# Audiense, GWI vs Meltwater Comparison

| | Audiense | GWI | Meltwater | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 247 | 190 | 2,645 | 
| **Largest Market Segment** | Small-Business (50.8% of reviews) | Mid-Market (45.9% of reviews) | Small-Business (41.2% of reviews) | 
| **Entry Level Price** | from $948 billed annually | Free 1 Users Per Month | No pricing available | 

---
## Top Pros & Cons

### Audiense

Pros:
- Audience Analysis (6 reviews)
- Detailed Information (5 reviews)

Cons:
- Audience Management (1 reviews)
- Complex Features (1 reviews)

### GWI

Pros:
- Ease of Use (59 reviews)
- Audience Analysis (50 reviews)

Cons:
- Inaccuracy (10 reviews)
- Limited Data (8 reviews)

### Meltwater

Pros:
- Ease of Use (168 reviews)
- Features (137 reviews)

Cons:
- Improvement Needed (78 reviews)
- Learning Curve (56 reviews)

---
## Ratings Comparison
| Rating | Audiense | GWI | Meltwater | 
|---|---|---|---|
  | **Meets Requirements** | 8.5 (189 reviews) | 8.1 (166 reviews) | 7.9 (2164 reviews) | 
  | **Ease of Use** | 8.7 (191 reviews) | 8.3 (167 reviews) | 7.9 (2267 reviews) | 
  | **Ease of Setup** | 8.7 (109 reviews) | 8.8 (138 reviews) | 7.9 (1233 reviews) | 
  | **Ease of Admin** | 8.6 (104 reviews) | 8.7 (69 reviews) | 8.1 (933 reviews) | 
  | **Quality of Support** | 9.1 (176 reviews) | 9.0 (154 reviews) | 8.6 (2089 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (103 reviews) | 9.1 (71 reviews) | 8.4 (939 reviews) | 
  | **Product Direction (% positive)** | 8.7 (192 reviews) | 8.9 (162 reviews) | 8.0 (2142 reviews) | 

---
## Pricing

### Audiense

#### Entry-Level Pricing

Plan: Twitter Marketing

Price: from $948 billed annually

Description: aka Socialbro

Key Features:
- Best time to tweet for Twitter
- Browse your community for Twitter and Instagram
- Filter, Follow & Unfollow for Twitter and Instagram 

[Browse all 3 editions](https://www.g2.com/products/audiense/pricing)

#### Free Trial

Yes

### GWI

#### Entry-Level Pricing

Plan: FREE

Price: Free 1 Users Per Month

Description: Grab quick insights on the fly, nice and easy

Key Features:
- Get instant insights with our AI assistant, GWI Spark
- Enjoy up to 20 prompts per month
- Dive deeper in just one click

[Browse all 3 editions](https://www.g2.com/products/gwi/pricing)

#### Free Trial

Yes

### Meltwater

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Audiense** | 8.4/10 | 112 |
| **GWI** | N/A | N/A |
| **Meltwater** | 7.6/10 | 656 |

#### Social Analytics

| Feature | Audiense | GWI | Meltwater | 
|---|---|---|---|
| **Competitor Analysis** | 8.9 (97 reviews) | Not enough data | 7.8 (528 reviews) | 
| **Follower Analysis** | 9.2 (106 reviews) | Not enough data | 7.7 (513 reviews) | 
| **Post Performance** | Feature Not Available | Not enough data | 8.0 (519 reviews) | 
| **Paid Campaign Tracking** | Feature Not Available | Not enough data | 6.8 (377 reviews) | 
| **Attribution** | Feature Not Available | Not enough data | Feature Not Available | 
| **Hashtag Analytics** | 8.0 (22 reviews) | Not enough data | 7.5 (394 reviews) | 
| **Sentiment Analysis** | 7.4 (20 reviews) | Not enough data | 7.1 (428 reviews) | 

#### Reports & Dashboards

| Feature | Audiense | GWI | Meltwater | 
|---|---|---|---|
| **Report Customizability** | 7.9 (87 reviews) | Not enough data | 7.7 (549 reviews) | 
| **Report Exporting** | 8.7 (97 reviews) | Not enough data | 8.0 (567 reviews) | 
| **Scalability** | Feature Not Available | Not enough data | 7.9 (483 reviews) | 
| **White Label** | 8.4 (20 reviews) | Not enough data | Feature Not Available | 

