Introducing G2.ai, the future of software buying.Try now
Compare Ada Software and Kustomer 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Octocom AI Customer Experience Suite
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Aissist.io
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Fin by Intercom
Visit Website
At a Glance
Market Segments
Mid-Market (63.8% of reviews)
Mid-Market (65.5% of reviews)
Entry-Level Pricing
No pricing available
Starting at $89.00 1 User Per Month
Ada
Star Rating
(169)4.6 out of 5
Market Segments
Mid-Market (63.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdaKustomer
Star Rating
(503)4.5 out of 5
Market Segments
Mid-Market (65.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $89.00 1 User Per Month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Ada excels in its Quality of Support with a score of 9.4, while Kustomer, although still strong, has a slightly lower score of 8.9. Reviewers mention that Ada's support team is responsive and helpful, making it a preferred choice for businesses needing reliable assistance.
- Reviewers mention that Ada's Ticket Collaboration feature scores 9.2, indicating a seamless experience for teams working together on customer issues. In contrast, Kustomer's collaboration features, while effective, do not reach the same level of user satisfaction, scoring lower at 8.1.
- Users on G2 highlight Ada's superior Response Automation capabilities with a score of 8.8, which allows for efficient handling of customer inquiries. Kustomer, while offering automation, scores slightly lower at 8.7, leading some users to feel that Ada provides a more streamlined experience.
- G2 users report that Ada's Ease of Use is rated at 9.0, making it user-friendly for teams with varying technical skills. Kustomer, with a score of 8.8, is still considered easy to use, but some users mention that it requires a bit more training to fully leverage its features.
- Reviewers mention that Ada's Customization Interface is highly rated at 8.9, allowing businesses to tailor the software to their specific needs easily. Kustomer's customization options, while robust, score lower at 8.4, leading some users to feel limited in their ability to personalize the platform.
- Users say that Ada shines in its AI Text Generation capabilities, scoring 9.1, which enhances customer interactions through intelligent responses. Kustomer's AI features, while effective, score lower at 8.8, with some users noting that Ada's AI feels more advanced and responsive.
Pricing
Entry-Level Pricing
Ada
No pricing availableKustomer
Enterprise
Starting at $89.00
1 User Per Month
Essential CX tools for growing teams—
powerful, affordable, and built to scale
- Conversational Timeline
- Tasks and Automations
- Data & File Storage
Free Trial
Ada
No trial information availableKustomer
No trial information availableRatings
Meets Requirements
8.7
130
8.9
378
Ease of Use
8.9
133
8.8
393
Ease of Setup
8.6
117
8.6
203
Ease of Admin
8.8
121
8.1
151
Quality of Support
9.4
130
9.0
360
Has the product been a good partner in doing business?
9.4
120
8.8
147
Product Direction (% positive)
9.3
127
8.8
369
Features by Category
Ticket and Case Management
Not enough data
9.2
181
|
Verified
Not enough data
9.1
185
|
Verified
Not enough data
8.9
188
|
Verified
Not enough data
8.9
181
|
Verified
Not enough data
8.9
160
|
Verified
Not enough data
8.9
179
|
Verified
Not enough data
9.2
180
|
Verified
Not enough data
9.2
179
|
Verified
Generative AI
Not enough data
7.8
48
Not enough data
8.4
48
Agentic AI - Help Desk
Not enough data
7.8
42
Not enough data
7.9
42
Not enough data
8.1
42
Communication Channels
Not enough data
8.9
163
|
Verified
Not enough data
9.3
184
|
Verified
Not enough data
9.1
160
|
Verified
Not enough data
8.5
160
|
Verified
Not enough data
8.7
148
Platform
Not enough data
8.0
82
Not enough data
8.7
168
|
Verified
Not enough data
9.2
123
|
Verified
Not enough data
8.9
119
|
Verified
Not enough data
8.4
155
|
Verified
Not enough data
8.5
155
|
Verified
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
7.7
5
Not enough data
8.0
5
Not enough data
Interaction
7.0
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
7.3
5
Not enough data
6.3
5
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
7.7
5
Not enough data
7.7
5
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
7.7
5
Not enough data
7.7
5
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
Agentic AI - AI Chatbots
6.7
5
Not enough data
7.0
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
9.0
5
Not enough data
6.3
5
Not enough data
7.7
5
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Responses
8.2
12
Not enough data
8.5
13
Not enough data
8.1
12
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
9.0
10
Not enough data
8.1
12
Not enough data
8.7
10
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Responses
8.6
69
Not enough data
8.7
63
Not enough data
9.1
68
Not enough data
8.6
66
Not enough data
8.0
56
Not enough data
Platform
8.9
60
Not enough data
