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Compare Audiense and GWI 
Featured Products
At a Glance
Market Segments
Small-Business (50.8% of reviews)
Mid-Market (44.8% of reviews)
Entry-Level Pricing
from $948 billed annually
Free 1 Users Per Month
Audiense
Star Rating
(246)4.5 out of 5
Market Segments
Small-Business (50.8% of reviews)
Pros & Cons
Entry-Level Pricing
from $948 billed annually
Browse all 3 pricing plansGWI
Star Rating
(166)4.4 out of 5
Market Segments
Mid-Market (44.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 Users Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that GWI excels in user-friendliness, with many praising its intuitive interface and the ability to easily drill down into specific audience data. Users appreciate the extensive coverage of metrics and markets, making it a go-to tool for consumer research.
- Users say that Audiense shines in its audience clustering capabilities, allowing for deep exploration of demographics and interests. The integration with IBM Watson for personality insights is highlighted as a standout feature, enhancing the software's flexibility and depth.
- Reviewers mention that while GWI has a higher overall satisfaction score, Audiense's detailed ratings in areas like audience insights and segmentation are impressive, indicating that it may offer more specialized features for users focused on audience analysis.
- According to verified reviews, GWI's implementation process is noted for being quick and straightforward, which is a significant advantage for teams looking to get up and running without extensive setup time. In contrast, some users of Audiense have expressed a desire for a more streamlined onboarding experience.
- Users highlight that GWI's support quality is exceptional, with a high rating reflecting its responsiveness and helpfulness. Audiense also receives positive feedback for its support, but GWI's slightly higher score suggests a more consistent experience for users needing assistance.
- Reviewers note that while GWI offers a free entry-level option, making it accessible for mid-market users, Audiense's pricing structure may be a barrier for smaller businesses. However, Audiense's robust features may justify the investment for those who can afford it.
Pricing
Entry-Level Pricing
Audiense
Twitter Marketing
from $948
billed annually
aka Socialbro
- Best time to tweet for Twitter
- Browse your community for Twitter and Instagram
- Filter, Follow & Unfollow for Twitter and Instagram
GWI
FREE
Free
1 Users Per Month
Grab quick insights on the fly, nice and easy
- Get instant insights with our AI assistant, GWI Spark
- Enjoy up to 20 prompts per month
- Dive deeper in just one click
Free Trial
Audiense
Free Trial is available
GWI
Free Trial is available
Ratings
Meets Requirements
8.5
189
8.2
156
Ease of Use
8.7
191
8.2
157
Ease of Setup
8.7
109
8.8
129
Ease of Admin
8.6
104
8.8
68
Quality of Support
9.1
176
9.2
146
Has the product been a good partner in doing business?
9.3
103
9.1
70
Product Direction (% positive)
8.7
192
9.0
155
Features by Category
Social Analytics
8.9(won by default)
97
Not enough data
9.2(won by default)
106
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0(won by default)
22
Not enough data
7.4(won by default)
20
Not enough data
Reports & Dashboards
7.9(won by default)
87
Not enough data
8.7(won by default)
97
Not enough data
Feature Not Available
Not enough data
8.4(won by default)
20
Not enough data
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
9.4
63
8.7
149
8.4
57
Feature Not Available
8.5
59
7.9
146
8.7
60
7.9
146
Data Analysis
8.4
58
7.0
146
9.0
58
7.4
146
9.1
60
7.3
146
8.7
61
7.8
147
Administration
8.2
48
6.0
134
8.0
46
Feature Not Available
8.5
59
7.4
141
Agentic AI - Audience Intelligence Platforms
Not enough data
5.8
11
Not enough data
4.7
10
Not enough data
5.2
10
Not enough data
5.8
10
Monitoring & Listening
Feature Not Available
Not enough data
8.7
67
Not enough data
7.6
18
Not enough data
7.2
17
Not enough data
8.2
18
Not enough data
8.2
19
Not enough data
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
Feature Not Available
Not enough data
8.2
65
Not enough data
7.5
18
Not enough data
8.7
19
Not enough data
Brand Signals
8.3
15
Not enough data
7.7
16
Not enough data
7.6
15
Not enough data
Brand Analytics
8.2
15
Not enough data
7.9
15
Not enough data
Influencer Marketing
7.8
22
|
Verified
Not enough data
7.8
26
|
Verified
Not enough data
9.6
27
|
Verified
Not enough data
8.3
23
|
Verified
Not enough data
7.4
12
Not enough data
6.9
12
Not enough data
6.5
11
Not enough data
7.7
11
Not enough data
9.1
13
Not enough data
9.0
25
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Influencer Marketing Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Audiense and GWI are categorized as Audience Intelligence Platforms
Unique Categories
Audiense is categorized as Influencer Marketing Platforms, Social Media Analytics, Social Media Listening Tools, and Brand Intelligence
GWI has no unique categories
Reviews
Reviewers' Company Size
Audiense
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
GWI
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
32.8%
Market Research
6.6%
Public Relations and Communications
5.4%
Entertainment
4.1%
Computer Software
4.1%
Other
46.9%
Marketing and Advertising
53.1%
Market Research
4.9%
Entertainment
4.3%
Sports
3.7%
Online Media
3.7%
Other
30.2%
Alternatives
Discussions
Audiense has no discussions with answers
GWI has no discussions with answers
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