Compare Actito and Oracle Eloqua 
Featured Products
At a Glance
Market Segments
Mid-Market (44.0% of reviews)
Enterprise (54.4% of reviews)
Entry-Level Pricing
Contact Us
$2,000/month
Actito
Star Rating
(175)4.3 out of 5
Market Segments
Mid-Market (44.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about ActitoOracle Eloqua
Star Rating
(623)3.9 out of 5
Market Segments
Enterprise (54.4% of reviews)
Pros & Cons
Entry-Level Pricing
$2,000/month
Browse all 3 pricing plansActito vs Oracle Eloqua
When assessing the two solutions, reviewers found Actito easier to use, set up, and administer. Reviewers also preferred doing business with Actito overall.
- Reviewers felt that Actito meets the needs of their business better than Oracle Eloqua.
- When comparing quality of ongoing product support, reviewers felt that Actito is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Actito over Oracle Eloqua.
Pricing
Entry-Level Pricing
Actito
Actito
Contact Us
Pricing based on profiles in database, interactions included
- Powerful and flexible marketing data model
- Intuitive, no-code segment builder
- Multichannel customer journey automation
Free Trial
Actito
Free Trial is available
Oracle Eloqua
No trial information availableRatings
Meets Requirements
8.4
130
8.1
507
Ease of Use
8.6
133
7.2
509
Ease of Setup
8.2
68
6.5
228
Ease of Admin
8.3
63
7.3
231
Quality of Support
9.1
133
7.0
468
Has the product been a good partner in doing business?
8.8
62
7.5
226
Product Direction (% positive)
9.5
126
6.7
491
Features by Category
Email Marketing
8.4
99
|
Verified
8.3
386
|
Verified
8.8
94
|
Verified
8.7
387
|
Verified
8.5
94
|
Verified
8.2
375
|
Verified
8.6
89
|
Verified
8.5
354
|
Verified
Online Marketing
7.6
79
|
Verified
8.1
225
|
Verified
8.2
81
|
Verified
7.8
334
|
Verified
8.5
68
|
Verified
7.4
320
|
Verified
8.0
75
7.3
332
|
Verified
7.3
57
7.3
289
|
Verified
Lead Management
8.0
66
8.2
211
|
Verified
8.1
77
|
Verified
7.7
329
|
Verified
8.5
94
|
Verified
8.2
350
|
Verified
7.3
55
8.0
306
|
Verified
8.1
54
8.2
328
|
Verified
7.5
61
|
Verified
7.9
308
|
Verified
7.6
39
7.9
298
|
Verified
7.9
66
|
Verified
7.9
313
|
Verified
Campaign Management
7.9
62
|
Verified
8.1
322
|
Verified
7.9
43
8.0
279
7.7
48
|
Verified
7.1
229
|
Verified
7.6
33
6.8
195
Social
7.2
32
6.9
160
7.5
33
7.1
167
|
Verified
7.4
34
7.2
179
|
Verified
7.3
34
7.1
170
7.3
34
7.1
151
Reporting & Analytics
8.2
96
|
Verified
7.7
360
|
Verified
7.0
57
|
Verified
7.2
298
|
Verified
7.1
51
|
Verified
7.1
249
|
Verified
7.1
45
7.2
230
|
Verified
7.5
33
6.9
205
Platform
8.2
53
|
Verified
7.7
155
|
Verified
8.1
48
|
Verified
8.1
148
|
Verified
8.3
50
|
Verified
8.0
158
|
Verified
8.0
38
|
Verified
7.6
103
|
Verified
7.6
42
|
Verified
7.2
116
|
Verified
8.5
53
|
Verified
7.7
154
|
Verified
7.4
39
|
Verified
7.4
105
|
Verified
Agentic AI - Marketing Automation
6.4
6
Not enough data
6.4
6
Not enough data
6.1
6
Not enough data
6.1
6
Not enough data
6.1
6
Not enough data
6.1
6
Not enough data
Integration
8.3
52
|
Verified
7.8
161
|
Verified
8.1
49
|
Verified
7.5
142
|
Verified
7.2
32
|
Verified
7.7
134
|
Verified
Visitor Behavior
9.3
14
Not enough data
9.4
15
Not enough data
9.2
13
Not enough data
Templates
9.7
15
Not enough data
8.9
17
Not enough data
Feature Not Available
Not enough data
Personalization
9.5
14
Not enough data
9.4
16
Not enough data
9.7
15
Not enough data
9.6
13
Not enough data
9.6
13
Not enough data
9.5
14
Not enough data
9.5
18
Not enough data
9.1
17
Not enough data
Multichannel
9.4
16
Not enough data
9.5
19
Not enough data
9.1
15
Not enough data
Administration
9.4
17
Not enough data
9.0
19
Not enough data
9.1
18
Not enough data
9.4
16
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
10.0
7
Not enough data
9.5
7
Not enough data
Targeting
9.8
7
Not enough data
9.5
7
Not enough data
Triggered Content
9.5
7
Not enough data
10.0
7
Not enough data
10.0
7
Not enough data
Personalized Content
9.3
7
Not enough data
9.3
7
Not enough data
10.0
7
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.9
19
Not enough data
8.8
20
Not enough data
8.9
20
Not enough data
8.9
19
Not enough data
Intelligence
8.9
20
Not enough data
8.2
18
Not enough data
8.6
18
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
9.3
16
Not enough data
8.7
17
Not enough data
8.6
16
Not enough data
8.8
16
Not enough data
Campaigns
9.5
16
Not enough data
9.0
16
Not enough data
9.5
16
Not enough data
8.8
16
Not enough data
9.9
17
Not enough data
9.4
17
Not enough data
Engagement
9.1
15
Not enough data
Platform
9.1
16
Not enough data
9.1
16
Not enough data
9.1
15
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.1
29
|
Verified
Not enough data
8.6
34
|
Verified
Not enough data
8.7
30
|
Verified
Not enough data
8.9
30
|
Verified
Not enough data
8.8
21
Not enough data
8.9
21
Not enough data
Campaign Activity
9.0
34
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.8
26
Not enough data
8.5
30
|
Verified
Not enough data
8.7
33
|
Verified
Not enough data
8.3
20
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Actito and Oracle Eloqua are categorized as Marketing Automation
Unique Categories
Actito is categorized as E-Commerce Personalization, Marketing Analytics, Customer Data Platform (CDP), Personalization, Personalization Engines, and Mobile Marketing
Oracle Eloqua has no unique categories
Reviews
Reviewers' Company Size
Actito
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Eloqua
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
8.3%
Leisure, Travel & Tourism
7.7%
Retail
7.1%
Online Media
5.4%
Financial Services
4.8%
Other
66.7%
Computer Software
15.0%
Information Technology and Services
12.9%
Marketing and Advertising
12.4%
Financial Services
5.3%
Telecommunications
3.6%
Other
50.8%
Alternatives
Discussions
Actito has no discussions with answers
How do you use the Eloqua system if you are a non-profit?
1 Comment
JW
Hi Jacob. There are several Eloqua use cases for non-profit between precise segmentation and customer marketing/nurture campaigns. Here is one case study...Read more
Oracle Eloqua has no more discussions with answers
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