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# Airship vs Upland Localytics Comparison - What are their main differences?

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AirshipUpland Localytics[+ Add Product](#)

Reviews

**Airship** [

4/5(83)

](https://www.g2.com/products/airship/reviews#reviews)

**Upland Localytics** [

3.9/5(18)

](https://www.g2.com/products/upland-localytics/reviews#reviews)

Pricing

**Airship**
Free Trial

No pricing available

**Upland Localytics**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Airship**
3 months

Based on 5 responses

**Upland Localytics**
Not enough reviews yet

Return on Investment

**Airship**
19 months

Based on 5 responses

**Upland Localytics**
Not enough reviews yet

Perceived Cost

**Airship**
$$$$$

**Upland Localytics**
$$$$$

Average Discount

**Airship**
Not enough reviews yet

**Upland Localytics**
Not enough reviews yet

 ![Airship](https://images.g2crowd.com/uploads/product/hd_favicon/f532144b1ae19aa40083f37ab3cc71a6/airship.svg "Airship")

 ![Upland Localytics](https://images.g2crowd.com/uploads/product/hd_favicon/86dd55276e3da321c4e859f6b15f5e49/upland-localytics.svg "Upland Localytics")

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Pros & Cons

**Airship**
[
Customer Support (3)
](https://www.g2.com/products/airship/reviews?filters%5Bsentiment_snippet%5D=1715615&qs=pros-and-cons#reviews)[
Helpful (3)
](https://www.g2.com/products/airship/reviews?filters%5Bsentiment_snippet%5D=1715264&qs=pros-and-cons#reviews)[
Delay Issues (2)
](https://www.g2.com/products/airship/reviews?filters%5Bsentiment_snippet%5D=1715537&qs=pros-and-cons#reviews)[
Slow Loading (2)
](https://www.g2.com/products/airship/reviews?filters%5Bsentiment_snippet%5D=1715740&qs=pros-and-cons#reviews)

**Upland Localytics**
Not enough data

Screenshots

**Airship**
 ![Airship screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1426780/Airship.png)

**Upland Localytics**
 ![Upland Localytics screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/113710/1-App-Analytics.jpg)

Ratings

Meets Requirements

**Airship**

8.1

8.173

**Upland Localytics**

8.1

8.118

Ease of Use

**Airship**

7.8

7.875

**Upland Localytics**

9.0

9.018

Ease of Setup

**Airship**

7.0

7.030

**Upland Localytics**
Not enough data

Ease of Admin

**Airship**

7.4

7.429

**Upland Localytics**

8.0

8.05

Quality of Support

**Airship**

7.8

7.870

**Upland Localytics**

8.3

8.317

Has the product been a good partner in doing business?

**Airship**

7.7

7.728

**Upland Localytics**

7.7

7.75

Product Direction (% positive)

**Airship**

8.7

8.772

**Upland Localytics**

7.9

7.917

Features

Mobile App Analytics[Hide 59 FeaturesShow 59 Features](javascript:void(0);)

Not enough data

7.3

8

User Identification

Demographics

Not enough data

6.7(won by default)

6

User Segmentation

Not enough data

8.3(won by default)

8

Geolocation

Not enough data

7.3(won by default)

5

Predictive Analytics

Not enough data

Not enough data

Tracking & Reporting

Custom Event Tracking

Not enough data

6.7(won by default)

6

User Path Tracking

Not enough data

7.3(won by default)

5

Real-Time Insights

Not enough data

Not enough data

Attribution

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

User Activity History

Not enough data

Not enough data

Multi-Channel Attribution

Not enough data

Not enough data

In-App Events Tracking

Not enough data

Not enough data

Metrics

Engagement

Not enough data

Not enough data

Exit Tracking

Not enough data

Not enough data

Retention

Not enough data

Not enough data

Return

Not enough data

Not enough data

Conversions

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Uninstall Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Location Tracking

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Retention Tracking

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Revenue Tracking

Not enough data

Not enough data

Additional Functionality

Monitoring

Not enough data

Not enough data

Push Notifications

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Data Modeling

Not enough data

Not enough data

Funnel Analysis

Not enough data

Not enough data

For Marketers

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Alerts/Escalation

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Session Recording

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Root Cause Analysis

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Cohort Analysis

Not enough data

Not enough data

Issue Management

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Heatmaps

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

API

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Push Notification[Hide 42 FeaturesShow 42 Features](javascript:void(0);)

7.4

52

Not enough data

Campaigns

Customize

7.7(won by default)

