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Compare Appier AIRIS (formerly Woopra) and Funnel 
At a Glance
Market Segments
Small-Business (54.1% of reviews)
Small-Business (50.3% of reviews)
Entry-Level Pricing
$0 500,000 actions/month
Starting at $400.00
Appier AIRIS (formerly Woopra)
Star Rating
(207)4.4 out of 5
Market Segments
Small-Business (54.1% of reviews)
Pros & Cons
Entry-Level Pricing
$0 500,000 actions/month
Browse all 4 pricing plansFunnel
Star Rating
(163)4.5 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $400.00
Free Trial is available
Browse all 3 pricing plansAppier AIRIS (formerly Woopra) vs Funnel
When assessing the two solutions, reviewers found Appier AIRIS (formerly Woopra) easier to use. However, Funnel is easier to set up and administer. Reviewers also preferred doing business with Funnel overall.
- Reviewers felt that Appier AIRIS (formerly Woopra) meets the needs of their business better than Funnel.
- When comparing quality of ongoing product support, reviewers felt that Funnel is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Appier AIRIS (formerly Woopra) over Funnel.
Pricing
Entry-Level Pricing
Appier AIRIS (formerly Woopra)
Core
$0
500,000 actions/month
Learn & Experiment
- Journey Reports — Build and analyze the complete user journey from first touch to immersive product usage.
- Trends Reports — Discover how key metrics change over time and the behaviors that drive success.
- Attribution Reports — Quantify the effectiveness of various touchpoints or campaigns that lead to conversions.
Funnel
Starter
Starting at $400.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
Free Trial
Appier AIRIS (formerly Woopra)
Free Trial is available
Funnel
Free Trial is available
Ratings
Meets Requirements
9.0
178
8.8
140
Ease of Use
8.7
181
8.5
143
Ease of Setup
8.7
83
8.8
102
Ease of Admin
8.8
69
8.9
95
Quality of Support
8.6
157
9.1
137
Has the product been a good partner in doing business?
8.8
64
9.1
94
Product Direction (% positive)
8.8
176
8.7
141
Features by Category
Metrics
9.0
119
9.0
70
8.8
118
8.9
68
8.7
117
8.4
46
8.9
120
8.9
45
9.1
117
8.6
44
8.6
106
8.5
56
8.7
108
8.8
56
8.8
105
9.1
71
8.6
102
9.0
43
Reporting
9.2
123
8.6
48
8.6
110
8.8
43
8.5
101
8.7
62
8.7
112
8.7
52
8.5
97
8.2
40
8.2
94
8.1
55
8.5
108
9.2
69
Other
8.6
115
Feature Not Available
8.6
96
Feature Not Available
8.5
88
Feature Not Available
8.7
99
8.9
73
8.6
87
8.9
59
8.6
76
Feature Not Available
8.4
86
Feature Not Available
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.8
104
8.9
71
8.9
85
Feature Not Available
8.8
106
9.1
75
8.8
106
8.9
74
Product Analytics
8.5
12
Not enough data
8.8
13
Not enough data
8.2
13
Not enough data
8.3
12
Not enough data
8.0
11
Not enough data
8.2
13
Not enough data
8.5
12
Not enough data
8.3
13
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
9.2
34
Not enough data
9.4
33
Not enough data
8.8
33
Not enough data
8.9
33
Not enough data
8.9
33
Not enough data
8.7
30
Not enough data
Administration
8.9
31
Not enough data
8.8
30
Not enough data
9.0
32
Not enough data
Generative AI
7.9
7
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.3
20
Not enough data
7.0
18
Functionality
Not enough data
8.8
19
Not enough data
8.5
20
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.6
20
Platform Basics
9.2
30
|
Verified
Not enough data
9.1
30
|
Verified
Not enough data
Platform Data
9.2
31
|
Verified
Not enough data
9.3
27
Not enough data
9.2
28
|
Verified
Not enough data
9.0
29
|
Verified
Not enough data
Platform Additional Functionality
9.1
29
|
Verified
Not enough data
8.7
29
|
Verified
Not enough data
8.6
28
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Subscription Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.4
15
8.3
76
|
Verified
8.9
14
8.9
85
|
Verified
8.7
14
7.7
43
8.8
15
8.4
74
|
Verified
7.9
14
8.0
46
|
Verified
8.1
14
Feature Not Available
Campaign Activity
8.8
15
8.4
80
|
Verified
9.0
15
8.7
83
|
Verified
8.7
15
8.2
68
|
Verified
8.9
14
8.9
83
|
Verified
8.9
15
7.8
41
8.6
14
7.6
41
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.5
6
Not enough data
6.9
6
Not enough data
6.7
6
Categories
Categories
Shared Categories
Appier AIRIS (formerly Woopra) and Funnel are categorized as Digital Analytics and Marketing Analytics
Unique Categories
Appier AIRIS (formerly Woopra) is categorized as Subscription Analytics, Customer Journey Analytics, Product Analytics, and E-Commerce Analytics
Funnel is categorized as ETL Tools
Reviews
Reviewers' Company Size
Appier AIRIS (formerly Woopra)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.8%
Computer Software
12.8%
Marketing and Advertising
11.2%
Internet
9.2%
Retail
6.6%
Other
45.4%
Marketing and Advertising
42.5%
Retail
6.3%
Information Technology and Services
6.3%
Internet
4.4%
Consumer Goods
3.1%
Other
37.5%
Discussions
New customizable dashboard could be improved in terms of layout and customization.
1 Comment
EK
We hope you like the new updated Dashboard Harnarayan! Thank you for your feedback.Read more
What is the best thing about Woopra
1 Comment
NZ
The best thing about Woopra is the official website worldwideRead more
Which advertising platforms does Funnel support?
1 Comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 Comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
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