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Compare Azure AI Bot Service and Drift 
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At a Glance
Market Segments
Mid-Market (60.0% of reviews)
Mid-Market (51.7% of reviews)
Entry-Level Pricing
No pricing available
Starting at $2,500.00 Per Month
Azure AI Bot Service
Star Rating
(10)4.5 out of 5
Market Segments
Mid-Market (60.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Azure AI Bot ServiceDrift
Star Rating
(1,254)4.4 out of 5
Market Segments
Mid-Market (51.7% of reviews)
Entry-Level Pricing
Starting at $2,500.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Drift excels in live chat functionality, with a score of 9.1, making it a preferred choice for real-time customer engagement. In contrast, Microsoft Bot Framework, while strong in AI capabilities, does not focus as heavily on live chat, which may impact immediate customer interactions.
- Reviewers mention that Drift's lead qualification feature scores 8.2, which some users find less effective compared to Microsoft Bot Framework's more robust AI-driven lead qualification capabilities, scoring higher in this area. This difference can significantly affect how businesses manage and convert leads.
- G2 users highlight Drift's ease of use with a score of 8.7, which is particularly beneficial for teams looking for a straightforward setup. Conversely, Microsoft Bot Framework, while powerful, has a steeper learning curve that some users find challenging, impacting initial adoption rates.
- Reviewers say that Drift's customization interface scores 8.5, allowing for tailored user experiences. However, Microsoft Bot Framework shines with its extensive integration capabilities, scoring 8.4, which users appreciate for connecting with various platforms seamlessly.
- Users on G2 report that Drift's proactive engagement features, scoring 8.6, help in anticipating customer needs effectively. In contrast, Microsoft Bot Framework's contextual engagement capabilities, while strong, may not be as intuitive for users looking for proactive customer interaction.
- Reviewers mention that Drift's quality of support is rated at 8.8, indicating a strong customer service experience. Microsoft Bot Framework, with a slightly lower score of 8.7, still offers solid support but may not match the responsiveness that Drift users often praise.
Pricing
Entry-Level Pricing
Azure AI Bot Service
No pricing availableDrift
Premium
Starting at $2,500.00
Per Month
For small businesses. The right amount of conversational firepower to keep your business growing.
- * Everything in Free, plus:
- Live Chat
- Meetings
Free Trial
Azure AI Bot Service
No trial information availableDrift
Free Trial is available
Ratings
Meets Requirements
8.7
9
8.7
1,017
Ease of Use
8.9
9
8.7
1,030
Ease of Setup
Not enough data
8.4
507
Ease of Admin
Not enough data
8.5
473
Quality of Support
8.7
9
8.8
938
Has the product been a good partner in doing business?
Not enough data
8.9
472
Product Direction (% positive)
10.0
9
8.9
995
Features by Category
Messenger
Not enough data
8.5
204
|
Verified
Not enough data
8.2
202
|
Verified
Not enough data
9.1
274
|
Verified
Not enough data
8.6
251
|
Verified
Channels
Not enough data
7.9
117
|
Verified
Not enough data
8.9
250
|
Verified
Not enough data
7.7
92
|
Verified
Not enough data
7.6
82
|
Verified
Not enough data
7.8
91
|
Verified
Customers
Not enough data
8.6
225
|
Verified
Not enough data
8.4
203
|
Verified
Not enough data
8.1
242
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
245
|
Verified
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.9
316
|
Verified
Not enough data
8.2
310
|
Verified
Not enough data
8.2
289
|
Verified
Not enough data
8.7
305
|
Verified
Organization
Not enough data
8.0
266
|
Verified
Not enough data
8.0
270
|
Verified
Not enough data
8.3
277
|
Verified
Performance Analysis
Not enough data
7.8
242
|
Verified
Not enough data
8.0
262
|
Verified
Sales Analysis
Not enough data
7.5
216
|
Verified
Not enough data
7.7
222
|
Verified
