# Best Web Content Management Software for Small Business - Page 2

## How Many Web Content Management Software Products Does G2 Track?

**Total Products under this Category:** 389

### Category Stats (Jul 2026)

- **Average Rating:** 4.28/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Magnolia (+1.03%) - Among all products in this category, Magnolia recorded the largest rating increase compared to last month

_Last updated: July 26, 2026_

## How Does G2 Rank Web Content Management Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 30,700+ Authentic Reviews
- 389+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Web Content Management Software
 ![G2 Grid® for Web Content Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/web-content-management/grids.png?focus%5B%5D=130675&focus%5B%5D=1331985&focus%5B%5D=16536&focus%5B%5D=723&focus%5B%5D=4965&focus%5B%5D=1689&focus%5B%5D=54402&focus%5B%5D=5397)

Highlighted products: HubSpot Content Hub, Wix Studio, Webflow, WordPress.org, Duda, Umbraco, Sanity, and Pantheon.

Underlying data: [Grid® JSON](https://www.g2.com/categories/web-content-management/grids.json?focus%5B%5D=hubspot-content-hub&focus%5B%5D=wix-studio&focus%5B%5D=webflow&focus%5B%5D=wordpress-org&focus%5B%5D=duda&focus%5B%5D=umbraco&focus%5B%5D=sanity&focus%5B%5D=pantheon&segment=small-business)

### [Brightspot](https://www.g2.com/products/brightspot/reviews)

Brightspot is the leading content management solution for delivering brilliant digital experiences through a fast, flexible and secure platform. Founded in 2008 and headquartered in Reston, Virginia, Brightspot has spent more than 15 years helping organizations transform how they manage and deliver content. Today, the platform powers mission-critical digital experiences for some of the world’s most recognized brands, including AP News, NPR, Walmart and FedEx. Built to support the needs of both non-technical users and developers alike, Brightspot removes the friction that slows content teams down. With support for headless, hybrid and decoupled architectures, the platform gives you the flexibility to scale your digital operations without the limitations of legacy systems or rigid infrastructure. From multisite and multilingual publishing to role-based workflows, modular content models and seamless integrations, Brightspot enables you to manage even the most complex content ecosystems — all from one centralized hub. Brightspot’s AI-powered features and automation tools accelerate your publishing process, freeing teams to focus on what matters most: creating high-impact content. Intuitive authoring tools, pre-built templates, customizable workflows and built-in SEO and translation tools make it easier than ever to create. Beyond the product, Brightspot is known for its unmatched customer partnership. From onboarding to innovation, Brightspot works closely with your team to ensure your CMS evolves with your business. Whether you're growing your audience, adding new brands, expanding to global markets or integrating with the latest technologies, Brightspot is with you every step of the way. That’s why 97% of customers return year after year. With Brightspot, content becomes a competitive advantage — not a roadblock. Launch faster. Scale smarter. And lead fearlessly with a CMS that adapts to your business, not the other way around.

**Average Rating:** 4.4/5.0

**Total Reviews:** 84

#### How Do G2 Users Rate Brightspot?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.7/10)
- **Content Authoring:** 8.4/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 8.1/10 (Category avg: 8.3/10)
- **API / Integrations:** 7.7/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Brightspot?

- **Seller:** [Brightspot](https://www.g2.com/sellers/brightspot)
- **Company Website:** https://www.brightspot.com
- **Year Founded:** 2008
- **HQ Location:** Reston, US
- **Twitter:** @TeamBrightspot (500 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/brightspot/ (195 employees on LinkedIn®)

#### Who Uses This Product?

- **Top Industries:** Online Media, Information Technology and Services
- **Company Size:** 55% Medium, 33% Small

#### What Do G2 Reviewers Say About Brightspot?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** in Brightspot, enjoying a clean UX and flexible, powerful tools for content management.
- Users value the **clean UX and powerful customization** options in Brightspot, enhancing their content management experience.
- Users value the **high degree of customization** in Brightspot, enabling tailored workflows and user management for their needs.
- Users value the **highly customizable features** of Brightspot, enhancing the platform's adaptability to unique workflows and processes.
- Users commend Brightspot's **flexibility** , enabling adaptations for evolving needs and independence from development teams.

##### Cons

- Users face **feature limitations** with Brightspot, struggling with integration, editing options, and content sharing difficulties.
- Users find the **learning curve steep** , as complex workflows and customization create significant challenges and frustrations.
- Users find **limited customization** options in Brightspot frustrating, impacting flexibility and overall user experience.
- Users find Brightspot has **limited functionality** , struggling with batch deletions and inadequate reporting tools for specific needs.
- Users note a **lack of essential features** in Brightspot, limiting functionality and customization for specific needs.

#### What Are Recent G2 Reviews of Brightspot?

**["Excellent Support and Training with End-to-End Website Design & Hosting"](https://www.g2.com/survey_responses/brightspot-review-13087362)**

**Rating:** 4.5/5.0 stars

_— Jason Z._

[Read full review](https://www.g2.com/survey_responses/brightspot-review-13087362)

**["Easy-to-Use Modules That Make Building and Teaching Websites Simple"](https://www.g2.com/survey_responses/brightspot-review-13074223)**

**Rating:** 4.0/5.0 stars

_— Jericho A. C._

[Read full review](https://www.g2.com/survey_responses/brightspot-review-13074223)

### [Ontraport](https://www.g2.com/products/ontraport/reviews)

Ontraport is a CRM and marketing automation platform designed for small and mid-sized businesses that need to manage contacts, automate marketing and sales, process payments, and build web experiences from a single system. Unlike point solutions that require businesses to integrate multiple tools, Ontraport centralizes customer data, marketing automation, sales pipelines, payment processing, and website management in one shared database. This unified architecture allows teams to create connected workflows across every stage of the customer lifecycle without relying on third-party integrations or custom development. Ontraport is built for operations, marketing, and sales teams at established businesses that have outgrown entry-level tools but want an alternative to complex, high-cost enterprise platforms. Core features and capabilities: • CRM and contact management — a single shared customer record with unified contact history, segmentation, lead scoring, and visual sales pipelines • Marketing automation — multi-channel automation across email and SMS, with behavioral triggers, lead routing, and attribution reporting • Payments and ecommerce — order forms, upsells, subscriptions, declined transaction recovery, and a customer billing center • Dynamic CMS — no-code tools for building websites, landing pages, membership sites, online courses, and customer portals • Shared inbox — centralized customer communications across channels for support and sales teams • AI Assistant — runs inside automations with access to unified customer data to segment contacts, personalize messaging, and route communications automatically • Reporting and analytics — campaign performance tracking, revenue attribution, and contact-level activity history Ontraport integrates with third-party tools via API and Zapier and supports custom development through an open API. The platform is web-based and includes a mobile app for iOS and Android. Founded in 2006 and headquartered in California, Ontraport serves thousands of businesses across more than 60 countries.

