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# Appfigures vs SplitMetrics Optimize Comparison - What are their main differences?

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AppfiguresSplitMetrics Optimize[+ Add Product](#)

Reviews

**Appfigures** [

4/5(18)

](https://www.g2.com/products/appfigures/reviews#reviews)

**SplitMetrics Optimize** [

4.2/5(18)

](https://www.g2.com/products/splitmetrics-optimize/reviews#reviews)

Pricing

**Appfigures**
Free Trial

**Free** · Free

**SplitMetrics Optimize**
 **Starting at $13,600.00** Per Year · BASIC

**Pricing Insights**
from reviews

Time to Implement

**Appfigures**
\<1 month

Based on 6 responses

**SplitMetrics Optimize**
Not enough reviews yet

Return on Investment

**Appfigures**
Not enough reviews yet

**SplitMetrics Optimize**
Not enough reviews yet

Perceived Cost

**Appfigures**
Not enough reviews yet

**SplitMetrics Optimize**
Not enough reviews yet

Average Discount

**Appfigures**
Not enough reviews yet

**SplitMetrics Optimize**
Not enough reviews yet

 ![Appfigures](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f4f87648b1bab73362ec5785f9e0d373/appfigures.png "Appfigures")

 ![SplitMetrics Optimize](https://images.g2crowd.com/uploads/product/hd_favicon/6ad2f5e7e4eeb668016931e5b4541425/splitmetrics-optimize.svg "SplitMetrics Optimize")

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Pros & Cons

**Appfigures**
Not enough data

**SplitMetrics Optimize**
Not enough data

Screenshots

**Appfigures**
No screenshot available

**SplitMetrics Optimize**
 ![SplitMetrics Optimize screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/78489/expirable-direct-uploads_2Fe399feeb-1268-4d55-abe0-33d6d9315110_2FSplitMetrics__F0_9F_94_8A_2018-03-30_13-42-13.png)

Ratings

Meets Requirements

**Appfigures**

8.1

8.113

**SplitMetrics Optimize**

8.3

8.38

Ease of Use

**Appfigures**

8.1

8.113

**SplitMetrics Optimize**

8.1

8.18

Ease of Setup

**Appfigures**

8.3

8.37

**SplitMetrics Optimize**
Not enough data

Ease of Admin

**Appfigures**

9.2

9.26

**SplitMetrics Optimize**
Not enough data

Quality of Support

**Appfigures**

7.0

7.09

**SplitMetrics Optimize**

8.5

8.58

Has the product been a good partner in doing business?

**Appfigures**

6.3

6.35

**SplitMetrics Optimize**
Not enough data

Product Direction (% positive)

**Appfigures**

6.5

6.510

**SplitMetrics Optimize**

8.1

8.16

Features

App Store Optimization[Hide 31 FeaturesShow 31 Features](javascript:void(0);)

8.0

6

Not enough data

Optimization

Keyword Tools

8.3(won by default)

6

Not enough data

Reviews & Ratings

8.7(won by default)

5

Not enough data

Keyword Localization

7.7(won by default)

5

Not enough data

Icon Testing

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

App Store Page Design & Preview

Not enough data

Not enough data

Conversion Rate Benchmarks

Not enough data

Not enough data

Reporting & Alerts

Reports and Dashboards

7.7(won by default)

5

Not enough data

Traffic Source Reporting

7.3(won by default)

5

Not enough data

Alert Delivery

7.3(won by default)

5

Not enough data

Featured App Alerts

Not enough data

Not enough data

ASO Reporting

Not enough data

Not enough data

Competition Monitoring

Timeline

8.0(won by default)

5

Not enough data

Store Performance

8.3(won by default)

5

Not enough data

Financial Analysis

7.7(won by default)

5

Not enough data

Category Ranking

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Platform Additional Functionality

Organic Keyword Protection

8.7(won by default)

5

Not enough data

App Suggestions

8.7(won by default)

