Introducing G2.ai, the future of software buying.Try now
Compare Actito and Oracle Eloqua 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Inflection.io
Visit Website
At a Glance
Market Segments
Mid-Market (43.8% of reviews)
Enterprise (54.9% of reviews)
Entry-Level Pricing
Contact Us
$2,000/month
Actito
Star Rating
(175)4.3 out of 5
Market Segments
Mid-Market (43.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about ActitoOracle Eloqua
Star Rating
(617)3.9 out of 5
Market Segments
Enterprise (54.9% of reviews)
Pros & Cons
Entry-Level Pricing
$2,000/month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Oracle Eloqua excels in Visitor Behavior Monitoring with a score of 9.3, indicating robust tracking capabilities, while Actito's performance in this area is not rated, suggesting a potential gap in visitor insights.
- Reviewers mention that Actito shines in Quality of Support with a score of 9.1, significantly higher than Oracle Eloqua's 7.0, highlighting a more responsive and helpful support team for users.
- G2 users note that Actito offers superior Ease of Use with a score of 8.6 compared to Oracle Eloqua's 7.2, making it a more user-friendly option for marketers who may not be as tech-savvy.
- Users on G2 report that Oracle Eloqua's Application Attribution feature is highly rated at 9.8, showcasing its effectiveness in tracking marketing efforts, while Actito does not provide a comparable feature, which may limit its analytical capabilities.
- Reviewers say that Actito's Automated Email Responses score of 8.6 is slightly better than Oracle Eloqua's 8.5, indicating that both platforms are strong in this area, but Actito may offer a slight edge in automation efficiency.
- Users report that Oracle Eloqua's Campaign Analysis feature is rated at 9.2, which is impressive, but Actito's overall campaign management capabilities, including budgeting and program management, are rated lower, suggesting that Eloqua may provide a more comprehensive solution for campaign tracking.
Pricing
Entry-Level Pricing
Actito
Actito
Contact Us
Pricing based on profiles in database, interactions included
- Powerful and flexible marketing data model
- Intuitive, no-code segment builder
- Multichannel customer journey automation
Free Trial
Actito
Free Trial is available
Oracle Eloqua
No trial information availableRatings
Meets Requirements
8.4
131
8.1
504
Ease of Use
8.6
134
7.2
505
Ease of Setup
8.2
69
6.5
223
Ease of Admin
8.3
63
7.3
230
Quality of Support
9.1
134
7.0
464
Has the product been a good partner in doing business?
8.8
62
7.5
225
Product Direction (% positive)
9.5
127
6.7
488
Features by Category
Email Marketing
8.4
99
|
Verified
8.3
385
|
Verified
8.8
94
|
Verified
8.7
385
|
Verified
8.5
94
|
Verified
8.2
374
|
Verified
8.6
89
|
Verified
8.5
352
|
Verified
Online Marketing
7.6
79
|
Verified
8.1
223
|
Verified
8.2
81
|
Verified
7.8
333
|
Verified
8.5
68
|
Verified
7.4
319
|
Verified
8.0
75
7.3
332
|
Verified
7.3
57
7.3
289
|
Verified
Lead Management
8.0
66
8.2
211
|
Verified
8.1
77
|
Verified
7.7
329
|
Verified
8.5
94
|
Verified
8.2
349
|
Verified
7.3
55
8.0
305
|
Verified
8.1
54
8.2
326
|
Verified
7.5
61
|
Verified
7.9
308
|
Verified
7.6
39
7.8
297
|
Verified
7.9
66
|
Verified
7.9
313
|
Verified
Campaign Management
7.9
62
|
Verified
8.1
321
|
Verified
7.9
43
8.0
279
7.7
48
|
Verified
7.1
229
|
Verified
7.6
33
6.7
193
Social
7.2
32
6.9
160
7.5
33
7.1
167
|
Verified
7.4
34
7.2
179
|
Verified
7.3
34
7.1
170
7.3
34
7.1
150
Reporting & Analytics
8.2
96
|
Verified
7.7
359
|
Verified
7.0
57
|
Verified
7.2
298
|
Verified
7.1
51
|
Verified
7.1
249
|
