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Compare Adobe Audience Manager and MassMailer 
Featured Products
At a Glance
Market Segments
Enterprise (72.0% of reviews)
Mid-Market (52.4% of reviews)
Entry-Level Pricing
No pricing available
Starting at $219.00 1 users, email volume Per Month
Adobe Audience Manager
Star Rating
(28)4.0 out of 5
Market Segments
Enterprise (72.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Adobe Audience ManagerMassMailer
Star Rating
(23)4.4 out of 5
Market Segments
Mid-Market (52.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $219.00 1 users, email volume Per Month
Browse all 3 pricing plansAdobe Audience Manager vs MassMailer
When assessing the two solutions, reviewers found MassMailer easier to use and administer. Reviewers also felt that MassMailer was easier to do business with overall. However reviewers felt that the products are equally easy to set up.
- Reviewers felt that MassMailer meets the needs of their business better than Adobe Audience Manager.
- When comparing quality of ongoing product support, reviewers felt that MassMailer is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of MassMailer over Adobe Audience Manager.
Pricing
Entry-Level Pricing
Adobe Audience Manager
No pricing availableMassMailer
Basic
Starting at $219.00
1 users, email volume Per Month
Basic plan includes a dedicated IP address
- 10K, 25K email plans available
Free Trial
Adobe Audience Manager
No trial information availableMassMailer
Free Trial is available
Ratings
Meets Requirements
8.2
18
9.2
20
Ease of Use
7.5
21
8.9
20
Ease of Setup
7.4
9
7.4
18
Ease of Admin
6.9
6
8.5
16
Quality of Support
7.5
16
8.9
19
Has the product been a good partner in doing business?
8.1
6
9.1
16
Product Direction (% positive)
6.8
18
8.8
19
Features by Category
Email Marketing
Not enough data
8.8
10
Not enough data
8.9
9
Not enough data
9.7
11
Not enough data
9.2
10
Not enough data
9.8
11
Not enough data
8.8
11
Not enough data
9.4
6
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
8.1
8
Not enough data
8.6
12
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
8.8
8
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Integration
8.8
17
Not enough data
Feature Not Available
Not enough data
7.9
16
Not enough data
7.6
16
Not enough data
7.3
15
Not enough data
Feature Not Available
Not enough data
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
8.6
16
Not enough data
8.5
13
Not enough data
7.8
17
Not enough data
8.0
16
Not enough data
Platform
8.3
16
Not enough data
8.3
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Not enough data
8.2
11
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Tracking
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Analytics
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.4
8
Customizations
Not enough data
9.2
8
Not enough data
9.3
7
Not enough data
9.2
8
Not enough data
9.0
8
Not enough data
8.8
8
Generative AI
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Adobe Audience Manager and MassMailer share no categories
Reviews
Reviewers' Company Size
Adobe Audience Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MassMailer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.0%
Internet
8.0%
Financial Services
8.0%
Broadcast Media
8.0%
Telecommunications
4.0%
Other
56.0%
Financial Services
19.0%
Internet
9.5%
Higher Education
9.5%
Telecommunications
4.8%
Staffing and Recruiting
4.8%
Other
52.4%
Alternatives
Discussions
Is Adobe Audience Manager a DMP?
1 Comment
PJ
YesRead more
What is Adobe Audience Manager used for?
1 Comment
CP
In a nutshell, AAM is used for collecting data from 1st 2nd and 3rd party, then we can combine and build segments to send this data to different channels...Read more
Adobe Audience Manager has no more discussions with answers
Can I get all the statistics(open click etc) in Massmailer
1 Comment
Official Response from MassMailer
Yes, if you are using massmailer wizard all the statistics are created in Mass Email wizard statistics tab. For campaign all statistics are shown in new...Read more
Unsubscribe in Massmailer
1 Comment
Official Response from MassMailer
MassMailer support unsubscribe. If a recipient click on unsubscribe button Email opt out field will get checked for that lead/contact in salesforce and...Read more
Server used to send emails
1 Comment
Official Response from MassMailer
All the mails are send from Sendgrid serversRead more
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