47

Not enough data

Scheduling

8.6(won by default)

50

Not enough data

Retarget

7.1(won by default)

47

Not enough data

Segmentation

7.6(won by default)

46

Not enough data

Triggered Notifications

8.2(won by default)

50

Not enough data

Customer Segmentation

Not enough data

Not enough data

Analytics

Campaign Performance

7.0(won by default)

50

Not enough data

Audience Insights

6.9(won by default)

48

Not enough data

Drip Campaigns

Not enough data

Not enough data

Optimization

A/B Testing

6.4(won by default)

46

Not enough data

Personalization

7.5(won by default)

48

Not enough data

Rich Notifications

7.7(won by default)

44

Not enough data

Integrations

7.0(won by default)

45

Not enough data

App Notifications

Not enough data

Not enough data

SMS Notifications

Not enough data

Not enough data

Web Notifications

Not enough data

Not enough data

Agentic AI - Push Notification

Autonomous Task Execution

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Additional Functionality

Multi-Channel Marketing

Not enough data

Not enough data

API

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Geotargeting

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Subscriber Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Visual Workflow Management

Not enough data

Not enough data

Authentication

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Notification Editor

Not enough data

Not enough data

Workflow Automation

Not enough data

Not enough data

Mobile Marketing[Hide 66 FeaturesShow 66 Features](javascript:void(0);)

7.5

37

Not enough data

Analysis

Campaign Analysis

7.2(won by default)

32

|

Verified

Not enough data

Uninstall Tracking

7.0(won by default)

26

Not enough data

Activity Dashboard

8.2(won by default)

25

Not enough data

Application Attribution

Feature Not Available

Not enough data

Multi-Channel Attribution

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Campaigns

Proximity Marketing

6.9(won by default)

33

Not enough data

Alerts/Notifications

9.1(won by default)

37

|

Verified

Not enough data

Bulk SMS

7.0(won by default)

27

|

Verified

Not enough data

Two-Way Text Messaging

6.9(won by default)

27

Feature Not Available

Email Campaigns

7.3(won by default)

22

Not enough data

Audience Segmentation

8.6(won by default)

26

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Location-Based Marketing

Not enough data

Not enough data

SMS Marketing

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Mobile Alerts

Not enough data

Not enough data

Engagement

Coupons and Promotions

7.1(won by default)

26

Not enough data

Social Promotion

Not enough data

Not enough data

Platform

Optimization

7.4(won by default)

32

Not enough data

Internationalization

7.6(won by default)

31

Feature Not Available

Integrations - Mobile Marketing

Feature Not Available

Not enough data

Social Media Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Agentic AI - Mobile Marketing

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Additional Functionality

Visual Analytics

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Text-to-Win

Not enough data

Not enough data

CRM

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Contextual Targeting

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

API

Not enough data

Not enough data

Coupons

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Show 2 feature categories with incomplete data

Mobile Attribution[Hide 18 FeaturesShow 18 Features](javascript:void(0);)

Not enough data

Not enough data

Platform Basics

Attribution Windows

Not enough data

Not enough data

Retargeting Attribution

Not enough data

Not enough data

Validation Rules

Not enough data

Not enough data

Cross-platform attribution

Not enough data

Not enough data

Fraud Detection

Not enough data

Not enough data

Post-Fraud Attribution

Not enough data

Not enough data

Platform Data

Uninstall Metrics

Not enough data

Not enough data

Retention Metrics

Not enough data

Not enough data

Analytics Dashboard

Not enough data

Not enough data

Cross-channel insights

Not enough data

Not enough data

Custom Dashboards

Not enough data

Not enough data

Data Segmentation

Not enough data

Not enough data

Agentic AI - Value Selling Tools

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Mobile Analytics[Hide 14 FeaturesShow 14 Features](javascript:void(0);)

Not enough data

Not enough data

Metrics

Engagement

Not enough data

Not enough data

Exit Tracking

Not enough data

Not enough data

Retention

Not enough data

Not enough data

Return

Not enough data

Not enough data

Conversions

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Uninstall Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Location Tracking

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Retention Tracking

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Revenue Tracking

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Airship](https://images.g2crowd.com/uploads/product/hd_favicon/f532144b1ae19aa40083f37ab3cc71a6/airship.svg "Airship")](https://www.g2.com/products/airship/reviews)

Airship

Small-Business(50 or fewer emp.)

19.5%

Mid-Market(51-1000 emp.)

43.9%

Enterprise(\> 1000 emp.)

