# Audiense vs GWI Comparison
---
## AI Generated Summary
- **G2 reviewers report** that GWI excels in user-friendliness, with many praising its intuitive interface and the ability to easily drill down into specific audience data. Users appreciate the extensive coverage of metrics and markets, making it a go-to tool for consumer research.
- **Users say** that Audiense shines in its audience clustering capabilities, allowing for deep exploration of demographics and interests. The integration with IBM Watson for personality insights is highlighted as a standout feature, enhancing the software's flexibility and depth.
- **Reviewers mention** that while GWI has a higher overall satisfaction score, Audiense's detailed ratings in areas like audience insights and segmentation are impressive, indicating that it may offer more specialized features for users focused on audience analysis.
- **According to verified reviews** , GWI's implementation process is noted for being quick and straightforward, which is a significant advantage for teams looking to get up and running without extensive setup time. In contrast, some users of Audiense have expressed a desire for a more streamlined onboarding experience.
- **Users highlight** that GWI's support quality is exceptional, with a high rating reflecting its responsiveness and helpfulness. Audiense also receives positive feedback for its support, but GWI's slightly higher score suggests a more consistent experience for users needing assistance.
- **Reviewers note** that while GWI offers a free entry-level option, making it accessible for mid-market users, Audiense's pricing structure may be a barrier for smaller businesses. However, Audiense's robust features may justify the investment for those who can afford it.



| | Audiense | GWI | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 247 | 189 | 
| **Largest Market Segment** | Small-Business (50.8% of reviews) | Mid-Market (45.5% of reviews) | 
| **Entry Level Price** | from $948 billed annually | Free 1 Users Per Month | 

---
## Top Pros & Cons

### Audiense

Pros:
- Audience Analysis (6 reviews)
- Detailed Information (5 reviews)

Cons:
- Audience Management (1 reviews)
- Complex Features (1 reviews)

### GWI

Pros:
- Ease of Use (65 reviews)
- Audience Analysis (51 reviews)

Cons:
- Inaccuracy (11 reviews)
- Limited Data (10 reviews)

---
## Ratings Comparison
| Rating | Audiense | GWI | 
|---|---|---|
  | **Meets Requirements** | 8.5 (189 reviews) | 8.1 (163 reviews) | 
  | **Ease of Use** | 8.7 (191 reviews) | 8.3 (164 reviews) | 
  | **Ease of Setup** | 8.7 (109 reviews) | 8.8 (136 reviews) | 
  | **Ease of Admin** | 8.6 (104 reviews) | 8.7 (69 reviews) | 
  | **Quality of Support** | 9.1 (176 reviews) | 9.1 (152 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (103 reviews) | 9.1 (71 reviews) | 
  | **Product Direction (% positive)** | 8.7 (192 reviews) | 9.0 (159 reviews) | 

---
## Pricing

### Audiense

#### Entry-Level Pricing

Plan: Twitter Marketing

Price: from $948 billed annually

Description: aka Socialbro

Key Features:
- Best time to tweet for Twitter
- Browse your community for Twitter and Instagram
- Filter, Follow & Unfollow for Twitter and Instagram 

[Browse all 3 editions](https://www.g2.com/products/audiense/pricing)

#### Free Trial

Yes

### GWI

#### Entry-Level Pricing

Plan: FREE

Price: Free 1 Users Per Month

Description: Grab quick insights on the fly, nice and easy

Key Features:
- Get instant insights with our AI assistant, GWI Spark
- Enjoy up to 20 prompts per month
- Dive deeper in just one click

[Browse all 3 editions](https://www.g2.com/products/gwi/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Audiense** | 8.4/10 | 112 |
| **GWI** | N/A | N/A |

#### Social Analytics

| Feature | Audiense | GWI | 
|---|---|---|
| **Competitor Analysis** | 8.9 (97 reviews) | Not enough data | 
| **Follower Analysis** | 9.2 (106 reviews) | Not enough data | 
| **Post Performance** | Feature Not Available | Not enough data | 
| **Paid Campaign Tracking** | Feature Not Available | Not enough data | 
| **Attribution** | Feature Not Available | Not enough data | 
| **Hashtag Analytics** | 8.0 (22 reviews) | Not enough data | 
| **Sentiment Analysis** | 7.4 (20 reviews) | Not enough data | 

