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Compare AB Tasty and Unleash 
Featured Products
At a Glance
Market Segments
Mid-Market (51.8% of reviews)
Mid-Market (54.7% of reviews)
Entry-Level Pricing
Contact Us for Pricing
Starting at $75.00 1 Seats Per Month
AB Tasty
Star Rating
(401)4.4 out of 5
Market Segments
Mid-Market (51.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us for Pricing
Browse all 2 pricing plansUnleash
Star Rating
(118)4.7 out of 5
Market Segments
Mid-Market (54.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $75.00 1 Seats Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AB Tasty excels in providing a user-friendly experience, particularly for marketing teams. Users appreciate its intuitive tools that allow them to easily add and edit website content without needing developer assistance, which significantly saves time.
- Users say that Unleash stands out for its robust scalability and stability, especially for larger organizations. Reviewers highlight how it effectively resolved their previous maintenance issues, making it a reliable choice for managing feature flags and experiments across multiple environments.
- According to verified reviews, AB Tasty is praised for its lightweight performance, which does not hinder website speed while running various tests. This feature is particularly beneficial for teams looking to optimize digital experiences without compromising site performance.
- Reviewers mention that Unleash's API-first approach is a significant advantage, allowing for seamless automation of provisioning and configuration. This flexibility is especially appreciated by developers who work with modern tech stacks like Java and Spring-Boot.
- Users highlight that both platforms offer strong support, but AB Tasty's quality of support is noted as being particularly responsive, with users feeling well-supported during their testing and personalization efforts.
- G2 reviewers indicate that while both products cater well to mid-market companies, Unleash's entry-level pricing starting at $75 makes it a more accessible option for smaller teams or startups looking to implement feature management without a hefty investment.
Pricing
Entry-Level Pricing
AB Tasty
Essentials
Contact Us for Pricing
Experiment & Personalize, Easy-to-Use, Advanced Targeting & Modifications
- A/B, split & funnel testing
- Personalization campaigns
- Visual and code editor, preview for QA
Unleash
Cloud Hosted - Pay-as-you-go
Starting at $75.00
1 Seats Per Month
All the features of Enterprise with no long term commitment.
- Free Trial
- Unlimited Projects
- Unlimited Environments
Free Trial
AB Tasty
No trial information availableUnleash
Free Trial is available
Ratings
Meets Requirements
8.5
370
9.1
85
Ease of Use
8.4
371
9.0
89
Ease of Setup
8.3
242
8.9
60
Ease of Admin
8.9
149
9.2
48
Quality of Support
9.3
366
9.3
56
Has the product been a good partner in doing business?
9.1
151
9.3
40
Product Direction (% positive)
9.1
367
9.5
87
Features by Category
Visitor Behavior
7.7
161
|
Verified
Not enough data
8.1
171
|
Verified
Not enough data
7.0
145
|
Verified
Not enough data
Templates
7.5
149
|
Verified
Not enough data
8.0
166
|
Verified
Not enough data
8.2
165
|
Verified
Not enough data
Personalization
7.2
143
|
Verified
Not enough data
7.8
147
|
Verified
Not enough data
7.2
124
|
Verified
Not enough data
Feature Not Available
Not enough data
7.2
120
|
Verified
Not enough data
6.8
115
|
Verified
Not enough data
9.1
161
|
Verified
Not enough data
8.0
133
|
Verified
Not enough data
Multichannel
8.1
148
|
Verified
Not enough data
5.5
96
Not enough data
7.9
137
|
Verified
Not enough data
Administration
7.2
120
|
Verified
Not enough data
7.7
140
|
Verified
Not enough data
7.5
126
|
Verified
Not enough data
7.5
132
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
6.2
50
Not enough data
6.2
49
Not enough data
Segmentation
8.8
7
Not enough data
7.3
5
Not enough data
Targeting
8.9
6
Not enough data
8.9
6
Not enough data
Triggered Content
9.0
5
Not enough data
Feature Not Available
Not enough data
8.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
9.2
6
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.1
31
9.5
78
7.7
24
9.3
69
7.6
30
8.0
72
Functionality
7.5
27
8.9
70
8.4
33
9.3
73
8.0
28
8.4
69
Computing
7.7
233
Not enough data
6.4
182
Not enough data
7.3
230
Not enough data
Experimental Design
8.2
234
Not enough data
8.2
217
Not enough data
8.3
234
Not enough data
Analytics
7.8
249
Not enough data
5.5
190
Not enough data
Agentic AI - A/B Testing
5.9
85
Not enough data
6.2
80
Not enough data
6.0
82
Not enough data
6.2
81
Not enough data
Usability - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
Performance Optimization - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security & Compliance - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Detection Features - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.1
33
Not enough data
6.0
32
Not enough data
6.0
32
Not enough data
6.4
32
Not enough data
5.9
31
Not enough data
6.6
32
Not enough data
Variation Testing
9.1
25
Not enough data
7.4
22
Not enough data
8.5
24
Not enough data
9.0
23
Not enough data
8.3
23
Not enough data
8.2
20
Not enough data
Reporting
8.3
24
Not enough data
8.2
24
Not enough data
Personalization
8.9
20
Not enough data
8.5
20
Not enough data
8.1
20
Not enough data
Administration
8.2
19
Not enough data
8.2
22
Not enough data
8.5
22
Not enough data
8.8
22
Not enough data
Categories
Categories
Shared Categories
AB Tasty and Unleash are categorized as Feature Management
Unique Categories
AB Tasty is categorized as Personalization, Personalization Engines, E-Commerce Personalization, A/B Testing, Mobile App Optimization, and Emotion AI
Unleash has no unique categories
Reviews
Reviewers' Company Size
AB Tasty
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Unleash
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
14.7%
Cosmetics
7.6%
Leisure, Travel & Tourism
5.8%
Apparel & Fashion
4.6%
Consumer Goods
4.3%
Other
62.9%
Computer Software
18.8%
Information Technology and Services
13.7%
Financial Services
7.7%
Computer & Network Security
7.7%
Retail
4.3%
Other
47.9%
Alternatives
Discussions
How does AB Tasty work?
1 Comment
Official Response from AB Tasty
AB Tasty is a SaaS (Software as a Service) solution that’s hosted in the cloud and provides a web interface for the ultra-simple creation of A/B tests,...Read more
How do I install AB Tasty on my site?
1 Comment
Official Response from AB Tasty
Before you can set up a campaign, you need to install the AB Tasty tag on your site. This process only takes a few minutes. Read more
Is AB Tasty compliant with personal data protection laws?
1 Comment
Official Response from AB Tasty
Since we’re dedicated to respecting international laws and regulations, we make sure that our solution is compliant with all data regulation.Read more
Unleash has no discussions with answers
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