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Compare Appodeal and MAX by AppLovin 
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At a Glance
Market Segments
Small-Business (93.3% of reviews)
Mid-Market (66.7% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
Appodeal
Star Rating
(16)4.7 out of 5
Market Segments
Small-Business (93.3% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about AppodealMAX by AppLovin
Star Rating
(21)4.2 out of 5
Market Segments
Mid-Market (66.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about MAX by AppLovinSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Appodeal excels in "Quality of Support," with a score of 9.4, indicating that users find the support team responsive and helpful, while MAX by AppLovin has a lower score of 8.8, suggesting room for improvement in customer service.
- Reviewers mention that Appodeal has a higher "Ease of Use" rating at 8.8 compared to MAX by AppLovin's 8.1, which suggests that users find Appodeal's interface more intuitive and user-friendly.
- G2 users highlight that Appodeal's "SSP Functionality" is robust, particularly in "Impression Targeting," allowing for more precise ad placements, whereas MAX by AppLovin has been noted to have limitations in this area, affecting overall ad performance.
- Users on G2 report that Appodeal offers better "Bid Reporting" features, which help users track and optimize their ad spend effectively, while MAX by AppLovin's reporting capabilities are seen as less comprehensive.
- Reviewers say that Appodeal's "Ad Unit Availability" is extensive, providing a wider range of options for advertisers, which is a significant advantage over MAX by AppLovin, where users have noted a more limited selection.
- Users mention that while both platforms have their strengths, Appodeal's overall "Product Direction" score of 7.7 indicates a more favorable outlook on future developments compared to MAX by AppLovin's higher score of 8.8, suggesting that users feel more confident in the ongoing improvements of MAX.
Pricing
Entry-Level Pricing
Appodeal
No pricing availableMAX by AppLovin
No pricing availableFree Trial
Appodeal
Free Trial is available
MAX by AppLovin
No trial information availableRatings
Meets Requirements
9.0
12
7.9
20
Ease of Use
8.8
12
8.1
20
Ease of Setup
Not enough data
7.7
5
Ease of Admin
Not enough data
7.2
6
Quality of Support
9.4
12
8.8
19
Has the product been a good partner in doing business?
Not enough data
7.5
6
Product Direction (% positive)
7.7
10
8.8
20
Features by Category
Platform - App Monetization Platforms
Not enough data
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Not enough data
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Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ad Serving & Management - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting & Personalization - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monetization & Reporting - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Supply Side Platform (SSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
Not enough data
Not enough data
SSP
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Appodeal and MAX by AppLovin are categorized as App Monetization Platforms
Unique Categories
Appodeal has no unique categories
MAX by AppLovin is categorized as Publisher Ad Server and Supply Side Platform (SSP)
Reviews
Reviewers' Company Size
Appodeal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MAX by AppLovin
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Games
60.0%
Entertainment
13.3%
Photography
6.7%
Marketing and Advertising
6.7%
Internet
6.7%
Other
6.7%
Computer Games
61.9%
Entertainment
9.5%
Program Development
4.8%
Photography
4.8%
Marketing and Advertising
4.8%
Other
14.3%
Alternatives
Discussions
Appodeal has no discussions with answers
MAX by AppLovin has no discussions with answers
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