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Compare Amobee and Roku OneView (formerly Dataxu) 
At a Glance
Market Segments
Enterprise (55.1% of reviews)
Mid-Market (40.5% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
Amobee
Star Rating
(51)3.8 out of 5
Market Segments
Enterprise (55.1% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about AmobeeRoku OneView (formerly Dataxu)
Star Rating
(86)3.8 out of 5
Market Segments
Mid-Market (40.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Roku OneView (formerly Dataxu)Amobee vs Roku OneView (formerly Dataxu)
When assessing the two solutions, reviewers found Amobee easier to use, set up, and administer. However, reviewers preferred doing business with Roku OneView (formerly Dataxu) overall.
- Reviewers felt that Amobee meets the needs of their business better than Roku OneView (formerly Dataxu).
- When comparing quality of ongoing product support, reviewers felt that Roku OneView (formerly Dataxu) is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Roku OneView (formerly Dataxu) over Amobee.
Pricing
Entry-Level Pricing
Amobee
No pricing availableRoku OneView (formerly Dataxu)
No pricing availableFree Trial
Amobee
No trial information availableRoku OneView (formerly Dataxu)
No trial information availableRatings
Meets Requirements
8.0
47
7.6
79
Ease of Use
7.7
45
7.1
77
Ease of Setup
7.5
27
7.0
46
Ease of Admin
7.5
27
7.3
45
Quality of Support
7.9
47
8.3
77
Has the product been a good partner in doing business?
7.9
33
8.1
50
Product Direction (% positive)
6.4
45
7.4
80
Features by Category
Channel Functionality
8.2
26
8.0
67
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
26
|
Verified
7.1
64
|
Verified
7.9
32
|
Verified
7.4
69
|
Verified
7.7
24
8.5
49
|
Verified
7.1
23
|
Verified
6.4
58
|
Verified
6.9
20
|
Verified
6.8
56
|
Verified
7.2
26
7.8
65
|
Verified
7.2
32
|
Verified
7.7
62
|
Verified
7.5
26
8.5
68
|
Verified
7.7
33
|
Verified
8.0
71
|
Verified
7.5
27
|
Verified
7.3
60
|
Verified
7.3
22
|
Verified
7.7
49
|
Verified
6.8
11
7.0
38
|
Verified
7.2
13
7.5
30
|
Verified
Targeting
8.1
36
|
Verified
8.0
73
|
Verified
8.3
29
|
Verified
8.5
71
|
Verified
8.1
30
|
Verified
8.0
68
|
Verified
8.1
33
|
Verified
7.6
60
|
Verified
Platform
7.5
17
|
Verified
7.1
37
|
Verified
7.7
26
|
Verified
7.3
61
|
Verified
7.2
23
|
Verified
Feature Not Available
7.9
30
|
Verified
8.0
69
|
Verified
7.8
20
|
Verified
7.8
54
|
Verified
7.8
23
|
Verified
6.9
55
|
Verified
7.8
24
|
Verified
7.1
53
|
Verified
7.9
19
|
Verified
7.6
35
|
Verified
7.3
20
|
Verified
6.6
45
|
Verified
Data Integration
Not enough data
8.8
8
Not enough data
9.0
5
Not enough data
7.4
7
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
9.4
6
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
7.2
10
Not enough data
7.7
10
Not enough data
7.2
10
Not enough data
9.0
10
Platform
Not enough data
8.1
6
Not enough data
8.5
10
Feature Not Available
8.5
10
Not enough data
7.9
8
Not enough data
7.9
8
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
7.8
22
7.7
52
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
26
|
Verified
7.1
64
|
Verified
7.9
32
|
Verified
7.4
69
|
Verified
7.7
24
8.5
49
|
Verified
7.1
23
|
Verified
6.4
58
|
Verified
6.9
20
|
Verified
6.8
56
|
Verified
7.2
26
7.8
65
|
Verified
7.2
32
|
Verified
7.7
62
|
Verified
7.5
26
8.5
68
|
Verified
7.7
33
|
Verified
8.0
71
|
Verified
7.5
27
|
Verified
7.3
60
|
Verified
7.3
22
|
Verified
7.7
49
|
Verified
6.8
11
7.0
38
|
Verified
7.2
13
7.5
30
|
Verified
Targeting
8.1
36
|
Verified
8.0
73
|
Verified
8.3
29
|
Verified
8.5
71
|
Verified
8.1
30
|
Verified
8.0
68
|
Verified
8.1
33
|
Verified
7.6
60
|
Verified
Mobile
7.7
18
7.1
42
6.8
11
7.0
38
|
Verified
7.2
13
7.5
30
|
Verified
Platform
7.5
17
|
Verified
7.1
37
|
Verified
7.7
26
|
Verified
7.3
61
|
Verified
7.2
23
|
Verified
Feature Not Available
7.9
30
|
Verified
8.0
69
|
Verified
7.8
20
|
Verified
7.8
54
|
Verified
7.8
23
|
Verified
6.9
55
|
Verified
7.8
24
|
Verified
7.1
53
|
Verified
7.9
19
|
Verified
7.6
35
|
Verified
7.3
20
|
Verified
6.6
45
|
Verified
Platform Interoperability
9.3
5
Not enough data
Video Functionality
7.8
22
8.0
47
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
26
|
Verified
7.1
64
|
Verified
7.9
32
|
Verified
7.4
69
|
