 9.5 (55 reviews) ✓ Verified | Not enough data | | **Brand Optimization** | 8.3 (7 reviews) | Not enough data | | **Predictive Analytics** | Feature Not Available | Not enough data | #### Agentic AI - Marketing Analytics | Feature | Adobe Marketo Measure (formerly Bizible) | Google Analytics 360 | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Mobile Analytics | Product | Score | Reviews | |---|---|---| | **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A | | **Google Analytics 360** | 8.7/10 | 36 | #### Metrics | Feature | Adobe Marketo Measure (formerly Bizible) | Google Analytics 360 | |---|---|---| | **Engagement** | Not enough data | 9.0 (33 reviews) | | **Exit Tracking** | Not enough data | 8.6 (33 reviews) | | **Retention** | Not enough data | 8.6 (34 reviews) | | **Return** | Not enough data | 8.5 (33 reviews) | | **Conversions** | Not enough data | 8.6 (33 reviews) | --- ## Categories **Unique to Adobe Marketo Measure (formerly Bizible) (5):** [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Attribution Software](https://www.g2.com/categories/attribution), [Marketing Resource Management Software](https://www.g2.com/categories/marketing-resource-management), [Lead-to-Account Matching and Routing Software](https://www.g2.com/categories/lead-to-account-matching-and-routing) **Unique to Google Analytics 360 (2):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics) --- ## Reviewer Demographics ### By Company Size | Segment | Adobe Marketo Measure (formerly Bizible) | Google Analytics 360 | |---|---|---| | **Small-Business** | 16.2% | 50.3% | | **Mid-Market** | 73.2% | 30.9% | | **Enterprise** | 10.6% | 18.8% | ### By Industry #### Adobe Marketo Measure (formerly Bizible) - **Computer Software:** 36.6% - **Internet:** 14.1% - **Marketing and Advertising:** 12.7% - **Information Technology and Services:** 12.0% - **Computer Networking:** 2.8% - **Higher Education:** 2.1% - **Computer & Network Security:** 2.1% - **Education Management:** 1.4% - **Financial Services:** 1.4% - **Computer Hardware:** 1.4% - **Other:** 13.4% #### Google Analytics 360 - **Marketing and Advertising:** 20.6% - **Information Technology and Services:** 6.1% - **Computer Software:** 5.1% - **Education Management:** 3.1% - **Retail:** 3.1% - **Internet:** 2.9% - **Higher Education:** 2.5% - **Real Estate:** 2.2% - **Hospital & Health Care:** 2.2% - **Entertainment:** 2.0% - **Other:** 50.3% --- ## Alternatives ### Alternatives to Adobe Marketo Measure (formerly Bizible) - [Attribution](https://www.g2.com/products/attribution/reviews) — 4.5/5 stars (51 reviews) - [Full Circle Insights](https://www.g2.com/products/full-circle-insights/reviews) — 4.0/5 stars (135 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14892 reviews) - [LeanData](https://www.g2.com/products/leandata/reviews) — 4.6/5 stars (1051 reviews) - [CaliberMind](https://www.g2.com/products/calibermind/reviews) — 4.5/5 stars (194 reviews) - [Dreamdata](https://www.g2.com/products/dreamdata/reviews) — 4.7/5 stars (270 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews) - [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1656 reviews) - [Factors.AI](https://www.g2.com/products/factors-ai/reviews) — 4.5/5 stars (216 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.2/5 stars (1477 reviews) ### Alternatives to Google Analytics 360 - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2971 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1371 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1246 reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews) - [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1808 reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (780 reviews) - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (639 reviews) - [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1054 reviews) - [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (668 reviews) --- ## Top Discussions ### Adobe Marketo Measure (formerly Bizible) No discussions available for this product. ### Google Analytics 360 - Title: [Very good](https://www.g2.com/discussions/very-good-199e69ba-f1d8-445b-9155-60dfd372c62f) — 2 comments, 1 upvote > **Top comment:** "good work" - Title: [Iron](https://www.g2.com/discussions/50936-best) — 2 comments, 2 upvotes > **Top comment:** "Setup mode" - Title: [What is next to do best.](https://www.g2.com/discussions/31360-what-is-next-to-do-best) — 2 comments, 1 upvote > **Top comment:** "Using the social network for advertising" - Title: [How much does Google Analytics 360 cost?](https://www.g2.com/discussions/how-much-does-google-analytics-360-cost) — 1 comment > **Top comment:** "It costs $150,000-00 to $200,000-00 to the company." - Title: [How does Google Analytics 360 work?](https://www.g2.com/discussions/how-does-google-analytics-360-work) — 1 comment, 1 upvote > **Top comment:** "i liked this website " --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-marketo-measure-formerly-bizible-vs-google-analytics-360)