36.6%

[![Upland Localytics](https://images.g2crowd.com/uploads/product/hd_favicon/86dd55276e3da321c4e859f6b15f5e49/upland-localytics.svg "Upland Localytics")](https://www.g2.com/products/upland-localytics/reviews)

Upland Localytics

Small-Business(50 or fewer emp.)

11.1%

Mid-Market(51-1000 emp.)

61.1%

Enterprise(\> 1000 emp.)

27.8%

Small-Business

(50 or fewer emp.)

19.5%

11.1%

Mid-Market

(51-1000 emp.)

43.9%

61.1%

Enterprise

(\> 1000 emp.)

36.6%

27.8%

Reviewers' Industry

[![Airship](https://images.g2crowd.com/uploads/product/hd_favicon/f532144b1ae19aa40083f37ab3cc71a6/airship.svg "Airship")](https://www.g2.com/products/airship/reviews)
Airship

Telecommunications

8.5%

Computer Software

7.3%

Leisure, Travel & Tourism

7.3%

Marketing and Advertising

7.3%

Broadcast Media

6.1%

Other

63.4%

[![Upland Localytics](https://images.g2crowd.com/uploads/product/hd_favicon/86dd55276e3da321c4e859f6b15f5e49/upland-localytics.svg "Upland Localytics")](https://www.g2.com/products/upland-localytics/reviews)
Upland Localytics

Telecommunications

11.1%

Publishing

11.1%

Market Research

11.1%

Internet

11.1%

Religious Institutions

5.6%

Other

50.0%

FAQs

## Airship vs Upland Localytics FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between Upland Localytics vs Airship?

Airship stands out for its slightly higher G2 rating and unique internationalization and two-way text messaging features, while Upland Localytics is noted for its integrations and application attribution capabilities.

| [Upland Localytics](https://www.g2.com/products/upland-localytics/reviews) | [Airship](https://www.g2.com/products/airship/reviews) |
| --- | --- |
| 3.9/5 (18 reviews) | 4.0/5 (83 reviews) |
| Mid-Market | Mid-Market |
| — | 7.0 |
| 8.3 | 7.8 |
| Integrations | Internationalization, Two-Way Text Messaging |

### How do the pricing models of Upland Localytics and Airship compare?

Upland Localytics and Airship are rated at parity for value, with both scoring 7.7 on Ease of Doing Business With and reviewers noting pricing trade-offs for each.

- **Upland Localytics:** Reviewers mention that the pricing structure can be challenging for both small and large enterprise customers, with some noting it may not be the best solution for smaller companies due to cost.
- **Airship:** Recent reviews highlight a desire for more flexible pricing policies, but also note satisfaction with the value provided for push and marketing features.

### What are the best alternatives to Upland Localytics and Airship?

The top three alternatives to Upland Localytics and Airship are Braze, AppsFlyer, and OneSignal.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Upland Localytics](https://www.g2.com/products/upland-localytics/reviews) | 3.9/5 (18 reviews) | Mid-Market | Pricing structure can be challenging for smaller companies | Integrations |
| [Airship](https://www.g2.com/products/airship/reviews) | 4.0/5 (83 reviews) | Mid-Market | Desire for more flexible pricing policies | Internationalization, Two-Way Text Messaging |
| [Braze](https://www.g2.com/products/braze/reviews) | 4.5/5 (1689 reviews) | Mid-Market | — | Comprehensive customer engagement features |
| [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) | 4.5/5 (780 reviews) | Mid-Market | — | Attribution and analytics capabilities |
| [OneSignal](https://www.g2.com/products/onesignal/reviews) | 4.7/5 (1228 reviews) | Small-Business | — | Ease of use and quick setup |

### Which Mobile App Analytics features should I prioritize when comparing Upland Localytics and Airship?

Buyers should prioritize segmentation, integrations, internationalization, application attribution, and two-way text messaging when comparing Upland Localytics and Airship.

- **Segmentation:** Upland Localytics and Airship both offer robust segmentation, with Airship reviewers frequently citing its segmentation options.
- **Integrations:** Upland Localytics is specifically noted for its integrations feature, while Airship reviewers mention integration with Salesforce and other platforms.
- **Internationalization:** Airship uniquely offers internationalization capabilities.
- **Application Attribution:** Upland Localytics provides application attribution, not present in Airship.
- **Two-Way Text Messaging:** Airship supports two-way text messaging, which is not available in Upland Localytics.

### What are the pros and cons of Upland Localytics vs Airship?

Upland Localytics is strongest in integrations and application attribution, while Airship is recognized for internationalization and two-way text messaging.

