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At a Glance
Market Segments
Small-Business (43.8% of reviews)
Small-Business (47.3% of reviews)
Entry-Level Pricing
Starting at €79.00
$69.00 Per Month
AppTweak
Star Rating
(189)4.6 out of 5
Market Segments
Small-Business (43.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €79.00
Free Trial is available
Browse all 3 pricing plansMobileAction
Star Rating
(113)4.4 out of 5
Market Segments
Small-Business (47.3% of reviews)
Pros & Cons
Entry-Level Pricing
$69.00 Per Month
Browse all 10 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AppTweak excels in its Keyword Tools with a score of 9.2, which reviewers mention helps in optimizing app visibility effectively, while MobileAction's score of 9.0 is still strong but slightly less impactful.
- Reviewers mention that AppTweak's Quality of Support is rated at 9.3, indicating a high level of customer satisfaction, whereas MobileAction's support, rated at 9.0, is good but not as highly regarded.
- Users on G2 highlight that AppTweak's Ad and Landing Page Scheduling feature, scoring 6.1, is less effective compared to MobileAction's score of 8.3, which reviewers say provides better tools for managing ad campaigns.
- G2 users report that AppTweak's Ease of Admin is rated at 9.2, making it user-friendly for managing app store optimization, while MobileAction's score of 8.9 is commendable but indicates a slightly steeper learning curve.
- Reviewers mention that MobileAction shines in Budget Execution & Monitoring with a score of 8.3, which users say allows for better financial oversight compared to AppTweak's lower score of 5.5.
- Users say that AppTweak's Conversion Rate Benchmarks score of 7.9 is less favorable than MobileAction's 8.8, indicating that MobileAction provides more reliable insights for improving app performance.
Pricing
Entry-Level Pricing
AppTweak
Essential
Starting at €79.00
Fundamental tools to increase app downloads
- 5 Followed apps
- 500 Keywords
- 5 Competitors per app
MobileAction
ASO Basic
$69.00
Per Month
Perfect for individuals or small teams new to App Store optimization.
- 500 keywords
- 5 apps and 5 competitors per app
- 6-month long historical data
Free Trial
AppTweak
Free Trial is available
MobileAction
Free Trial is available
Ratings
Meets Requirements
8.9
152
8.4
96
Ease of Use
8.7
155
8.5
101
Ease of Setup
8.8
105
8.9
68
Ease of Admin
9.1
61
8.9
30
Quality of Support
9.3
149
9.0
91
Has the product been a good partner in doing business?
9.2
59
8.9
31
Product Direction (% positive)
9.5
149
9.3
94
Features by Category
Email Marketing
Not enough data
5.2
7
Not enough data
5.5
7
Not enough data
5.5
7
Not enough data
5.5
7
Online Marketing
Not enough data
5.2
7
Not enough data
5.2
7
Not enough data
8.1
7
Not enough data
6.1
6
Not enough data
8.1
7
Lead Management
Not enough data
6.0
7
Not enough data
7.4
7
Not enough data
7.1
7
Not enough data
5.6
6
Not enough data
5.6
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
5.8
6
Campaign Management
Not enough data
7.2
6
Not enough data
6.7
6
Not enough data
5.7
5
Not enough data
7.6
7
Social
Not enough data
6.0
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Reporting & Analytics
Not enough data
9.0
7
Not enough data
6.3
5
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
9.7
6
Platform
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.5
10
Not enough data
8.3
10
Not enough data
6.5
9
Not enough data
8.3
10
Not enough data
6.5
8
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
7.8
10
Not enough data
8.2
10
Not enough data
7.5
10
Campaign Management & Optimization
8.6
14
8.6
30
6.7
12
8.6
28
6.1
12
8.6
28
5.8
12
8.0
28
6.1
12
7.7
26
6.5
12
8.0
26
6.3
12
7.8
27
5.7
12
6.4
21
6.3
12
6.7
24
6.1
11
7.4
23
5.9
11
7.8
26
Analytics & Administration
8.0
9
8.5
26
8.3
10
7.5
26
8.8
11
7.8
27
Platform
6.5
10
7.8
20
6.1
11
8.6
22
6.3
10
8.2
22
8.3
10
8.5
22
7.8
10
8.8
22
7.0
11
8.1
21
5.5
10
7.8
21
5.5
10
8.2
20
User Identification
6.7
31
5.3
10
6.8
31
6.0
10
7.5
31
7.2
10
Tracking & Reporting
6.8
31
7.3
11
8.0
31
7.7
10
7.0
31
8.3
11
8.6
36
8.5
11
6.5
31
7.2
10
6.3
31
6.8
10
Metrics
7.4
35
6.9
13
6.3
33
6.2
13
6.4
34
6.7
12
6.4
34
7.7
11
7.6
37
8.0
11
Optimization
Feature Not Available
Feature Not Available
Feature Not Available
7.8
28
8.9
115
8.5
31
9.2
129
9.0
38
8.3
104
8.5
31
8.5
107
8.6
32
7.9
104
8.7
17
Reporting & Alerts
8.4
127
8.5
37
7.6
100
7.8
28
7.6
97
