MAX, our mediation solution, was the first real-time auction platform that enabled all the key market players to bid for a mobile ad impression. Now with an industry-leading selection of bidders and networks and AppLovin's premium demand sources: AppDiscovery and the AppLovin Exchange (ALX), MAX gives publishers the most competitive and diverse set of programmatic auctions for in-app real estate, alongside an additional 360-growth solution for driving incremental revenue growth via UA efforts.