#### Agentic AI - Social Media Analytics

| Feature | Audiense | GWI | Meltwater | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Not enough data | Feature Not Available | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Audiense** | N/A | N/A |
| **GWI** | N/A | N/A |
| **Meltwater** | 7.3/10 | 311 |

#### Content & Collaboration

| Feature | Audiense | GWI | Meltwater | 
|---|---|---|---|
| **Content Calendar** | Not enough data | Not enough data | 8.1 (239 reviews) | 
| **Content Library** | Not enough data | Not enough data | 7.4 (212 reviews) | 
| **Shared Inbox** | Not enough data | Not enough data | 7.3 (202 reviews) | 
| **Approval Workflows** | Not enough data | Not enough data | 7.5 (204 reviews) | 
| **Users and Permissions** | Not enough data | Not enough data | 8.0 (229 reviews) | 
| **Content Creation** | Not enough data | Not enough data | 7.6 (212 reviews) | 

#### Social Management

| Feature | Audiense | GWI | Meltwater | 
|---|---|---|---|
| **Social Analytics** | Not enough data | Not enough data | 8.3 (286 reviews) | 
| **Social Publishing** | Not enough data | Not enough data | 7.9 (273 reviews) | 
| **Campaign Optimization** | Not enough data | Not enough data | 7.4 (238 reviews) | 
| **Social Engagement** | Not enough data | Not enough data | 7.9 (277 reviews) | 
| **Social Ads** | Not enough data | Not enough data | 6.5 (209 reviews) | 
| **Campaign Planning** | Not enough data | Not enough data | 7.1 (209 reviews) | 
| **Hashtag Capabilites** | Not enough data | Not enough data | 7.3 (100 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Audiense | GWI | Meltwater | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 5.8 (24 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 6.0 (24 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Not enough data | 6.2 (23 reviews) | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Audiense** | N/A | N/A |
| **GWI** | N/A | N/A |
| **Meltwater** | 7.3/10 | 816 |

#### Media Channels

| Feature | Audiense | GWI | Meltwater | 
|---|---|---|---|
| **Broadcast Media** | Not enough data | Not enough data | 7.3 (643 reviews) | 
| **Print Media** | Not enough data | Not enough data | 7.2 (664 reviews) | 
| **Online Media** | Not enough data | Not enough data | 8.5 (744 reviews) | 

#### Geographic Coverage

| Feature | Audiense | GWI | Meltwater | 
|---|---|---|---|
| **Local Media** | Not enough data | Not enough data | 7.8 (709 reviews) | 
| **National Media** | Not enough data | Not enough data | 8.3 (718 reviews) | 
| **International Media** | Not enough data | Not enough data | 7.6 (642 reviews) | 

#### Reporting

| Feature | Audiense | GWI | Meltwater | 
|---|---|---|---|
| **Keyword Targeting** | Not enough data | Not enough data | 8.2 (721 reviews) | 
| **Custom Feeds and Alerts** | Not enough data | Not enough data | 8.1 (703 reviews) | 
| **Custom Reports** | Not enough data | Not enough data | 7.9 (709 reviews) | 
| **Dashboards** | Not enough data | Not enough data | 8.0 (737 reviews) | 

#### Agentic AI - Media Monitoring

| Feature | Audiense | GWI | Meltwater | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.3 (83 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.3 (82 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.2 (80 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 6.3 (81 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | Audiense | GWI | Meltwater | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 6.6 (290 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 6.6 (283 reviews) | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Audiense** | 8.6/10 | 68 |
| **GWI** | 6.8/10 | 160 |
| **Meltwater** | 7.7/10 | 52 |

#### Audiences

| Feature | Audiense | GWI | Meltwater | 
|---|---|---|---|
| **Audience Insights** | 9.4 (63 reviews) | 8.7 (158 reviews) | 8.0 (46 reviews) | 
| **Influencer Identification** | 8.4 (57 reviews) | Feature Not Available | 7.3 (44 reviews) | 
| **Buyer Personas** | 8.5 (59 reviews) | 7.9 (150 reviews) | 7.0 (42 reviews) | 
| **Segmentation** | 8.7 (60 reviews) | 8.0 (151 reviews) | 7.4 (42 reviews) | 