**Average Rating:** 4.5/5.0

**Total Reviews:** 246

#### How Do G2 Users Rate Ontraport?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Ontraport?

- **Seller:** [Ontraport](https://www.g2.com/sellers/ontraport)
- **Company Website:** https://ontraport.com
- **Year Founded:** 2006
- **HQ Location:** Covina, CA
- **Twitter:** @Ontraport (12,056 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2597064/ (97 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Professional Training & Coaching, Marketing and Advertising
- **Company Size:** 93% Small, 4% Medium

#### What Do G2 Reviewers Say About Ontraport?

_AI-generated summary from verified user reviews_

##### Pros

- Users rave about the **amazing customer support** at Ontraport, appreciating prompt assistance and knowledgeable agents.
- Users love the **amazing customer support** from Ontraport, highlighting quick, knowledgeable assistance for their needs.
- Users greatly appreciate the **exceptional customer support** of Ontraport, highlighting responsive and knowledgeable agents to assist them.
- Users find Ontraport **very user friendly and intuitive** , making it easy to navigate and utilize its features effectively.
- Users value the **powerful automation** and contact management features of Ontraport, streamlining their business processes effectively.

##### Cons

- Users find the **steep learning curve** challenging, requiring time and support to fully understand the system.
- Users find the **interface not intuitive** , leading to a steep learning curve that can be overwhelming for beginners.
- Users report **poor customer support** , particularly regarding refunds and a rigid policy that prioritizes rules over relationships.
- Users find Ontraport's **no refund policy** frustrating, especially concerning charges for unused and dormant accounts.
- Users find **contact management confusing** , especially with automatic billing and using triggers to group contacts effectively.

#### What Are Recent G2 Reviews of Ontraport?

**["Ontraport Delivers: Flexible Custom Objects and Powerful, Scalable Automation"](https://www.g2.com/survey_responses/ontraport-review-13120768)**

**Rating:** 4.5/5.0 stars

_— Ben J._

[Read full review](https://www.g2.com/survey_responses/ontraport-review-13120768)

**["Ontraport Makes Building Pages and Sequences Easy for Small Businesses"](https://www.g2.com/survey_responses/ontraport-review-13105224)**

**Rating:** 4.0/5.0 stars

_— Leah H._

[Read full review](https://www.g2.com/survey_responses/ontraport-review-13105224)

### [Netlify](https://www.g2.com/products/netlify/reviews)

Netlify is a full-stack, AI-native web development platform where agents and developers build together. Start, build, ship, and run web and internal apps on production infrastructure from the very first prompt. Most AI builders stop at the prototype. Netlify is where prototypes become production. Builders use Netlify to start a project from a prompt, develop with the leading AI coding agents, ship to a global edge network, and run applications at scale. No migration from a sandbox to production. No technical cliff between a working prompt and a working business. Agent Runners brings the leading coding agents into the Netlify dashboard, including Claude Code, Codex CLI, and Gemini CLI. There's no proprietary in-house agent to lock into. Teams pick the best tool for the job, run it on live projects, and review every change through Deploy Previews before anything reaches production. Netlify Database adds fully-managed serverless Postgres with isolated database branches automatically wired into every Deploy Preview. Agents and teams experiment safely without touching production data. AI Gateway handles LLM integrations without the overhead of managing API keys or environment variables. Observability surfaces what happens after deploy, giving teams the visibility to run AI-driven applications as dependable production workloads. Underneath, Netlify supports every modern web framework, serverless functions, edge computing, and a global CDN. The same infrastructure scales from a first prototype to enterprise production traffic without rewrites or rehoming. This is what we call agent experience (AX): a shared workflow where humans and AI agents work side by side, shipping quality software together. Pro pricing reflects this. Netlify Pro is a flat $20/month with unlimited seats, so every developer, internal builder, PM, marketer, and AI agent on the team can build without added per-seat costs. ####

**Average Rating:** 4.5/5.0

**Total Reviews:** 77

#### How Do G2 Users Rate Netlify?

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.7/10)
- **Content Authoring:** 9.2/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 10.0/10 (Category avg: 8.3/10)
- **API / Integrations:** 6.7/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Netlify?

- **Seller:** [Netlify](https://www.g2.com/sellers/netlify)
- **Year Founded:** 2015
- **HQ Location:** San Francisco, CA
- **Twitter:** @Netlify (105,252 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/6392431/ (184 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** Software Engineer
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 69% Small, 24% Medium

#### What Do G2 Reviewers Say About Netlify?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Netlify, with features like drag & drop simplifying the hosting process.
- Users value the **user-friendly interface** of Netlify, enabling quick setup and seamless integration with Git repositories.
- Users praise the **deployment ease** of Netlify, enabling quick setup and automated live site updates effortlessly.
- Users love the **easy setup** of Netlify, enabling quick deployment and seamless hosting management for static sites.
- Users praise Netlify for its **easy setup and automated deployment** , making web hosting efficient and effective.

##### Cons

- Users find **backend integration limitations** in Netlify, which can hinder more complex projects and contribute to scaling challenges.
- Users note significant **pricing issues** with Netlify, particularly concerning limits on the free tier and high costs for advanced tiers.
- Users find **complexity for non-static websites** to be a drawback, affecting backend functionality and user experience.
- Users find the **interface cluttered and overwhelming** , making it difficult for beginners to navigate and resolve issues.
- Users face **resource limitations** on the free plan, impacting build minutes and bandwidth for larger projects.

#### What Are Recent G2 Reviews of Netlify?

**["Netlify Makes Frontend Deployment Fast"](https://www.g2.com/survey_responses/netlify-review-13113748)**

**Rating:** 4.0/5.0 stars

_— ARYAN M._

[Read full review](https://www.g2.com/survey_responses/netlify-review-13113748)

**["Deploy Previews made design, QA, and engineering reviews much more practical!"](https://www.g2.com/survey_responses/netlify-review-13168123)**

**Rating:** 4.5/5.0 stars

_— Yauhen D._

[Read full review](https://www.g2.com/survey_responses/netlify-review-13168123)

### [Padlet](https://www.g2.com/products/padlet/reviews)

Dostoevsky said that beauty will save the world. Padlet offers beautiful boards and canvases for visual thinkers and learners. Use boards to collect, organize, and present anything. Use sandboxes for whiteboarding, lessons, and activities. Over 40 million people every month actively use Padlet around the world. Here are some of the ways they use it: -Collaborate on files with clients -Store instructional videos -Share marketing assets -Manage real-estate listings on a map -Create interactive lessons -Design collaborative worksheets -Make slideshows -Build meeting agendas -Solicit feedback -Brainstorm ideas -And more Dostoevsky would have loved Padlet.