5

Not enough data

Integrations

Not enough data

Not enough data

Agentic AI - App Store Optimization

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Additional Functionality

Competitor Monitoring

Not enough data

Not enough data

Keyword Rank Tracking

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Reviews Management

Not enough data

Not enough data

Show 4 feature categories with incomplete data

Mobile App Analytics[Hide 59 FeaturesShow 59 Features](javascript:void(0);)

Not enough data

Not enough data

User Identification

Demographics

Not enough data

Feature Not Available

User Segmentation

Not enough data

Not enough data

Geolocation

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Tracking & Reporting

Custom Event Tracking

Not enough data

Not enough data

Real-Time Insights

Not enough data

Feature Not Available

Attribution

Not enough data

Feature Not Available

Activity Dashboard

Not enough data

Not enough data

User Path Tracking

Not enough data

Feature Not Available

User Activity History

Not enough data

Not enough data

Multi-Channel Attribution

Not enough data

Not enough data

In-App Events Tracking

Not enough data

Not enough data

Metrics

Engagement

Not enough data

Not enough data

Exit Tracking

Not enough data

Not enough data

Retention

Not enough data

Not enough data

Return

Not enough data

Not enough data

Conversions

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Uninstall Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Location Tracking

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Retention Tracking

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Revenue Tracking

Not enough data

Not enough data

Additional Functionality

Monitoring

Not enough data

Not enough data

Push Notifications

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Data Modeling

Not enough data

Not enough data

Funnel Analysis

Not enough data

Not enough data

For Marketers

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Alerts/Escalation

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Session Recording

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Root Cause Analysis

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Cohort Analysis

Not enough data

Not enough data

Issue Management

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Heatmaps

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

API

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Mobile Marketing[Hide 66 FeaturesShow 66 Features](javascript:void(0);)

Not enough data

Not enough data

Analysis

Application Attribution

Not enough data

Not enough data

Campaign Analysis

Not enough data

Not enough data

Uninstall Tracking

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Multi-Channel Attribution

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Campaigns

Proximity Marketing

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Bulk SMS

Not enough data

Not enough data

Two-Way Text Messaging

Not enough data

Not enough data

Email Campaigns

Not enough data

Not enough data

Audience Segmentation

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Location-Based Marketing

Not enough data

Not enough data

SMS Marketing

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Mobile Alerts

Not enough data

Not enough data

Engagement

Coupons and Promotions

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Platform

Optimization

Not enough data

Not enough data

Integrations - Mobile Marketing

Not enough data

Not enough data

Internationalization

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Agentic AI - Mobile Marketing

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Additional Functionality

Visual Analytics

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Text-to-Win

Not enough data

Not enough data

CRM

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Contextual Targeting

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

API

Not enough data

Not enough data

Coupons

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Mobile Analytics[Hide 14 FeaturesShow 14 Features](javascript:void(0);)

Not enough data

Not enough data

Metrics

Engagement

Not enough data

Not enough data

Exit Tracking

Not enough data

Not enough data

Retention

Not enough data

Not enough data

Return

Not enough data

Not enough data

Conversions

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Uninstall Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Location Tracking

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Retention Tracking

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Revenue Tracking

Not enough data

Not enough data

Mobile App Optimization[Hide 15 FeaturesShow 15 Features](javascript:void(0);)

Not enough data

Not enough data

Variation Testing

A/B Testing

Not enough data

Not enough data

WYSIWYG Editor

Not enough data

Not enough data

Conversion Goal

Not enough data

Not enough data

Percentage of Traffic

Not enough data

Not enough data

Confidence Level

Not enough data

Not enough data

Multivariant Testing

Not enough data

Not enough data

Reporting

Segmentation

Not enough data

Not enough data

Reports and Dashboards

Not enough data

Not enough data

Personalization

Standard Targeting

Not enough data

Not enough data

Custom Targeting

Not enough data

Not enough data

Data Segmentation

Not enough data

Not enough data

Administration

API / Integrations

Not enough data

Not enough data

QA Testing

Not enough data

Feature Not Available

Performance and Reliability

Not enough data

Not enough data

User, Role, and Access Management

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Appfigures](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f4f87648b1bab73362ec5785f9e0d373/appfigures.png "Appfigures")](https://www.g2.com/products/appfigures/reviews)

Appfigures

Small-Business(50 or fewer emp.)