#### Data Analysis

| Feature | Audiense | GWI | Meltwater | 
|---|---|---|---|
| **Network Analysis** | 8.4 (58 reviews) | 7.0 (146 reviews) | 7.5 (42 reviews) | 
| **Dashboards** | 9.0 (58 reviews) | 7.4 (151 reviews) | 8.2 (47 reviews) | 
| **Visualizations** | 9.1 (60 reviews) | 7.4 (148 reviews) | 8.1 (43 reviews) | 
| **Advanced Filtering** | 8.7 (61 reviews) | 7.7 (150 reviews) | 7.9 (44 reviews) | 

#### Administration

| Feature | Audiense | GWI | Meltwater | 
|---|---|---|---|
| **Marketing Integrations** | 8.2 (48 reviews) | 6.0 (134 reviews) | Feature Not Available | 
| **Ad Integrations** | 8.0 (46 reviews) | Feature Not Available | Feature Not Available | 
| **Data Exporting** | 8.5 (59 reviews) | 7.4 (145 reviews) | 7.9 (44 reviews) | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Audiense | GWI | Meltwater | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.8 (11 reviews) | Feature Not Available | 
| **Cross-system Integration** | Not enough data | 4.7 (10 reviews) | Feature Not Available | 
| **Adaptive Learning** | Not enough data | 5.2 (10 reviews) | Feature Not Available | 
| **Proactive Assistance** | Not enough data | 5.8 (10 reviews) | Feature Not Available | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Audiense** | 8.0/10 | 71 |
| **GWI** | N/A | N/A |
| **Meltwater** | 7.5/10 | 966 |

#### Monitoring & Listening

| Feature | Audiense | GWI | Meltwater | 
|---|---|---|---|
| **Social Measurement** | Feature Not Available | Not enough data | 8.1 (815 reviews) | 
| **Influencer Identification** | 8.7 (67 reviews) | Not enough data | 7.3 (707 reviews) | 
| **Brand Monitoring** | 7.6 (18 reviews) | Not enough data | 8.2 (542 reviews) | 
| **Keyword Tracking** | 7.2 (17 reviews) | Not enough data | 8.3 (531 reviews) | 
| **Trend Analysis** | 8.2 (18 reviews) | Not enough data | 7.8 (498 reviews) | 
| **Competitor Analysis** | 8.2 (19 reviews) | Not enough data | 7.9 (484 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Audiense | GWI | Meltwater | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.6 (85 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.6 (88 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.2 (82 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Not enough data | Feature Not Available | 

#### Data Management & Analysis

| Feature | Audiense | GWI | Meltwater | 
|---|---|---|---|
| **Sentiment Analysis** | Feature Not Available | Not enough data | 6.9 (787 reviews) | 
| **Social Reporting** | 8.2 (65 reviews) | Not enough data | 8.0 (807 reviews) | 
| **Alerts and Notifications** | 7.5 (18 reviews) | Not enough data | 8.1 (489 reviews) | 
| **Advanced Data Filtering** | 8.7 (19 reviews) | Not enough data | 7.8 (479 reviews) | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Audiense** | 7.9/10 | 16 |
| **GWI** | N/A | N/A |
| **Meltwater** | N/A | N/A |

#### Brand Signals

| Feature | Audiense | GWI | Meltwater | 
|---|---|---|---|
| **Comparison** | 8.3 (15 reviews) | Not enough data | Not enough data | 
| **AI** | 7.7 (16 reviews) | Not enough data | Not enough data | 
| **Brand Health** | 7.6 (15 reviews) | Not enough data | Not enough data | 

#### Brand Analytics

| Feature | Audiense | GWI | Meltwater | 
|---|---|---|---|
| **Trend Analysis** | 8.2 (15 reviews) | Not enough data | Not enough data | 
| **Tracking** | 7.9 (15 reviews) | Not enough data | Not enough data | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Audiense** | 8.0/10 | 27 |
| **GWI** | N/A | N/A |
| **Meltwater** | 7.2/10 | 222 |