Feature Not Available
7.6
94
8.1
29
Competition Monitoring
8.9
99
7.9
29
8.9
100
8.4
30
6.6
85
6.9
23
9.0
98
8.9
29
Platform Additional Functionality
7.8
86
7.7
30
8.1
87
8.2
30
8.1
90
7.8
31
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.5
31
8.9
18
6.1
28
6.7
17
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
7.9
26
8.9
17
8.1
27
8.4
17
6.6
26
7.9
17
Platform Content
6.8
27
6.9
17
Platform Reporting
7.7
28
8.6
18
7.7
27
8.5
18
Platform Interoperability
Not enough data
8.3
6
Mobile Functionality
Not enough data
9.5
10
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
9.5
13
Not enough data
9.6
12
Not enough data
8.8
12
Not enough data
9.4
12
Not enough data
9.4
12
Not enough data
9.4
11
Not enough data
8.5
10
Not enough data
8.3
11
Not enough data
9.3
12
Not enough data
9.4
11
Not enough data
8.1
9
Not enough data
8.5
9
Not enough data
8.1
9
Targeting
Not enough data
8.8
11
Not enough data
8.2
10
Not enough data
9.1
9
Not enough data
7.0
9
Mobile
Not enough data
7.7
11
Not enough data
8.5
9
Not enough data
8.1
9
Platform
Not enough data
8.5
9
Not enough data
9.2
10
Not enough data
9.3
10
Not enough data
9.2
10
Not enough data
8.7
10
Not enough data
9.4
11
Not enough data
8.7
9
Not enough data
8.5
8
Not enough data
8.8
8
Data collection
6.0
14
7.4
13
7.3
14
7.9
13
6.5
12
7.5
12
6.4
12
7.1
12
6.1
12
7.5
12
Segment Trending
5.4
12
7.1
12
5.6
12
7.1
11
7.5
12
8.3
12
5.1
12
6.8
12
Analysis
8.1
12
8.5
12
7.6
12
9.2
13
7.1
13
8.7
13
Platform
8.6
13
8.9
12
8.7
13
8.9
12
6.9
12
9.5
13
6.8
12
8.9
12
7.8
13
9.0
12
7.5
12
8.9
12
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
8.2
13
8.5
12
7.6
12
7.9
12
7.5
12
7.7
11
7.5
12
7.9
12
6.8
12
7.0
11
7.6
13
7.4
11
8.2
12
7.7
10
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
8.5
12
8.6
11
7.9
11
8.5
11
Platform Basics
Not enough data
8.9
15
Not enough data
8.6
14
Not enough data
8.6
15
Platform Data
Not enough data
8.4
15
Not enough data
8.2
14
Not enough data
6.9
13
Not enough data
6.4
12
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Consumer Intelligence
8.6
6
Not enough data
9.2
6
Not enough data
9.2
6
Not enough data
Reporting
7.2
6
Not enough data
7.2
6
Not enough data
8.6
7
Not enough data
Media Monitoring
6.4
7
Not enough data
6.4
6
Not enough data
8.1
7
Not enough data
In-House Management
6.2
7
Not enough data
6.7
7
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
5.6
13
8.3
9
7.1
13
9.1
9
7.2
13
8.5
9
8.6
14
8.3
9
5.9
13
8.3
9
6.1
12
7.4
9
Campaign Activity
7.2
12
9.3
9
8.1
13
9.6
8
6.9
12
9.6
8
6.9
12
9.2
8
7.8
12
9.4
8
7.8
12
9.0
8
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
7.4
35
6.9
13
6.3
33
6.2
13
6.4
34
6.7
12
6.4
34
7.7
11
7.6
37
8.0
11
Categories
Categories
Shared Categories
AppTweak and MobileAction are categorized as App Store Optimization, Competitive Intelligence, Digital Advertising Intelligence, Paid Search Advertising, Paid Search Intelligence, Marketing Analytics, Mobile App Analytics, and Market Intelligence
Unique Categories
AppTweak is categorized as Online Reputation Management
MobileAction is categorized as Marketing Automation and Mobile Advertising
Reviews
Reviewers' Company Size
AppTweak
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MobileAction
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Games
14.6%
Marketing and Advertising
14.1%
Financial Services
9.2%
Health, Wellness and Fitness
6.5%
Gambling & Casinos
5.4%
Other
50.3%
Marketing and Advertising
33.0%
Computer Games
15.2%
Gambling & Casinos
8.9%
Financial Services
8.0%
Entertainment
6.3%
Other
28.6%
Discussions
What does AppTweak do?
1 Comment
Official Response from AppTweak
AppTweak enables ASO and growth managers to unlock powerful insights to increase their app visibility and downloads.
AppTweak's all-in-one platform...Read more
AppTweak has no more discussions with answers
What is Mobile Action used for?
1 Comment
Official Response from MobileAction
MobileAction is a leading user acquisition optimization and mobile app intelligence platform designed especially for app developers, marketers, and...Read more
What is SearchAds.com used for?
1 Comment
Official Response from SearchAds.com
Apple Search Ads spend is projected to reach almost $10 billion in 2024. With 650 million visitors weekly on the App Store and new privacy regulations making...Read more
MobileAction has no more discussions with answers
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