**Average Rating:** 4.9/5.0

**Total Reviews:** 336

#### How Do G2 Users Rate Padlet?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.7/10)
- **Content Authoring:** 9.1/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 9.0/10 (Category avg: 8.3/10)
- **API / Integrations:** 8.1/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Padlet?

- **Seller:** [Padlet](https://www.g2.com/sellers/padlet)
- **Year Founded:** 2012
- **HQ Location:** San Francisco, US
- **Twitter:** @padlet (73,244 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/padlet/ (80 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** Teacher
- **Top Industries:** Education Management, Primary/Secondary Education
- **Company Size:** 49% Small, 43% Medium

#### What Do G2 Reviewers Say About Padlet?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Padlet to be **incredibly user-friendly** , appreciating its intuitive design that simplifies organizing and collaboration.
- Users love Padlet for its **easy sharing** , flexible designs, and time-saving templates, making collaboration effortless.
- Users enjoy the **engaging interaction** Padlet fosters, making it easy for students to express thoughts and collaborate.
- Users love the **interactivity** of Padlet, enabling collaborative discussions and dynamic content sharing among participants.
- Users value the **real-time collaboration** in Padlet, enhancing interaction and engagement in educational environments.

##### Cons

- Users are frustrated by **access limitations** in Padlet's free version, hindering their ability to create multiple projects.
- Users are frustrated by the **limited features** of the free Padlet version, which restricts account functionality for teachers.
- Users feel the **lack of features** in the free version limits their ability to effectively manage multiple classes.
- Users find the **limited features** of Padlet frustrating, particularly with only 3 Padlets available on a free account.
- Users find Padlet **expensive** , with limited free options that restrict the use of its features effectively.

#### What Are Recent G2 Reviews of Padlet?

**["The one and only…Padlet!"](https://www.g2.com/survey_responses/padlet-review-8652385)**

**Rating:** 5.0/5.0 stars

_— Isha S._

[Read full review](https://www.g2.com/survey_responses/padlet-review-8652385)

**["Collaboration assignments using Padlet"](https://www.g2.com/survey_responses/padlet-review-5055530)**

**Rating:** 4.5/5.0 stars

_— Anna P._

[Read full review](https://www.g2.com/survey_responses/padlet-review-5055530)

### [Kentico](https://www.g2.com/products/kentico/reviews)

One platform, endless possibilities. Kentico is a content management system and commerce platform, with built-in digital marketing and AI capabilities that help deliver personalized customer experiences through websites, microsites, emails, and other digital channels. It consolidates marketing tools to improve efficiency, drive stronger customer engagement, and reach business goals faster. Reduce the complexity of your marketing technologies and take control of your content across your websites, microsites, emails, and other digital channels.

**Average Rating:** 4.4/5.0

**Total Reviews:** 329

#### How Do G2 Users Rate Kentico?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.7/10)
- **Content Authoring:** 8.7/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 8.3/10 (Category avg: 8.3/10)
- **API / Integrations:** 8.5/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Kentico?

- **Seller:** [Kentico](https://www.g2.com/sellers/kentico-2026-07-08)
- **Company Website:** https://www.kentico.com/
- **Year Founded:** 2004
- **HQ Location:** Brno
- **Twitter:** @Kentico (12,397 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/373060/ (211 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** Software Engineer, Software Developer
- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 41% Medium, 33% Small

#### What Do G2 Reviewers Say About Kentico?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **simplicity and efficiency** of Kentico's content management, enhancing audience engagement and team collaboration.
- Users praise the **ease of use** of Kentico, with intuitive drag-and-drop features enhancing content creation and collaboration.
- Users value the **robust features** of Kentico, praising its ease of use and effective collaboration tools.
- Users value the **extensive customizability** of Kentico, enhancing their ability to meet diverse business needs effectively.
- Users appreciate the **ease of creation** with Kentico's intuitive WYSIWYG editor, facilitating efficient content management and engagement.

##### Cons

- Users find Kentico to be **expensive** , making it a barrier for newcomers and small businesses.
- Users often struggle with a **steep learning curve** , requiring significant time to master Kentico's interface and functionalities.
- Users face **limited customization options** in Kentico, often needing costly consultations for complex development needs.
- Users note the **limited features** of Kentico, particularly regarding domain management and uncertainties with product transitions.
- Users find the **complex customizations** in Kentico challenging, requiring extra development effort for integrations and workflows.

#### What Are Recent G2 Reviews of Kentico?

**["All-in-One Flexibility with a Learning Curve"](https://www.g2.com/survey_responses/kentico-review-12673121)**

**Rating:** 4.5/5.0 stars

_— Ashish K._

[Read full review](https://www.g2.com/survey_responses/kentico-review-12673121)

**["flexible, CMS with strong support for marketing autonomy and multi-channel content delivery"](https://www.g2.com/survey_responses/kentico-review-11421870)**

**Rating:** 4.5/5.0 stars

_— hari S._

[Read full review](https://www.g2.com/survey_responses/kentico-review-11421870)

### [CloudCannon](https://www.g2.com/products/cloudcannon/reviews)

The visual CMS that gives content teams full autonomy on your developer-approved tech stack. With CloudCannon, your marketing team can build pages visually with your on-brand custom components, share and review changes on a fully functioning preview site and publish changes with a push of a button. CloudCannon gives your team an exceptional website editing interface with a robust a flexible developer experience. Support for static site generators – Jekyll, Hugo, 11ty, Next.js, Nuxt.js, Gatsby, SvelteKit, and Astro.