Verified
7.1
45
7.2
230
|
Verified
7.5
33
6.9
205
Platform
8.2
53
|
Verified
7.7
154
|
Verified
8.1
49
|
Verified
8.1
148
|
Verified
8.3
50
|
Verified
8.0
158
|
Verified
8.0
38
|
Verified
7.6
103
|
Verified
7.6
42
|
Verified
7.2
116
|
Verified
8.5
53
|
Verified
7.7
154
|
Verified
7.4
39
|
Verified
7.4
105
|
Verified
Agentic AI - Marketing Automation
6.4
6
Not enough data
6.4
6
Not enough data
6.1
6
Not enough data
6.1
6
Not enough data
6.1
6
Not enough data
6.1
6
Not enough data
Integration
8.3
52
|
Verified
7.8
161
|
Verified
8.1
49
|
Verified
7.5
142
|
Verified
7.2
32
|
Verified
7.7
134
|
Verified
Visitor Behavior
9.3
14
Not enough data
9.4
15
Not enough data
9.2
13
Not enough data
Templates
9.7
15
Not enough data
8.9
17
Not enough data
Feature Not Available
Not enough data
Personalization
9.5
14
Not enough data
9.4
16
Not enough data
9.7
15
Not enough data
9.6
13
Not enough data
9.6
13
Not enough data
9.5
14
Not enough data
9.5
18
Not enough data
9.1
17
Not enough data
Multichannel
9.4
16
Not enough data
9.5
19
Not enough data
9.1
15
Not enough data
Administration
9.4
17
Not enough data
9.0
19
Not enough data
9.1
18
Not enough data
9.4
16
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
10.0
7
Not enough data
9.5
7
Not enough data
Targeting
9.8
7
Not enough data
9.5
7
Not enough data
Triggered Content
9.5
7
Not enough data
10.0
7
Not enough data
10.0
7
Not enough data
Personalized Content
9.3
7
Not enough data
9.3
7
Not enough data
10.0
7
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.9
19
Not enough data
8.8
20
Not enough data
8.9
20
Not enough data
8.9
19
Not enough data
Intelligence
8.9
20
Not enough data
8.2
18
Not enough data
8.6
18
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
9.3
16
Not enough data
8.7
17
Not enough data
8.6
16
Not enough data
8.8
16
Not enough data
Campaigns
9.5
16
Not enough data
9.0
16
Not enough data
9.5
16
Not enough data
8.8
16
Not enough data
9.9
17
Not enough data
9.4
17
Not enough data
Engagement
9.1
15
Not enough data
Platform
9.1
16
Not enough data
9.1
16
Not enough data
9.1
15
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.1
29
|
Verified
Not enough data
8.6
34
|
Verified
Not enough data
8.7
30
|
Verified
Not enough data
8.9
30
|
Verified
Not enough data
8.8
21
Not enough data
8.9
21
Not enough data
Campaign Activity
9.0
34
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.8
26
Not enough data
8.5
31
|
Verified
Not enough data
8.7
33
|
Verified
Not enough data
8.3
20
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Actito and Oracle Eloqua are categorized as Marketing Automation
Unique Categories
Actito is categorized as E-Commerce Personalization, Marketing Analytics, Customer Data Platform (CDP), Personalization, Personalization Engines, and Mobile Marketing
Oracle Eloqua has no unique categories
Reviews
Reviewers' Company Size
Actito
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Eloqua
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
8.3%
Leisure, Travel & Tourism
7.7%
Retail
7.1%
Online Media
5.3%
Financial Services
4.7%
Other
66.9%
Computer Software
15.1%
Information Technology and Services
12.8%
Marketing and Advertising
12.5%
Financial Services
5.2%
Telecommunications
3.6%
Other
50.8%
Alternatives
Discussions
Actito has no discussions with answers
How do you use the Eloqua system if you are a non-profit?
1 Comment
JW
Hi Jacob. There are several Eloqua use cases for non-profit between precise segmentation and customer marketing/nurture campaigns. Here is one case study...Read more
Oracle Eloqua has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
