Website builders provide users without extensive development knowledge on how to build a website a basic platform for creating websites by utilizing templates with drag-and-drop capabilities to easily create and maintain a site. They often provide domain name offerings, search engine optimization, analytics, e-commerce plugins, and mobile web functionality. Website builders are used by businesses of all sizes and can range from promotional outlets for artists or personal websites to advanced e-commerce stores. Website builders are used in conjunction with hosting services to make the website accessible to others. Additionally, they can work side-by-side with solutions that provide video embedding, marketing and social media tools, web design, and content management tools to add depth and functionality to your website. There are also many free website builder solutions for those on a budget.
To qualify for inclusion in the Website Builder category, a product must:
G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.
A weekly snapshot of rising stars, new launches, and what everyone's buzzing about.
Buyer's Guide: Website Builder
How should I choose a website builder?
A website builder isn’t just a tool for creating pages. It’s a system that helps teams move faster, reduce technical overhead, and maintain a consistent online presence. Knowing which features matter most to your workflow makes choosing the right one much easie
What trends are shaping website builders right now?
I’ve seen platforms on G2 introduce features that make site building more efficient:
These trends indicate that builders are evolving to function more like comprehensive digital experience platforms.
What does a website builder do?
When people ask me about website builders, I usually explain them as tools that let you create, launch, and manage a website without needing to write code. But in practice, I see website builders as something bigger: they give teams the freedom to build and update their online presence as fast as the business moves. Instead of waiting on developers or juggling hosting providers, I can design, publish, and optimize everything in one place.
Why do businesses use website builders?
From my experience working with marketing and small business teams, the biggest advantage is speed. Website updates often get stuck in technical backlogs, and that slows down campaigns. A website builder removes those blockers.
Based on G2 reviewer trends, these are the key benefits I’ve seen:
This makes website builders especially helpful for startups, small businesses, and marketing teams that want more independence and control.
Who usually uses website builders?
According to G2 review data, I’ve seen three groups rely on these tools the most:
Each group values the same thing: control without complexity.
What types of website builders should I consider?
The right choice of website builder will depend on how much flexibility and scalability you need. G2 reviews that I analyzed recommend evaluating tools based on these categories:
What are the core features to look for in website builders?
When I break down G2 reviews for this category, I look closely at the themes users repeatedly mention:
These are the features that keep a site functional, fast, and easy to maintain in the long term.
This description is provided by the seller.
We make the most complete hosting with great tools, fanatical support, and fast servers on AWS. In just a few clicks you can create an incredible website, install your own WordPress or set up several highly available Cloud VPS to take your site to unlimited levels of growth. All our services includes free domain, optimized PHP, SSL certificate, S3 backups, NodeJS, Cloudflare Enterprise CDN and premium features, managed via cPanel and mobile App.
This description is provided by the seller.
This description is provided by the seller.
WP CV Builder SaaS is a powerful WordPress plugin that allows you to create and manage your CV creation platform. It is specially built for business owners or people who are looking for the best way of passive income. With this plugin, business owners can offer their users to build professional CVs using 26+ ready-to-use templates, customize designs, and download their resumes instantly. You can monetize your platform by offering free or paid CV creation services, integrated with PayPal for seamless transactions.
This description is provided by the seller.
This description is provided by the seller.
WPHubSite is a WordPress platform simplified and integrated with the power of the HubSpot CRM and HubSpot's Marketing, Sales, and Service Hubs. We created an amazing website builder platform that lets you build your dream website with tons of modules and templates. There are tons of powerful marketing features and it all integrates seamlessly with HubSpot so you can stay on top of every customer interaction.
This description is provided by the seller.
This description is provided by the seller.
Website creation tool that lets users develop professional, and mobile-friendly website with templates, graphics, and pages.
This description is provided by the seller.
This description is provided by the seller.
Everything you need to create the perfect website
This description is provided by the seller.
This description is provided by the seller.
The world's number one Platform to create and build classifieds website. Join thousands of entrepreneurs and business owners using Yclas to build their marketplace.
This description is provided by the seller.
This description is provided by the seller.
Yoloo Site is a leading web design platform for web professionals and agencies of all sizes, with powerful team collaboration tools for building and managing websites at scale. Our platform enables you to build feature-rich websites that are perfectly suited to desktop, tablet and mobile, and automatically optimized for Google PageSpeed and SEO.
This description is provided by the seller.
This description is provided by the seller.
Yottled is an all-in-one software provider for any business in the service industry. It's 100% free for businesses. Yottled offers 15+ industry-leading features including scheduling, booking, payment integration, PoS, CRM, forms, event registration, memberships, appointment booking, reservation, digital calendar, gist cards, and more. 1,000+ businesses already trust it.
This description is provided by the seller.
This description is provided by the seller.
Yourhosting is one of the largest hosting providers in the Netherlands, specialized in shared hosting and VPS, domain names, SSL, and cloud services such as Office 365. Our mission is to make every customer happy. That is why Yourhosting specializes in providing help and support, even after purchase. No matter how big or small your goals are, we are happy to think along with you and contribute to your online success!