**Average Rating:** 4.8/5.0

**Total Reviews:** 45

#### How Do G2 Users Rate CloudCannon?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.7/10)
- **Content Authoring:** 9.0/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 9.4/10 (Category avg: 8.3/10)
- **API / Integrations:** 9.3/10 (Category avg: 8.3/10)

#### Who Is the Company Behind CloudCannon?

- **Seller:** [CloudCannon](https://www.g2.com/sellers/cloudcannon)
- **Year Founded:** 2013
- **HQ Location:** Dunedin, Otago
- **Twitter:** @CloudCannon (1,423 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/cloud-cannon/ (23 employees on LinkedIn®)

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 80% Small, 11% Large

#### What Are Recent G2 Reviews of CloudCannon?

**["Creating and managing websites made easy!"](https://www.g2.com/survey_responses/cloudcannon-review-8612364)**

**Rating:** 5.0/5.0 stars

_— Morgane D._

[Read full review](https://www.g2.com/survey_responses/cloudcannon-review-8612364)

**["A complete CMS for your SSG"](https://www.g2.com/survey_responses/cloudcannon-review-8902923)**

**Rating:** 5.0/5.0 stars

_— Michael P._

[Read full review](https://www.g2.com/survey_responses/cloudcannon-review-8902923)

### [Directus](https://www.g2.com/products/directus/reviews)

Directus is the collaborative backend for modern applications and AI. Directus sits beside any new or existing SQL database, providing a unified API and visual Studio that transforms your live data into a shared workspace where developers, business teams, and AI agents can build, manage, and act on data together. Engineers get everything they need out of the box: a self-documenting REST and GraphQL API, event hooks for custom logic, granular access control, data workflows, and more. But Directus doesn't stop at the developer layer. The capabilities available through code are equally accessible through an intuitive no-code Studio, giving non-technical users the autonomy to manage content, build drag-and-drop dashboards, handle digital assets, and work on end-to-end internationalization. No tickets, no bottlenecks, no waiting on engineering. This is the foundation that eliminates silos. Developers move fast without sacrificing governance. Business teams operate independently without breaking things. And AI agents participate as first-class citizens: assigned roles, field-level permissions, and collection-level access through the same policy layer that governs every other user on the platform. None of this requires a database migration or introduces vendor lock-in. Directus introspects your schema at runtime, generating a dynamic API and Studio based on your existing architecture. You keep full ownership of your database, full portability across all major SQL vendors, and the ability to write pure SQL. Trusted by global leaders like AT&T, Tripadvisor, Adobe, and Mercedes-Benz, Directus is built for teams that need to move fast and stay secure, whether you're scaling a content-rich application or deploying a global AI initiative.

**Average Rating:** 4.9/5.0

**Total Reviews:** 52

#### How Do G2 Users Rate Directus?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.7/10)
- **Content Authoring:** 8.8/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 9.2/10 (Category avg: 8.3/10)
- **API / Integrations:** 9.0/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Directus?

- **Seller:** [Directus](https://www.g2.com/sellers/directus)
- **Year Founded:** 2011
- **HQ Location:** Brooklyn, NY
- **Twitter:** @directus (52,354 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/ranger-studio-llc (3 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** CEO
- **Top Industries:** Computer Software, Program Development
- **Company Size:** 52% Small, 31% Medium

#### What Do G2 Reviewers Say About Directus?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **exceptional flexibility** of Directus, allowing tailored data models and seamless integrations for diverse projects.
- Users appreciate the **seamless API integration** with Directus, enhancing efficiency through powerful custom endpoints and automation.
- Users value the **seamless integrations** of Directus, enhancing efficiency with versatile automation and customizable endpoints.
- Users rave about the **exceptional customer support** of Directus, highlighting their responsiveness and partnership approach.
- Users commend the **platform flexibility** of Directus, facilitating tailored solutions and seamless integration into existing systems.

##### Cons

- Users face **developer challenges** with complex JSON output, long query strings, and frequent breaking changes in new versions.
- Users find **learning difficulties** with Directus due to complex operations and lengthy query strings during setup.
- Users experience **clunky UI issues** with Directus, particularly with the content editor and complex data handling.
- Users experience **API issues** due to complexity and long query strings, making interactions less intuitive and more error-prone.
- Users face **compatibility issues** due to frequent breaking changes, complicating updates and requiring extensive refactoring.

#### What Are Recent G2 Reviews of Directus?

**["Directus Brings Flexible, Scalable Modeling for Complex Business Logic"](https://www.g2.com/survey_responses/directus-review-12388249)**

**Rating:** 5.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/directus-review-12388249)

**["Works Great with LLMs, Backed by a Great Team"](https://www.g2.com/survey_responses/directus-review-13070571)**

**Rating:** 4.5/5.0 stars

_— Yariv E._

[Read full review](https://www.g2.com/survey_responses/directus-review-13070571)

### [Kontent.ai](https://www.g2.com/products/kontent-ai/reviews)

Kontent.ai is the world’s first Agentic CMS and the only platform that helps organizations intelligently operate content at scale. By embedding AI agents into content workflows, Kontent.ai empowers organizations to automate operations, enforce governance, and accelerate time to market, without adding headcount. Kontent.ai features two core AI capabilities. The AI Agent is activated through natural language prompts and can execute complex tasks such as launching large-scale campaigns, restructuring content in bulk, or supporting content migrations, reducing the need for developer involvement.  Expert Agents operate as always-on, fully customizable digital teammates. Once created by using a natural language prompt, they trigger automatically, eliminating manual steps and ensuring consistency across processes. They can support business specific use cases, from enforcing brand and compliance standards to content audits and localization. You can integrate them with your existing tech stack to extend automation beyond the CMS and coordinate actions across systems. Multiple agents can also be combined to work together, eliminating workflow steps in complex tasks and reducing operational complexity.  Kontent.ai Agentic CMS helps you: - Expand to new markets faster - Improve team productivity - Reduce compliance risk - Improve content performance With a demonstrated ROI of 320%, Kontent.ai customers, including WebMD Ignite, Elanco, Zurich Insurance, PPG, and Oxford University, see measurable improvements in content velocity, operational efficiency, and risk reduction. Kontent.ai is a Microsoft partner recognized by Gartner and Forrester. Learn more at kontent.ai. 

**Average Rating:** 4.3/5.0

**Total Reviews:** 177

#### How Do G2 Users Rate Kontent.ai?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.7/10)
- **Content Authoring:** 9.0/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 8.4/10 (Category avg: 8.3/10)
- **API / Integrations:** 8.9/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Kontent.ai?

- **Seller:** [Kontent.ai](https://www.g2.com/sellers/kontent-ai-002cd013-3ff3-42c4-af22-40e7fe42fb3c)
- **Company Website:** https://kontent.ai/
- **Year Founded:** 2015
- **HQ Location:** Brno
- **Twitter:** @Kontent\_ai (3,887 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/kontentai/ (133 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** Developer
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 42% Medium, 37% Small

#### What Do G2 Reviewers Say About Kontent.ai?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Kontent.ai to offer **ease of use** , facilitating smooth integration and efficient content management.
- Users value the **user-friendly content management** of Kontent.ai, streamlining organization and enhancing productivity effortlessly.
- Users commend the **helpful and responsive customer support** from Kontent.ai, enhancing their overall experience with the platform.
- Users find the **easy integrations** with their website highly beneficial for organization and accessibility of content.
- Users find Kontent.ai **intuitive and user-friendly** , making content management seamless and efficient for teams.

