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At a Glance
Market Segments
Small-Business (40.5% of reviews)
Mid-Market (47.6% of reviews)
Entry-Level Pricing
Contact Us
$120 Per month
Adobe Real-Time CDP
Star Rating
(99)4.2 out of 5
Market Segments
Small-Business (40.5% of reviews)
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansTwilio Segment
Star Rating
(561)4.5 out of 5
Market Segments
Mid-Market (47.6% of reviews)
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Reviews say that Segment excels in ease of use with a score of 8.8, making it user-friendly for teams looking to implement a Customer Data Platform (CDP) quickly. In contrast, Adobe Real-Time CDP has a lower score of 7.5, with users mentioning a steeper learning curve and more complex navigation.
- Users report that Segment's ease of setup is rated at 8.5, highlighting its straightforward integration process with various data sources. Adobe Real-Time CDP, however, scores only 6.8, with reviewers mentioning challenges in initial configuration and setup that can delay deployment.
- Reviewers mention that Segment's quality of support is rated at 8.6, with many praising the responsiveness and helpfulness of the support team. In comparison, Adobe Real-Time CDP has a score of 7.5, with users noting that while support is generally good, response times can be slower during peak periods.
- Users on G2 highlight Segment's strong data enrichment capabilities, scoring 8.6, which allows for enhanced customer profiles through various integrations. Adobe Real-Time CDP, while still effective, scores slightly lower at 8.0, with some users mentioning that its enrichment features are not as robust or flexible.
- G2 users report that Segment shines in expandability with a score of 8.8, allowing businesses to easily scale their data operations as they grow. Adobe Real-Time CDP, with a score of 7.8, is seen as less flexible, with some users expressing concerns about limitations in scaling certain features.
- Reviewers mention that while Adobe Real-Time CDP has a higher score of 8.0 in predictive modeling, Segment's score of 7.0 reflects its more basic capabilities in this area. Users note that Adobe's advanced analytics tools provide deeper insights, making it a better choice for enterprises focused on predictive analytics.
Pricing
Entry-Level Pricing
Adobe Real-Time CDP
B2C Edition
Contact Us
The Business-to-Consumer Edition is for B2C brands wanting to personalize experiences for consumers.
- Tag management
- Streaming data collection
- Edge-based event forwarding
Twilio Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Free Trial
Adobe Real-Time CDP
No trial information availableTwilio Segment
Free Trial is available
Ratings
Meets Requirements
8.5
69
8.9
426
Ease of Use
7.8
83
8.7
428
Ease of Setup
7.3
81
8.5
244
Ease of Admin
7.5
25
8.9
237
Quality of Support
8.4
66
8.6
367
Has the product been a good partner in doing business?
8.5
26
8.8
225
Product Direction (% positive)
9.5
69
8.3
386
Features by Category
Administration
Not enough data
8.6
86
Not enough data
8.2
68
Not enough data
8.7
77
Not enough data
8.0
85
Management
Not enough data
8.2
43
Not enough data
8.5
52
Not enough data
8.6
49
Not enough data
8.1
48
Not enough data
8.6
46
Compliance
Not enough data
8.9
96
Not enough data
8.7
80
Not enough data
8.8
85
Not enough data
8.7
83
Security
Not enough data
9.0
56
Not enough data
8.4
54
Not enough data
8.9
50
Data Quality
Not enough data
8.7
99
Not enough data
9.1
98
Not enough data
9.3
98
Maintainence
Not enough data
9.0
53
Not enough data
8.7
46
Generative AI
Not enough data
7.1
7
Not enough data
7.4
7
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.2
41
8.5
142
|
Verified
7.8
41
8.7
146
|
Verified
7.5
40
Feature Not Available
8.2
41
8.6
138
|
Verified
Intelligence
8.3
42
8.0
122
|
Verified
8.2
40
6.9
85
|
Verified
7.4
41
Feature Not Available
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Functionality
Not enough data
9.0
21
Not enough data
8.7
21
Not enough data
9.1
24
Not enough data
8.3
21
Not enough data
8.5
18
Not enough data
8.6
23
Not enough data
8.7
20
Not enough data
8.3
15
Not enough data
8.7
18
Audiences
8.9
41
Not enough data
Feature Not Available
Not enough data
8.3
37
Not enough data
8.7
37
Not enough data
Data Analysis
8.5
36
Not enough data
8.5
39
Not enough data
8.6
38
Not enough data
8.4
37
Not enough data
Administration
8.4
38
Not enough data
8.2
35
Not enough data
8.6
37
Not enough data
Agentic AI - Audience Intelligence Platforms
8.5
26
Not enough data
8.6
27
Not enough data
8.2
26
Not enough data
8.7
26
Not enough data
Development
Not enough data
8.9
47
Not enough data
8.1
39
Management
Not enough data
8.0
46
Not enough data
8.6
43
Integration Options
Not enough data
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Data Management
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
6.7
7
Not enough data
8.1
6
Not enough data
6.9
6
Functionality
Not enough data
8.3
7
Not enough data
7.6
7
Not enough data
8.7
5
Not enough data
7.8
6
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
6.9
6
Security
Not enough data
8.3
5
Not enough data
7.7
5
Generative AI
Not enough data
Not enough data
Centralized computation
7.2
10
Not enough data
Localized computation
8.2
10
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
Adobe Real-Time CDP and Twilio Segment are categorized as Customer Data Platform (CDP)
Unique Categories
Adobe Real-Time CDP is categorized as Audience Intelligence Platforms, Cross-Channel Advertising, and Data Clean Room
Twilio Segment is categorized as Consent Management Platform (CMP), Data Subject Access Request (DSAR), Data Privacy Management, Data Governance, E-Commerce Data Integration, and Reverse ETL
Reviews
Reviewers' Company Size
Adobe Real-Time CDP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twilio Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
14.3%
Information Technology and Services
9.5%
Computer Software
8.3%
Marketing and Advertising
6.0%
Banking
4.8%
Other
57.1%
Computer Software
21.8%
Information Technology and Services
12.9%
Financial Services
8.9%
Internet
7.3%
Marketing and Advertising
5.3%
Other
43.8%
Alternatives
Discussions
Adobe Real-Time CDP has no discussions with answers
What is the best way to do QA of tracking implementation?
1 Comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 Comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
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