83.3%

Mid-Market(51-1000 emp.)

11.1%

Enterprise(\> 1000 emp.)

5.6%

[![SplitMetrics Optimize](https://images.g2crowd.com/uploads/product/hd_favicon/6ad2f5e7e4eeb668016931e5b4541425/splitmetrics-optimize.svg "SplitMetrics Optimize")](https://www.g2.com/products/splitmetrics-optimize/reviews)

SplitMetrics Optimize

Small-Business(50 or fewer emp.)

38.9%

Mid-Market(51-1000 emp.)

55.6%

Enterprise(\> 1000 emp.)

5.6%

Small-Business

(50 or fewer emp.)

83.3%

38.9%

Mid-Market

(51-1000 emp.)

11.1%

55.6%

Enterprise

(\> 1000 emp.)

5.6%

5.6%

Reviewers' Industry

[![Appfigures](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f4f87648b1bab73362ec5785f9e0d373/appfigures.png "Appfigures")](https://www.g2.com/products/appfigures/reviews)
Appfigures

Computer Software

33.3%

Computer Games

27.8%

Entertainment

11.1%

Sports

5.6%

Online Media

5.6%

Other

16.7%

[![SplitMetrics Optimize](https://images.g2crowd.com/uploads/product/hd_favicon/6ad2f5e7e4eeb668016931e5b4541425/splitmetrics-optimize.svg "SplitMetrics Optimize")](https://www.g2.com/products/splitmetrics-optimize/reviews)
SplitMetrics Optimize

Marketing and Advertising

22.2%

Computer Games

16.7%

Information Technology and Services

11.1%

Financial Services

11.1%

Staffing and Recruiting

5.6%

Other

33.3%

Alternatives

**Appfigures Alternatives**

 ![AppTweak](https://images.g2crowd.com/uploads/product/hd_favicon/99fb3b52b75b3b5071a9854954569be2/apptweak.svg "AppTweak")

[
AppTweak
](/products/apptweak/reviews)

 ![AppFollow](https://images.g2crowd.com/uploads/product/hd_favicon/1546526161/appfollow.svg "AppFollow")

[
AppFollow
](/products/appfollow/reviews)

 ![App Radar](https://images.g2crowd.com/uploads/product/hd_favicon/d3608d442a4c52e7838eca8de3c86923/app-radar.svg "App Radar")

[
App Radar
](/products/app-radar/reviews)

 ![Sensor Tower](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_07331856cc0cef8e4a527519be3cea2a/sensor-tower.jpg "Sensor Tower")

[
Sensor Tower
](/products/sensor-tower/reviews)

**SplitMetrics Optimize Alternatives**

 ![Smartlook](https://images.g2crowd.com/uploads/product/hd_favicon/1539616598/smartlook.svg "Smartlook")

[
Smartlook
](/products/smartlook/reviews)

 ![AppsFlyer](https://images.g2crowd.com/uploads/product/hd_favicon/11157f7d75709fe06d54eb91a2f45d94/appsflyer.svg "AppsFlyer")

[
AppsFlyer
](/products/appsflyer/reviews)

 ![Google Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d0b0bdbf701506973791782a843a408b/google-analytics.svg "Google Analytics")

[
Google Analytics
](/products/google-analytics/reviews)

 ![Adjust](https://images.g2crowd.com/uploads/product/hd_favicon/0c3dde1e87f8b5d259edafffc97477af/adjust.svg "Adjust")

[
Adjust
](/products/adjust/reviews)

## Appfigures vs SplitMetrics Optimize

- Reviewers felt that SplitMetrics Optimize meets the needs of their business better than Appfigures.
- When comparing quality of ongoing product support, reviewers felt that SplitMetrics Optimize is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of SplitMetrics Optimize over Appfigures.