#### Influencer Marketing

| Feature | Audiense | GWI | Meltwater | 
|---|---|---|---|
| **Influencer Recruitment** | 7.8 (22 reviews) ✓ Verified | Not enough data | 7.8 (206 reviews) | 
| **Influencer Scoring** | 7.8 (26 reviews) ✓ Verified | Not enough data | 7.8 (206 reviews) | 
| **Audience Analysis** | 9.6 (27 reviews) ✓ Verified | Not enough data | 8.0 (211 reviews) | 
| **Influencer Segmentation** | 8.3 (23 reviews) ✓ Verified | Not enough data | 7.7 (199 reviews) | 
| **Influencer Collaboration** | 7.4 (12 reviews) | Not enough data | 7.4 (197 reviews) | 
| **User-Generated Content (UGC) Management** | 6.9 (12 reviews) | Not enough data | 6.9 (162 reviews) | 
| **Content Approval** | 6.5 (11 reviews) | Not enough data | 7.4 (170 reviews) | 
| **Campaign Analytics** | 7.7 (11 reviews) | Not enough data | 8.0 (199 reviews) | 
| **Reporting and Dashboards** | 9.1 (13 reviews) | Not enough data | 7.9 (200 reviews) | 
| **Data Importing and Exporting Tools** | 9.0 (25 reviews) ✓ Verified | Not enough data | 7.7 (185 reviews) | 
| **Influencer Whitelisting** | Feature Not Available | Not enough data | Feature Not Available | 
| **Influencer Compensation** | Feature Not Available | Not enough data | 6.7 (148 reviews) | 
| **Social Commerce** | Feature Not Available | Not enough data | 6.7 (135 reviews) | 
| **E-Commerce Integration** | Feature Not Available | Not enough data | 6.3 (115 reviews) | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Audiense | GWI | Meltwater | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Feature Not Available | 
| **Multi-step Planning** | Not enough data | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Not enough data | 5.5 (7 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.0 (7 reviews) | 
| **Decision Making** | Not enough data | Not enough data | Feature Not Available | 

### PR Analytics

| Product | Score | Reviews |
|---|---|---|
| **Audiense** | N/A | N/A |
| **GWI** | N/A | N/A |
| **Meltwater** | 6.7/10 | 159 |

#### Generative AI

| Feature | Audiense | GWI | Meltwater | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 6.6 (155 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 6.7 (154 reviews) | 

### Answer Engine Optimization (AEO)

| Product | Score | Reviews |
|---|---|---|
| **Audiense** | N/A | N/A |
| **GWI** | N/A | N/A |
| **Meltwater** | N/A | N/A |

#### AI Visibility & Tracking

| Feature | Audiense | GWI | Meltwater | 
|---|---|---|---|
| **AI Mention Tracking** | Not enough data | Not enough data | Not enough data | 
| **AI Search Ranking Insights** | Not enough data | Not enough data | Not enough data | 

#### Sentiment & Brand Analysis

| Feature | Audiense | GWI | Meltwater | 
|---|---|---|---|
| **AI Sentiment Monitoring** | Not enough data | Not enough data | Not enough data | 
| **AI Hallucination Detection** | Not enough data | Not enough data | Not enough data | 

#### Competitive Benchmarking

| Feature | Audiense | GWI | Meltwater | 
|---|---|---|---|
| **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | Not enough data | 
| **Competitor AI Presence Comparison** | Not enough data | Not enough data | Not enough data | 

#### AI Content Optimization

| Feature | Audiense | GWI | Meltwater | 
|---|---|---|---|
| **Semantic Optimization for AI Models** | Not enough data | Not enough data | Not enough data | 
| **AI-Driven Content Recommendations** | Not enough data | Not enough data | Not enough data | 

#### Reporting & Alerts

| Feature | Audiense | GWI | Meltwater | 
|---|---|---|---|
| **Real-Time AI Mention Alerts** | Not enough data | Not enough data | Not enough data | 
| **AI Visibility Reporting** | Not enough data | Not enough data | Not enough data | 

### Consumer Insights Platforms

| Product | Score | Reviews |
|---|---|---|
| **Audiense** | N/A | N/A |
| **GWI** | N/A | N/A |
| **Meltwater** | N/A | N/A |