#### Reports & Dashboards

| Feature | Audiense | GWI | 
|---|---|---|
| **Report Customizability** | 7.9 (87 reviews) | Not enough data | 
| **Report Exporting** | 8.7 (97 reviews) | Not enough data | 
| **Scalability** | Feature Not Available | Not enough data | 
| **White Label** | 8.4 (20 reviews) | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Audiense | GWI | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Audiense** | 8.6/10 | 68 |
| **GWI** | 6.8/10 | 157 |

#### Audiences

| Feature | Audiense | GWI | 
|---|---|---|
| **Audience Insights** | 9.4 (63 reviews) | 8.7 (155 reviews) | 
| **Influencer Identification** | 8.4 (57 reviews) | Feature Not Available | 
| **Buyer Personas** | 8.5 (59 reviews) | 7.9 (150 reviews) | 
| **Segmentation** | 8.7 (60 reviews) | 7.9 (150 reviews) | 

#### Data Analysis

| Feature | Audiense | GWI | 
|---|---|---|
| **Network Analysis** | 8.4 (58 reviews) | 7.0 (146 reviews) | 
| **Dashboards** | 9.0 (58 reviews) | 7.3 (150 reviews) | 
| **Visualizations** | 9.1 (60 reviews) | 7.3 (147 reviews) | 
| **Advanced Filtering** | 8.7 (61 reviews) | 7.7 (150 reviews) | 

#### Administration

| Feature | Audiense | GWI | 
|---|---|---|
| **Marketing Integrations** | 8.2 (48 reviews) | 6.0 (134 reviews) | 
| **Ad Integrations** | 8.0 (46 reviews) | Feature Not Available | 
| **Data Exporting** | 8.5 (59 reviews) | 7.4 (144 reviews) | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Audiense | GWI | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.8 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 4.7 (10 reviews) | 
| **Adaptive Learning** | Not enough data | 5.2 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 5.8 (10 reviews) | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Audiense** | 8.0/10 | 71 |
| **GWI** | N/A | N/A |

#### Monitoring & Listening

| Feature | Audiense | GWI | 
|---|---|---|
| **Social Measurement** | Feature Not Available | Not enough data | 
| **Influencer Identification** | 8.7 (67 reviews) | Not enough data | 
| **Brand Monitoring** | 7.6 (18 reviews) | Not enough data | 
| **Keyword Tracking** | 7.2 (17 reviews) | Not enough data | 
| **Trend Analysis** | 8.2 (18 reviews) | Not enough data | 
| **Competitor Analysis** | 8.2 (19 reviews) | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Audiense | GWI | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Data Management & Analysis

| Feature | Audiense | GWI | 
|---|---|---|
| **Sentiment Analysis** | Feature Not Available | Not enough data | 
| **Social Reporting** | 8.2 (65 reviews) | Not enough data | 
| **Alerts and Notifications** | 7.5 (18 reviews) | Not enough data | 
| **Advanced Data Filtering** | 8.7 (19 reviews) | Not enough data | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Audiense** | 7.9/10 | 16 |
| **GWI** | N/A | N/A |

#### Brand Signals

| Feature | Audiense | GWI | 
|---|---|---|
| **Comparison** | 8.3 (15 reviews) | Not enough data | 
| **AI** | 7.7 (16 reviews) | Not enough data | 
| **Brand Health** | 7.6 (15 reviews) | Not enough data | 

#### Brand Analytics

| Feature | Audiense | GWI | 
|---|---|---|
| **Trend Analysis** | 8.2 (15 reviews) | Not enough data | 
| **Tracking** | 7.9 (15 reviews) | Not enough data | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Audiense** | 8.0/10 | 27 |
| **GWI** | N/A | N/A |

#### Influencer Marketing

| Feature | Audiense | GWI | 
|---|---|---|
| **Influencer Recruitment** | 7.8 (22 reviews) ✓ Verified | Not enough data | 
| **Influencer Scoring** | 7.8 (26 reviews) ✓ Verified | Not enough data | 
| **Audience Analysis** | 9.6 (27 reviews) ✓ Verified | Not enough data | 
| **Influencer Segmentation** | 8.3 (23 reviews) ✓ Verified | Not enough data | 
| **Influencer Collaboration** | 7.4 (12 reviews) | Not enough data | 
| **User-Generated Content (UGC) Management** | 6.9 (12 reviews) | Not enough data | 
| **Content Approval** | 6.5 (11 reviews) | Not enough data | 
| **Campaign Analytics** | 7.7 (11 reviews) | Not enough data | 
| **Reporting and Dashboards** | 9.1 (13 reviews) | Not enough data | 
| **Data Importing and Exporting Tools** | 9.0 (25 reviews) ✓ Verified | Not enough data | 
| **Influencer Whitelisting** | Feature Not Available | Not enough data | 
| **Influencer Compensation** | Feature Not Available | Not enough data | 
| **Social Commerce** | Feature Not Available | Not enough data | 
| **E-Commerce Integration** | Feature Not Available | Not enough data | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Audiense | GWI | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Consumer Insights Platforms

| Product | Score | Reviews |
|---|---|---|
| **Audiense** | N/A | N/A |
| **GWI** | N/A | N/A |

