Introducing G2.ai, the future of software buying.Try now
Compare AdLib DSP and Pontiac Intelligence 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
AdLib DSP
Visit Website
At a Glance
Market Segments
Small-Business (83.3% of reviews)
Small-Business (93.8% of reviews)
Entry-Level Pricing
Contact Us Per Year
Pay As You Go
AdLib DSP
Star Rating
(79)4.7 out of 5
Market Segments
Small-Business (83.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Free Trial is available
Learn more about AdLib DSPPontiac Intelligence
Star Rating
(16)4.8 out of 5
Market Segments
Small-Business (93.8% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Learn more about Pontiac IntelligenceSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AdLib DSP excels in its Cross-Device Advertising capabilities, allowing seamless ad delivery across multiple devices, which enhances user engagement. In contrast, Pontiac Intelligence also offers strong cross-device functionality but lacks some of the advanced targeting features that AdLib DSP provides.
- Reviewers mention that the Campaign Optimization tools in Pontiac Intelligence are particularly robust, with users appreciating the intuitive interface that simplifies the optimization process. AdLib DSP, while effective, has received feedback indicating that its optimization features could be more user-friendly.
- G2 users highlight the superior Quality of Support from both platforms, with Pontiac Intelligence receiving a perfect score of 10.0, indicating exceptional customer service. AdLib DSP also scores high at 9.7, but some users have noted longer response times during peak periods.
- Users on G2 report that AdLib DSP's Fraud Protection features are highly effective, providing peace of mind for advertisers. Pontiac Intelligence, while offering similar protections, has been noted to have fewer customizable options in this area.
- Reviewers say that the Budget Pacing feature in AdLib DSP is more flexible, allowing for better control over ad spend, which is crucial for small businesses. Pontiac Intelligence, however, has been critiqued for its less adaptable budget management tools.
- Users report that both platforms offer strong Targeting capabilities, but Pontiac Intelligence shines with its advanced Geo-Targeting features, allowing for more precise audience segmentation based on location, which some AdLib DSP users feel is lacking.
Pricing
Entry-Level Pricing
AdLib DSP
The AdLib Platform
Contact Us
Per Year
Unlimited Access & Usage
- Dedicated Client Success Team
- Unlimited Advertisers, Campaigns, & Ads
- Unlimited Retargeting Pixels
Pontiac Intelligence
Self Service or Managed Service
Pay As You Go
Our user interface can be managed by virtually anyone, including those new to Programmatic advertising. If you choose to activate and manage your own campaigns, you will pay a fully transparent 20% Software License fee on all media purchased through the platform. That's it.
- Self Service: 20% Software Licensing Fees. Our user interface can be managed by virtually anyone, including those new to Programmatic advertising.
- Managed Service: 30% Software Licensing Fees. One of our experienced Account Managers helps you build a plan for your client, and then assists with setting up the campaign, optimizing it as it runs and providing reporting.
Free Trial
AdLib DSP
Free Trial is available
Pontiac Intelligence
No trial information availableRatings
Meets Requirements
9.0
62
9.8
10
Ease of Use
9.3
62
9.5
10
Ease of Setup
9.4
50
9.8
7
Ease of Admin
9.3
38
9.8
7
Quality of Support
9.7
64
9.8
10
Has the product been a good partner in doing business?
9.7
39
10.0
7
Product Direction (% positive)
9.4
57
10.0
6
Features by Category
Channel Functionality
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.9
52
Not enough data
8.8
52
Not enough data
9.2
52
9.0
5
7.8
43
Not enough data
8.0
44
Not enough data
9.0
45
Not enough data
8.8
44
Not enough data
9.5
46
9.7
5
9.0
50
8.3
5
8.2
42
Not enough data
8.5
40
Not enough data
9.0
40
Not enough data
8.8
36
Not enough data
Targeting
9.3
50
9.7
6
9.3
42
8.9
6
9.5
46
9.2
6
9.2
42
Not enough data
Platform
8.6
29
Not enough data
8.2
44
8.0
5
9.0
41
9.0
5
8.9
46
9.3
5
8.8
35
Not enough data
8.3
36
Not enough data
8.4
36
Not enough data
8.6
30
Not enough data
8.0
35
Not enough data
Data Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Feature Not Available
Not enough data
Video Functionality
9.2
10
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.9
52
Not enough data
8.8
52
Not enough data
9.2
52
9.0
5
7.8
43
Not enough data
8.0
44
Not enough data
9.0
45
Not enough data
8.8
44
Not enough data
9.5
46
9.7
5
9.0
50
8.3
5
8.2
42
Not enough data
8.5
40
Not enough data
9.0
40
Not enough data
8.8
36
Not enough data
Targeting
9.3
50
9.7
6
9.3
42
8.9
6
9.5
46
9.2
6
9.2
42
Not enough data
Platform
8.6
29
Not enough data
8.2
44
8.0
5
9.0
41
9.0
5
8.9
46
9.3
5
8.8
35
Not enough data
8.3
36
Not enough data
8.4
36
Not enough data
8.6
30
Not enough data
8.0
35
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
9.0
31
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.9
52
Not enough data
8.8
52
Not enough data
9.2
52
9.0
5
7.8
43
Not enough data
8.0
44
Not enough data
9.0
45
Not enough data
8.8
44
Not enough data
9.5
46
9.7
5
9.0
50
8.3
5
8.2
42
Not enough data
8.5
40
Not enough data
9.0
40
Not enough data
8.8
36
Not enough data
Targeting
9.3
50
9.7
6
9.3
42
8.9
6
9.5
46
9.2
6
9.2
42
Not enough data
Demand Side Platforms
8.6
38
Not enough data
8.2
36
Not enough data
8.9
36
9.0
5
Platform
8.6
29
Not enough data
8.2
44
8.0
5
9.0
41
9.0
5
8.9
46
9.3
5
8.8
35
Not enough data
8.3
36
Not enough data
8.4
36
Not enough data
8.6
30
Not enough data
8.0
35
Not enough data
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdLib DSP and Pontiac Intelligence are categorized as Demand Side Platform (DSP), Digital Audio Advertising, and Video Advertising
Unique Categories
AdLib DSP is categorized as Data Management Platform (DMP) and Cross-Channel Advertising
Pontiac Intelligence is categorized as Connected TV (CTV) Advertising Platforms and Display Advertising
Reviews
Reviewers' Company Size
AdLib DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pontiac Intelligence
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
51.3%
Online Media
9.0%
Entertainment
5.1%
Non-Profit Organization Management
2.6%
Legal Services
2.6%
Other
29.5%
Marketing and Advertising
62.5%
Publishing
12.5%
Public Relations and Communications
6.3%
Online Media
6.3%
Information Technology and Services
6.3%
Other
6.3%
Discussions
What is AdLib DSP used for?
1 Comment
MH
AdLib is an advertising software company offering customizable user interfaces and APIs for streamlined and automated cross-channel media buying, data...Read more
AdLib DSP has no more discussions with answers
Pontiac Intelligence has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