#### Survey Design - Consumer Insights Platforms

| Feature | Audiense | GWI | Meltwater | 
|---|---|---|---|
| **Multi-Use Methodologies** | Not enough data | Not enough data | Not enough data | 
| **Industry & Locale Adaptability** | Not enough data | Not enough data | Not enough data | 
| **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | Not enough data | 
| **Self-Serve Survey Builder** | Not enough data | Not enough data | Not enough data | 
| **AI Smart Probes** | Not enough data | Not enough data | Not enough data | 

#### Audience Access - Consumer Insights Platforms

| Feature | Audiense | GWI | Meltwater | 
|---|---|---|---|
| **Flexible Audience Options** | Not enough data | Not enough data | Not enough data | 
| **Customer Data Upload** | Not enough data | Not enough data | Not enough data | 
| **Consumer Panels** | Not enough data | Not enough data | Not enough data | 

#### Data Collection - Consumer Insights Platforms

| Feature | Audiense | GWI | Meltwater | 
|---|---|---|---|
| **Rapid Research** | Not enough data | Not enough data | Not enough data | 
| **Quality Assurance** | Not enough data | Not enough data | Not enough data | 
| **Mobile / Mixed Mode** | Not enough data | Not enough data | Not enough data | 

#### Analytics - Consumer Insights Platforms

| Feature | Audiense | GWI | Meltwater | 
|---|---|---|---|
| **AI-Powered Insights** | Not enough data | Not enough data | Not enough data | 
| **Qualitative Research Support** | Not enough data | Not enough data | Not enough data | 
| **Benchmarking & Norms** | Not enough data | Not enough data | Not enough data | 

#### Collaboration - Consumer Insights Platforms

| Feature | Audiense | GWI | Meltwater | 
|---|---|---|---|
| **Dashboards & Embedded Integrations** | Not enough data | Not enough data | Not enough data | 
| **Embeddable Reports** | Not enough data | Not enough data | Not enough data | 
| **Shared Workspaces** | Not enough data | Not enough data | Not enough data | 

### Media and Influencer Targeting

| Product | Score | Reviews |
|---|---|---|
| **Audiense** | N/A | N/A |
| **GWI** | N/A | N/A |
| **Meltwater** | 7.4/10 | 529 |

#### Database

| Feature | Audiense | GWI | Meltwater | 
|---|---|---|---|
| **Media Database** | Not enough data | Not enough data | 7.9 (490 reviews) | 
| **Contact/Campaign Management** | Not enough data | Not enough data | 7.9 (415 reviews) | 
| **Newsroom** | Not enough data | Not enough data | 8.0 (389 reviews) | 

#### Outreach

| Feature | Audiense | GWI | Meltwater | 
|---|---|---|---|
| **Media Distribution** | Not enough data | Not enough data | 8.1 (433 reviews) | 
| **PR Planner** | Not enough data | Not enough data | 7.5 (146 reviews) | 
| **Social Media Services** | Not enough data | Not enough data | 7.7 (349 reviews) | 

#### Reporting

| Feature | Audiense | GWI | Meltwater | 
|---|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 8.5 (485 reviews) | 
| **Response Desk** | Not enough data | Not enough data | 8.3 (361 reviews) | 
| **Impact Measurement** | Not enough data | Not enough data | 8.1 (413 reviews) | 

#### Agentic AI - Media and Influencer Targeting

| Feature | Audiense | GWI | Meltwater | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 5.8 (20 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.0 (19 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.0 (19 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 6.0 (19 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.0 (19 reviews) | 

#### User Rights/Roles

| Feature | Audiense | GWI | Meltwater | 
|---|---|---|---|
| **Version Control** | Not enough data | Not enough data | 7.7 (305 reviews) | 
| **Team Collaboration** | Not enough data | Not enough data | 8.0 (326 reviews) | 

---
## Categories
**Shared Categories (1):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms)

**Unique to Audiense (4):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence)

**Unique to GWI (1):** [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms)

**Unique to Meltwater (9):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting), [PR Analytics Software](https://www.g2.com/categories/pr-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Audiense | GWI | Meltwater | 
|---|---|---|---|
| **Small-Business** | 50.8% | 23.8% | 41.2% | 
| **Mid-Market** | 32.9% | 45.9% | 38.0% | 
| **Enterprise** | 16.3% | 30.4% | 20.8% | 