##### Cons

- Users find the **learning curve steep** , struggling to adapt to the new layout and fully utilize the platform's power.
- Users find the **limited features** of Kontent.ai restrict their formatting and positioning options significantly.
- Users note the **missing features** in Kontent.ai, particularly lacking e-commerce options and comprehensive role profiles.
- Users find the **CMS limitations** challenging, particularly with missing out-of-the-box tools and complicated workflows for large sites.
- Users find a **steep learning curve** for new employees in navigating Kontent.ai, challenging their onboarding experience.

#### What Are Recent G2 Reviews of Kontent.ai?

**["Intuitive Headless CMS That’s Easy to Learn and Use"](https://www.g2.com/survey_responses/kontent-ai-review-13149996)**

**Rating:** 4.5/5.0 stars

_— Santiago U._

[Read full review](https://www.g2.com/survey_responses/kontent-ai-review-13149996)

**["Intuitive interface & structured content which streamlines daily work in Kontent.AI"](https://www.g2.com/survey_responses/kontent-ai-review-13117599)**

**Rating:** 4.5/5.0 stars

_— Verified User in Higher Education_

[Read full review](https://www.g2.com/survey_responses/kontent-ai-review-13117599)

### [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews)

Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach's AI for ecommerce, significantly amplifies the platform's capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies.

**Average Rating:** 4.6/5.0

**Total Reviews:** 766

#### How Do G2 Users Rate Bloomreach?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.7/10)
- **Content Authoring:** 8.2/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 8.0/10 (Category avg: 8.3/10)
- **API / Integrations:** 8.4/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Bloomreach?

- **Seller:** [Bloomreach](https://www.g2.com/sellers/bloomreach)
- **Company Website:** https://www.bloomreach.com
- **Year Founded:** 2009
- **HQ Location:** Mountain View, CA
- **Twitter:** @bloomreach\_tm (10,400 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/bloomreach/ (1,140 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** CRM Manager, Marketing Manager
- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 49% Medium, 28% Small

#### What Do G2 Reviewers Say About Bloomreach?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Bloomreach, enabling seamless access to insights and effective marketing orchestration.
- Users appreciate the **intuitive ease of use** and powerful insights provided by Bloomreach’s reporting tools.
- Users appreciate the **intuitive segmentation and targeting** capabilities of Bloomreach, enhancing their customer engagement significantly.
- Users highly praise the **outstanding customer support** from Bloomreach, noting their responsiveness and helpfulness in every issue.
- Users find Bloomreach to have a **highly intuitive interface** , making it easy for teams to utilize effectively.

##### Cons

- Users find the **steep learning curve** of Bloomreach frustrating, impacting efficiency and overall user-friendliness.
- Users find **limited features** in Bloomreach, particularly with searchable fields and email design options affecting overall capability.
- Users face **missing features** in Bloomreach, affecting searchable fields and report data downloads, necessitating workarounds.
- Users experience a **challenging learning curve** with Bloomreach, requiring time and support to navigate its complexity.
- Users find the **difficult learning curve** of Bloomreach challenging, requiring time and proper onboarding for effective use.

#### What Are Recent G2 Reviews of Bloomreach?

**["Bloomreach Makes Personalisation Easy with Powerful Segmentation and Automation"](https://www.g2.com/survey_responses/bloomreach-review-13078543)**

**Rating:** 4.0/5.0 stars

_— megan l._

[Read full review](https://www.g2.com/survey_responses/bloomreach-review-13078543)

**["Bloomreach Still Shines Years Later"](https://www.g2.com/survey_responses/bloomreach-review-7757853)**

**Rating:** 5.0/5.0 stars

_— Denise R._

[Read full review](https://www.g2.com/survey_responses/bloomreach-review-7757853)

### [Strapi](https://www.g2.com/products/strapi/reviews)

Strapi is the leading open-source headless CMS: 100% JavaScript, extensible, and fully customizable. Strapi enables developers to build projects faster by providing a customizable API out of the box and giving them the freedom to use their favorite tools. Content teams use Strapi to autonomously manage all types of content and distribute it from one CMS to any channel be it websites, mobile apps, or connected devices. Loved by developers and supported by a global community of members and partners, Strapi brings together an ecosystem of 150 000+ enthusiasts, 700+ contributors, and innovative companies like IBM, NASA, Walmart, eBay, Rakuten, Toyota.

**Average Rating:** 4.5/5.0

**Total Reviews:** 201

#### How Do G2 Users Rate Strapi?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.7/10)
- **Content Authoring:** 8.7/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 8.3/10 (Category avg: 8.3/10)
- **API / Integrations:** 8.6/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Strapi?

- **Seller:** [Strapi](https://www.g2.com/sellers/strapi)
- **Year Founded:** 2016
- **HQ Location:** San Francisco, California, United States
- **Twitter:** @strapijs (21,701 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/11251903/ (84 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** Software Engineer, Student
- **Top Industries:** Non-Profit Organization Management, Computer Software
- **Company Size:** 78% Small, 16% Medium

#### What Do G2 Reviewers Say About Strapi?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Strapi, highlighting its intuitive UI and efficient setup process.
- Users appreciate the **flexibility** of Strapi, enabling easy content management and integration across various platforms.
- Users value the **API-first approach** of Strapi, enabling flexible content management tailored to organizational needs.
- Users appreciate the **flexibility and ease of use** in Strapi, enabling efficient content management without heavy resources.
- Users appreciate the **API integration** of Strapi, which allows for flexible content management across various platforms seamlessly.

##### Cons

- Users find **developer challenges** in Strapi, including complex configurations and performance issues, particularly in multi-site projects.
- Users face a challenging **learning curve** with Strapi, finding configurations, deployment, and upgrades overly complicated and frustrating.
- Users find the **documentation lacking** , often feeling it is fragmented and difficult to navigate for solutions.
- Users face **plugin issues** that complicate configurations and can slow down workflows, affecting overall experience.
- Users find **upgrade issues** with Strapi frustrating, as they often lead to breaking changes and instability in projects.

#### What Are Recent G2 Reviews of Strapi?

**["Flexible, User-Friendly CMS with Full Control"](https://www.g2.com/survey_responses/strapi-review-12163935)**

**Rating:** 5.0/5.0 stars

_— Nestor B._

[Read full review](https://www.g2.com/survey_responses/strapi-review-12163935)

**["Flexible, User-Friendly Strapi That Streamlines Headless Content Management"](https://www.g2.com/survey_responses/strapi-review-12637181)**

**Rating:** 4.5/5.0 stars

_— Abelino J._

[Read full review](https://www.g2.com/survey_responses/strapi-review-12637181)

### [Payload CMS](https://www.g2.com/products/payload-cms/reviews)

Payload is a free and open-source Headless CMS built with React and TypeScript. It's the happy medium between application framework and CMS, boosting your development process, while staying out of your way as your apps get more complex.

