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Compare AdScale and Smartly 
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At a Glance
Market Segments
Mid-Market (49.3% of reviews)
Mid-Market (51.4% of reviews)
Entry-Level Pricing
No pricing available
% Fee of Media Spend
AdScale
Star Rating
(69)4.4 out of 5
Market Segments
Mid-Market (49.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdScaleSmartly
Star Rating
(468)4.4 out of 5
Market Segments
Mid-Market (51.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
% Fee of Media Spend
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Smartly excels in "Quality of Support" with a score of 9.3, while AdScale's support quality is rated lower at 8.4. Reviewers mention that Smartly's support team is responsive and helpful, making it easier to resolve issues quickly.
- Reviewers mention that AdScale shines in "Ease of Use" with a score of 9.0 compared to Smartly's 8.3. Users on G2 appreciate AdScale's intuitive interface, which simplifies the campaign management process.
- G2 users highlight Smartly's superior "Campaign Management & Optimization" features, particularly in "Budget Execution & Monitoring" with a score of 8.8, while AdScale's capabilities in this area are not as robust, scoring lower in related features.
- Users say that AdScale offers better "Ease of Setup" with a score of 9.1, compared to Smartly's 8.3. Reviewers mention that AdScale's onboarding process is straightforward, allowing users to get started quickly without extensive training.
- Reviewers mention that Smartly's "Product Direction" is rated highly at 8.6, indicating a positive outlook for future updates and features, while AdScale outperforms in this area with a score of 9.8, suggesting a strong commitment to innovation and user feedback.
- Users report that both platforms have strong "Targeting" capabilities, but Smartly's score of 8.8 in "Retargeting" is slightly higher than AdScale's 8.9 in "Geo-Targeting." Reviewers say that Smartly's retargeting features are particularly effective in reaching previous visitors, enhancing campaign effectiveness.
Pricing
Entry-Level Pricing
AdScale
No pricing availableSmartly
Self-Serve + Support
% Fee
of Media Spend
The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io.
- Full access to the platform.
- Your CSM serves as your strategic advisor, your very own secret weapon in all things social.
- We train your performance & creative teams to use Smartly.io effectively.
Free Trial
AdScale
No trial information availableSmartly
No trial information availableRatings
Meets Requirements
8.7
53
8.5
385
Ease of Use
9.0
54
8.3
387
Ease of Setup
9.1
13
8.3
178
Ease of Admin
8.8
13
8.3
178
Quality of Support
8.3
53
9.3
380
Has the product been a good partner in doing business?
8.5
14
8.9
176
Product Direction (% positive)
9.8
54
8.6
381
Features by Category
Campaign Management & Optimization
8.2
47
Not enough data
8.1
45
Not enough data
8.4
46
Not enough data
8.2
45
Not enough data
8.6
43
Not enough data
8.0
41
Not enough data
8.3
44
Not enough data
8.0
42
Not enough data
8.4
44
Not enough data
8.4
44
Not enough data
8.8
45
Not enough data
Analytics & Administration
8.7
47
Not enough data
8.4
47
Not enough data
8.3
48
Not enough data
Platform
8.1
38
Not enough data
8.4
45
Not enough data
8.3
43
Not enough data
8.4
43
Not enough data
8.4
41
Not enough data
8.4
41
Not enough data
8.3
40
Not enough data
8.5
42
Not enough data
Authoring Tools
Not enough data
8.5
57
Not enough data
7.8
24
Not enough data
8.5
56
Not enough data
8.2
32
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
8.7
45
Not enough data
8.8
54
Publishing Tools
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
56
Platform Interoperability
Not enough data
8.8
20
Video Functionality
Not enough data
8.4
68
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.2
320
Not enough data
8.5
317
Not enough data
Feature Not Available
Not enough data
7.8
284
Not enough data
7.7
238
Not enough data
8.2
204
Not enough data
8.0
161
Not enough data
8.1
211
Not enough data
8.2
273
Not enough data
8.5
296
Not enough data
8.3
193
Not enough data
7.9
141
Not enough data
8.2
151
Targeting
Not enough data
8.8
312
Not enough data
8.9
293
Not enough data
8.9
288
Not enough data
Feature Not Available
Platform
Not enough data
8.3
221
Not enough data
8.4
273
Not enough data
8.3
291
Not enough data
8.3
311
Not enough data
8.5
261
Not enough data
8.3
279
Not enough data
8.4
258
Not enough data
8.6
223
Not enough data
8.2
274
Platform Interoperability
Not enough data
8.2(won by default)
27
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.7(won by default)
286
Campaign Management
Not enough data
8.2(won by default)
320
Not enough data
8.5(won by default)
317
Not enough data
Feature Not Available
Not enough data
7.8(won by default)
284
Not enough data
7.7(won by default)
238
Not enough data
8.2(won by default)
204
Not enough data
8.0(won by default)
161
Not enough data
8.1(won by default)
211
Not enough data
8.2(won by default)
273
Not enough data
8.5(won by default)
296
Not enough data
8.3(won by default)
193
Not enough data
7.9(won by default)
141
Not enough data
8.2(won by default)
151
Targeting
Not enough data
8.8(won by default)
312
Not enough data
8.9(won by default)
293
Not enough data
8.9(won by default)
288
Not enough data
Feature Not Available
Platform
Not enough data
8.3(won by default)
221
Not enough data
8.4(won by default)
273
Not enough data
8.3(won by default)
291
Not enough data
8.3(won by default)
311
Not enough data
8.5(won by default)
261
Not enough data
8.3(won by default)
279
Not enough data
8.4(won by default)
258
Not enough data
8.6(won by default)
223
Not enough data
8.2(won by default)
274
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdScale and Smartly are categorized as Social Media Advertising
Unique Categories
AdScale is categorized as Paid Search Advertising and Cross-Channel Advertising
Smartly is categorized as Creative Management Platforms and Video Advertising
Reviews
Reviewers' Company Size
AdScale
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
20.9%
Marketing and Advertising
14.9%
Education Management
7.5%
Market Research
6.0%
Events Services
6.0%
Other
44.8%
Marketing and Advertising
18.1%
Retail
13.1%
Leisure, Travel & Tourism
8.2%
Apparel & Fashion
7.3%
Food & Beverages
5.6%
Other
47.7%
Discussions
What is AdScale used for?
1 Comment
Official Response from AdScale
Hi!
AdScale is an AI-first advertising platform for ecommerce stores.
We help online stores get better results from their Facebook and Google...Read more
AdScale has no more discussions with answers
What is your favorite feature of Smartly? How are you utilizing it to drop your CPA?
1 Comment
AM
I think the dinamyc ads through image templates are a powerful feature but requires a lot of work.
If you want something quick, I suggest you to try these...Read more
Would you add the option of creating reach and frequency campaigns?
1 Comment
AM
I think it is not available since Smartly is focus on performance.
R&F campaigns reserves inventory paying a fixed CPM but I guess you can create this kind...Read more
What is the added value of Smartly compared to Ads Manager?
1 Comment
Official Response from Smartly
Smartly.io offers far more robust capabilities when it comes to automating campaign management, creative production, testing and optimization. On top of...Read more
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