# Airship vs Upland Localytics Comparison

| | Airship | Upland Localytics | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 3.9 out of 5 | 
| **Total Reviews** | 83 | 18 | 
| **Largest Market Segment** | Mid-Market (43.9% of reviews) | Mid-Market (61.1% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Airship

Pros:
- Customer Support (3 reviews)
- Helpful (3 reviews)

Cons:
- Delay Issues (2 reviews)
- Slow Loading (2 reviews)

### Upland Localytics

**Not enough data**

---
## Ratings Comparison
| Rating | Airship | Upland Localytics | 
|---|---|---|
  | **Meets Requirements** | 8.1 (73 reviews) | 8.1 (18 reviews) | 
  | **Ease of Use** | 7.8 (75 reviews) | 9.0 (18 reviews) | 
  | **Ease of Setup** | 7.0 (30 reviews) | Not enough data | 
  | **Ease of Admin** | 7.4 (29 reviews) | 8.0 (5 reviews) | 
  | **Quality of Support** | 7.8 (70 reviews) | 8.3 (17 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.7 (28 reviews) | 7.7 (5 reviews) | 
  | **Product Direction (% positive)** | 8.7 (72 reviews) | 7.9 (17 reviews) | 

---
## Pricing

### Airship

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Upland Localytics

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Airship** | N/A | N/A |
| **Upland Localytics** | 7.3/10 | 8 |

#### User Identification

| Feature | Airship | Upland Localytics | 
|---|---|---|
| **Demographics** | Not enough data | 6.7 (6 reviews) | 
| **User Segmentation** | Not enough data | 8.3 (8 reviews) | 
| **Geolocation** | Not enough data | 7.3 (5 reviews) | 

#### Tracking & Reporting

| Feature | Airship | Upland Localytics | 
|---|---|---|
| **Custom Event Tracking** | Not enough data | 6.7 (6 reviews) | 
| **Real-Time Insights** | Not enough data | Not enough data | 
| **Attribution** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **User Path Tracking** | Not enough data | 7.3 (5 reviews) | 
| **User Activity History** | Not enough data | Not enough data | 

#### Metrics

| Feature | Airship | Upland Localytics | 
|---|---|---|
| **Engagement** | Not enough data | Not enough data | 
| **Exit Tracking** | Not enough data | Not enough data | 
| **Retention** | Not enough data | Not enough data | 
| **Return** | Not enough data | Not enough data | 
| **Conversions** | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Airship** | 7.4/10 | 52 |
| **Upland Localytics** | N/A | N/A |

#### Campaigns

| Feature | Airship | Upland Localytics | 
|---|---|---|
| **Customize** | 7.7 (47 reviews) | Not enough data | 
| **Scheduling** | 8.6 (50 reviews) | Not enough data | 
| **Retarget** | 7.1 (47 reviews) | Not enough data | 
| **Segmentation** | 7.6 (46 reviews) | Not enough data | 
| **Triggered Notifications** | 8.2 (50 reviews) | Not enough data | 

#### Analytics

| Feature | Airship | Upland Localytics | 
|---|---|---|
| **Campaign Performance** | 7.0 (50 reviews) | Not enough data | 
| **Audience Insights** | 6.9 (48 reviews) | Not enough data | 

#### Optimization

| Feature | Airship | Upland Localytics | 
|---|---|---|
| **A/B Testing** | 6.4 (46 reviews) | Not enough data | 
| **Personalization** | 7.5 (48 reviews) | Not enough data | 
| **Rich Notifications** | 7.7 (44 reviews) | Not enough data | 
| **Integrations** | 7.0 (45 reviews) | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Airship | Upland Localytics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Mobile Attribution

| Product | Score | Reviews |
|---|---|---|
| **Airship** | N/A | N/A |
| **Upland Localytics** | N/A | N/A |

#### Platform Basics

| Feature | Airship | Upland Localytics | 
|---|---|---|
| **Attribution Windows** | Not enough data | Not enough data | 
| **Retargeting Attribution** | Not enough data | Not enough data | 
| **Validation Rules** | Not enough data | Not enough data | 
| **Cross-platform attribution** | Not enough data | Not enough data | 
| **Fraud Detection** | Not enough data | Not enough data | 
| **Post-Fraud Attribution** | Not enough data | Not enough data | 

#### Platform Data

| Feature | Airship | Upland Localytics | 
|---|---|---|
| **Uninstall Metrics** | Not enough data | Not enough data | 
| **Retention Metrics** | Not enough data | Not enough data | 
| **Analytics Dashboard** | Not enough data | Not enough data | 
| **Cross-channel insights** | Not enough data | Not enough data | 
| **Custom Dashboards** | Not enough data | Not enough data | 
| **Data Segmentation** | Not enough data | Not enough data | 