**Average Rating:** 4.9/5.0

**Total Reviews:** 59

#### How Do G2 Users Rate Payload CMS?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.7/10)
- **Content Authoring:** 10.0/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 9.8/10 (Category avg: 8.3/10)
- **API / Integrations:** 10.0/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Payload CMS?

- **Seller:** [Payload](https://www.g2.com/sellers/payload)
- **Year Founded:** 2022
- **HQ Location:** Grand Rapids, US
- **Twitter:** @payloadcms (12,750 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/payload-cms/ (9 employees on LinkedIn®)

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 85% Small, 14% Medium

#### What Do G2 Reviewers Say About Payload CMS?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **active and supportive community** of Payload CMS, enjoying quick assistance through Discord and GitHub.
- Users love the **ease of use** of Payload CMS, appreciating its quick setup and supportive community assistance.
- Users highlight the **excellent documentation** of Payload CMS, facilitating fast development and easy onboarding for projects.
- Users praise the **easy integration** of Payload CMS with Next.js, enhancing development speed and overall usability.
- Users praise the **easy setup** of Payload CMS, enabling fast development and smooth deployments.

##### Cons

- Users note the **lack of customization** options with Payload CMS, relying heavily on community plugins for workaround solutions.
- Users find the **limited community support** poses challenges with maintaining plugins, impacting long-term project planning.
- Users experience **slow loading** times during website building and backend navigation, affecting their overall experience.
- Users find the **slow performance** of Payload CMS affects both building and navigating the site effectively.
- Users note a **dependency on community plugins** for Payload CMS, which may not always be actively maintained during updates.

#### What Are Recent G2 Reviews of Payload CMS?

**["Code-first and flexible, giving devs full control without sacrificing editor experience."](https://www.g2.com/survey_responses/payload-cms-review-10056259)**

**Rating:** 5.0/5.0 stars

_— Parker O._

[Read full review](https://www.g2.com/survey_responses/payload-cms-review-10056259)

**["Payload: The Next-Gen CMS You've Been Waiting For"](https://www.g2.com/survey_responses/payload-cms-review-10894929)**

**Rating:** 5.0/5.0 stars

_— Louis M._

[Read full review](https://www.g2.com/survey_responses/payload-cms-review-10894929)

### [Divhunt](https://www.g2.com/products/divhunt/reviews)

Divhunt is a next-generation website builder created for professionals, agencies, and developers who want the freedom to design and scale without hitting limits. Unlike rigid platforms that force you into predefined patterns, Divhunt merges the simplicity of no-code with the depth of full-code, giving creators complete control over every aspect of their projects. Its CMS is built without limits, giving you the flexibility to structure content any way you need. Collections can be linked together, fields can repeat inside items, and custom routes make SEO-friendly structures effortless. You can filter and display data dynamically on the front end, manage content globally across multiple projects, and still maintain performance and scalability. This combination makes it one of the most advanced CMS systems available today, suited for everything from simple blogs to large-scale, data-driven platforms. Beyond the CMS, Divhunt is designed to be a truly extensible ecosystem. You can connect any REST API visually inside the builder, unlocking seamless integrations with external tools and data sources. Interactions and animations can be created without code, giving you the ability to craft smooth, engaging user experiences while still maintaining lightweight performance. Plugins are built to be fast and modular, adding extra functionality such as sliders, gsap text animations, popups, accrodions and more without bloating your projects. Speed and SEO are at the core of the platform. Every site outputs clean semantic HTML and optimized CSS, ensuring high scores on search engines and lightning-fast load times. Unlike other platforms, multilingual support is included for free, allowing you to create localized versions of your site effortlessly. Hosting is included with no setup, it's secure and super fast! Other than USA Location, theres an option to choose EU as location, giving easier life to EU businesses to handle GDPR compliance. Together, these capabilities make Divhunt more than just another website builder. It’s a professional-grade platform where speed, flexibility, and scalability converge, giving creators the power to deliver modern, complex, and future-ready websites without compromise.

**Average Rating:** 4.9/5.0

**Total Reviews:** 24

#### How Do G2 Users Rate Divhunt?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.7/10)
- **Content Authoring:** 9.3/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 9.6/10 (Category avg: 8.3/10)
- **API / Integrations:** 9.3/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Divhunt?

- **Seller:** [Divhunt](https://www.g2.com/sellers/divhunt)
- **Year Founded:** 2019
- **HQ Location:** Belgrade, RS
- **LinkedIn® Page:** https://www.linkedin.com/company/divhunt/ (5 employees on LinkedIn®)

#### Who Uses This Product?

- **Top Industries:** Design
- **Company Size:** 92% Small

#### What Do G2 Reviewers Say About Divhunt?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Divhunt, enabling smooth website creation and enjoyable design experiences.
- Users value the **flexibility** of Divhunt, enabling effortless website building and a smooth, intuitive experience.
- Users love the **intuitive design and powerful CMS** of Divhunt, enabling efficient project delivery with flexibility.
- Users praise Divhunt for its **exceptional speed** , providing instant access and smooth browsing experience without loading screens.
- Users love the **intuitive design** of Divhunt, making website building effortless and enhancing their overall experience.

##### Cons

- Users experience occasional **software bugs** that disrupt functionality, indicating a need for improvements in future updates.
- Users find the **undo/redo functionality unreliable** , impacting their workflow and overall experience on Divhunt.
- Users find the **limitations of the free plan** restrict testing and essential features, making it difficult to build effectively.
- Users experience **app integration issues** with Divhunt, as features are still developing and wider integrations are lacking.
- Users note the **limited e-commerce features** in Divhunt, causing reliance on third-party solutions for online transactions.