Verified
7.7
24
8.5
49
|
Verified
7.1
23
|
Verified
6.4
58
|
Verified
6.9
20
|
Verified
6.8
56
|
Verified
7.2
26
7.8
65
|
Verified
7.2
32
|
Verified
7.7
62
|
Verified
7.5
26
8.5
68
|
Verified
7.7
33
|
Verified
8.0
71
|
Verified
7.5
27
|
Verified
7.3
60
|
Verified
7.3
22
|
Verified
7.7
49
|
Verified
6.8
11
7.0
38
|
Verified
7.2
13
7.5
30
|
Verified
Targeting
8.1
36
|
Verified
8.0
73
|
Verified
8.3
29
|
Verified
8.5
71
|
Verified
8.1
30
|
Verified
8.0
68
|
Verified
8.1
33
|
Verified
7.6
60
|
Verified
Platform
7.5
17
|
Verified
7.1
37
|
Verified
7.7
26
|
Verified
7.3
61
|
Verified
7.2
23
|
Verified
Feature Not Available
7.9
30
|
Verified
8.0
69
|
Verified
7.8
20
|
Verified
7.8
54
|
Verified
7.8
23
|
Verified
6.9
55
|
Verified
7.8
24
|
Verified
7.1
53
|
Verified
7.9
19
|
Verified
7.6
35
|
Verified
7.3
20
|
Verified
6.6
45
|
Verified
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Feature Not Available
Not enough data
Campaign Management
8.1(won by 1.0)
26
|
Verified
7.1
64
|
Verified
7.9(won by 0.5)
32
|
Verified
7.4
69
|
Verified
7.7
24
8.5(won by 0.8)
49
|
Verified
7.1(won by 0.7)
23
|
Verified
6.4
58
|
Verified
6.9(won by 0.1)
20
|
Verified
6.8
56
|
Verified
7.2
26
7.8(won by 0.6)
65
|
Verified
7.2
32
|
Verified
7.7(won by 0.5)
62
|
Verified
7.5
26
8.5(won by 1.0)
68
|
Verified
7.7
33
|
Verified
8.0(won by 0.3)
71
|
Verified
7.5(won by 0.2)
27
|
Verified
7.3
60
|
Verified
7.3
22
|
Verified
7.7(won by 0.4)
49
|
Verified
6.8
11
7.0(won by 0.2)
38
|
Verified
7.2
13
7.5(won by 0.3)
30
|
Verified
Targeting
8.1(won by 0.1)
36
|
Verified
8.0
73
|
Verified
8.3
29
|
Verified
8.5(won by 0.2)
71
|
Verified
8.1(won by 0.1)
30
|
Verified
8.0
68
|
Verified
8.1(won by 0.5)
33
|
Verified
7.6
60
|
Verified
Platform
7.5(won by 0.4)
17
|
Verified
7.1
37
|
Verified
7.7(won by 0.4)
26
|
Verified
7.3
61
|
Verified
7.2(won by default)
23
|
Verified
Feature Not Available
7.9
30
|
Verified
8.0(won by 0.1)
69
|
Verified
7.8(tied score)
20
|
Verified
7.8(tied score)
54
|
Verified
7.8(won by 0.9)
23
|
Verified
6.9
55
|
Verified
7.8(won by 0.7)
24
|
Verified
7.1
53
|
Verified
7.9(won by 0.3)
19
|
Verified
7.6
35
|
Verified
7.3(won by 0.7)
20
|
Verified
6.6
45
|
Verified
Demand Side Platforms
8.3
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
26
|
Verified
7.1
64
|
Verified
7.9
32
|
Verified
7.4
69
|
Verified
7.7
24
8.5
49
|
Verified
7.1
23
|
Verified
6.4
58
|
Verified
6.9
20
|
Verified
6.8
56
|
Verified
7.2
26
7.8
65
|
Verified
7.2
32
|
Verified
7.7
62
|
Verified
7.5
26
8.5
68
|
Verified
7.7
33
|
Verified
8.0
71
|
Verified
7.5
27
|
Verified
7.3
60
|
Verified
7.3
22
|
Verified
7.7
49
|
Verified
6.8
11
7.0
38
|
Verified
7.2
13
7.5
30
|
Verified
Targeting
8.1
36
|
Verified
8.0
73
|
Verified
8.3
29
|
Verified
8.5
71
|
Verified
8.1
30
|
Verified
8.0
68
|
Verified
8.1
33
|
Verified
7.6
60
|
Verified
Demand Side Platforms
7.7
19
|
Verified
7.9
39
|
Verified
7.4
18
|
Verified
6.8
39
|
Verified
7.5
18
|
Verified
8.0
34
|
Verified
Platform
7.5
17
|
Verified
7.1
37
|
Verified
7.7
26
|
Verified
7.3
61
|
Verified
7.2
23
|
Verified
Feature Not Available
7.9
30
|
Verified
8.0
69
|
Verified
7.8
20
|
Verified
7.8
54
|
Verified
7.8
23
|
Verified
6.9
55
|
Verified
7.8
24
|
Verified
7.1
53
|
Verified
7.9
19
|
Verified
7.6
35
|
Verified
7.3
20
|
Verified
6.6
45
|
Verified
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Amobee and Roku OneView (formerly Dataxu) are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Display Advertising, Mobile Advertising, Video Advertising, and Data Management Platform (DMP)
Unique Categories
Amobee is categorized as Social Media Advertising
Roku OneView (formerly Dataxu) has no unique categories
Reviews
Reviewers' Company Size
Amobee
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Roku OneView (formerly Dataxu)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
86.0%
Telecommunications
4.0%
Pharmaceuticals
2.0%
Online Media
2.0%
Newspapers
2.0%
Other
4.0%
Marketing and Advertising
63.1%
Hospital & Health Care
7.1%
Broadcast Media
6.0%
Sports
2.4%
Information Technology and Services
2.4%
Other
19.0%
Alternatives
Discussions
Amobee has no discussions with answers
Roku OneView (formerly Dataxu) has no discussions with answers
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