#### Agentic AI - Value Selling Tools

| Feature | Airship | Upland Localytics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Airship** | 7.5/10 | 37 |
| **Upland Localytics** | N/A | N/A |

#### Analysis

| Feature | Airship | Upland Localytics | 
|---|---|---|
| **Application Attribution** | Feature Not Available | Not enough data | 
| **Campaign Analysis** | 7.2 (32 reviews) ✓ Verified | Not enough data | 
| **Uninstall Tracking** | 7.0 (26 reviews) | Not enough data | 
| **Custom Dashboards** | 8.2 (25 reviews) | Not enough data | 

#### Campaigns

| Feature | Airship | Upland Localytics | 
|---|---|---|
| **Proximity Marketing** | 6.9 (33 reviews) | Not enough data | 
| **Push Notifications** | 9.1 (37 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 7.0 (27 reviews) ✓ Verified | Not enough data | 
| **Two-Way Text Messaging** | 6.9 (27 reviews) | Feature Not Available | 
| **Email Campaigns** | 7.3 (22 reviews) | Not enough data | 
| **Audience Segmentation** | 8.6 (26 reviews) | Not enough data | 

#### Engagement

| Feature | Airship | Upland Localytics | 
|---|---|---|
| **Coupons and Promotions** | 7.1 (26 reviews) | Not enough data | 

#### Platform

| Feature | Airship | Upland Localytics | 
|---|---|---|
| **Optimization** | 7.4 (32 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | Feature Not Available | Not enough data | 
| **Internationalization** | 7.6 (31 reviews) | Feature Not Available | 

#### Agentic AI - Mobile Marketing

| Feature | Airship | Upland Localytics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Airship** | N/A | N/A |
| **Upland Localytics** | N/A | N/A |

#### Metrics

| Feature | Airship | Upland Localytics | 
|---|---|---|
| **Engagement** | Not enough data | Not enough data | 
| **Exit Tracking** | Not enough data | Not enough data | 
| **Retention** | Not enough data | Not enough data | 
| **Return** | Not enough data | Not enough data | 
| **Conversions** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Push Notification Software](https://www.g2.com/categories/push-notification)


**Unique to Upland Localytics (2):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution)


---
## Reviewer Demographics

### By Company Size

| Segment | Airship | Upland Localytics | 
|---|---|---|
| **Small-Business** | 19.5% | 11.1% | 
| **Mid-Market** | 43.9% | 61.1% | 
| **Enterprise** | 36.6% | 27.8% | 

### By Industry

#### Airship

- **Telecommunications:** 8.5%
- **Computer Software:** 7.3%
- **Leisure, Travel & Tourism:** 7.3%
- **Marketing and Advertising:** 7.3%
- **Broadcast Media:** 6.1%
- **Retail:** 6.1%
- **Entertainment:** 4.9%
- **Online Media:** 4.9%
- **Environmental Services:** 3.7%
- **Financial Services:** 3.7%
- **Other:** 40.2%

#### Upland Localytics

- **Telecommunications:** 11.1%
- **Publishing:** 11.1%
- **Market Research:** 11.1%
- **Internet:** 11.1%
- **Religious Institutions:** 5.6%
- **Oil & Energy:** 5.6%
- **Marketing and Advertising:** 5.6%
- **Information Technology and Services:** 5.6%
- **Hospital & Health Care:** 5.6%
- **Entertainment:** 5.6%
- **Other:** 22.2%

---
## Alternatives

### Alternatives to Airship

- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1684 reviews)
- [OneSignal](https://www.g2.com/products/onesignal/reviews) — 4.7/5 stars (1198 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (664 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [Leanplum](https://www.g2.com/products/leanplum/reviews) — 4.2/5 stars (97 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1378 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (765 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [Branch](https://www.g2.com/products/branch/reviews) — 4.4/5 stars (456 reviews)

### Alternatives to Upland Localytics

- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (780 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1684 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1367 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (664 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6851 reviews)
- [Branch](https://www.g2.com/products/branch/reviews) — 4.4/5 stars (456 reviews)
- [OneSignal](https://www.g2.com/products/onesignal/reviews) — 4.7/5 stars (1198 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2938 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1217 reviews)

---
## Top Discussions

### Airship

No discussions available for this product.

### Upland Localytics

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/airship-vs-upland-localytics)