Real-Time CDP is a single system for enterprises to manage person and account profiles that can be activated across the customer lifecycle. Real-time CDP is built with data governance and privacy at the center so your enterprise can build customer trust through responsible management and protection of customer data across your enterprise. Features include: - Actionable unified profiles: Unify and normalize known and pseudonymous customer data from all online and offline sources to create real-time, actionable B2B and B2C customer profiles. Ensure enterprise systems and teams use consistent data to understand customers across their devices, improving engagement and streaming data for real-time insights and faster time to market - Audience management for enterprise: End-to-end audience management allows you to enrich and segment unified profiles in real time with AI-powered insights to create complete audiences for targeted and relevant campaigns. Boost efficiency with prebuilt workflows that understand data sources and activate them downstream. Find new customers and respond quickly to changing behaviors with look-alike audiences and propensity scoring. Centrally manage audiences, including those built in other applications, and augment them with profiles federated from AWS Redshift, Azure Synapse, Databricks, Google BigQuery, and Snowflake. - Customer acquisition in a cookieless era: Boost marketing effectiveness across the funnel with data-rich audiences. Retain scale by associating durable identifiers with customer profiles. Securely collaborate on first-party data and audiences with trusted partners. Reach your audience with advertising-focused integrations that don’t rely on outdated identifiers. - Data governance and privacy: Data governance tools for the enterprise allow you to manage customer data across all business lines from a centralized platform. Stay compliant with transparent tools for consent collection, data labeling, policy creation, and data usage enforcement. Prevent activation of sensitive data and manage consumer data requests with both an API and user-friendly interface. View data sources and policies before activating audiences - Activation: Deliver relevant and real-time customer experiences across channels by activating B2C and B2B audiences in real time on Adobe and non-Adobe marketing applications. Deliver targeted customer experiences and in-the-moment personalization. Strengthen cross-channel campaigns by activating both known and unknown data. Orchestrate customer journeys on an easy-to-use canvas, leveraging partner data, use-case playbooks, and an AI Assistant for better audience activation. Deliver relevant and real-time customer experiences across channels by activating B2C and B2B audiences in real time on Adobe and non-Adobe marketing applications. Deliver targeted customer experiences and in-the-moment personalization. Strengthen cross-channel campaigns by activating both known and unknown data. Orchestrate customer journeys on an easy-to-use canvas, leveraging partner data, use-case playbooks, and an AI Assistant for better audience activation.