### By Industry

#### Audiense

- **Marketing and Advertising:** 32.8%
- **Market Research:** 6.6%
- **Public Relations and Communications:** 5.4%
- **Entertainment:** 4.1%
- **Computer Software:** 4.1%
- **Information Technology and Services:** 3.7%
- **Internet:** 3.3%
- **Music:** 2.5%
- **Sports:** 2.1%
- **Management Consulting:** 2.1%
- **Other:** 33.2%

#### GWI

- **Marketing and Advertising:** 53.5%
- **Market Research:** 5.2%
- **Entertainment:** 4.1%
- **Online Media:** 4.1%
- **Sports:** 3.5%
- **Public Relations and Communications:** 2.9%
- **Consumer Goods:** 2.3%
- **Computer Software:** 2.3%
- **Publishing:** 2.3%
- **Automotive:** 2.3%
- **Other:** 17.4%

#### Meltwater

- **Marketing and Advertising:** 15.3%
- **Public Relations and Communications:** 14.6%
- **Non-Profit Organization Management:** 6.9%
- **Higher Education:** 5.5%
- **Information Technology and Services:** 3.1%
- **Financial Services:** 2.4%
- **Hospital & Health Care:** 2.3%
- **Consumer Goods:** 2.2%
- **Computer Software:** 2.0%
- **Education Management:** 1.7%
- **Other:** 44.2%

---
## Alternatives

### Alternatives to Audiense

- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (726 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6423 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7196 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3385 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1317 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2216 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)

### Alternatives to GWI

- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (726 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1217 reviews)
- [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) — 4.4/5 stars (3015 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1947 reviews)
- [UserTesting](https://www.g2.com/products/usertesting/reviews) — 4.4/5 stars (790 reviews)
- [Forsta](https://www.g2.com/products/forsta/reviews) — 4.2/5 stars (335 reviews)
- [YouScan](https://www.g2.com/products/youscan/reviews) — 4.7/5 stars (291 reviews)
- [Discuss](https://www.g2.com/products/discuss/reviews) — 4.7/5 stars (277 reviews)
- [CleverX](https://www.g2.com/products/cleverx/reviews) — 4.4/5 stars (253 reviews)
- [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) — 4.3/5 stars (250 reviews)

### Alternatives to Meltwater

- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3385 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1317 reviews)
- [Muck Rack](https://www.g2.com/products/muck-rack/reviews) — 4.5/5 stars (433 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Onclusive](https://www.g2.com/products/onclusive/reviews) — 4.3/5 stars (208 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7196 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6423 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)

---
## Top Discussions

### Audiense

No discussions available for this product.

### GWI

- Title: [What is GWI used for?](https://www.g2.com/discussions/what-is-gwi-used-for) — 1 comment
  > **Top comment:** "What GWI claims is to provide "the world’s most complete view of real people" through their database (GWI Core annual sample: 960K across 54 markets, 50K+..."

### Meltwater

- Title: [How do I make Meltwater work for our organization?](https://www.g2.com/discussions/how-do-i-make-meltwater-work-for-our-organization) — 3 comments, 1 upvote
  > **Top comment:** "I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach."
- Title: [How much does meltwater cost?](https://www.g2.com/discussions/how-much-does-meltwater-cost) — 2 comments
  > **Top comment:** "Depends on the exact tools within the platform you want to use and size of organization.  We are a very small marketing team of a public library, so our cost..."
- Title: [How soon will sysomos and meltwater fully be integrated?](https://www.g2.com/discussions/how-soon-will-sysomos-and-meltwater-fully-be-integrated) — 2 comments, 1 upvote
  > **Top comment:** "Hi Janay. Sorry I don't know the answer to that question. Hopefully a Meltwater rep or someone else can answer it. I suggest simply contacting Meltwater..."
- Title: [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [Who uses meltwater?](https://www.g2.com/discussions/who-uses-meltwater) — 1 comment
  > **Top comment:** "Those who have anything to do with social media. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/audiense-vs-gwi-vs-meltwater)