This description is provided by the seller.
This description is provided by the seller.
Create a new website or redesign your existing website to suit the current responsive technology required to display your website on mobile phones and tabs.
This description is provided by the seller.
This description is provided by the seller.
Zammit is a ready-to-launch e-commerce platform designed to empower businesses to establish and manage their online stores with ease. Catering to entrepreneurs and companies of all sizes, Zammit offers a comprehensive suite of tools that streamline the process of setting up, customizing, and operating an online shop. With its user-friendly interface and robust features, businesses can quickly go digital, reaching a broader audience and enhancing their sales potential. Key Features and Functionality: - Quick Setup: Launch your online store in minutes by selecting a suitable template and uploading product images. - Comprehensive Dashboard: Manage orders, shipping, and payments efficiently from a centralized dashboard accessible anytime, anywhere. - Customer Database: Maintain and analyze customer information to better understand and serve your audience. - Sales Reports: Access detailed sales reports to monitor performance and make informed business decisions. - Order and Inventory Management: Keep track of orders and manage inventory seamlessly to ensure smooth operations. - Customization: Personalize your store to reflect your brand identity and meet specific business needs. - Integrated Payments and Shipping: Benefit from seamless integration with courier services and support for both cash and online payments. - Bilingual Interface: Communicate effectively with a bilingual interface, including native Arabic support, and access local customer service based in Cairo. Primary Value and Solutions Provided: Zammit addresses the challenges businesses face when transitioning to online commerce by offering an affordable, efficient, and secure platform. It eliminates the need for technical expertise, allowing users to set up and manage their online stores effortlessly. By providing essential tools for order processing, customer management, and sales analysis, Zammit enables businesses to focus on growth and customer engagement. Its flexible shipping options and integrated payment systems ensure a smooth shopping experience for customers, thereby enhancing satisfaction and loyalty. With dedicated customer support and a user-friendly interface, Zammit simplifies the e-commerce journey, making it accessible to businesses aiming to expand their digital footprint.
This description is provided by the seller.
This description is provided by the seller.
Zarla is an AI Website Builder that helps small businesses generate professional, industry-specific websites with minimal manual setup. It is designed for users who need a functional online presence without requiring design experience, coding skills, or access to technical resources. The platform combines automated content generation, layout assembly, and branding tools to support service-based businesses, local operators, and new entrepreneurs who need to establish a website quickly. Zarla focuses on use cases where businesses need to launch a website, update existing information, or create consistent branding across digital channels. The system guides users through prompts about their business type, services, and goals, and then produces a complete website structure that can be edited or published immediately. By automating tasks such as copywriting, image selection, domain configuration, and navigation structure, Zarla reduces the time and expertise normally required to build and maintain a website. Key capabilities include: - Automated generation of website copy, page structure, and branding assets based on user-submitted business details. - Templates and layouts optimized for small service businesses, including professions such as home services, personal care, consulting, and local trades. - Tools for updating site content, adding service descriptions, and managing contact information through a simplified editor. - Integration with domain registration, hosting, and advanced SEO settings to support publication and ongoing visibility. Benefits relevant to prospective users include: - Reduced complexity in launching a website compared to traditional design platforms or manual development. - Faster creation of market-appropriate content and layouts that reflect common expectations within each industry. - A guided workflow that supports users with limited technical knowledge. - The ability to maintain and revise site content without relying on external developers or designers. - Streamlined management of essential website components such as hosting, domain configuration, and branding assets. Zarla AI Website Builder fits within the broader category of AI-assisted site creation tools and is most suitable for small businesses seeking a straightforward, automated approach to establishing an online presence. Its core function is to provide a complete, editable website produced through AI-generated content and design recommendations, enabling users to go from business idea to published site in a short timeframe.
This description is provided by the seller.
This description is provided by the seller.
Zibster offers site builder and e-commerce solutions for small business.
This description is provided by the seller.
This description is provided by the seller.
Email Marketing
This description is provided by the seller.
This description is provided by the seller.
ZipWP is an AI-powered platform that helps you build and launch WordPress websites in seconds. Just describe your business, and ZipWP instantly creates a complete website with pages, content, and design ready to customize. Key features: - AI-generated website drafts in about 60 seconds - AI assistant inside WordPress to edit content, fix issues, and improve designs - Multilingual site creation - AI wireframe generator to create wireframe for large sites - Blueprints and cloning tools to save, reuse and share your best designs - White-label and custom domain options for agencies - Ability to host sites with lightning-fast hosting powered by ZipWP - Chrome extension for creating instant websites from sources like LinkedIn or Google Business ZipWP is perfect for: - Small business owners who want a website without hiring developers - Freelancers who need to create websites quickly for clients - Agencies managing multiple client projects and looking to scale efficiently - Entrepreneurs who want to test business ideas with quick website launches - Bloggers and content creators who need professional websites fast - Developers who want staging sites, wireframes, or blueprints to speed up workflows Try ZipWP today!
This description is provided by the seller.