#### What Are Recent G2 Reviews of Divhunt?

**["Stronger, faster, and more flexible than any WordPress builder such as Bricks or Oxygen"](https://www.g2.com/survey_responses/divhunt-review-11688071)**

**Rating:** 5.0/5.0 stars

_— Djordje R._

[Read full review](https://www.g2.com/survey_responses/divhunt-review-11688071)

**["Easy, Affordable and Fast."](https://www.g2.com/survey_responses/divhunt-review-13088466)**

**Rating:** 5.0/5.0 stars

_— Juan C._

[Read full review](https://www.g2.com/survey_responses/divhunt-review-13088466)

### [Contentful](https://www.g2.com/products/contentful/reviews)

Contentful is a digital experience platform (DXP) designed for marketers, developers, and digital teams who need to build, personalize, and deliver impactful experiences across every channel—quickly and at scale. By combining its headless CMS with native, contextual AI, Contentful enables rapid creation, seamless management, and consistent omnichannel delivery of on-brand, data-driven content. Contentful empowers teams to adapt, reuse, personalize, and publish modular content and design components without reliance on developers, enabling rapid iteration and real-time targeting, experimentation, and optimization at the component level. Complemented by a robust ecosystem, and built on an infinitely-extensible, API-first platform, Contentful gives teams the freedom to easily build or deploy new experiences and integrations quickly to meet the ever-evolving needs of their brand. Trusted by global market leaders, Contentful is engineered for enterprise reliability, extensibility, and future-proof growth—helping organizations maximize ROI and outperform in today’s competitive digital landscape.

**Average Rating:** 4.3/5.0

**Total Reviews:** 311

#### How Do G2 Users Rate Contentful?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.7/10)
- **Content Authoring:** 8.3/10 (Category avg: 8.6/10)
- **Flexible Navigation Structures:** 8.1/10 (Category avg: 8.3/10)
- **API / Integrations:** 8.7/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Contentful?

- **Seller:** [Contentful](https://www.g2.com/sellers/contentful)
- **Company Website:** https://www.contentful.com
- **Year Founded:** 2013
- **HQ Location:** Berlin
- **Twitter:** @contentful (31,822 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2562699/ (1,043 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** Software Engineer, CTO
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 39% Medium, 33% Small

#### What Do G2 Reviewers Say About Contentful?

_AI-generated summary from verified user reviews_

##### Pros

- Users find **Contentful easy to use** , enabling quick updates and seamless integration into their applications.
- Users appreciate the **flexibility** of Contentful, facilitating smooth collaboration between developers and content teams across platforms.
- Users value the **ease of creation** with Contentful, appreciating its intuitive design for efficient content management.
- Users appreciate the **easy creation** of content with Contentful, enabling smooth management and engaging digital experiences.
- Users praise Contentful for its **flexibility and ease of use** , enhancing productivity and ensuring timely content management.

##### Cons

- Users find Contentful's pricing **expensive** , particularly challenging for small teams and beginners with limited budgets.
- Users find **Contentful's complexity** challenging, especially regarding setup and understanding advanced features for non-technical individuals.
- Users find the **learning curve steep** , especially for non-technical users and complex initial setups.
- Users express frustration over **limited features** , including restricted uploads and lack of efficient authoring tools.
- Users find the **steep learning curve** challenging, especially for non-technical users requiring extensive setup knowledge.

#### What Are Recent G2 Reviews of Contentful?

**["User-Friendly, MACH-Aligned CMS That Works Great for Marketers and Developers"](https://www.g2.com/survey_responses/contentful-review-12804527)**

**Rating:** 4.0/5.0 stars

_— Brian R._

[Read full review](https://www.g2.com/survey_responses/contentful-review-12804527)

**["API-First, Flexible Content Modelling with Outstanding Professional Services"](https://www.g2.com/survey_responses/contentful-review-12845193)**

**Rating:** 5.0/5.0 stars

_— Verified User in Retail_

[Read full review](https://www.g2.com/survey_responses/contentful-review-12845193)

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- [Brand Asset Management](/categories/brand-asset-management)
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- [CMS Tools](/categories/cms-tools)
- [Commenting Systems](/categories/commenting-systems)

- [Component Content Management Systems](/categories/component-content-management-systems)
- [Content Moderation Tools](/categories/content-moderation-tools)
- [Design Systems](/categories/design-systems)
- [Desktop Search](/categories/desktop-search)
- [Digital Asset Management](/categories/digital-asset-management)

- [Digital Experience Orchestration (DXO) Platforms](/categories/digital-experience-orchestration-dxo-platforms)
- [Digital Experience Platforms (DXP)](/categories/digital-experience-platforms-dxp)
- [Digital Rights Management (DRM)](/categories/digital-rights-management-drm)
- [Document Management](/categories/document-management)
- [Enterprise Content Management (ECM)](/categories/enterprise-content-management-ecm)

[Browse Web Content Management Themes](/categories/web-content-management/themes)

 ![Neeraja Prakash](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neeraja Prakash")
NP

Researched and written by [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)

Updated 

Products classified in the overall Web Content Management category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Web Content Management to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Web Content Management category.

In addition to qualifying for inclusion in the Web Content Management Software category, to qualify for inclusion in the Small Business Web Content Management Software category, a product must have at least 10 reviews left by a reviewer from a small business.

Show More

* * *

## How Do You Choose the Right Web Content Management Software?

### What You Should Know About Web Content Management Software

### What is Web Content Management Software?

Web content management tools exist to organize, store, distribute, and protect content that users intend to publish on the web. Types of content include, but are not limited to, text documents, photos, videos, web graphics and animations, and more.

The platforms provide users a repository that can assist in brand development and content curation for diverse organizations. Whether it’s a blog, an online store, personal portfolio, or website for a political campaign, WCM tools can help prepare and organize content for exposure.

In many cases, WCM tools offer an assortment of templated web pages, from which site administrators can browse and choose. This assists organizations that wish to have a respectable web presence but lack the ability to create code in a professional capacity. Some WCM solutions offer drag-and-drop features that make websites more customizable, while others have more limitations. Some even make room for HTML-savvy employees to input their knowledge to customize websites that match their unique vision.

Web content management tools provide both a back end and a front end to operations. The back end is where administrators log in to edit pages, update content, and access communications that may have been submitted through comment boxes or other forms. This is where settings and features can be adjusted, depending on an organization’s subscription level. The front end of a WCM tool is the website itself. It’s the homepage that users land on, the contact page where visitors get in touch with the organization, or the team page where users learn who is behind the magic.

Many web content management tools are geared toward users with a marketing mind. The goal of most any website or organization is to grow a large, loyal usership or customer base. WCM tools can help with these efforts by providing tools for A/B testing, lead generation, and automation of content release.

A key difference between web content management tools and other CMS platforms (business content management, enterprise content management) is that WCM tools can both prepare and publish content. Business and enterprise content management tools assist with content creation, distribution, and storage, but provide no option to publish. Their usage is more limited to internal efforts. An organization might use an ECM tool to store company reports and HR paperwork, but utilize a WCM tool to update its public blog.

### Why Use Web Content Management Software?

Web content management tools are unique in their ability to create front-facing websites for an organization to attract current or potential clientele. Some need no code with their templates and drag-and-drop features, or they can allow for the input of HTML. The features that define the difference between WCM tools and website builders are the back-end, admin-facing capabilities. WCM tools can be helpful for marketing teams, lead generation for sales, data storage, and file organization by putting all of these functionalities in one place.