Generative AI
Not enough data
7.5
88
Not enough data
7.6
86
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
8.2
281
Not enough data
8.3
269
Not enough data
8.5
304
Not enough data
8.1
274
Not enough data
8.0
229
Platform
Not enough data
8.9
310
Not enough data
8.4
292
Not enough data
8.4
276
Not enough data
8.1
282
Not enough data
7.9
241
Not enough data
8.4
262
Not enough data
8.2
287
Generative AI
Not enough data
7.7
85
Not enough data
7.7
83
Conversational Platform
Not enough data
8.6
168
Not enough data
8.4
118
Not enough data
8.7
129
Not enough data
8.6
93
Support Automation
Not enough data
Feature Not Available
Not enough data
8.4
148
Not enough data
8.8
139
Not enough data
8.5
93
Generative AI
Not enough data
8.0
32
Not enough data
7.8
32
Integrations
Not enough data
7.4
92
Not enough data
7.9
95
Not enough data
7.8
91
Not enough data
7.3
88
Not enough data
8.0
94
Branding & Customizatio
Not enough data
8.2
94
Not enough data
8.3
93
Not enough data
7.9
90
Automatic Rules & Configurations
Not enough data
8.4
95
Not enough data
8.2
90
Not enough data
8.1
93
Agentic AI - Business Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Customer Support
Not enough data
7.8
12
Not enough data
7.8
12
Not enough data
8.1
12
Automation
Not enough data
8.2
11
Not enough data
8.3
13
Not enough data
8.3
12
Artificial Intelligence
Not enough data
7.7
13
Not enough data
8.2
13
Not enough data
8.3
14
Generative AI
9.5
7
7.7
31
9.3
7
7.9
30
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
7.7
83
Not enough data
7.7
81
Not enough data
7.3
81
Communication
Not enough data
9.2
542
|
Verified
Not enough data
8.5
538
|
Verified
Not enough data
7.8
323
|
Verified
Not enough data
8.6
414
|
Verified
Not enough data
7.9
189
Internal Use
Not enough data
8.4
461
|
Verified
Not enough data
8.7
471
|
Verified
Not enough data
8.5
472
|
Verified
Not enough data
8.2
409
|
Verified
Not enough data
8.3
372
|
Verified
Not enough data
8.1
402
|
Verified
Generative AI
Not enough data
7.4
20
Self-Service Experience
Not enough data
8.1
57
Not enough data
8.2
53
Not enough data
Feature Not Available
Not enough data
8.2
51
Not enough data
8.5
57
Self-Service Platform
Not enough data
8.6
57
Not enough data
8.7
60
Not enough data
8.2
59
Not enough data
8.5
58
Agentic AI - Customer Self-Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Azure AI Bot Service and Drift are categorized as Bot Platforms
Unique Categories
Azure AI Bot Service has no unique categories
Drift is categorized as Business Scheduling, Conversational Support, AI Sales Assistant, Conversational Marketing, Chatbots, Live Chat, Customer Self-Service, and Customer Service Automation
Reviews
Reviewers' Company Size
Azure AI Bot Service
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Drift
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
70.0%
Higher Education
10.0%
Computer Software
10.0%
Automotive
10.0%
‐
Other
0.0%
Computer Software
32.9%
Information Technology and Services
20.5%
Marketing and Advertising
7.2%
Financial Services
3.2%
Computer & Network Security
3.0%
Other
33.3%
Alternatives
Discussions
Azure AI Bot Service has no discussions with answers
Do I have to completely remove all of my lead capture forms?
2 Comments
Official Response from Drift
Getting started with conversational marketing isn’t an “all or nothing” decision. Rather than ripping all the forms off their site, many companies start by...Read more
How do I measure the effectiveness of conversational marketing?
2 Comments
Official Response from Drift
You can measure your conversational marketing efforts just like you would measure any other marketing channel. Platforms like Drift give you dashboards that...Read more
What types of people are having conversations with businesses?
2 Comments
Official Response from Drift
When we analyzed the data from the 50,000+ businesses using Drift for conversational marketing, we found that people in key decision-making roles are often...Read more
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