8.4
62
Not enough data
8.6
63
Not enough data
7.7
68
Not enough data
7.7
49
Not enough data
8.7
59
Not enough data
8.6
66
Not enough data
Generative AI
8.3
9
Not enough data
7.6
9
Not enough data
Conversational Platform
9.1
18
9.0
183
8.3
12
9.1
178
9.0
14
9.0
164
8.3
11
8.9
85
Support Automation
8.6
15
9.0
161
8.7
18
9.0
176
8.8
17
9.2
153
9.0
18
8.6
88
Generative AI
Not enough data
8.2
53
Not enough data
8.3
53
Platform
9.4
6
Not enough data
8.9
6
Not enough data
8.3
6
Not enough data
8.9
6
Not enough data
7.8
6
Not enough data
9.4
6
Not enough data
Channel
9.2
6
Not enough data
9.0
5
Not enough data
9.4
6
Not enough data
8.9
6
Not enough data
Generative AI
8.9
6
Not enough data
8.9
6
Not enough data
Not enough data
Not enough data
Customer Support
9.5
7
Not enough data
6.9
7
Not enough data
9.0
8
Not enough data
Automation
8.3
8
Not enough data
8.3
8
Not enough data
7.5
8
Not enough data
Artificial Intelligence
7.7
8
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
Generative AI
Not enough data
7.3
43
Not enough data
7.5
43
Not enough data
6.9
42
Communication
Not enough data
8.9
156
|
Verified
Not enough data
8.9
174
|
Verified
Not enough data
9.0
144
|
Verified
Not enough data
8.8
134
|
Verified
Not enough data
8.1
84
Internal Use
Not enough data
8.7
168
|
Verified
Not enough data
9.1
153
|
Verified
Not enough data
8.2
90
Not enough data
8.8
152
|
Verified
Not enough data
9.0
157
|
Verified
Not enough data
9.0
174
|
Verified
Generative AI
7.5
8
8.4
34
Self-Service Experience
8.5
75
8.9
90
8.3
72
8.7
87
8.1
50
8.6
68
7.8
26
8.3
51
8.3
31
8.7
55
Self-Service Platform
8.7
30
9.0
59
8.5
33
8.9
59
8.3
34
8.5
53
8.0
35
9.0
57
Agentic AI - Customer Self-Service
7.2
6
7.9
21
7.5
6
8.4
21
7.8
6
8.5
21
7.5
6
8.3
21
8.6
6
8.4
21
5.3
6
8.5
21
7.2
6
8.4
20
Generative AI
Not enough data
8.2(won by default)
23
Not enough data
8.3(won by default)
23
Process
Not enough data
8.8(won by default)
40
Not enough data
9.2(won by default)
44
Not enough data
9.4(won by default)
45
Channels
Not enough data
9.6(won by default)
45
Not enough data
9.0(won by default)
42
Not enough data
9.2(won by default)
42
Not enough data
9.1(won by default)
41
Not enough data
9.3(won by default)
41
Insight
Not enough data
9.1(won by default)
42
Not enough data
8.7(won by default)
45
Not enough data
8.4(won by default)
40
Not enough data
8.7(won by default)
43
Generative AI
Not enough data
8.0
35
Not enough data
8.3
35
Customization - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data and Analytics - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Voice Recognition - AI Voice Assistants
Not enough data
Not enough data
Speech Synthesis - AI Voice Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and privacy - AI Voice Assistants
Not enough data
Not enough data
Compatibility - AI Voice Assistants
Not enough data
Not enough data
Conversational AI - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform integration - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Customer Query Resolution - AI Customer Support Agents
8.3
9
7.5
6
8.0
9
7.5
6
7.6
9
6.9
6
8.7
9
7.8
6
9.1
9
7.5
6
Customer Interaction Automation - AI Customer Support Agents
5.2
8
7.8
6
7.3
8
7.8
6
8.5
9
7.8
6
8.2
10
8.1
6
Automation
8.3
10
8.6
6
8.0
9
8.3
6
5.0
8
8.6
6
Autonomy
6.9
8
8.6
6
7.7
8
8.9
6
7.6
9
8.3
6
8.0
9
7.8
6
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ada and Kustomer are categorized as AI Customer Support Agents, Conversational Support, Customer Self-Service, AI Agents For Business Operations, Digital Customer Service Platforms, and Social Customer Service
Unique Categories
Reviews
Reviewers' Company Size
Ada
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Kustomer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
15.3%
Telecommunications
8.6%
Information Technology and Services
6.1%
Consumer Services
6.1%
Retail
5.5%
Other
58.3%
Consumer Services
12.8%
Retail
11.8%
Health, Wellness and Fitness
6.2%
Apparel & Fashion
5.8%
Food & Beverages
5.6%
Other
57.8%
Alternatives
Discussions
What is Ada used for?
1 Comment
A
Customer Service. Answering Basic FAQ and performing self service automation.Read more
Ada has no more discussions with answers
How can we get a ticket ID ?
1 Comment
HL
The ticket ID is the string of characters in the URL after the "events" portion. For example, if you have a ticket open, you will...Read more
Is there a way currently follow a customer in different ways such as a label so you can sort your follows by sales, shipping issues, parts replacement, follow up order. Not to be confused with the (labeling of a interaction) but current interactions that I need to go back to as a agent to check on my customer for a specific reason.
1 Comment
ED
All the conversations are in your search field and they are shown in the timeline. Read more
How can I post a note with out it closing
1 Comment
ED
You can add internal note by clicking on note and it will be visible only for the users of your company :) Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