Web content management systems can be used to solve a variety of problems frequently encountered by digital marketers. In their reviews, users reported establishing a blog presence, increasing web traffic, and designing and administering digital content without coding knowledge as three of the most significant business problems solved with web content management solutions.

WCM tools can be used to increase impact within a company’s marketing efforts. Web content management software can allow for the creation of landing pages and analyze visitor traffic and data for specific marketing campaigns. Administrators can automate content publication and integrate the WCM tool with existing emails to simplify email marketing campaigns.

Blogs have become an increasingly popular way to share content. Free from the confines of a main web page, blogs allow for a greater level of creativity and provide a new platform to connect with a target audience.

Web content management tools greatly assist in the creation of a quality blog––this is mainly due to ease of content customization and the scalability features these solutions provide. Working alongside CMS tools, web content management software allows users to easily edit and manipulate digital aspects of a blog, giving multiple admins complete control over content and overall appearance. With autonomous blog power, fresh content with strategic SEO practices helps establish a credible platform, leading to higher-quality material and more page visits.

Increasing web traffic is a top priority for many businesses. Web content management systems, coupled with CMS tools and specialized plugins, offer features that help boost SEO and create a stronger community around content using social media.

Social media plugins help weave all forms of content together. Websites or blogs managed by a web content management system can be automatically generated into RSS feeds that not only allow for greater content cohesion, but can increase the number of subscribers and readers to a site.

A common limiting factor for website and blog designers is lack of HTML or basic coding knowledge. Web content management systems help mitigate this problem with WYSIWYG editors and other tools specifically designed for non-coders.

WCM tools with drag-and-drop functionality enable better ease of use and allow for greater customization with fewer pain points. Automated templates provided by WCM software provide users with a central hub for all types of content, allowing for consistency and brand establishment across all channels.

### Who Uses Web Content Management Software?

Web content management (WCM) systems allow users with limited knowledge of web programming languages to create, edit, and publish digital content such as text, embedded audio and video files, and interactive graphics for websites.

Web content management software can be useful for any individual or company looking to create a website or blog painlessly. The goal of any web content management tool is to ensure users can easily create and publish content, even users without design or coding experience. Part of what makes web content management solutions so popular is their incredible ease of use.

These systems are typically utilized by creative teams, digital marketers, and web developers, making the process of uploading and writing content simple. However, companies with content creators in multiple departments will often have access to a WCM to guarantee an efficient workflow.

### Web Content Management Software Features

Web content management products can vary widely, but all of them have approximately the same base features at their core. These are features you can expect in most, if not all, web content management systems.

**Content Authoring –** Drafting and publishing content is intuitive and non-technical.

**Rich Text Editor –** Formatting content is straightforward and painless.

**Versioning –** Keep track of incrementally changing versions of the same content.

[**Plugins/Widgets/Apps**](https://www.g2.com/categories/web-content-management/f/plug-ins-widgets-apps) **–** Available gadgets and modules suit the needs of your site and are easily incorporated onto the page.

[**Approval Process**](https://www.g2.com/categories/web-content-management/f/approval-process) **–** Can easily institute an approval routing process between authors and editors.

[**Content Scheduling**](https://www.g2.com/categories/web-content-management/f/content-scheduling) **–** Easily schedule content to be published at a certain time and in a certain order.

**Asset Management –** System allows the storage and management of rich media files.

**Internal Search –** Able to search your content based on keyword, metadata, tags, etc.

**Content Repository –** Content—both published and yet-to-be published—can be intuitively managed, edited, tagged, approved, and stored.

#### Additional Web Content Management Software Features

Plenty of web content management products have started offering additional features aside from the typical functionality expected. There is plenty of variation within WCM products, and these are examples of a few of the features we have seen offered by some.

[**Prebuilt Templates**](https://www.g2.com/categories/web-content-management/f/breadth-of-pre-built-templates) **–** The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your web pages' needs.

[**Mobile Templates**](https://www.g2.com/categories/web-content-management/f/mobile) **–** Effective mobile templates are available and easily customizable.

[**Branding/Themes**](https://www.g2.com/categories/web-content-management/f/branding-themes) **–** Consistent design elements across sites (including personalized brand components) unites web pages into a coherent online presence.

[**Customization**](https://www.g2.com/categories/web-content-management/f/customization) **–** The visual appearance of web pages can be easily customized to fit your site’s needs.

[**User Community**](https://www.g2.com/categories/web-content-management/f/user-community) **–** The system has a large and interactive community of users.

[**SEO**](https://www.g2.com/categories/web-content-management/f/seo) **–** Pagination, page headers and titles, meta tags, and URL structure all contribute to site SEO.

**Flexible Navigation Structures –** Users are able to build out different and multiple taxonomies to store and index content.

**User Access and Permissions –** The ability to grant access to select data, features, objects, etc., is based on the users, user role, groups, etc.

[**Internationalization**](https://www.g2.com/categories/web-content-management/f/internationalization) **–** Enables users to view and interact with the same content in multiple languages.

**Dashboard and Reports –** Access pre-built and custom reports and dashboards.

**Application Programming Interface (API)/Integrations –** This specifies how the application communicates with other software. APIs typically enable integration of data, logic, objects, etc., with other software applications.

[**Enterprise Scalability**](https://www.g2.com/categories/web-content-management/f/enterprise-scalability) **–** Provides features to allow scaling for large organizations or an expansive web presence.

### Potential Issues with Web Content Management Software

The resources required to effectively maintain a digital brand aren’t cheap. Open-source implementations have the added cost of developer resources, which can be fulfilled in house or through contracted services. Even proprietary vendors with customer support often still require substantial resources to configure and troubleshoot the system. This cost persists for sites that need continual customization or recur when a firm decides to upgrade software versions.

### Software and Services Related to Web Content Management Software

[**Digital asset management software**](https://www.g2.com/categories/digital-asset-management) typically integrates with web content management systems so marketers ensure a smooth lifecycle for assets from creation to publication.

[**Website builder software**](https://www.g2.com/categories/website-builder) provides the same website templating, design, and publishing features as a web content management system. However, web content management systems tend to be better for web pages expecting lots of updates or uploaded content.

[**Digital experience platforms (DXP)**](https://www.g2.com/categories/digital-experience-platforms-dxp) have been adopted by companies looking for more functionality than typically provided by a traditional web content management system. DXPs combine the functionality of a web content management system, a digital asset management system, a website builder, and an analytics tool.