- **Upland Localytics strengths:** Integrations, application attribution, user-friendly dashboard, behavioral audience segmentation, and campaign execution from a single platform.
- **Upland Localytics trade-offs:** Reviewers note challenges with pricing for smaller companies, limited reporting robustness, and fewer integrations with other tools compared to some competitors.
- **Airship strengths:** Internationalization, two-way text messaging, customer support (3 all-time mentions), ease of use, and a variety of messaging options.
- **Airship trade-offs:** Reviewers mention slow loading and performance (2 all-time mentions each), complex features, a learning curve, and desire for more flexible pricing policies.

### Is Upland Localytics or Airship better for small businesses?

OneSignal is the top alternative for small businesses, but between Upland Localytics and Airship, both primarily serve the mid-market segment.

- **Upland Localytics:** Largest reviewer segment is Mid-Market; reviewers note the pricing structure may not be ideal for small businesses.
- **Airship:** Largest reviewer segment is Mid-Market; reviewers highlight ease of use and setup, but do not specifically cite small-business fit.

### Which Mobile App Analytics platform has better integrations?

Upland Localytics is favored for integrations, as it is specifically cited for this feature, while Airship reviewers mention Salesforce integration.

- **Upland Localytics:** Integrations are a highlighted feature, with reviewers noting the ability to connect with other tools.
- **Airship:** Reviewers mention integration with Salesforce and express a desire for improved integration with products like GA4 and Facebook.

### How do Upland Localytics and Airship compare on customer support?

Upland Localytics and Airship are rated at near-parity for Quality of Support, with scores of 8.3 and 7.8 respectively, indicating similar reviewer satisfaction.

- **Upland Localytics:** Reviewers describe the support team as helpful and responsive, with several citing immediate technical assistance and ongoing feature improvements.
- **Airship:** Reviewers mention customer support positively (3 all-time mentions), with specific praise for responsiveness and helpfulness, though some note slow problem resolution and a lack of 24/7 live support.

### Which is easier to implement, Upland Localytics or Airship?

Airship has a measurable advantage in Ease of Setup, scoring 7.0, while Upland Localytics does not have a reported score for this dimension.

- **Upland Localytics:** Reviewers describe the setup process as smooth and quick, though some mention that integration can require effort and may not be as easy as with other tools.
- **Airship:** Reviewers highlight intuitive setup, user-friendly onboarding, and efficient implementation, with several noting that setup is easy and quick for push notifications and in-app messaging.

### Which product has better Segmentation?

Airship is more frequently cited for its segmentation capabilities in recent reviews.

- **Upland Localytics:** Reviewers mention behavioral audience segmentation and the ability to build complex segmentation queries, but segmentation is not the most frequently cited feature.
- **Airship:** Segmentation is a frequently mentioned feature, with reviewers highlighting robust options for targeting audience segments and personalized messaging.

Alternatives

**Airship Alternatives**

 ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze")

[
Braze
](/products/braze/reviews)

 ![OneSignal](https://images.g2crowd.com/uploads/product/hd_favicon/8673c259241abc89782745e0f4687f64/onesignal.svg "OneSignal")

[
OneSignal
](/products/onesignal/reviews)

 ![CleverTap](https://images.g2crowd.com/uploads/product/hd_favicon/15c9ef7616b710d990e8701018e610fc/clevertap.svg "CleverTap")

[
CleverTap
](/products/clevertap/reviews)

 ![MoEngage](https://images.g2crowd.com/uploads/product/hd_favicon/bd1c9b522032d3a05f46dab9de39c3a0/moengage.svg "MoEngage")

[
MoEngage
](/products/moengage/reviews)

**Upland Localytics Alternatives**

 ![AppsFlyer](https://images.g2crowd.com/uploads/product/hd_favicon/11157f7d75709fe06d54eb91a2f45d94/appsflyer.svg "AppsFlyer")

[
AppsFlyer
](/products/appsflyer/reviews)

 ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze")

[
Braze
](/products/braze/reviews)

 ![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel")

[
Mixpanel
](/products/mixpanel/reviews)

 ![CleverTap](https://images.g2crowd.com/uploads/product/hd_favicon/15c9ef7616b710d990e8701018e610fc/clevertap.svg "CleverTap")

[
CleverTap
](/products/clevertap/reviews)

## Airship vs Upland Localytics

- Airship and Upland Localytics both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that Upland Localytics is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Airship over Upland Localytics.