#### Survey Design - Consumer Insights Platforms

| Feature | Audiense | GWI | 
|---|---|---|
| **Multi-Use Methodologies** | Not enough data | Not enough data | 
| **Industry & Locale Adaptability** | Not enough data | Not enough data | 
| **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | 
| **Self-Serve Survey Builder** | Not enough data | Not enough data | 
| **AI Smart Probes** | Not enough data | Not enough data | 

#### Audience Access - Consumer Insights Platforms

| Feature | Audiense | GWI | 
|---|---|---|
| **Flexible Audience Options** | Not enough data | Not enough data | 
| **Customer Data Upload** | Not enough data | Not enough data | 
| **Consumer Panels** | Not enough data | Not enough data | 

#### Data Collection - Consumer Insights Platforms

| Feature | Audiense | GWI | 
|---|---|---|
| **Rapid Research** | Not enough data | Not enough data | 
| **Quality Assurance** | Not enough data | Not enough data | 
| **Mobile / Mixed Mode** | Not enough data | Not enough data | 

#### Analytics - Consumer Insights Platforms

| Feature | Audiense | GWI | 
|---|---|---|
| **AI-Powered Insights** | Not enough data | Not enough data | 
| **Qualitative Research Support** | Not enough data | Not enough data | 
| **Benchmarking & Norms** | Not enough data | Not enough data | 

#### Collaboration - Consumer Insights Platforms

| Feature | Audiense | GWI | 
|---|---|---|
| **Dashboards & Embedded Integrations** | Not enough data | Not enough data | 
| **Embeddable Reports** | Not enough data | Not enough data | 
| **Shared Workspaces** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms)

**Unique to Audiense (4):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence)

**Unique to GWI (1):** [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Audiense | GWI | 
|---|---|---|
| **Small-Business** | 50.8% | 24.2% | 
| **Mid-Market** | 32.9% | 45.5% | 
| **Enterprise** | 16.3% | 30.3% | 

### By Industry

#### Audiense

- **Marketing and Advertising:** 32.8%
- **Market Research:** 6.6%
- **Public Relations and Communications:** 5.4%
- **Entertainment:** 4.1%
- **Computer Software:** 4.1%
- **Information Technology and Services:** 3.7%
- **Internet:** 3.3%
- **Music:** 2.5%
- **Sports:** 2.1%
- **Management Consulting:** 2.1%
- **Other:** 33.2%

#### GWI

- **Marketing and Advertising:** 53.8%
- **Market Research:** 5.3%
- **Entertainment:** 4.1%
- **Sports:** 3.6%
- **Online Media:** 3.6%
- **Public Relations and Communications:** 3.0%
- **Automotive:** 2.4%
- **Computer Software:** 2.4%
- **Publishing:** 2.4%
- **Consumer Goods:** 2.4%
- **Other:** 17.2%

---
## Alternatives

### Alternatives to Audiense

- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (726 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews)
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- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1317 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2216 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)

### Alternatives to GWI

- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (726 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1216 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews)
- [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) — 4.4/5 stars (3015 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1946 reviews)
- [UserTesting](https://www.g2.com/products/usertesting/reviews) — 4.4/5 stars (790 reviews)
- [Forsta](https://www.g2.com/products/forsta/reviews) — 4.2/5 stars (335 reviews)
- [YouScan](https://www.g2.com/products/youscan/reviews) — 4.7/5 stars (289 reviews)
- [Discuss](https://www.g2.com/products/discuss/reviews) — 4.7/5 stars (277 reviews)
- [CleverX](https://www.g2.com/products/cleverx/reviews) — 4.4/5 stars (253 reviews)

---
## Top Discussions

### Audiense

No discussions available for this product.

### GWI

- Title: [What is GWI used for?](https://www.g2.com/discussions/what-is-gwi-used-for) — 1 comment
  > **Top comment:** "What GWI claims is to provide "the world’s most complete view of real people" through their database (GWI Core annual sample: 960K across 54 markets, 50K+..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/audiense-vs-gwi)